Seen and notedDistracted brains drive dangerously
Everyone thinks they can multi-task. It turns out that our brains just can't. Instead, they switch from one task to the other, decreasing our ability to do either task properly. Distracted brains drive dangerously in this new campaign for Road Safety Trust New Zealand, from Clemenger BBDO, Wellington.
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WWF-Australia and Leo Burnett, Sydney have created 'The Adventures of Harry Ficus', supported by the Forest Stewardship Council (FSC). The Love Your Forests campaign aims to create awareness, educate, and inspire people to actively seek out and ask for FSC certified products. The mission of FSC is to support environmentally appropriate, socially beneficial, and economically viable management of the world's forests.
VIEW THE SPOT It's designed to make your skin crawl
(Beta) London is set to launch its first ever advertising campaign for the British Skin Foundation, and has recruited star photographer Rankin to shoot it. The campaign is made up of a series of striking images which act as visual metaphors for the discomfort felt by skin disease sufferers.
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Grey, London put together these spots for Brother
VIEW THE INSANE WAYNE SPOT VIEW THE ROAD TEST SPOT VIEW THE ROSS & JESSIE SPOT VIEW THE TOM & MIMI SPOT Alienware computers gets you into Area 52
Adam & Eve, London has launched a new spot for Foster's Beer, starring Australian actress Holly Valance and shot in Sydney, which was directed by Australia's Tim Bullock in a joint Hungry Man UK / Prodigy Films Australia production.
VIEW THE SPOT This spot comes with care instructions
Ozcare is a provider of community care, mental health, support, respite and aged care, with over 2500 staff out in the field providing over 300 services to 15,000 Queenslanders. The ads, via Brisbane agency MAKE, draw from the fact that people keep their problems hidden and don't like to ask for assistance.
VIEW THE SPOT Giveaways for holidays
Longplay 360, Sao Paulo created these posters for Natureza Magazine
VIEW BEACH CHAIR OUTDOOR VIEW DRESSING ROOM OUTDOOR VIEW TREADMILL OUTDOOR The apparel diner tours the nation
How to make Heineken a premium beer? A beer that "opens the world" for those who know? How to interact with the "hipster" crowd around Finland? The idea from 358, Helsinki was to make a "diner" where people can buy combos that combine Heineken with premium designer items. A shirt and a beer. A wallet and a beer. Nail polish and a beer etc.
VIEW OUTDOOR Football as the arts
Heineken has launched its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled 'Legendary Football'. The eagerly awaited campaign, created by Wieden + Kennedy Amsterdam, aims to showcase how the UEFA Champions League, the world's most prestigious and high-profile club competition, and Heineken, the world's leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy. Starring five highly-respected footballers, Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy, who between them possess almost 350 UEFA Champions League match appearances.
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L.L.Bean has always guaranteed customer satisfaction 100%, no questions asked. GSD&M takes the message from the factory floor
VIEW THE BOOTMAKER SPOT VIEW THE BOOT TESTER SPOT VIEW THE DECK HAND SPOT There's no joy in bar soap washing
In the Philippines, more than 50% of the population still use laundry bars for their plates instead of dishwashing liquid - causing roughened, abused hands.
Agency:Campaigns & Grey Manila VIEW THE HAND SPOT VIEW THE BANLAW SPOT VIEW THE SAMPAY SPOT Westpac gives 150 new babies a big head start in life
Westpac is celebrating 150 years in New Zealand by giving 150 new babies a big head start in life. Launching the campaign is a new TVC from .99 Auckland and Robber's Dog, showing Kiwi babies and what they might grow up to be. Blockhead was responsible for the visual effects, creating a variety of effects to bring the playful palette of scenarios to life. Registrations and ongoing activity for Westpac's Gen W campaign will be housed on Facebook: http://www.facebook.com/genw
VIEW THE SPOT Firing up the Rugby World Cup anthems
September and October 2011 are going to be huge months for New Zealand with thousands of rugby fans from around the world descending on its cities, towns and countryside to enjoy the Rugby World Cup. Thousands of these visitors will be touring New Zealand in campervans, so the brief was to remind them of the hazards of certain behaviours in their campervans, behaviours like drunk cooking, lighting candles etc. M&C Saatchi and New Zealand Fire Service have created these four radio ads, reminding people to avoid these hazardous behaviours.
PLAY THE AUSTRALIA SPOT PLAY THE ENGLAND SPOT PLAY THE SOUTH AFRICA SPOT PLAY THE WALES SPOT Our baby is ready to ram carsPlay the glass piano
Grey G2,Kiev turn youtube into branded music instrument creating Glass Piano that allows everyone to play glass harp online.
VIEW INTERACTIVE DETAILS Where great ideas escape
Every year the MAA celebrate the most provocative and engaging campaigns in the UK in the BEST AWARDS. The theme of the campaign created by DraftFCB London this year is 'The Great Idea Escape'. To show how difficult it is for creatives to overcome all the obstacles and still get out brilliant work they produced an interactive game that rates your ability to liberate big ideas.
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To launch carhistory.com.au as the primary brand for information on used vehicles, BWM,Sydney utilised the insight that all used cars have a colourful history. We depicted the background of a car being bought by an unsuspecting purchaser, showing that if they had seen a carhistory.com.au report, they'd have known the vehicle wasn't what it seemed.
