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Seen and noted

New Ribena advert from M&C Saatchi London

 TV   UK    June 06, 2007 06:58 (Edited: June 05, 2007 20:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/7025_ribena_1_rev_300dpi.jpg



Description
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In Migration we follow the perilous countryside journey of Blackcurrants, Blueberries, Raspberry and Pomegrantes as they cross forests and rivers in a bid to make it into Ribena.



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From Vegaolmosponce & Rebolucion

 TV   SOUTH AMERICA    June 06, 2007 06:55 (Edited: June 05, 2007 20:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7109_Axe_Church.jpg




Beware the pink soap.


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Guest comments for the featured Absolut spot

 GUEST COMMENTS   USA    June 06, 2007 06:53 (Edited: June 05, 2007 20:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7115_Absolut_protest.jpg



Some background from Pierre Lipton, ACD Copywriter, TBWA Chiat Day New York:


Fredrik has a boundless, irrepressible energy and enthusiasm that is completely contagious. He has a unique ability to ignore the little problems that invariably come up on a shoot and focus on the big things.

These were particularly useful traits because it rained. And rained. And rained. We lost more than a full day to the weather, but we didn’t end up scratching many shots. Instead, Fredrick and his crew worked at an unbelievable pace. Not an easy thing to do when you’re corralling a thousand extras and have to clean up tons of feathers between shots.

We all felt very lucky to have gotten the one and only Guillermo Navarro as our cinematographer. Not only because of his wonderful work, but also because of his personality, which is too big for words. He taught us all about Salsa, Latin American history and politics, Julio Cortazar, and how to play craps. We were sad to say goodbye to him when it was all over.

The shoot took place in Montevideo, Uruguay. It’s a fascinating city, and we spent more than a few nights trying to figure out how to buy property there. It was a great place to work and we’re pretty certain it’s going to become a very popular production spot. We hope to get back there one day soon.



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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7116_Absolut_swimming.jpg




More of the campaign:

Swimming ... in an Absolut world:



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Spec spot from GARTNER's Mike Bigelow

 TV   USA    June 06, 2007 06:47 (Edited: June 05, 2007 20:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7106_OldNicksBoss.jpg



Description
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To hear the "Boss" tell it, the noises emanating from his office are merely expressions of satisfaction after having a Young's Old Nick brew. Never mind that there is a dominatrix standing beside him, and that he is counting out money for her...and that his pants are down. 



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From BBDO Oslo & Social Club

 TV   EUROPE    June 06, 2007 06:44 (Edited: June 05, 2007 20:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7060_Yoplait.jpg



An important cultural lesson about English versus French ... from the Swedes.



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How to make Shreddies - by McCann Erickson London

 TV   UK    June 06, 2007 06:40 (Edited: June 05, 2007 20:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7114_Shreddies.jpg


Description
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‘Knitted by Nanas’ takes us into a mythical Shreddies factory where we see how the product is really made – each piece of cereal is knitted by a Nana. They explain that it isn’t easy to knit the great taste that everyone loves because Shreddies need a Nana’s touch. In between explaining the intricacies that are involved, chatting Nanas get berated by lead-Nana, Betty.



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Venables, Bell & Partners & OUTSIDER ... new AUDI work

 TV   USA    June 06, 2007 06:38 (Edited: June 05, 2007 20:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7118_AudiTT_2secs.jpg


Description
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"Moments" consists of a soulful montage of moments that don't quite go on long enough (a champagne cork about to pop, a woman about to blow out candles on her birthday cake, drumsticks about to come crashing down on the skins, etc). "The vignettes imply a larger scene; we see many spots in which an extreme close-up is used and moments lose their speciality," Threlfall said. "These shots are falling just short of the moment, taunting the viewer a little bit."
We then see the TT on a long stretch of road, racing along for what feels like a full, exhilarating .02 seconds. "We chose a rigid and formal road, with great shadows and light used to create architectural elements," said Threlfall. 'It's a clean and symmetrical segment, almost clinical. A slick emblematic expression." Threfall resisted cutting the road sequence to imply speed and momentum. "The point was not to imply speed, but rather, fulfillment. So we let that shot breathe." The sequence ends with the web url www.TT-truth.com.




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Guest comments for the featured spot

 GUEST COMMENTS   UK    June 06, 2007 06:31 (Edited: June 05, 2007 20:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7117_Motorola_Journey.jpg

Some background from AMV BBDO London:

“The Journey” shows how the moving image has progressed from the Zoetrope of the 1830’s, right the way through to 16 million colours and 30 frames a second on the MOTORIZR Z8 today. The action focuses on a central character, riding horseback that seamlessly moves through different eras and styles of cinematography.

