Seen and noted
This TBWA Shanghai Skittles campaign depicts a world of unique and unpredictable experience, giving familiar and mundane situations a twist. The TV story features a naughty boy on the bus, making fun of a girl messing with her long pigtail. Yet, the pigtail comes alive and teaches the boy a lesson with its skillful kong-fu moves.
VIEW THE SPOT FedEx doesn't need Hollywood stunts
Taking inspiration from big-budget Hollywood feature film styles, FedEx "Hollywood" takes to the streets of Downtown Los Angles in an action-packed sequence a courier goes through to make a delivery. However, when all the special effects are removed, he assures the viewer there is still a remarkable tale in successfully completing a job.
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EA âIs It Realâ delivers an intense battle sequence through a first-person perspective highlighting the immersive quality of the new release, Battlefield 3 from EA.
VIEW THE SPOT The power of yellow
Print campaign from Lowe Mena, Dubai to highlight the power of yellow in helping you stand out from the crowd
VIEW THE CONSTRUCTION AD VIEW THE RESTAURANT AD VIEW THE TIRES AD VIEW THE CAR RENTAL AD A beautiful film about batik
In this Visibly Smart film, created by Amsterdam Worldwide contemporary Indonesia is revealed through the eyes of batik fabric and clothing designer, Nancy Margried. Batik is a fabric dyeing and printing method dating back as far as the 6th century and remains a treasured cultural symbol of Indonesia. UNESCO designated Indonesian batik as a Masterpiece of Oral and Intangible Heritage of Humanity in 2009. Nancy's Bandung-based design atelier, Batik Fractal, is reinventing batik design with 3D modeling software her team created while maintaining much of the traditional production process. The film illustrates how everyday people can realize their creative ambitions while remaining true to their culture through the use of technology.
VIEW THE SPOT Kevin Spacey and Kevin Spacey fly American
Kevin Spacey, the Academy Award-winning actor and Old Vic Artistic Director, takes on three new roles as part of a campaign to promote American Airlines' celebrated brand philosophy of understanding the individual flyer. The TV campaign is backed by out of home advertising and digital activity, which has also been created by McCann,London . It ties in with American Airlines' evolved 'discerning flyers' strategy, developed in response to the changing face of the First/Business Class flyer, appealing to a younger demographic.
VIEW THE SPOT Childhood heroes
The main objective was to get South African corporates and the general public to donate funds that will assist Cotlands to continue with the great work theyâre doing. To achieve this TBWA Hunt Lascais needed to highlight the great work theyâve done and get the media in particular, to pay attention to what Cotlands are currently doing â which is to help guide and care for all vulnerable children in South Africa, guidance and care that also extends to families and communities. They essentially act as heroes and role models to all the vulnerable children who donât have any. The truth is that if as a child youâve had a great hero in your life, then as an adult youâd automatically want to become a hero to another child because you understand the importance of having a hero in your own life. This essentially led the agency to the idea that Children who have heroes, become heroes.
VIEW THE SPOT Tattoo you
Ageisobar in Sao Paulo sent a tattoo as an invitation for the Brazilian Motorcycle Fair.
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Self-promo press ad that ran in the most read (and most conservative) business journal in Slovakia. We needed to disrupt and break free of the clutter - and the ad stood out amongst the usual ads that ran in the magazine.
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Live musiciansâdressed exactly as in the Romare Bearden paintings that appear on transit wrap and billboard advertising for the exhibitâstand and play in front of the 2-D advertising, both as the trains come in, and on an elevated platform in front of a billboard.
VIEW BILLBOARD VIEW TRAIN Jamie Oliver's last Christmas party for Sainsbury's
A Christmas pantomime theme for Jamie Oliver's last ever ad for Sainsbury's.
The AMV BBDO, London advert, filmed on location at London's famous Adelphi theatre, features Jamie cooking a delicious Christmas dinner with all the trimmings for a full pantomime cast. The lucky diners include Snow White and the Seven Dwarfs, Captain Hook, Britain's tallest man as the giant from Jack & The Beanstalk and the infamous ugly sisters from Cinderella. VIEW THE SPOT
A boy and his granddad are enjoying a beautiful day at the lake while fishing. The clever youngster decides the fish will not be able to resist the delicious taste of McDonalds Fries. Undoubtedly, he's on to something because some locals can't resist either. Watch the antics that hilariously ensue, proving again that McDonalds Fries are the best on the planet! Agency: Leo
Burnett,Chicago VIEW THE SPOT Who stole the Altoids monkey
Altoids is celebrating originality and sharing its own curious story by unveiling via Energy BBDO, Chicago a unique new collection of Curiously Strong art. Historical relics from Altoids' storied past are on display at HallofCuriosity.com, and the hall continues to grow with each new curiosity adding to the legend that is Altoids. Some items are even available for purchase, for those on the hunt for a particularly curious holiday gift. Lest you doubt the sought-after nature of these unique pieces of history, the theft of the Altoids Golden Monkey Lamp is further proof.
VIEW THE CONCEPT Pick the team and drink the beer
The Carling Black Label Cup was a world-first soccer derby in South Africa.
For the first time ever, soccer fans were literally able to choose the players for two of their favorite teams.The fans could literally Be The Coach.Agency Ogilvy Cape Town VIEW THE SPOT Power at seaThe millionth customer is too late
The team from JWT Cape Town teamed up with South African Director Duvan Durand to launch Kalahari.com's 1 Millionth Customer Campaign starring local comedian Joey Rasdien.
