Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Anytime Fitness: Shred Zeppelin

 RADIO   AUSTRALIA    June 25, 2024 09:06 you are, and whatever your jam, you will Find Your Fit at Anytime Fitness. These audio spots are an extension of the Australian gym network’s Find Your Fit campaign, which introduced us to the wide and wonderful range of people you might expect to encounter at Anytime Fitness. In this campaign, we meet five very different gym goers whose characters and bespoke audio environments are inspired by the genres of music favoured by Anytime Fitness' member base


Hahn: Perfect Round

 TV   AUSTRALIA    June 23, 2024 07:28 is a great tasting and low in carb making it the ultimate win-win beer. This spot takes that win-win attitude to the golf course in a game where it’s less about who wins the round and more about who’s shouting the first one at the 19th. Because when you’re in good company and there’s beer involved there’s no such thing as losing only degrees of winning. How Good.


UnitingSA Winter Appeal; Hope Sweet Hope

 TV   AUSTRALIA    June 21, 2024 08:37 because you’re without a home, doesn’t mean you’re without hope. Uniting SA is asking South Australians to give a little hope to the more than 10,000 locals who are living rough this winter, and the many more who are under threat of losing their home due to the rising cost of basic amenities like power, food and rent. The campaign video was created with a single 40 second shot to give it a sense of authenticity, and is based on the real scenarios of families living and sleeping in their cars every single night.


Situation Sthlm: Salespersons As Entrepreneurs

 PRINT   SWEDEN    June 21, 2024 08:33 (Edited: June 21, 2024 18:33) Sthlm is a street paper sold in Stockholm by homeless people so they can earn their own money. But the vendors aren't merely salespeople. They buy newspapers from Situation Sthlm and sell them for twice the price. They invest their own money and work hard to achieve their goal–just like any other entrepreneur.


xplORe: "You pay only just a part, and let xplORe fulfill it."

 OUTDOOR   THAILAND    June 21, 2024 08:28 (Edited: June 21, 2024 18:28) people love it when they do not have to pay in full. They would find the best way to save, negotiate a discount or check on e-commerce to find if the prices are lower. However, when it comes to deals, they really have no idea of what the deal is.


Palliative Care Connect: This Is Palliative Care

 OUTDOOR   AUSTRALIA    June 21, 2024 08:25 people think of palliative care, most think ‘end-of life, imminent death, lying in bed, unable to move.’ But this is an incomplete understanding of what palliative care actually is – one that hinders people’s ability to access the right care at the right time.


Department Of Social Services: Disrespect

 TV   AUSTRALIA    June 20, 2024 06:52 new Australian Department of Social Services spot exposing the hidden trends of disrespect


Nuriago: The Strength Of Foliar Nutrition

 PRINT   BRAZIL    June 20, 2024 06:43 ad highlights the protective and nourishing power of foliar fertilizer. A protected crop is a crop of strong, healthy, and well-nourished plants. The corn illustrated as if it has muscles is a metaphor for the nutrition provided by the fertilizer.


Res Pet: Working Hard

 PRINT   NICARAGUA    June 20, 2024 06:36 (Edited: June 20, 2024 16:36) policia.jpg&width=200Hard-working friends. Pets are inseparable, hard-working, consistent and faithful friends. They often accompany their owners to do the most difficult tasks. For that they need to be well fed and taken care of in their health, that's why a food elaborated with 100% natural food gives them the strength and vitality they need to live doing their tasks and also to their owners.


Fundación Ser: Angel

 PRINT   NICARAGUA    June 20, 2024 06:34 violence is an evil that is affecting millions of women worldwide. The most serious thing is that not only do many women end up brutally beaten, affecting their lives forever, but also excessive aggressions end in homicides. That is why we work strongly on the power of the word and encourage women to denounce any violent act. To catch the aggressor and keep him away from their lives.