The commercial begins by showing the movement of a sequence of still images taken by photographer Edward Muybridge. We then travel through the black and white genres of the silent movie, a classic Mexican scene and a hand-drawn cartoon. A very muted Cavalry scene then makes way for Technicolor and a medieval joust. This is then followed by a romantic scene, an action packed Red Indian scene and even an urban police chase. The film finally culminates with a special effects laden “Ninja” scene featuring lots of explosions and fire.

The ad was shot in Spain and many of the locations have graced our screens before. The silent movie, Mexican and Cavalry scenes were shot on location at Fort Bravo where The Good, The Bad, and the Ugly, and A Fistful of Dollars were shot. The backdrop for the Jousting scene is also the same castle that was used in the film El-Cid.

Many of the scenes were shot using the same techniques of that particular era. The ‘Romantic’ scene for example was a combination of old-fashioned rear projection for the background, and foreground elements shot in the studio.

The two stunt coordinators that were brought in for the job usually work on movies and have worked on such films as; “Troy, Batman and Blood Diamond.”


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From BWA\Neboko & CZAR Netherlands

 TV   EUROPE    June 06, 2007 06:01 (Edited: June 05, 2007 20:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7119_BartTrimmer.jpg



Description
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Bart Timmer of OUTSIDER follows a day in the life of a chef deeply committed to his art and a true king of the kitchen...any kitchen.



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New Comcast work from Goodby Silverstein & Partners

 TV   USA    June 06, 2007 05:58 (Edited: June 05, 2007 19:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7120_LabRats.jpg




High speed rats ...




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From Tandem DDB Spain & Agosto - new Audi work

 TV   EUROPE    June 06, 2007 05:17 (Edited: June 05, 2007 19:17)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7037_Audi increscendo.png



A few words from the creatives:

600 bottles and one Audi car.

600 glass bottles, several days of intensive testing in a Formula 1 circuit and a week shooting in Sudafrica were necessary for the production company Agosto to do this Audi advert.


Is it possible to use a car as a musical instrument? That’s the question that Tandem DDB agency made to director Nacho Gayán.
Named “In Crescendo”, the spot that promotes Audi A3 series, charms with its suitable simplicity.

Nothing as beautiful as reality. Under this spirit the production details were carefully crafted: 1,500 meters of a central street in Cape Town, the live sound of 600 glass bottles and one Audi car as unique performer of this visual symphony.

Probably, this has been the first time in history that a pilot drove under Wolgang Amadeus Mozart’s conducting.



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Guest comments for the featured spot

 TV   EUROPE    June 06, 2007 05:13 (Edited: June 05, 2007 19:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7033_golfplus.jpg


A few words from Isahac Oliver and Xavi Sitjar (Copywriter and Art Director), DDB Barcelona.


The Golf Plus ad came with a very clear brief: We had a Golf but bigger. We wanted this new model to have the same “irreverent” spirit that the Golf has in Spain. But without forgetting the importance of its carrying capacity.

The poor Golf Plus driver doesn’t know what’s waiting for him when he gets home to his girlfriend.

We decided to shoot this ad with Paul Arden (an advertising institution!) because we knew it was a classic Volkswagen ad. Like the old ones. A nice little story with a surprising end. We shot in the South of France and in The Basque Country. Both very beautiful places and were we could take advantage of the excellent food!



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Saatchi NY kicking some trees for Wendy's

 TV   USA    June 06, 2007 05:10 (Edited: June 05, 2007 19:10)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7042_2red_wig_still.jpg



Not your standard burger ad ... from Saatchi & Saatchi New York:



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From DDB Sydney...

 TV   AUSTRALIA    June 06, 2007 05:03 (Edited: June 05, 2007 19:03)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7043_Extra_cookie.jpg

Description
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DDB Sydney's Wrigley's Extra campaign successfully crashes the two worlds of the real and the fantastically bizarre. A straight and subdued live-action setting is peppered with a posse of 3D animated food characters designed like small vinyl toys, that feel both incredibly out of place, and yet so watchable.

