The accounting profession has a problem. Consideration of the profession is severely lacking because Gen Z donât see it as 'cool'. Our mission? Future-proof the industry by changing that perception.Research showed that students care more about their passions than future careers. So we set out to show how accounting can transform those very passions into professions. After all, behind every superstar athlete, every brand we love and every show we binge watch, thereâs a financial expert.
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