National Skin Cancer Awareness: Monster

 PRINT   USA    June 20, 2024 06:32 part of a bigger activation at public pools around Texas for Don't Fry Day (the Friday before Memorial Day) we captured images of our Monster Melanoma pool decals to create awareness that the dangers of skin cancer come from above, not below.


Toyota: Fake Parts

 PRINT   UNITED ARAB EMIRATES    June 20, 2024 06:24 (Edited: June 20, 2024 16:24) vehicle is an intricate balance of design, engineering, and craftsmanship. When you introduce counterfeit parts into this balance, you're not only compromising the integrity of your Toyota but also jeopardizing your safety. Just as a ferocious beast can turn against nature's intender order, a car with counterfeit parts can turn against its owner. Protect yourself, your passengers, and your Toyota.


Nutritec: Cat Kings

 PRINT   ECUADOR    June 20, 2024 06:21 (Edited: June 20, 2024 16:21) everyone is talking about the new season of "House of the Dragon," the true rulers have already claimed their thrones in each of their homes. That's why we show our feline kings as they truly are, the real monarchs of the house, transforming every corner they choose into their majestic home empire. Long live the kings, with all the benefits Nutritec offers for their development.


Gildan: Shirts Together

 PRINT   CANADA    June 20, 2024 06:18 (Edited: June 20, 2024 16:18) is a blank t-shirt maker. To show their minimalist style, we created print ads resembling a minimalist t-shirt with witty lines.


I Like To Move It: Face Mask

 PRINT   AUSTRALIA    June 20, 2024 06:16 has at least one horror story from living with flatmates or partners. We let them get away with a lot in the name of harmonious living, but sometimes their antics just get to be too much – they do something that is just so messed up it’s unforgivable. I Like To Move It Removals put just a couple of those breaking-point moments on display in this series of print ads, to show that they will be there to make your situation a little easier when it’s finally time to get out of whatever nightmare you’re in – when it’s time to move.


Ikea : Screws

 PRINT   GREECE    June 20, 2024 06:11 (Edited: June 20, 2024 16:11) (104).png&width=200
Rationale: IKEA Furniture Assembly Instructions for Dads
Step 1Throw away the instructions. Step 2Assemble the furniture as you see fit, and if there’s any screw, nail, or any other part left over, it means it wasn't needed for the furniture and the manufacturers included it just to be on the safe side.Step 3 Sit comfortably in the chair you just assembled and accept the praises from the whole family. Well, maybe not too comfortably because that screw might not have been extra after all.


Nissin Ramen: Shattered

 PRINT   PHILIPPINES    June 20, 2024 06:05 Japanese art of Kintsugi is the practice of repairing broken pottery with gold lacquer to rebuild shattered pieces into stunning works of art. Instead of hiding the cracks and flaws, in this art form, they are otherwise highlighted and embraced. Here, imperfection makes things even more beautiful.
Nissin, a beloved Japanese noodle brand, wanted to imbibe this philosophy of embracing the imperfect.


Jeep: Mud

 PRINT   PERU    June 20, 2024 06:03 every family outing or trip out of the city there is always someone who fuels their children's adrenaline the most: Dad. He is the one who is always ready in case one of his little ones tells them to jump from a tree, climb a mountain or do something extreme; becoming the ideal adventure companion for years.We present to you the latest Jeep Peru campaign for Father's Day.


Intenzo Coffee: Count Dracula

 PRINT   NICARAGUA    June 20, 2024 05:59 Dracula.
Its intense coffee flavor and high dose of caffeine make Intenzo a delicious coffee that also allows you to stay alert for a long time. The following commercial is a satire where we use a character who sleeps during the day and works at night and needs to be awake like any other worker.


Iki: Car Food Tray

 PRINT   INDIA    June 20, 2024 05:57 found a new use for the Iki Fresh space freshener. In the era when food is order is consumed anywhere, we said what if we use Iki Fresh for masking food odours in cars. The campaign is themed around this.


