Seen and noted
Are you ready for some football (commercials)? Tune in to ESPN and elsewhere on your cable dial tonight to see the first post-NFL-lockout spot from the world's largest ticket marketplace, StubHub. This is the latest spot in a national, fully integrated campaign launched last spring. Print and out-of-home to come soon.
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Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard's role in aiding victims of natural disasters. A continuance of LM&O's groundbreaking "Citizen Soldier" campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire.
VIEW THE FLOOD SPOT VIEW THE STORM SPOT VIEW THE FIRE SPOT A GPS makes everything clearFreshly painted online
MWEB, South Africa's biggest internet services provider, wanted to advertise that their business website hosting was now uncapped. FoxP2,Cape Town ads demonstrated that a website can make any business look better online.
VIEW THE EXECUTIVE AD VIEW THE RAINBOW AD VIEW THE PROSPERUM AD Green Ops makes it easier to switch to Kiwibank
Kiwibank Green Ops makes it easier to switch to Kiwibank. Just one signature and they'll do deal with the rest. An elite team within Kiwibank whose mission it is to help rescue customers from bad banking experiences. The 'gamification' approach from Ogilvy offers random moments of humour and discovery, providing a richer and more engaging experience. Interactive elements allow users to share their experience with friends. Hosted on a bespoke You Tube channel.
VIEW THE CONCEPT Access all areas for Subaru in Auckland
The day after the first snow in Auckland for 72 years, Subaru ran this national newspaper ad to reassure Aucklanders that the streets were still passable.
VIEW THE AD Watch Films. Not formulas.
Colman Rasic, Sydney has created a new advertising campaign for the 2011 Serbian Film Festival. The festival was established in 2001 with Hoyts screening a selection of unique films for Australian audiences. Now in its 11th year, the event opens nationally in October, with screenings in Sydney, Wollongong, Canberra, Melbourne, Adelaide, Perth and Brisbane. The 'Watch films. Not formulas' idea forms part of a cinema, online and poster campaign that will run nationally.
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NY based Sonic Union mixer Steve Rosen, with Bikini Edit Editor Avi Oron and Smuggler director Tom Hooper forge new friendships by spreading Yankee love in the new :60, "New Friends" for Mastercard out of McCann Erickson, NY. The spot features a quirky young man doling out free Yankee tickets to random strangers throughout New York City.
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Everyone Gets Something Campaign devised by Publicis QMP, Dublin
VIEW THE BOYS SPOT VIEW THE GIRL SPOT VIEW THE PLATFORM SPOT VIEW THE GYM SPOT The Noid returns for Domino's
The Noid, Domino's Pizza's long-retired mascot, is making a comeback with a one-week game and promotion on Facebook via Crispin Porter Bogusky .The game, The Noid's Super Pizza Shootout, goes live August 8.
VIEW INTERACTIVE DETAILS The Green Lantern got milk
Warner Brothers and DC Entertainment are promoting the new Green Lantern film with Lanternworthy.com, an online experience developed by Deutsch New York in conjunction with the Got Milk? campaign. The site offers a series of games to determine if you are fit to join the Green Lantern Corps.
VIEW INTERACTIVE DETAILS On the road with Converse
Contemporary interactive storytelling meets traditionally branded music video in this flash-driven Anomoly, London microsite for Converse. Feature in a music video alongside Graham Coxon, Bill Ryder-Jones and Paloma Faith
VIEW INTERACTIVE DETAILS Show URLoved
In Israel, the amount of banners per person is the highest in the world. That's why when Cellcom asked McCann Erickson Tel Aviv to promote "First Love", its branded content website which presents Israeli teenagers' love stories, we needed to come up with a new way of making it noticeable to people online. To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter. What we thought would be a nice campaign turned out to be a new media tool, as the 4 leading Israeli websites now support this new way of communicating messages, whether it's an advertising campaign or a website announcement.
VIEW INTERACTIVE DETAILS Lawrence Leung learns from Griffith
Knowledge, Lawrence Leung and a red sofa are at the heart of Griffith University's new TV ads created by Junior, Brisbane. In a very different campaign for an Australian university, the three spots see comedian and TV show maker, Lawrence Leung, chatting with some of the Griffith's world renowned academics in some interesting places.
VIEW THE MOSQUITO SPOT VIEW THE SLAMMER SPOT VIEW THE DINNER PARTY SPOT Take a Renault Latitude Stress Test Drive
According to a poll commissioned for the campaign, 87% of drivers stated that their commute to work was more stressful that their actual job. But could a car actually reduce driver stress levels? The Renault Latitude Stress Test Drive campaign was created to explore this very question. A number of families were selected to take part, they would drive their own car and then the Latitude to see which was the less stressful and most invigorating experience. To ascertain their stress levels both vehicles were fitted with facial recognition technology, which enabled us to gauge their emotions and derive their degree of stress as they drove.
VIEW THE STRESS TEST DRIVE VIDEO VIEW THE LUND FAMILY VIDEO VIEW THE RING FAMILY VIDEO VIEW THE NICK AND LILLY VIDEO Ikea challenges Aussies to have a go
IKEA has launched an epic 60s TVC created by The Monkeys, Sydney. It's the first piece in a new brand platform: 'Have a Go', which challenges consumers to take a risk, fight against boring interiors and experiment with home furnishings. Directed by Hamish Rothwell, the story is reminiscent of a Braveheart combat scene with an army of consumers brandishing IKEA products, surging from the countryside towards the suburbs and into their homes. The 60s and 30s TVC will spearhead the activity and air across free to air and pay TV, in cinemas and online from August, with the 30 second TVC making its debut on Channel 7 last night.
