Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Ampol: Last Chance Servo

 DIRECT MARKETING   AUSTRALIA    June 11, 2024 16:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F623d8_0001.png&width=200Saatchi & Saatchi Australia and ARN have teamed up to create 'Last Chance Servo' - an innovative digital audio campaign turning Ampol's radio ads into lifesaving road safety alerts. The 'Last Chance Servo' campaign uses ARN's Dynamic Audio inventory to trigger contextually tailored commercials, leveraging location, time, and meteorological data to communicate with drivers travelling along one of Australia's most remote and dangerous roads.

VIEW THE CONCEPT


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news