âPublicis London has launched its first brand campaign for global home appliance manufacturer Electrolux - taking it in a fresh direction to champion the brandâs latest innovation based on core Swedish credentials; delivering the most scratch resistant and beautiful hob in the market. At the heart of the campaign are the unique attributes of Electroluxâs new SaphirMatt Hob â including its durability, practicality and sleek design â and it draws parallels between the new launch and the core values of Swedish culture. The campaign leads with a 45-second film by Publicis London, with 30, 20, and 15-second cutdowns. Shot in Sweden by Scandinavian director Tore Frandsen, âTough being Beautifulâ spotlights unique aspects of Swedish culture which embody the attributes of the SaphirMatt hob.
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