"There really wasn't a lot of hesitation when it came to designing the actual look of the food characters. I've always wanted to bring a series of characters to life that felt part of a unified toy line, the type you'd expect to find at exclusive vinyl designer toy boutiques in New York and Tokyo... and the Wrigley's Extra spot was the perfect opportunity", says Director Jonathan Baker. "I'm a big fan of collectables from designers like Kid Robot, Tim Tsui, Pete Fowler and Head Lock Studio... and the characters we created were developed with a similar quirky sensibility". One of the most exciting things about the job for Jonathan was the thought of creating real toys that walk around, have individual personalities and feel completely alive and in the scene. From their appearance, to the 3d animation, to the lighting, he wanted there to be no doubt that they could actually exist and pull off everything he wanted them to do. The characters were modeled and animated by VFX house FUEL, who went to a lot of effort incorporating the tiniest of realistic details. The overall result is a laid back spot that creates interest and humour from some amazingly realistic 3d effects.



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New pepsi work from CLM BBDO, France

 TV   EUROPE    June 06, 2007 04:59 (Edited: June 05, 2007 18:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7059_Pepsi-Jump.jpg


Description
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New film from Pepsi ... with the Black Eyed Peas



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New Sprint work from PES & TBWA/Chiat/Day New York

 TV   USA    June 06, 2007 04:54 (Edited: June 05, 2007 18:54)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7121_Sprint_PES.jpg

Description
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PES teams up with TBWA/Chiat/Day for Pivot, a new integrated service from Sprint and its cable partners: Comcast, Time Warner Cable, Cox and Bright House Networks. Centered on the core concept of "take the comforts of home with you" the spot depicts a man moving around outdoors in his cozy living room set-up while engaged with TV, email and internet on his mobile phone.

The spot was shot entirely in camera, with PES directing and animating human bodies and objects (including a car moved frame-by-frame) on location in Los Angeles. At the end of the spot, when two chairs collide with each other and combine into a full sized couch, the effect was achieved by building full sized couches at different increments. Says PES, “It’s not everyday that you get to build an entire couch for 2 frames of animation.”



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New spots from Anonymous Content

 TV   USA    June 06, 2007 04:51 (Edited: June 05, 2007 18:51)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7102_badminton.jpg



Anonymous Content director, Justin Reardon, has just completed a series of spots for VITAMINWATER through Berlin Cameron United. Here's a look at one of them ... "Badminton"



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The Latest HSBC work from JWT London

 TV   UK    June 06, 2007 04:31 (Edited: June 05, 2007 18:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/6986_HSBC.jpg


Description
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Phase 3 of the Your Point of View campaign.
Explores differing views of retirement from around the world...


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THE BROOKLYN BROTHERS NEW YORK ... new series of spots

 TV   USA    June 06, 2007 04:20 (Edited: June 05, 2007 18:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7018_DoesntMatter.jpg



A series of hard hitting spots from the Brooklyn Brothers.


Description
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CAPTURE THE RAW AUTHENTIC SIDE OF MIXED MARTIAL ARTS



Click here to view It Doesn't Matter

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Click here to view Pain










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Click here to view Training Day









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Ears v Eyes - The Sony Video Walkman - from Y&R ASIA

 TV   ASIA    June 06, 2007 04:04 (Edited: June 05, 2007 18:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/6984_eyes_ears.jpg

Description
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In the age old battle between sight and sound, can there ever be a victor? Perhaps Sony has the perfect answer - the new Sony Walkman with Video.

Creative Commentary
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Directed by Richard Gibson of Luscious International in Sydney, the spot was shot in Colombia which gave the commercial it's gritty and neo-classical look.


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Film Graphics & Saatchi Sydney - new Toyota work

 TV   AUSTRALIA    June 06, 2007 04:00 (Edited: June 05, 2007 18:00)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/6981_Toyota_Ring.jpg



Description
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Outback Australia. A group of Aussie shearers are having a break and a cup of tea. Suddenly they hear a questionable sound... a fruity-disco-tinged telephone ringtone. They look around at each other accusingly trying to work out who the telephone belongs to... Cut to a Landcruiser 70 series. Its Newer. Not Softer.



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WONGDOODY's new work for the SIFF

 TV   USA    June 06, 2007 03:56 (Edited: June 05, 2007 17:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/6978_OddCouples.jpg


Description
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This campaign, for the largest film festival in the U.S., humorously appeals to the hearts of moviegoers. It speaks directly to the old adage, ‘true love is blind,’ and is based on the idea that attending SIFF is like speed dating, but with movies: You never know what you might find and fall in love with. The TV spot features snippets of mismatched couples on a couch with one person heaping praise on the other, such as a man tickling a robot and a woman expressing her love for a dead man in a body bag.

