BEST TV
Winner: Bonds '
Goodbye Friction' - Special. I don't know if I loved this film because I'm a fan of "The Bear", the famous Hulu cooking TV show or because I'm a fan of a fun, humorous, just-great-copy-TV-ad. Genius.
Runner-up: Lufthansa '
All it Takes is a Yes' - Serviceplan Germany. It's a great tagline for an airline company and the execution is beautiful, not linear.
BEST PRINT
Winner: Craft Sportswear '
10 Ads in 10 Weeks' - Forsman & Bodenfors. What an excellent idea. It's a mix of craft, creative data, experience and purpose. I'm always amazed how we still can be surprised by new ways to create new print ads.
Runner-up: PepsiCo '
Don't Trust Collection" - Sancho BBDO. It's always interesting to play with cultural moments and not all the brands are brave enough stand up against the competition like Pepsi. Bravo.
BEST OUTDOOR 
Winner: RXBAR '
B.S Blocker' - Tombras. RX has consistently been building a brand that fights no BS in every point of contact. Pure creativity. No BS. What we all wanted, right?
Runner up: DiDi '
Silly Season' - Sunday Gravy. Itâs a runner up because it's simple and it has a light sense of humor. It's straight to the point, also no BS.
BEST INTERACTIVE
Winner: CarBravo '
Used Barbie Dream Cars' - MRM Detroit. An idea that is timely and timeless because it gets the cultural moment and plays with it. And It's the perfect combination of top and bottom of the funnel: awareness and commerce.
Runner up: Fundacion Chile Sin Cancer '
Unboxer of Prevention' - Inbrax. A simple idea that works. I like ideas that we can create new forms of media.
BEST RADIOWinner: ANZ '
Fraud Reflection, Black Friday Radio' - TBWA New Zealand. Awesome idea. So simple. I don't want to spoil the ad. But the simple idea of having someone repeating exactly everything you say and do during Christmas, that may be a fraud. Genius.
Runner up: UnitingSA Christmas Appeal '
Save this Christmas' - Super-Duper. Interesting copy. It got me.

This week's guest judge is
Andrea Siqueira, chief creative officer and partner at AMPFY in Brazil.
Andrea Siqueira is an experienced creative Latina leader deeply involved in inspiring the power of creativity to move businesses and society forward.
She has more than 20 years of experience leading creative teams in Brazil, and worldwide. After four years in the US as ECD at BBDO Chicago, Andrea returned to Brazil as partner and CCO at AMPFY, one of the biggest indie agencies in Brazil.
Andrea was also honored The Best Brazilian Creative of The Year in 2019, had the privilege to be part of the first Creative Commerce Jury in Cannes in 2018, and has received more than 78 international awards to this date, serving as jury member at Clio Health, LIA, The One Show, New York Festivals, D&AD as well as serving as jury president at the Lisbon Awards.