VIEW THE SPOT When you're serious about meat
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August 15, 2011 00:38 (Edited: February 17, 2023 04:19)
Timberland in the fall
Timberland Boot Company collection. The footwear inspired by a time of transition in New England and Northern England during the Industrial Era.
Site from Holst Digital, London VIEW INTERACTIVE DETAILS Where fruit grows on boards
Global FMCG Company Unilever launched a campaign in Singapore to promote Wall's Fruttare through Clear Channel's shelter medium. Their innovative 3D Fabrications are placed within their Wall's Fruttare concept shelter. Apart from 3D fruits (grapes and lychees) being peppered around the sides of the 6-sheets panels, the panel is also surrounded by 3D fabrications of "wooden crates" to establish the feeling of fruity abundance within each delectable bite of Wall's Fruttare.
VIEW OUTDOOR We will snap you at your worst
Western Australian taxis are now fitted with the highest quality security cameras in Australia. If you commit a crime, you will be caught exclaims The Brand Agency, Perth.
VIEW THE ABUSE AD VIEW THE ASSAULT AD VIEW THE BACKSEAT AD
These ads from Feeling Comunicacao, Brazil were created for World Environment Day
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Samuel Abrahams, BAFTA-nominated director from Smuggler, directs this beautiful and evocative spot for WWF through Ogilvy. Cut + Run's Chris McKay set a lovely tone to the edit with immaculate timing and delicate attention. What do you feel when you see our worlds side by side?
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Wondros, Los Angeles, director Antoine Fuqua (Oscar winning Training Day) gets students in shape with a back-to-school boot camp for school featuring several of the world's top athletes as instructors in the new :60 "They're Back" for Nike and Foot Locker out of Weiden Kennedy, Portland.
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David Wild's unique comedic direction shines like conditioned hair in this new campaign for Pert Plus via the Sigma Group. The spots, cautionary tales about men behaving like animals, show that little things, like attention to hair care, add up to a successful outcome.
VIEW THE BEAR SPOT VIEW THE DOG SPOT There's an awful lot of coffee to be washed in BrazilChuck More get more
The call for applications to get into AWARD School Asia is closed. But there's still one way to get into the programme. Take part in the Chuck More Championship 2011 where the grand prize is a spot in AWARD School. Chuck More Championship participants will battle each other in throwing away bad ideas. The participant who proves to be the best idea chucker will win. There will be obstacle courses, scrunched paper and a lot of fun.
VIEW THE LITTERING SPOT VIEW THE STARVING SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE TEASER AD VIEW THE LAUNCH AD VIEW THE MAURICE AD VIEW THE LINDA AD
SASCAR, an automotive tracking system company shows that its tracking service works finding your car, no matter where it goes.Agency: Zero 11 Propaganda Brazil
VIEW THE SAW AD VIEW THE UFO AD VIEW THE BACK TO THE FUTURE AD
To launch Martin Lindstrom's new book Brandwashed, Juice, Vancouver used the shocking facts the author had uncovered to create thought-provoking communication.
VIEW THE BABY AD VIEW THE MAKE UP AD VIEW THE NEIGHBOUR AD B worried about the goalkicker on Berocca
Life abounds with tough challenges and decisions. More often than not, a single word or move separates success from failure. By providing essential vitamins and minerals, Berocca boosts your mental performance so you'll be the one who outsmarts in these JWT, Singapore print ads.
VIEW THE PENALTY KICK AD VIEW THE INTERROGATION AD VIEW THE POKER AD Nowhere to hide
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August 12, 2011 19:52 (Edited: February 17, 2023 04:19)
Look 4 Me is a product from Vodacom that allows people to register their loved ones cell phones and thus use them as tracking devices, ensuring that they know their whereabouts at all times.
Draft FCB, Johannesburg did the ads VIEW THE STRIPPER AD VIEW THE SURFER AD VIEW THE CLUB AD A church for everyone
St Matthew's is a progressive Anglican church, whose goal for a diverse and inclusive congregation was being crushed by a homophobic moratorium passed down through the order. It urged New Zealand bishops not to ordain openly gay or lesbian individuals as deacons, priests or bishops. The consequences of this homophobic stance by the Anglican Church were dire for St Matthew's, resulting in the resignation of a much loved and respected gay staff member. St Matthew's were disgusted by this discriminatory behaviour shown by the Anglican church, and had one small billboard to start the push for change.Whybin TBWA took the one of oldest and most recognised symbols in the word, and combined it with popular culture to create Gay-Dar. With a moveable cross, the billboard gained attention and encouraged interaction from passers-by. While uncovering the Anglican Church's shameful secret, Gay-Dar fuelled discussion by presenting this very prickly subject in a fun and contemporary way. Through blogs and news reports, Gay-Dar travelled around the world, directing people to sign an online petition. The signatures rolled in and we made believers of many people, showing that even a church can put its faith in advertising.
VIEW OUTDOOR It starts with a giraffe
DoUpTo.com is a new micro-services arena allowing people to buy or sell
various services for small fees, all between 5 and 100$, and make some money out of their skills.As the campaign from Twenty Three, Tel Aviv launched today, people got the chance to win 15K$ VIEW OUTDOOR Zebras and Lions work on colds relief
"Unblock your nose."says Mohallem/Artplan, Sao Paulo
VIEW THE LIONS AD VIEW THE CROSSES AD VIEW THE VIOLINISTS AD
As part of the "Rethink Possible" campaign, here's a new spot for AT&T from BBDO New York entitled "Mistake."
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