
During a sold-out La Liga showdown against FC Barcelona, CD Leganés made historyânot for goals scored, but for where they placed a logo. In a cheeky and powerful move, the club unveiled the worldâs first testicular-region sponsorship, with the Testicular Cancer Societyâs logo directly on players' shortsâin the exact region the disease affects. The campaign, titled Sponsored Balls, was created by FP7McCann to mark Testicular Cancer Awareness Month
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