Seen and notedMustang comes home for Christmas
DMAX wanted to have something to wish the customers a merry celebration so the Bloom Project, Munich created this spot.
VIEW THE SPOT Bringing domestic violence into the light
The German agency brand.david has launched an augmented reality (AR) campaign for the "Frauennotruf Munchen e.V", which is a local non profit organization against domestic violence. In cooperation with Augmented Reality (AR) specialist metaio the advertising have been enriched with multimedia content that can be discovered by anyone using a smartphone. Female victims mostly live in two parallel worlds: while the print campaign suggests a perfect world, the augmented reality leads us into the terrible abyss of the women's fate. The target of the campaign is to bring the subject of domestic violence to light and to reduce victim hostile prejudices. The campaign is a fine example how augmented reality in combination with the right idea can make a valuable contribution to the social sector.
VIEW INTERACTIVE DETAILS The fastest breakfast means the fastest milk
Anchor Milk believes the fastest is the freshest and the freshest tastes the best. That's why everyone involved in their milk run does just that. From the farmer smashing back his breakfast in record time, to the humble farm gate opener shaving precious seconds off the clock, everyone involved in getting Anchor Milk from farm to fridge does their job as quickly as they can. Another Colenso BBDO Auckland creation.
VIEW THE LAUNCH SPOT VIEW THE DAIRY SPOT VIEW THE DRINK SPOT VIEW THE GATE SPOT VIEW THE GUMBOOT SPOT Rubbish never looked so good
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The 'Beautify your City' campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Say goodbye to your x phone
Vodafone NZ offer a MYSKY HDi upgrade when you sign up to one of their home solutions. To highlight this Colenso BBDO, Auckland built a high definition test screen out of objects in the home.
VIEW THE PHONE AD VIEW THE HOUSE AD VIEW THE BOOKCASE AD A Smartphone makes a great Christmas gift
Vodafone NZ wanted people to understand what a great Christmas gift a Smartphone can be. So agency Colenso BBDO, Auckland decided to showcase some of the interesting things you can do with one to inspire people to try it themselves.
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RP& Santa Monica has just completed their year end campaign for Acura all about holiday excess with six comedic spots directed by Chelsea Pictures' Rick LeMoine and edited by Arcade's Paul Martinez.
VIEW THE GINGERBREAD SPOT VIEW THE CHESTNUT SPOT VIEW THE STOCKINGS SPOT VIEW THE MONTAGE SPOT Pick a fresh berry
It's a personality-test microsite created by Naga DDB Kuala Lumpur that helps you choose the best BlackBerry smartphone plan for your social media lifestyle.
VIEW INTERACTIVE DETAILS Comparing a brain to a 'Benz
Right Brain/Left Brain Mercedes Benz has always integrated between groundbreaking technologies and the spirit and power of innovation and creativity.These posters designed by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv were displayed on all walls of the 2010 Israel Business Conference.
VIEW RIGHT 1 OUTDOOR VIEW RIGHT 2 OUTDOOR VIEW RIGHT 3 OUTDOOR Lighting the trail to better broadband
The brief to Naga DDB Malaysia was to visually demonstrate Digi Broadband's undissrupted service, using the story of light trails, within the framework of a midnight bicycle ride. In the simplest terms, the Digi light trail would never falter, while the other coloured light trails would flicker and fade.
VIEW THE SPOT Twanta makes gift giving easy
Don't know what to get that special someone for Christmas this year? Just ask Twanta. Enter your friend's twitter name, and it'll recommend the perfect gift. Site by Lowe Roche, Toronto
VIEW INTERACTIVE DETAILS Become a non smoker and win
Quitter was a service directed to young people inside a popular Finnish social media called IRC Gallery. Quitter designed by hasan & partners Helsinki made it worthwhile not to smoke. In Quitter people answered questions about smoking. With each answer they received credits which could be used as real currency to buy real products in the Quitter Store. Finally instant gratification can be obtained by not smoking.
