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Seen and noted

IT'S STILL FIERCELY COMPETITIVE AT SGIC

 OUTDOOR   AUSTRALIA    November 06, 2007 05:28 (Edited: November 05, 2007 18:28)
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Extention of the 'Fiercely Competitive' campaign which demonstrated the fiercely competitive nature of the employees at SGIC insurance. This is an example of the great lengths that they will go to to be competitive.

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SHADOWS MAKE CHRISTMAS FOR JOHN LEWIS

 TV   UK    November 06, 2007 05:15 (Edited: November 05, 2007 18:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9660_John_Lewis_Shaddows_Still_8.jpg
Lowe London has released the new Christmas campaign for the British department store John Lewis.
"Everyone does celebrities and tinsel at Christmas time, especially the big UK stores, so we deliberately stayed away from all that and sought a purer approach," explained copywriter George Prest. "The brief was to talk about the the perfect gift for any individual and show a lot of product at the same time. We hit on the shadows thing early on and from then it was a case of testing, playing, prepping and stripping down until we had the bare minimum of stuff and people in the ad. Michael Gracey shot it for us. He was the one director who really embraced our vision for the piece and we think he's done an absolutely cracking job."

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GLOWING OUTDOOR

 OUTDOOR   AUSTRALIA    November 06, 2007 01:32 (Edited: November 05, 2007 14:32)
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To promote Philips energy saving light bulbs DDB Sydney printed posters that literally glowed in the dark.


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SEINFELD LENDS A HAND TO HP

 TV   USA    November 05, 2007 23:14 (Edited: November 05, 2007 12:14)
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Great special effects as Jerry Seinfeld comes on board for HP.


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CENSOR THE MUNDANE

 INTEGRATED   AUSTRALIA    November 05, 2007 22:03 (Edited: November 05, 2007 11:03)
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Intelligent men's magazine Dazed & Confused has launched an integrated campaign via Lowe Hunt, Sydney running across TVC, print, posters, ambient and viral.

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DDB TORONTO FIGHT ILLEGAL HANDGUNS

 PRINT   CANADA    November 05, 2007 21:52 (Edited: November 05, 2007 10:52)

SUPPORTING THE ELDERLY

 AMBIENT   INDIA    November 05, 2007 21:10 (Edited: November 05, 2007 10:10)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Nov/tn_9631_Tree1.jpg
HelpAge India is a very well known organization that has been active in doing a lot of social work for the elderly. JWT New Delhi's goal was to demonstrate the efforts made by this organization, in a very simple way. So that it not only creates awareness, but also gets more people involved in the process. "The basic insight we we worked on was that falling trees are bound to attract people, and thus maximizing the reach of our message," said agency ECD Elvis Sequeira.

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TRAINING FOR YOUNG DRIVERS

 OUTDOOR   UK    November 05, 2007 21:06 (Edited: November 05, 2007 10:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Nov/tn_9623_trainerwheel.jpg
The most dangerous time in a young drivers career is in the first six months after they pass their driving test. The Union Edinburgh were asked to create an outdoor campaign to highlight the fact that you only really begin to learn to drive after you pass your test.

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ANYTHING MAKES A HOTWHEELS RACE TRACK

 PRINT   INDIA    November 05, 2007 21:01 (Edited: November 05, 2007 10:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Oct/tn_9543_Hotwheels_8.jpg
A new print campaign from O&M Mumbai to promote the HotWheels range of toy cars.

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TRANSLATION MACHINE

 PRINT   HONG KONG    November 05, 2007 20:52 (Edited: November 05, 2007 09:52)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Nov/tn_9611_Horse.jpg
DDB Hong Kong is behind a push to position this English-Chinese translation machine as daily digital equipment.

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NEW ZEALAND COPIES FORD MONDEO 'BALLOONS'

 VIRAL   NEW ZEALAND    November 05, 2007 20:39 (Edited: November 05, 2007 09:39)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9633_copycat.jpg
To extend and localise Ford Mondeo's European produced launch commercial "Balloons" JWT New Zealand created a viral copycat of the spot. It created widespread debate on You Tube whether it was real or fake. A two minute piece on NewZealand's TV3 National News proved it to be fake but in the process created mass exposure for Ford and Mondeo.