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Tool Director Geordie Stephens recently teamed up with Victors & Spoils to helm a pair of freewheeling spots for Harley-Davidson.
VIEW THE UNCHAINED SPOT VIEW THE LIBERATION SPOT Have you got The Gift?Football's biggest Snicker's fan
Infamous Dallas Cowboys fumbler Leon Lett inducted into the Hall of Redemption in the humorous new web film, "The Man Who Played Literally Hungry" for Snickers out of BBDO, Worldwide New York.
VIEW THE SPOT Your car buying all wrapped up
BBR Saatchi & Saatchi Tel Aviv ads for Delek Motors
VIEW THE GIFT ONE AD VIEW THE GIFT TWO AD VIEW THE GIFT THREE AD The naaaaame in the front of the telephone book
FedEx via BBDO New York has launched a new brand campaign featuring four new TV spots during the NFL
VIEW THE AAA SPOT VIEW THE 2 SIDED SPOT VIEW THE HOLLYWOOD SPOT VIEW THE WITNESS SPOT Getting from A to B is not a straight line
A MINI ad by Y&R Lisbon for their JCW model, sporting a ferocious twin scroll turbocharger and 4-piston disc brakes. With the John Cooper Works, every ride is not just about driving from A to B, it's a race.
VIEW THE AD You can still drink on the way home
The bus company Movia runs a night bus service much to the delight of the Copenhagen party crowd and other nocturnal creatures. This interactive film created by Bocca, Copenhagen acts as a reminder to the folks who continue to dance and knock down Fernet Branca shots when taking the night bus might be a better option. Or as the copy says: "Is it time to get home?".
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Posters from Longplay Comunicacao, Sao Paulo
VIEW KETCHUP OUTDOOR VIEW MUSTARD OUTDOOR VIEW SOY OUTDOOR Spend less to see the lady
Perfil 252 Brazil created these posters for Via Terra Tourism
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Four spots from Hogan Media & Music, Concord California
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When is the right time for Andes beer in these Del Campo Nazca Saatchi & Saatchi, Buenos Aires spots
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Building on the success of their previous outing for Lucky Charms cereal, which found the iconic character Lucky the Leprechaun rendered in CG for the first time, Calabash Animation has expanded Lucky's CG universe in "Rainbow," a new ad for the General Mills brand. The ad was created by agency Saatchi & Saatchi, New York.
VIEW THE SPOT Win a shoe discount
Aldo via Skinny, New York has created an online microsite that allows you to try out your luck to win a 15% discount, by playing three different games.
VIEW INTERACTIVE DETAILS Who wins in the lottery
The Atlantic Lottery Corporation faced a unique challenge. Negative misconceptions fostered an atmosphere of suspicion and mistrust with a significant number of Atlantic Canadians. Lack of accessible information and transparency left citizens wondering where the money goes and how it really benefits them.AskAway.ca created by Digital Kitchen acts as the hub for this integrated campaign. It encourages and enables Atlantic Canadians to ask Atlantic Lottery anything they want. Using a cinematic experience, this digital "quilt" of interconnected stories and questions allows citizens to explore stories, discover answers and participate fostering discussions, asking questions, and seeing how the lottery gives back to the communities it serves. As the campaign evolves, new stories and questions will bubble up to keep the conversation relevant and informative for everyone.
VIEW INTERACTIVE DETAILS The world according to Petrobras
6 thousand meters can make everything look smaller. Or a company even bigger Petrobras: world leader in deep-water and ultra-deep water oil and gas exploration in these print ads from Heads Rio de Janeiro.
VIEW THE RIO AD VIEW THE NEW YORK AD VIEW THE PARIS AD ANZ welcomes the world to NZ
New Zealanders from all over the country submitted nearly 6,500 ideas in just over six weeks in DDB New Zealand's groundbreaking 'Welcome the World' campaign for Rugby World Cup 2011 worldwide partner ANZ. The five finalists were revealed on welcometheworld.co.nz and each launched their own social media campaign to garner support from friends, family and fans to have their idea brought to life during the Rugby World Cup 2011 in September.
VIEW THE CONCEPT Big Wednesday can change your life forever
Winning Big Wednesday will see you living large on Thursday. And in this campaign DDB Group New Zealand brings the idea to life through a split screen technique, where on the left we see our man going about his usual Wednesday, and on the right his life has changed forever.
VIEW THE SPOT Don't Drink & Fry
Every year, New Zealanders die from drinking and frying. Countless others have a lucky escape. This campaign, via M&C Saatchi Auckland, captures real New Zealanders at the end of a big night, who have wisely chosen to eat before heading home. None of the people interviewed are actors. They're all genuine people found on the street, who had been drinking and were spotted eating, and asked this question: "What advice would they give to people in their state who are considering going home for a fry-up?"
VIEW THE DAN, AIDAN & JANE SPOT VIEW THE GRAYSON & LEIGHTON SPOT VIEW THE HAMISH, ANNA & TINA SPOT VIEW THE CHRISTOPHER & GRAYSON SPOT The spots your client deserve
Medibank has launched a new retail campaign, via agency George Patterson Y&R Melbourne, positioning the brand as 'The insurance your health deserves'. The campaign is made up of a series of executions that will be rolled out over the coming months.
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