Fundacion Ser: Love That Hurts

 OUTDOOR & PRINT   NICARAGUA    June 20, 2024 05:50 (Edited: June 20, 2024 15:50) can be beautiful as a fatal trap, where verbal aggressions leave deep psychological marks on its victims. Verbal aggression hurts like a deep blow that leaves its victim marked, affecting their self-esteem forever. This ad generates awareness and every action we take is to generate awareness in the immediate denouncement.


Mitsubishi Motors: Woman Driver

 INTERACTIVE   PORTUGAL    June 20, 2024 05:48 Motors carried out a transformative action beyond the racetracks. In an impactful campaign, the brand managed to change the meaning of the word 'pilota' in the Michaelis dictionary. In Brazil, masculine words end with the vowel O, while feminine words end with the vowel A. Previously, 'pilota' was associated with "defeat" and "loss." Now, 'pilota' is a symbol of leadership and female empowerment. This initiative mobilized thousands on social media, reinforcing the importance of gender equality.


The Ad Award Blocker

 INTERACTIVE   IRELAND    June 20, 2024 05:45 elite cross-section of the global advertising industry will soon be packing their sunscreen, sunglasses and retro sneakers and heading to the South of France to network, sip champagne on la Croisette and enjoy the annual Cannes Lions Festival of Creativity, whilst hoping to pick up a few awards in the process.


Perth Mint: Birthday Cake Candles

 RADIO   AUSTRALIA    June 20, 2024 05:40 Perth Mint is celebrating its 125th birthday. Which calls for a very big cake, a whole lot of candles, and even bigger lungs.


Everyday English Academy:Apartment Of Terror

 RADIO   NICARAGUA    June 20, 2024 05:38 times we make decisions without knowing what we are listening to and even worse, believing we understand what we are hearing and understanding, that is why we created a radio advertisement to make people aware of the importance of knowing English to make important decisions in life.


KFC UK Ireland: Believe In Chicken

 TV & OUTDOOR   UK    June 19, 2024 07:34 (Edited: June 19, 2024 17:34), the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot.


Topgolf: Summer Of Play

 TV   USA    June 19, 2024 07:30 typical golf announcer speaks in a calm and respectable manner. The gravity of each shot can be felt through the announcer’s hushed voice and controlled breathing during crucial moments of the game.


Casey House: Stigmavir

 TV   CANADA    June 19, 2024 07:28 (Edited: June 19, 2024 17:28) House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system Specialty hospital uses Gloria Gaynor's I will Survive to create a PSA that calls on health care practitioners to deliver equitable care for those living with HIV. The campaign is the fifth awareness campaign created in partnership with Toronto-based Bensimon Byrne to #SmashStigma


Luma: Ensuite

 TV   AUSTRALIA    June 19, 2024 07:24 Australia, one woman every week is killed, and 1 in 4 have experienced violence by her intimate partner. HER Board is here to change those stats by inviting influential and professional women and male allies to sponsor a woman experiencing domestic violence. A first of it's kind sponsorship model for domestic violence in Australia.


Emirates NBD: Offers That Wont Happen Again

 WEB FILM   EGYPT    June 19, 2024 07:23 story revolves around the bank's social media employee unintentionally announcing a bank rewards campaign worth 12,000,000 LE instead of 12,000 LE. From there, a journey of consequences and repercussions of this coincidence begins. It is expected that this employee will be fired by their immediate manager, who, in turn, will be fired by their immediate manager, and so on. An emergency situation arises in the bank, and the situation ends tragically. However, there is always a wise person who benefits from mistakes and turns them into advantages. The CEO will unexpectedly make a decision to continue the offer because the bank is generous,


British Gas: Powering Home Fans

 TV & OUTDOOR   UK    June 19, 2024 07:20 (Edited: June 19, 2024 17:20) Gas, the nation’s most trusted energy supplier, today launches its new campaign, celebrating the epic summer of sport we are about to embark on, and the invaluable role British Gas will play, as category leader, in powering the UK’s sports mad fans. Powering them with energy as they enjoy the spectacle on TV; with engineers to keep their homes running smoothly; and with innovative Net Zero propositions to make their lives smoother so they can focus on what really matters.