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THE CREATION OF MATHIEU'S LIST

 TV   FRANCE    November 05, 2007 20:30 (Edited: November 05, 2007 09:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9612_bouygues_01__copier.jpg
Meet the contents of Mathieu's mobile phone contact list in this spot from DDB Paris.


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FEDEX, NO WORRIES

 PRINT   CANADA    November 04, 2007 23:55 (Edited: November 04, 2007 12:55)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Nov/tn_9627_Awake.jpg
FedEx's Insight tracking allows shippers to send their packages worry-free. A new print campaign via BBDO Toronto.

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RUNNING OF THE KIDS

 TV   USA    November 04, 2007 22:37 (Edited: November 04, 2007 11:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Nov/AIRBORNE-FRAME.jpg
From the point of view of stressed out parents, raising children can be a bit like dealing with a pack of raging bulls. That, at least, is the premise of a new spot directed by the Goetz Brothers of bi-coastal production company The Joneses for the herbal health supplement Airborne. Conceived by Pittsburgh agency TenUnited, the spot promotes Airborne’s ability to boost the immune system by comparing germ carrying kids to the bulls of Pamplona, Spain.

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UNION TACKLES BABY FAT

 PRINT   UK    November 04, 2007 21:23 (Edited: November 04, 2007 10:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Nov/tn_9622_Fat_Babies1_Page_2.jpg
Obesity is a growing national problem in Scotland. Edinburgh's The Union Advertising Agency has created a campaign to make people aware that problem eating can be a problem even in early childhood.

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PS3 - UNIVERSE OF ENTERTAINMENT

 TV   USA    November 04, 2007 17:38 (Edited: November 04, 2007 06:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9624_PS3_2.jpg
Last year the PS3 was launched with a campaign via TBWAChiatDay, Los Angeles, that became known as the "White Room", demonstrating the PS3's power. With those technology messages now firmly embedded, the latest campaign moves beyond the "power" message with a more high-energy, entertainment driven focus for the PS3. The games are showcased and the new lower price point is clearly communicated. The spots also focus on the Blu-ray movie capability, the PlayStation Network and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home.

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PENNZOIL BACKS NASCAR

 PRINT   USA    November 03, 2007 21:44 (Edited: November 03, 2007 10:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Nov/tn_9618_DARLINGTON.PENNZ.RA__85AAEA.jpg
TBWAChiatDay Los Angeles has created three posters for Pennzoil for the upcoming trade show, SEMA (www.semainsider.com), in Las Vegas. The posters, printed on vintage paper stock, celebrate Pennzoil's heritage and involvement in NASCAR racing at some of the most famous racetracks in the world. The posters will be given out to enthusiasts at SEMA as well as used later in select venues.


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CANADIANS HEAD WEST

 PRINT   CANADA    November 03, 2007 21:39 (Edited: November 03, 2007 10:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Nov/tn_9600_FMA07061_SA_AD.jpg
Part of a campaign from Grey Vancouver to convincing eastern Canadians to travel to Fort McMurray and visit all their friends who have migrated west.

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CASCADE: THE NATURAL ORDER

 TV   AUSTRALIA    November 02, 2007 19:37 (Edited: November 02, 2007 08:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9603_TIGER.jpg
BADJAR Ogilvy, Melbourne has brought a new breed of Tasmanian Tiger to life, in ‘The Natural Order’. Based on the idea of an urban jungle where your personality defines what animal you are, the TVC follows the adventure of the Urban Tiger, the brand’s hero. The TVC took 5 months to produce and utilised a range of specialist talents including a team of 6 sculptors, a poker expert and Academy Award winning DoP John Seale.


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OGILVY VIDEOCONS INDIA

 TV   INDIA    November 02, 2007 15:08 (Edited: November 02, 2007 04:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9592_VC_SoundStation_45sec_Hires_27.06_001_0001.jpg
Ogilvy & Mather, Mumbai has created a series of spot for Videocon, one to highlight the effect of sound as experienced on Videocon televisions, the other to promote the Videocon range of washing machines.


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PREPARE TO CHILL

 PRINT   UNITED ARAB EMIRATES    November 02, 2007 14:58 (Edited: November 02, 2007 03:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Nov/tn_9593_Mars_Bikini.jpg
Impact BBDO, Dubai has created a series of print ads for Mars warning us to prepare to chill.

