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Seen and noted

Guest Judge: Lisa Bright, CCO, Ogilvy California

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 27, 2024 17:29 (Edited: May 28, 2024 03:29)
Winner: Tiguan 'Unhappy Campers'. This made me laugh. And I love to laugh. So I loved this. What a refreshingly honest take in a category where we usually only see unrealistic versions of the experience. Loved the casting, the simplicity of the storytelling and the sweet moment in the end.

Runner up: AIDES 'Fighting HIV for 40-years'. I thought this was really beautifully done and a wonderful portrait and celebration of people living with HIV. The line at the end was perfectly said.

Winner: 'Reef Relief'. So good. I'm a sucker for incredible business and product innovation ideas that go beyond advertising. And this is one of those gems. It's not just a stunt to make a statement, but solving a few very real problems and in a way that can hopefully change an entire category.

Runner up: Pakruojis Manor Distillery 'Loan Bitter'. I thought this was a fun cheeky way to hack culture along with some beautiful design.

Winner: Heinz 'Reviews for Naturalisation'. I thought this was a really great initiative and statement for a brand like Heinz to make. One that I hope can and will actually provide refugees naturalisation. I thought the interactive piece of engaging customers and consumers to help drive the change was also a great way to educate people on the issue, as well.

Runner up: Sapolio 'Guardian Toad'. Another smart innovation done by a brand that has a place in the conversation and the fact that it actually helped the spread of disease is incredible. Bright.jpg
This week's guest judge is Lisa Bright, chief creative officer at Ogilvy California.

Lisa is a recognized and awarded integrated creative leader. She has spent her career telling brand stories, bringing to life big creative platforms and delivering non-traditional ideas for brands including Jeep, IBM, Workday, McDonald's, Wrigley, Cottonelle, Glad, and L'Oreal.

Named #4 on Business Insider's list of the 30 most creative Women in Advertising in 2016, Lisa understands how to drive the power of great brands at the intersection of culture.

Most recently she led Workday's "Rock Star" campaign that debuted on the Super Bowl, which led to culture driving conversation, landed in the top 10 on the Ad Meter, and recognized by The Drum, Billboard and led to an encore campaign. Her impact driving work includes, #ProtectThisKid, a campaign created in partnership with GLAAD aimed to stop the spread of hateful rhetoric against the LGBTQ community, while the founding of Woman Corp. with the ERA Coalition drove action to get women protected under the constitution in the U.S.

Some of Lisa's other notable and award-winning work includes Paris Hilton "Statement Pieces", Dove "Turn Your Back", Glad "Torture Test" and Jeep "Portraits."

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