Lipton: Save Our Summer

 INTEGRATED   UK    June 19, 2024 07:17 (Edited: June 19, 2024 17:17) has launched a new pan-European campaign for Lipton Ice Tea titled "Save Our Summer (SOS)." The campaign features an SOS Squad in bright yellow uniforms who humorously resolve common summer problems, such as clearing pool crowds in shark suits and providing pigeon decoys with bread cloaks.


Ikea: Hidden Tags

 TV & PRINT   PORTUGAL    June 19, 2024 07:14 (Edited: June 19, 2024 17:14) is looking for the oldest piece of furniture in Portugal.
Hidden tags on IKEA furniture give rise to a campaign about the durability of IKEA products to celebrate the 20th anniversary in Portugal.


Suzuki Swift: Hybrid

 TV   AUSTRALIA    June 19, 2024 07:11° and Deloitte Digital have teamed up again to celebrate Suzuki Swift turning 40 with the all-new Hybrid model.Through the vision of director Toby Morris, the film beautifully combines product & character, merging incredible visual moments.


Del Monte: Rant

 TV   PHILIPPINES    June 19, 2024 07:10 juice leader Del Monte aimed to captivate Filipino Gen Z by introducing Del Monte Fruity Zing, its first duo-flavored on-the-go drink.However, Del Monte's established image of canned and large tetra-pack juices hindered Filipino Gen Z from relating to the brand.So, we brought zing into adulting! We positioned Fruity Zing as the perfect pick-me-up to combat Filipino Gen Z's daily adulting struggles.


Borderlands: Comic Con

 OUTDOOR   ARGENTINA    June 19, 2024 07:04 accompanied BF Films in Argentina Comic Con on May 24, 25 and 26, 2024 presenting Borderlands. Comprehensive stand design such as Photo opp and display of properties at the main entrance of the most important expo in the field. Construction of sculpture of the Claptrap character in 1:1 scale. Moxxi's Bar Counter, Bottles with personalized labels, glasses and art elements. A retro TV playing trailer.CLAPTRAP SCULPTUREWe built a real scale Claptrap´s replica based on official trailer and posters of the movie Borderlands.


Kung Fu Panda: Panda 4 At The Shopping Centre

 AMBIENT   ARGENTINA    June 19, 2024 07:00 are with Universal Pictures Argentina. From March 1 to 10, 2024 in Unicenter Shopping we presented an activation to promote the release of the movie Kung Fu Panda 4.
An oriental zen garden space, in which the main characters of the movie, the Peach Tree of celestial wisdom and a screen with the trailer and a kung fu class oriented on the characters of the new movie are displayed.Lots of adventure, fun, gifts and smiles.


Decathlon Yulex 100: From Tree To The Sea

 AMBIENT   UK    June 19, 2024 06:56 has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the campaign “hacked surf cams” worldwide to speak directly to the water sports community.


Prime Video: Fallout

 EXPERIENTAL   AUSTRALIA    June 19, 2024 06:49 canine companion, aka CX404, is an essential character to the Fallout story - meaning dog owners had the potential to become the show's biggest advocates. In partnership with Prime Video we created packs for social media influencer's furry companions that would get tails and tongues wagging.


Love Food Hate Waste: The Big Spoiler

 AMBIENT   NEW ZEALAND    June 19, 2024 06:46 Zealanders waste $3.2B of food annually, harming the environment and economy. To address this, Love Food Hate Waste NZ (LFHW) partnered with TBWANew Zealand to cut household food waste by 50% by 2030. They created mould-growing billboards from blue cheese in petri dishes to highlight the issue. Bootleg assisted in crafting these unique ads, which appeared in mid-April and developed mould over six weeks.

« First « Previous Next » Last » 1 of 1406

Gold sponsors

Silver sponsors

Search blog


Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news