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COMMUTERS DOWNLOAD BEER WEBISODES VIA BLUETOOTH

 INTEGRATED   AUSTRALIA    November 02, 2007 14:47 (Edited: November 02, 2007 03:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Nov/tn_9587_harvesTED_hero.jpg
In keeping with the great Tooheys Extra Dry tradition of being unexpected and highly creative, BMF Sydney further extends the HarvesTED story. The extension of HarvesTED originated online through the creation of 5 webisodes, each one focusing on a different trial or experiment that took place prior to the 90 second TVC. To help get the webisodes into peoples hands (literally), BMF and Lion Nathan worked closely with Optimedia and Adshel creating sites where commuters can download one of the webisodes to their mobile phone via bluetooth. Many of these sites also have inbuilt LCD monitors allowing commuters to watch each of the webisodes before being directed online to download the series.


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SWITCH IT OFF

 CINEMA   UK    November 02, 2007 07:01 (Edited: November 01, 2007 20:01)
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This Friday in the UK, Mother, London will be airing a new cinema spot for Orange starring Macaulay Culkin.


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THE CAMERA THAT RECOGNISES FACES

 PRINT   AUSTRALIA    November 01, 2007 22:13 (Edited: November 01, 2007 11:13)
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This is the print component of a Leo Burnett Sydney campaign that endeavours to give Canon public ownership over its face-detect technology.

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BELT UP

 AMBIENT   AUSTRALIA    November 01, 2007 22:05 (Edited: November 01, 2007 11:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Nov/tn_9588_ORS_Luggage_Belt_1.jpg
Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message. Every fourth line was made up of the words 'DON'T LET THE ROAD CLAIM YOU. BELT UP.


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RED OR BLACK?

 OUTDOOR   UK    November 01, 2007 16:47 (Edited: November 01, 2007 05:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Oct/tn_9570_888_Poster_1.jpg
888.com has recently launched their first ever branding campaign via CHI and Partners, London. Based on the thought ‘Enjoy the game’, the campaign engages people by allowing them to interact with the ads. In one execution, an outdoor poster prompted people to guess what colour the next 888 poster down the road was - red or black? Two hundred yards further along the same road, we posted up one of the two outcomes. The outcomes were varied on all of the sites to add a realistic edge of playing a game of chance.

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HOT OFFICE TEXT

 TV   USA    November 01, 2007 16:17 (Edited: November 01, 2007 05:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9585_VIRGIN-MONA_NATE.jpg
McKinney, Durham has put to air a naughty little spot for Virgin Mobile featuring two young Nympho office workers having hot text with each other, much to the disapproval of HR.


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FALLONS HELPS NYSE TAKES STOCK

 TV   USA    November 01, 2007 16:10 (Edited: November 01, 2007 05:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9583_nyseod1m.jpg
"We've done a lot of work with Fallon before, including last year's New York Stock Exchange listing spots," says Stardust's founder and creative director Jake Banks. "This year, to take the campaign in a new direction, Mike Gibbs and his team wanted to create this really interesting take on the content… not straight 3D, not ultra-realistic... a little bit of stylization and lots of visual surprises."
"Because Stardust had already done extensive work for NYSE listings commercials, their familiarity with the brand's vision really gave us a jump start on this project," said Gibbs, Fallon's group creative director. "Credit goes to the client as well for understanding the need to stand out visually, especially in the insanely cluttered financial category."

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KIA SURVIVES 10 YEARS

 TV   SOUTH AFRICA    November 01, 2007 15:02 (Edited: November 01, 2007 04:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9579_Kia_02.jpg
Singh & Sons, Cape Town has aired a new TV commercial advertising Kia's 10 Year Warranty with the premise that not everything survives 10 years as well as a Kia...


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IT'S BETTER WHEN YOU WIN IT

 TV   USA    November 01, 2007 14:51 (Edited: November 01, 2007 03:51)
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BBDO New York has put to air a new campaign for eBay that promises consumers they will shop victoriously.