VIEW THE SPOT She picks education
This George Patterson Y&R , Melbourne TVC highlights AGL's latest initiatives: AGL Energy Online a customer service site to manage bills, arrange supply, view bills and historical consumption and the AGL Smarter Living Centre a store that provides advice, interactive tools as well as a new online store that sells a wide range of energy efficiency related products.
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UPDATED: Director Ben Briand fuses silent film style with a modern approach for The Art of Shaving campaign via BBDO New York.
VIEW THE TROGLODYTE SPOT VIEW THE GENTLEMAN SPOT VIEW THE AMBASSADOR OF SMOOTH SPOT Europe's economy in the firing lineLooks fast even when still
To launch the Mercedes-Benz 2012 C-Class Coupe BBDO,Toronto parked one in front of a motion blurred wall, sidewalk, and billboard that read: "Looks fast. Even in park. The 450hp 2012 C-Class Coupe." To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
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This heartfelt campaign for No Kill Louisville (NKL)was inspired by a puppy that was tossed from a car traveling at 65mph, leaving her with injuries requiring $12,000 in emergency medical care. Thankfully, she has a new lease on life and a new name exemplifying what NKL gives countless animals like her: Hope. At first glance, these unassuming outdoor posters appear to have been made by distraught pet owners, desperate to find their missing loved ones.
VIEW HOPE OUTDOOR VIEW LOST OUTDOOR VIEW MISSING OUTDOOR VIEW FOUND OUTDOOR Robot roams the streets for money
Winter 2011 was a chilling prospect for the Auckland City Mission. In the wake of a global recession, times were tough. More Aucklanders than ever before were asking for help. The Auckland City Mission needed a hero, a superhero. They got Kenneth. Publicis Mojo built Kenneth up from scratch to be the Auckland City Mission's smallest ever fundraiser. As a robotic, flightless bird, Kenneth was fragile and vulnerable.
VIEW THE CONCEPT Sending the good news away
The All Blacks winning the Rugby World Cup created some pretty memorable newspaper front pages the sort that people can't wait to read in the morning. But what happens if you're a Kiwi living thousands of kilometres away? Special Group, Auckland created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas so they could share the unique experience of holding and reading these special newspapers as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.
VIEW THE AD VIEW THE FOLDED AD Tunisians give non democracy the finger
For the first time of their history, Tunisians will vote freely. Tunisiana, the leading mobile operator in Tunisia, at the heart of the Tunisians' lives, has to be part of this historical event.The blue ink voters will have at their finger is the symbol of that new found dignity. The red Tunisiana logo in this print ad created by JWT, Tunis will be blue for one day.
VIEW THE AD Following the water home
Using Google Maps and 3D-rendered worlds, Tribal DDB Vancouver tells the story of how energy goes from a single raindrop to an individual user's home.
VIEW THE CONCEPT Creating a social portrait
Bell Mobility via Teehan + Lax, Canada is is making Twitter and Facebook users into works of art with its new Social Portrait. Users visit Portrait.bell.ca and create a word-based portrait of themselves using the words most often mentioned in either their Facebook, or Twitter feeds.
VIEW THE CONCEPT Wardrobe organization cleans up your act
Are you dreaming about a new wardrobe? IKEA will fulfill your desires with this inspiring trip through the art of organizing stuff.Agency: Forsman & Bodenfors, Stockholm
VIEW THE CONCEPT Saving us from the locusts
Gamers couldn't wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game's launch Maclaren McCann Toronto and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.
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Canvas, Cape Town was asked to promote Expertwhitening's new range of teeth whitening gels. The pack of gels are incredibly effective and guarantee a whiter shade for your teeth. So to illustrate the simple premise of whiter, cleaner teeth, we decided to remove the word 'yellow' from iconic song titles.
VIEW THE BRICK ROAD AD VIEW THE SUBMARINE AD VIEW THE BIKINI AD A butterfly tips the balanceToronto agency gets the Nollywood treatment
2011 was a big year for TBWAToronto. A new direction. New hires. New business wins. It was a year that deserved more than the typical "sizzle" reel or corporate video. So we commissioned a feature film. But, with a limited budget, we couldn't afford Hollywood. Or even Bollywood. So we headed to Nigeria's Nollywood. "The Revelation", directed by Alex Mouth from an original screenplay by Kunle Dada, tells the story of TBWAToronto's rise from mediocrity to greatness in true Nollywood style. See the full film at http://www.TheRevelation.ca
VIEW THE SPOT Riding to Holland for Christmas
The commercials from Kumpany, Amsterdam are all about Pedro who is on a quest, he gathers intriguing and unique characters to join him to reach Holland. All the films have the western look.
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A film by Lowe Mena to raise awareness for Red Bull Art of Motion. The Kuwait leg of this global event where the boundaries of a sport that combines free running, parkour, martial arts and gymnastics are pushed by the finest athletes from all over the world.
VIEW THE SPOT Matt Dillon talks about 'brotherhood'
A cinematic journey observing the bonds of brotherhood, voiced by Matt Dillon for a new spot to launch the Hallenstein Brothers Summer 2011 range.
VIEW THE SPOT This jeep belongs in battle
Jeep and SapientNitro New York are bringing the digital excitement of popular Activision video game Call of Duty: Modern Warfare 3 to the real world. A new digital campaign launched this week to introduce the 2012 Jeep Wrangler, Call of Duty: Modern Warfare 3 (MW3) Special Edition vehicle.
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