VIEW INTERACTIVE DETAILS Dont leave your home,take it with you
Demolished houses leave physical traces on the houses they were attached to.This is where Jung von Matt/ Neckar put banners bearing the message: Take your home with you. Caravans at caravania.de
VIEW OUTDOOR It's time for a pap smear
The National Cancer Society Malaysia aimed to encourage women to go for regular Pap smears as a preventive measure against cervical cancer. Cervical cancer is one of the most common cancers affecting Malaysian women, with the Human Papillomavirus (HPV) infection as a cause of nearly all cases, spreading through sex. There are no early symptoms, but having regular Pap smears (an early detection screening test) can reduce the risks. Despite the existence of this effective screening, the uptake is poor. Lack of knowledge about the cancer and the overshadow of social taboos are the most common reasons why many women avoid this life-saving medical check-up. A poster campaign by McCann Erickson Malaysia encouraged women to have their Pap smears through direct and light-hearted long copy ads in a tongue-in-cheek tone and manner, turning a serious matter into something more accessible and acceptable. The posters were placed at nightclubs, gyms and popular F&B hang-outs in town.
VIEW THE HELLO AD VIEW THE SPREAD AD VIEW THE BREAK IN AD
Taking an opportunity to remind holiday travelers about Southwest Airlines' 'bags fly free' policy, GSD&M Idea City and directors The Hoffman Brothers took a '70s cop drama approach on its series of national spots.
VIEW THE SPOT Prohibition revisited in Rio
Sao Paulo based SmartBuy Wines via Mohallem/ Artplan Sao Paulo launched with a fully integrated campaign to capture the interest of potential investors and customers. We created a campaign inspired by the 1920's underworld, starting with the company's tagline, 'Great wines at (barely) legal prices'.
VIEW THE SPOT City fights country over a Freelander
The Freelander 2 is a car that excels in both a natural environment and an urban landscape. To dramatize that fact, Y&R NY wanted to show two characters fighting over the car, one character representing nature, the other representing city. Almost like two children fighting over a toy.
VIEW THE AD Make sure you're home for Christmas
Part of the TAC's Christmas enforcement campaign created by Grey Melbourne
VIEW THE DINNER AD VIEW THE GRIEVING MOTHER AD VIEW THE DOOR KNOCK AD VIEW COP OUTDOOR VIEW PRESENCE OUTDOOR Give human rights violations the chop
To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. Saatchi & Saatchi, New York placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture. Copy on package:1. Tuck under thumb and hold tightly
2. Write the Chinese government to help end torture. 3. Don't let human rights violations by the Chinese government give China a bad name. 4. Take further action at amnesty.org/china [tentative URL] VIEW OUTDOOR
A copy of Newsday resting on a flat surface suddenly transforms into a multi-tiered football stadium, then a pulsating drum set, a sports car, and finally a multi winged house all in 3D. Countless elaborate folds and a narrator's voice accompany each of the spot's transitions, which collectively demonstrate the variety and volume of news available through the paper's new iPhone and iPad applications. But who is behind this Olympic-level display of transformational prowess? QuietMan, working via The Brooklyn Brothers.
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BancorpSouth - dependable, strong, technologically savvy. That's the message in a unique four-spot campaign produced, edited and finished by Nola Pictures, with Creative Director Juan Delcan at the helm and created by agency, Stone Ward.
VIEW THE WEALTH SPOT VIEW THE YOUNG SPOT Big noses get the big discounts
BGH launches its new line of air conditioners with 5 stages of filtered air: this means, the ones that release the purest air. For the launch, Del Campo Nazca Saatchi & Saatchi Buenos Aires created the NOSE-O-METER, a device capable of measuring noses. If you have a big nose, BHG gives you a 25% discount!06df5
VIEW THE NOSE O METER SPOT VIEW THE NOSE JOB SPOT VIEW THE GIGANTIC NOSE SPOT VIEW THE DISSAPOINTED SPOT VIEW THE OVERWHELMED SPOT
Kids are more likely to pin up a poster of an exciting shiny red sports car or fancy luxury sedan than one of a midsize sedan. Well, you can't really blame them. Midsize sedans aren't known as attractive, fast, beautiful cars. They're typically vanilla, bland and forgettable. Kia through David&Goliath, Los Angeles decided it was time to elevate the midsize category and show its true potential.
