 |
Seen and noted
Ray of hope for gamblers With the opening of Singapore's first two casinos last year, Singaporeans who used to travel overseas for their gambling fix now have ready access to the betting tables - a catalyst that led to an increase in problem gambling cases.Gambling is one of the favourite activities for Singaporeans over the Lunar New Year holidays, when many are prone to trying their hand in the name of the festive period. Ray of Hope (of Christian Care Services Singapore) wanted people to know that problem gambling is just like any other psychological disorder and can be treated with proper counselling. VIEW KING OUTDOOR VIEW QUEEN OUTDOOR VIEW JACK OUTDOOR  Mosquitoes are fair game because now humans armed with PEST'O'CIDE become hunters and can now take the fight to the tiny mosquitoes. The PEST'O'CIDE chemical sprayed on the walls of homes ensures that no mosquito survives.VIEW OUTDOOR  BBDO New York's latest work for Foot Locker. February is the shortest, coldest month of the year, but it's also time to celebrate twenty-nine days of Foot Locker's hottest sneaker releases in every category.VIEW THE SPOT  Dream Doctors is a non-profit organization which integrates professional medical clowning into the medical services provided at Israeli hospitals.The line from Shalmor Avnon Amichay/ Y&R , Tel Aviv : "For a few minutes, the disease is less scary" VIEW THE MUSTACHE AD VIEW THE RED NOSE AD VIEW THE GLASSES AD A big thank you New Zealand Telecom says thank you to customers in a direct mail campaign from RAPP Tribal VIEW THE AD  HSBC is launching a new UK TV campaign demonstrating that as the global financial landscape shifts and evolves, even the smallest businesses will be multinational in the future.Created by JWT London, the ad, called 'Lemonade', airs for the first time on mainstream TV channels in the UK on 1st February 2012 and also airs internationally as part of HSBC's global brand effort. VIEW THE SPOT Arthriving, help for 50 million Arthritis-friendly design doesn't exactly call to mind terms like modern, innovative or progressive. But nationally, more than 50 million people of all ages and lifestyles struggle with the realities of arthritis, and they need more than pain relievers to live full, comfortable lives. So Aleve, with the help of Energy BBDO, has created Arthriving.com to help people find those modern, innovative products and progressive ideas that are designed to help arthritis sufferers thrive. VIEW THE CONCEPT The effects of assault keeps on BBDO client, The Niagara Region Sexual Assault Centre, or CARSA, recruited 10 different charities in the community to make one powerful point: The effects of childhood sexual abuse show up in a lot of unexpected places. We used one woman's face to represent this domino effect. The original poster makes the point that the odds of her falling victim to other social ills is very high. We made our point by, literally, making her the poster child for a slew of charities in the community.VIEW OUTDOOR Prize winning homes Full House Lottery features 3 massive grand prize dream homes as part of a $6.4 million prize pool. An oversized floorplan concept was used by Calder Bateman, Edmonton to promote the size of the prize homes and add to the user navigational experience.VIEW THE CONCEPT Getting their lives in Balans The Variable Balans chair has been a design icon for over 30 years, but it also has a very unique functionality; Its sitting position ensures a better blood flow trough the body, which provides more oxygen to the brain, resulting in increased concentration. This makes the Variable Balans the perfect homework chair for children.The problem is that parents of today don't know this. Our task was to revitalize this 30 year-old icon, and at the same time communicate it's unique product benefit.DIST Creative, Oslo developed a software that could translate kids brain activity and concentration levels into unique design. Then we invited kids to design a new limited edition collection of the chair, with their brain. The Brain Design Project is documented on www.varierbraindesign.com VIEW THE CONCEPT Make an impression on your beauThree mates go up against the gorgeous Tui Brewery girls Tui has launched its latest brand tvc via the team at Saatchi & Saatchi New Zealand. Shot by The Sweet Shop's Stuart McDonald, the spot shows three mates once again going on a stealth mission to get their hands on some of Mangatainoka's finest. But once inside the Brewery, the gorgeous Tui Brewery Girls aren't working away as some might expect. Tui rewards those who believe in the Tui Brewery Girls with some legendary stories of their own.VIEW THE SPOT  Bang & Olufsen (B&O) has launched an advertising campaign for a new sub-brand B&O Play.The new line from the Danish manufacturer of high-end audio and video appliances, B&O Play, is aimed at a young, technologically advanced generation of consumers. The first B&O Play product is a wireless speaker, the BeoLit 12, which can connect to an iPod, iPhone or iPad via Bluetooth.The spot was created by the agency Co Plus in Denmark.VIEW THE SPOT  Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling. VIEW THE MOTHER BIRD SPOT VIEW THE TELL ME SPOT VIEW THE TEAM SPOT Bedtime horror story Ireland / Davenport Johannesburg were tasked with creating hype around the launch of Season 2, of the highly acclaimed zombie television series, The Walking Dead. As the show was already established, we wanted to highlight how adaptable one might become after living in a zombie apocalypse for some time. Whatever tragedy befalls us; we ultimately find a way to live on and fall into new routines: as life goes on, again.VIEW THE SPOT  Print campaign for Harley Davidson from McCann, Birmingham VIEW THE ONE AD VIEW THE TWO AD VIEW THE THREE AD A new roll for an up and coming band Local newcomers to the music scene, Shatter Effect, needed a brand that would instantly put them at the forefront of an already crowded sector and get them noticed. This poster campaign from local record label, Born Music Online,London has captured peoples imaginations and made them aware of the band at a much faster rate