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Casey House: Stigmavir

 TV   CANADA    June 19, 2024 07:28 (Edited: June 19, 2024 17:28) House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system Specialty hospital uses Gloria Gaynor's I will Survive to create a PSA that calls on health care practitioners to deliver equitable care for those living with HIV. The campaign is the fifth awareness campaign created in partnership with Toronto-based Bensimon Byrne to #SmashStigma


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