UNICEF Italy has released the campaign âThis Company is a Familyâ to promote its Family Friendly Workplace Initiative, a program encouraging companies to adopt policies that support the well-being of employeesâ children. Aimed at business leaders and decision-makers, the campaign contrasts the celebration of year-end corporate achievements with glimpses of missed school plays and distracted parenting, highlighting how performance-driven work cultures can negatively impact even the youngest family members.
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