than is expected of such a new band. They have now received radio air play, played festivals, and look to have a very bright future.VIEW THE AD How to turn a lion crosseyed A cross between the genre of music and animation, this farce from Y&R Lima shows the unsuccessful efforts of the owner of a funeral home for selling their coffins to a jubilant group of potential customers who reject his seductive arguments with grace, showmanship and colorful choreographies: they have embraced cancer prevention and thus they are full of life.VIEW THE SPOT  A new spot in the TAC 'Bloody Idiots' campaign via Grey, Melbourne, directed by Mat Humphrey via The Guild.VIEW THE SPOT Nothing sells beer like a really high billboard Clemenger BBDO, Melbourne has launched a cheeky billboard campaign for Carlton Draught.VIEW THE HIGH BILLBOARD BILLBOARD VIEW THE STRAIGHT FROM THE TAP BILLBOARD VIEW THE ONLY TAP BILLBOARD Heineken serenades the world this Valentine's Day Heineken and Wieden Kennedy Amsterdam is helping ignite romance this Valentineâs Day with the launch of a fun new Facebook application called âThe Serenadeâ. Based on the brandâs second global film âThe Dateâ, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, âThe Serenadeâ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken®'s Facebook page - https://apps.facebook.com/heinekenserenade/'The Serenadeâ is part of the brandâs âOpen Your Worldâ global campaign which celebrates and encourages aspirational behaviours among adult consumers. It follows the recent launch of âThe Dateâ, which celebrated a man taking a woman on a legendary date, set to the catchy 1960âs Bollywood track, Jaan Pehechaan Ho by Mohammed Rafi. Through the app the same band that appeared in the ad will create songs for Heineken® fans. On Thursday 9 February, Heineken will host 'Serenade Live', an 8-hour YouTube event, during which Heineken fans around the world will get the chance to ask someone out on a date in a legendary way with a serenade. This unique serenade will be written and performed live to their loved one by the Serenade Band. Event viewers will be able to watch their reaction live, and interact with the Serenade team - the presenter, the Band, and some rogue sound engineers â via Heineken Twitter, Facebook and Youtube. VIEW THE SERENADE VIEW THE 'YES' ANSWER VIEW THE 'NO' ANSWER  SOLO - The Legend of The Lemon Tree. The story of how SOLO the original thirst crusher came to be discovered. Remembered with fond affection but absent from Australian TV screens for over 20 years, the new campaign is a light-hearted take on SOLO's history and shows how the Australian legend began. The campaign is supported by cinema, outdoor and an extensive online presence including a YouTube channel.VIEW THE SPOT  Internet porn is moving to a new XXX domain according to a new print and press campaign by M&C Saatchi London.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a big game commercial. Honda cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. The spot relives movie history with Honda's fresh twist and wonderful homage to this '80s classic.VIEW THE SPOT 'Magic Mirror' Augmented Reality at Taronga Zoo Blaze Advertising created an installation for Ausgrid where visitors can participate in hands-on activities to learn more about energy efficiency and simple steps that contribute to a healthier natural environment. The experience centered on an Augmented Reality exhibit, featuring a fully animated version of Taronga Zoo's sea lion Nala. Visitors saw themselves projected into a "magic mirror" display, able to interact with Nala and enjoy an adventure that involved the virtual and physical environment around them.VIEW THE CONCEPT Powering Music through images In conjunction with V Energy & The Sound Campaign, The Creative Shop has launched the very first interactive digital image wall here in Australia, as a prominent brand activation across the 2012 Summer Music festival tour. Festivals include: Summadayze, Future Music Festival and Big Day Out nationally. Utilising a rear-projection solution, the V Energy Power Wall offers festival goers an experience beyond the music and captures their favourite moments through digital postcards. VIEW THE CONCEPT Seeking out Thailand's creative people Bangkok University is the place to go if you are a creative thinker in Thailand. NudeJEH Bangkok makes the point with this campaign.VIEW THE KIDNAPPING SPOT VIEW THE APE MAN SPOT VIEW THE ANGEL SPOT  For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. The TV ad, 'The Chain', sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they're so intensely attracted to each other. Agency: BBH London.VIEW THE SPOT VIEW THE DOG AD VIEW THE FIREWORKS AD VIEW THE PETROL AD Stabilo highlights what's important New work for Stabilo Boss Highlighters from Prolam Y&R, Santiago.VIEW THE DULCINEA AD VIEW THE MARIE ANTOINETTE AD Hawaii Cinq Zero To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign. It could be found in print, on radio and in the streets of Montreal. VIEW THE WETSUIT AD VIEW THE POLICE AD VIEW OUTDOOR PLAY THE RADIO SPOT  Last August, advertising agency Barkley debuted its first two theatrical spots for Dice (www.dice.com), the career hub for tech, in movie theaters across America. Those humorous spots were directed by NYC-based design and production company Thornberg & Forester (T&F) as key parts of the agency's integrated campaign. These three new campaign spots from Barkley and T&F debuted in December. VIEW THE FLOATY SPOT VIEW THE APPSTRAVAGANZA SPOT VIEW THE RESUME SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
A seasonal message promoting Mercedes-Benz CPC DriverTraining for the HGV sector.
Follow up to last year's "The Force" from Deutsch.
Y&R Mexico print ads for Mabe 
Touche, Bologna gets ready for spring fashion 
The sugarman features in this spot from Euro RSCG Brussels 
Taxi, Canada generates more sales for Boston Pizza 
Redhanded Creative Australia put together this spot for Roundup herbicide
JWT, Tunis print ads for Panasonic Lumix 
Out in the snow with Audi Quattro and Venables Bell,San Francisco
A Prolam Y&R, Santiago spot to stop drink driving