VIEW THE SPOT Shining a light on a white policy
US Sydney and Engine created this promo to advertise a new SBS documentary series that explores the devastating consequences of The White Australia Policy.
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Director Linus Ewers of Los Angeles based A Common Thread shows how a touch of the outdoors transforms a room in a vibrant, VFX driven campaign for Glade, out of DraftFCB, Chicago.
VIEW THE PICTURES SPOT VIEW THE SNOWMAN SPOT VIEW THE MIRROR SPOT VIEW THE DAY SPOT
Mercury 360, Bucharest created these two print ads for Cafe Nescafe.
VIEW THE STREET AD VIEW THE OFFICE AD
In advance of their annual Christmas donation drive, The Salvation Army has launched a multi media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach Innovative out of home elements of the campaign use bus shelter ads to demonstrate how for many life's basic necessities are out of reach.By putting real objects(blanket,bottle,bread) just out of reach on top of the bus posters.
VIEW BLANKET OUTDOOR VIEW BREAD OUTDOOR VIEW BOTTLE OUTDOOR VIEW COAT OUTDOOR VIEW SOUP OUTDOOR Rev heads build their own car online
Building the uninsurable then insuring it. To prove that Just Car is an insurer that's not scared of modified cars, GPY&R Melbourne let everyone in Australia help build the country's most kick ass modified street ride. For 12 weeks they opened the doors to the ultimate workshop, rigged up with webcams, so Aussie Rev Heads could follow through their website as Australia's premier mechanics, panel beaters, audio experts, engineers and auto professionals got to work applying the elements they voted on. Over 30,000 people contributed and no matter what they did to the car, Just Car Insurance insured it at the end.
VIEW THE CASE STUDY The easy way to a better body
Saatchi & Saatchi Sydney give us an old guy playing god with his body shape and an air hose for client Electric Art.
VIEW THE AD Concerto put their stamp on Christmas
In the blitzkrieg of digital e-cards and social media mayhem, Concerto Marketing, Vancouver decided to go old school with our agency Christmas card and send everyone a postage stamp.
VIEW THE GREETINGS AD VIEW THE COVER AD VIEW THE INSIDE AD Singleton advertising trys a new angle
Join the worldwide taste test at thesingleton.com groups/clubs approving "The Singleton"Print ads from KK Oulet, London
VIEW THE ANGLING AD VIEW THE HANDLEBAR AD VIEW THE SNOW GOLF AD Santa covets the sneakers
December 16, 2010 20:49 (Edited: February 17, 2023 05:19)
To ensure consumers have a "Merry Kicksmas," SapientNitro New York has developed two amusing 30-second TV spots
VIEW THE CHARLIE SPOT VIEW THE REINDEER SPOT
Glaucoma is a disease which could blind a person if not taken care at an early stage. This is what the creative FROM RK Swamy BBDO Mumbai strives to communicate.
VIEW THE AD The Mini tests better at night
To add some excitement to the experience, MINI via DraftFCB, Auckland introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. Theyâre all busy doing other things.
VIEW THE HIGHWAY PATROL AD VIEW THE CYCLISTS AD VIEW THE CARAVANERS AD
An animated film produced by Langland, UK to introduce Hidrasec, a novel anti-diarrhoea medicine, and explain what makes it different. Usually, films about how drugs work resort to animating models of the various molecules involved, but 'Diarrhoea The Inside Story' brings some unexpected charm to the explanation of diarrhoea treatment by replacing molecules with cartoon characters.
VIEW THE SPOT Quit before you start
DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth.40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year.Instead of using a very harsh communication we decided to speak in a familiar voice and create a Japanese anime that would convey our message in a way that french adolescents would share between each other.In the very early stages of production we involved digital production company UNIT9 and Japanese animation company Studio4C. Together with their director Koji Morimoto,who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet.Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets.After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels.
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It's caroling season, and who knows what to expect when opening their door to the rambling uninvited masses? QuietMan gives us one outlandish possibility in a hilarious new spot for DSW via BB Creative.
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Series of ads from Mantra Communications Kuala Lumpur to to create awareness for SIN, an online shopping site synonymous with edgy apparel.
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