Creative Commentary
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“‘Find True Film’ is based on the idea that going to SIFF is like speed dating, but with movies. People who truly love film will see as many films as they can in hopes of discovering a new genre or director whom they love, and what they like could be completely unexpected.” - WONGDOODY chairman and executive creative director Tracy Wong



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    June 05, 2007 21:55 (Edited: June 05, 2007 11:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7105_7081_dom-bosco1_sm.jpg


Description
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Dom Bosco Community Center is a huge Social Project and has been around for 25 years, supporting abandoned poor brazilian kids and giving them some hope. Our idea was to create an appealing and strong visual. Something that would really stand out. Since the strategy was to show how the abandoned children see the world, and how hard it actually is for them, big scared eyes in black and white seemed to be a good way to go.

Creative Commentary
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The style evolved along the way, during the art direction process. The type and crop too. We, all the time, just wanted to make it as strong as possible.


Link
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AIROMA COVERS FOR YOU

 PRINT   SOUTH AFRICA    June 05, 2007 21:46 (Edited: June 05, 2007 11:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7085_Airoma -Bedroom-.jpg

A new campaign for Airoma Air Freshener via TBWAHuntLascaris, Sandton, South Africa.
Bedroom Line : 96% of Vietnamese teenagers have their first cigarette at age 17. Your Rosie is 16. And she's not even Asian, which makes it impossible that she has been smoking in here. The defense rests. Airoma Air Freshener. Covers for you.
Bathroom line: "I'm not saying he was in here and I'm not saying he wasn't. All I'm stating is you can't prove it, can you?
Now get. Airoma Air Freshener. Covers for you."

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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    June 05, 2007 21:24 (Edited: June 05, 2007 11:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7084_EAR2_48sht1.jpg



Music brings you closer.



Link
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99 HORSES IN ONE

 PRINT   SOUTH AFRICA    June 05, 2007 20:53 (Edited: June 05, 2007 10:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7077_ktm -shoot the horse-.jpg

This A2 poster, created by TBWAHuntLascaris, was inserted into specialist Motorcyle magazines. The line reads : 950 Super Enduro R. 99 horses in one.

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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 05, 2007 20:51 (Edited: June 05, 2007 10:51)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7074_prius_zip.jpg



Prius. The quietest car on the road.



Link
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DDB Paris ... currently ranked number 1 for print / outdoor

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 04, 2007 23:42 (Edited: June 04, 2007 13:42)

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    June 04, 2007 22:45 (Edited: June 04, 2007 12:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7036_DSCF2041.JPG



A pencil with insanely long eraser sent to prospective students - a sign of the hard work to come if they get on the internationally renowned advertising course.



Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 04, 2007 22:44 (Edited: June 04, 2007 12:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7032_DocShop01.jpg



The only skateshop near the monument.



Link
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BOUNCE TEST WITH TRIUMPH BRAS

 OUTDOOR   SOUTH AFRICA    June 04, 2007 22:42 (Edited: June 04, 2007 12:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7047_TRIUMPH-TRAMPOLINE_sm.jpg



New outdoor piece for The Triumph sports bra


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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 04, 2007 22:41 (Edited: June 04, 2007 12:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_7024_XXXLUTZ-1.jpg


XXXLutz is the worlds second largest furniture dealer.

At XXXLutz you will also find textiles, curtains, baby articles, lamps, floor coverings, oriental carpets, gifts, household goods, and all home accessories.

In these ads we wanted to emphasize the quality of our bed linens with the purity of the cotton plant.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    June 04, 2007 22:39 (Edited: June 04, 2007 12:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_7008_DR11856.jpg


Brief: Demonstrate how Listerine helps keep teeth naturally bright white.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 04, 2007 22:38 (Edited: June 04, 2007 12:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6989_atradius_print 1.jpg


Three executions in the new 'be a businessman of actiion' campaign for Atradius - one of the world's leading credit insurers. By concentrating on the freedom that credit insurance provides, they stand out in the category traditionally defined by negativity and scare tactics.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    June 04, 2007 22:36 (Edited: June 04, 2007 12:36)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6979_SIFF_poster_72dpi_smaller.jpg


This campaign, for the largest film festival in the U.S., humorously appeals to the hearts of moviegoers. It speaks directly to the old adage, ‘true love is blind,’ and is based on the idea that going to SIFF is like speed dating, but with movies: You never know what you might find and fall in love with. The hand-illustrated poster reveals a variety of situations, set in a Seattle backdrop, of love being expressed among unlikely characters. Additional print executions include event signage; print ads; collateral; and merchandise such as mood rings, apparel and lunch boxes.