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SPEAK FOR THEM

 TV   UNITED ARAB EMIRATES    November 01, 2007 08:35 (Edited: October 31, 2007 21:35)
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ImpactBBDO Abu Dhabi have been tasked to motivate people to nominate good deed doers for the Abu Dhabi Awards.


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VW SAVES PAPER AND PLASTIC BAGS

 TV   UK    November 01, 2007 08:26 (Edited: October 31, 2007 21:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Oct/9571_VW_Paper_Bluemotion_1.jpg
Today, Volkswagen launches its latest ad campaign that firmly puts the company’s green credentials at the fore. Created by DDB London and Tribal, the campaign promotes Volkswagen’s new BlueMotion Polo, the most economical car of its class in Europe, and comprises TV, cinema ads, a press ad and a microsite.

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MOTHER SENDS WESTLIFE TO THE POST OFFICE

 TV   UK    November 01, 2007 08:08 (Edited: October 31, 2007 21:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Nov/9573_POST-OFFICE-WESTLIFE.jpg
The Post Office in the UK has further developed its new advertising campaign via new agency, Mother London. The campaign kills off the long-running animated ants from the previous Post Office ads in favour of celebrities. The first ad featured Joan Collins as the first customer to visit a Post Office branch (seen on bestads a few weeks back). Now other celebrities are set to appear in future executions including Bill Oddie, Keith Harris and Orville. This spot features Westlife. The fictional Post Office team in the ad is led by sub-postmaster Ken, played by John Henshaw, whose has previously appeared in 'The Royle Family' and 'Life on Mars'.


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VIDEOCON CAN CLEAN ANY KIND OF DIRT

 PRINT   INDIA    November 01, 2007 05:04 (Edited: October 31, 2007 18:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Oct/tn_9540_chimney_low.jpg
New work again from Ogilvy & Mather Mumbai that gets the point across very simply. The campaign promotes the Videocon range of washing machines.

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GET A ROOM

 VIRAL   UK    November 01, 2007 03:44 (Edited: October 31, 2007 16:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Oct/MR&MRS-SMITH-FRAME.jpg
Sexy professional couple with house to themselves attempt a bit of sauce, only to find everyday obstacles rather spoil the mood... Swanky hotel website/publisher Mr & Mrs Smith came to Nice Shirt wanting to make a film to promote their website. We all recognised the urban couple trying to escape the drudgery of normal life with a saucy weekend. But try as you might, you can't fake it at home, there are too many distractions. So we shot this idea as a pastiche of sexy perfume ads. Hopefully it rings a few bells...Actually, hopefully it won't!

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SCARY MOVIE 3

 PRINT   NEW ZEALAND    November 01, 2007 03:33 (Edited: October 31, 2007 16:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Oct/tn_9559_Scary_Movie_4.jpg
The not so scary movie is promoted in this ad from Saatchi & Saatchi New Zealand.

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ONE YEAR STIRRING UP YOUR HEAD

 PRINT   BRASIL    November 01, 2007 02:27 (Edited: October 31, 2007 15:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Oct/tn_9554_AD-FIRE-2.jpg
Euro RSCG's campaign to celebrate the first year of the magazine in Brazil.

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VIDEOCON KEEP YOU COOL

 TV   INDIA    November 01, 2007 02:21 (Edited: October 31, 2007 15:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Oct/9565_Videocon_ACs_-_Clinic__Subtitled__Hires__001_3.jpg
A doctor has to deliver some bad news to a patient and a woman confesses to an affair. Luckily both rooms are fitted with the Videocon range of air conditioners. Directed by Prasoon Pandey for Ogilvy & Mather Mumbai.


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WHAT A COUPLE OF AEROSOLS

 TV   CANADA    October 31, 2007 20:31 (Edited: October 31, 2007 09:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Oct/9562_VANCITY-AEROSOL-FRAME.jpg
TBWA Vancouver has created a humorous spot for Vancity Savings Credit Union.


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PANASONIC CURES THE SHAKES

 OUTDOOR   BRASIL    October 31, 2007 20:05 (Edited: October 31, 2007 09:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Oct/tn_9557_POSTER-dobras1-P.jpg
These posters, created by FischerAmerica, Sao Paulo, are made by folding the paper. The idea is that even if you tremble, the picture comes out perfect with the Panasonic camera with Image Optic Stabilizer.

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