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Seen and noted

Guest judge: Jonathan Cude, CCO of McKinney, Durham

 GUEST JUDGE /BEST AD OF THE WEEK   USA    May 27, 2009 10:15 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/Jonathan_Cude_.jpgThis week's guest judge is Jonathan Cude, partner & chief creative officer of McKinney in Durham, North Carolina.
Jonathan was promoted to executive creative director in 2007, making him just the fifth creative head in McKinney's 40-year history.
He joined the agency from Wieden+Kennedy where he wrote for Nike and Diet Coke. He showed he could handle a broad range of styles from the humor of Nike 'Streaker', Creativity's runner-up for spot of the year, to the inspiring drama of the 2003 Cannes Gold Lion winner, Nike 'Before'.
Over the past four years, the teams that Jonathan has co-led at McKinney have won a Cannes Lion, two One Show Pencils, an ANDY, an Athena, two Yahoo! Creative Summit Purple Chairs, four IAB MIXX awards (including the inaugural best of show), and two Buzz awards, while driving business performance worthy of three EFFIEs for efforts including Audi A3 'Art of the H3ist' and Sony BRAVIA 'The World's First Television for Men and Women'.
A native of Arlington, Virginia, 'Cude', as his friends and colleagues call him, has a passion for Nikes and Paul Smith shirts. But the love of his life is his 7-year-old daughter, Bella.

The TV channel bumpers created as part of HSBC's sponsorship of the Lions tour are simple, fun and very well executed. I imagine the target loved seeing these short clips as much or more than the programming that ran on either side of them....

BEST TV
The TV channel bumpers created as part of HSBC's sponsorship of the Lions tour are simple, fun and very well executed. I imagine the target loved seeing these short clips as much or more than the programming that ran on either side of them. Insightful, engaging and entertaining. Can't ask for much more than that.
The spot for the newspaper in Helsinki (Ilta Sanomat) had a great twist on the sad death of the newspaper. The cinematography, casting and production values were dead on. The depiction of the web as "not having it all" was a clever poke at technology and "progress."
I'll give the Pepsi spot an honorable mention for production effort. Imagine it was a beast to do.

BEST PRINT
The HP ad for the print refills make its point in a fun, simple and beautiful way. It's art.
The ad for Petit Bateau I liked because it told me something I didn't know. Namely that they have clothes for 495 month olds, like me. And the baby had pretty blue eyes. I'm a sucker for those.

BEST OUTDOOR
The idea for the eco consultant business cards was brilliant. Not OOH in the traditional sense, but who cares. What green loving eco geek wouldn't be proud to hand out a piece of trash with his digits stamped on it like that?
The McDonald's video board in Piccadilly Circus was pretty cool. I'm not sure how people were invited to participate in the idea (I can imagine some agency staffers on the ground helping them along?). Nonetheless a fun idea, well done. And right for the brand.
Honorable mention on the Tonka Truck execution for the sheer scale of it. Gotta love a big, fat pile of dirt made into an ad for something.


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