Link
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The bestads April Global Awards - WINNERS NOW ONLINE

 AWARD NEWS    May 30, 2007 06:52 (Edited: May 29, 2007 20:52)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/bestads-awards.jpg




The bestads Global Awards - April 2007


Thanks to this month's Jury:





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Félix Del Valle - Creative Director, Contrapunto, Spain










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Nancy Vonk - Co-Chief Creative Officer, Ogilvy Toronto










(no photo)
Mark Fitzloff - Creative Director, Wieden & Kennedy, Portland.



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Scott Lambert - Creative Director, DraftFCB, Melbourne, Australia













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Micah Walker - Creative Director, Fallon, London.


















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Brad Roseberry - Creative Director, BBDO New York













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Monica Taylor - Creative Director, Wieden & Kennedy, Portland.











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Dave Hillyard - Creative Director, Publicis UK


















VIEW ALL AWARD WINNERS HERE!!!!!!!

Award Winners:

TV:

https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/No_Such_Thing2.jpg




Global Gold April 2007 - No Such Thing





https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6083_Neon_Girl.jpg





Global Silver April 2007 - Neon Girl









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Global Bronze April 2007 - Olympic












PRINT / OUTDOOR / AMBIENT:



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Global Gold April 2007 - Black Cloud







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Global Silver April 2007 - Learn to Use Less




https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6111_GuinnessDouble.jpg





Global Bronze April 2007 - Misspell







VIEW ALL AWARD WINNERS HERE!!!!!!!




New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    May 30, 2007 06:25 (Edited: May 29, 2007 20:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6960_Brandt1 Melon-Chicken pr.jpg



New print work from DDB Paris, who are currently ranked number 1 for print worldwide, in the bestads rankings.


Link
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For the bestads print rankings click here.

New VW spot from DDB Barcelona & Got Films

 TV   EUROPE    May 30, 2007 05:20 (Edited: May 29, 2007 19:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6956_pereIV_corto.jpg



Description
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The New Beetle is not like the other cars.



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Guest comments for the featured Ford Mondeo spot

 GUEST COMMENTS   UK    May 30, 2007 04:49 (Edited: May 29, 2007 18:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6957_Desire.jpg


Some background from Creative Director, Greg Burke:

The Mondeo idea is about instant desirability - that moment when you fall so head-over-heels-in-love-with-one that you burn all bridges with the other.

The balloons carrying the old cars away seemed like a visually poetic way of consigning them to some kind of metaphorical heaven.

Phillipe Andre's languid direction brought this to life beautifully. Where feasible everything was shot in camera using carbon shells, and a polystyrene, helium filled car weighing only 5kg. Phillipe's use of agonisingly slow tracking shots and the inspired choice of Michael Andrews' Donnie Darko soundtrack added the edge. Buf in Paris helped to populate the sky in the wider shots..

The other star of the commercial of course is London's magnificent skyline. Using the King Kong/Empire State principle of placing the abstract or bizarre next to the familiar gives the commercial an intimacy one wouldn't have been able to recreate in Cape Town, Santiago or Buenos Aires.


And from the director, Philippe Andre:


This TEN day shoot took place in London which is rare but integral to the idea and believability of this spot for Ford through Ogilvy. I wanted it to be very peaceful and quiet and it works because when you look at the spot, it's like storytelling without a story - it feels like a journey.

The slow tracking shots employed echo the peaceful ascent of the cars into car heaven! People feel their own cars are not worthy of remaining on the ground in comparison to the new Ford Mondeo, so they tie balloons to them and send them sky high..


Click here to view this spot



FLING ... from Clemenger BBDO Melbourne.

 TV   AUSTRALIA    May 30, 2007 04:25 (Edited: May 29, 2007 18:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6955_Fling_05_PR.jpg


Description
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Client and agencies worked together closely to develop the FLING® brand strategy and communications brief. When it came to developing the advertising, all agreed we needed a big idea that would successfully launch this flirtatious new chocolate bar.

Creative Commentary
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We’re all brought up on Fairytales.

The handsome prince and the beautiful princess always end up together, against all odds, and live happily ever after, forever and ever.

Perfect.

Only, we’re about to launch a product called FLING®.

It’s a chocolate bar that’s only a light flirtation. It’s not a full on commitment. It in no way lasts forever, or hangs around. It’s delicate, momentary then dissolves away.

So, we’ve created a campaign that toys with the idealism of forever – it’s called Forever Is Overrated ™.

We took what we girls know as the classic representation of “forever”, placed it in a contemporary world, and let a classic fairytale scene play out how it would today.



Click here to view this spot



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