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Seen and noted
 Digital Domain Creative Director David Rosenbaum recently directed his first commercial, a :30 spot for Lincoln via ad agency Team Detroit, which aired in the U.S. on September 1st. David and the Digital Domain digital production team blend live-action footage and beautiful motion graphics to highlight the vehicle's new Ecoboost feature and transport viewers through the interior and exterior of the luxurious new Lincoln MKS. VIEW THE SPOT  Jeremy Hollister and his We Are Plus colleagues were commissioned by MTV to produce two custom tie-in spots cross-promoting the network's original series "Nitro Circus" and "Bully Beatdown"with the new theatrical release from Lakeshore Entertainment and Lions Gate Films, "Gamer." VIEW THE SPOT  Following-through on the creative approach of ATTIK's earlier spots for the Scion xD and xB Brand Manifesto this spot debuted in early September. VIEW THE SPOT VIEW THE PRINT ONE AD VIEW THE PRINT TWO AD VIEW THE PRINT THREE AD Need for speed Need For Speed Shift is a terrifying visceral experience that thrusts the viewer straight into the race car drivers physiology. NFS Shift gives people the emotional experience and POV of actually controlling a fast, loud driving machine. Gritty, aggressive, powerful, fast, exciting and heroic. The first internal journey through the body of the driver happens at the first sign of danger on the race track. Agency: Wieden+Kennedy Amsterdam VIEW THE SPOT  At a time when the local car industry was facing challenging times from the global financial crisis, BoilerRoom Communications was briefed by HSV to develop a campaign for the launch of the mid-series E2 range â specifically, HSV wanted to excite consumers and signify evolutionary change from the highly successful E Series and raise the cache of the brand. VIEW THE SPOT  Santa Isabel Supermarket awarded clients with a 100 millions (Chilean pesos) Outdoor from Unitas/RNL Santiago. VIEW THE AD  As an independent non-profit Indonesian consumer institution, YLKI via Fortune Indonesia wants to educate the consumer and make them aware of food that contains hazardous chemicals such as textile coloring agents through a print campaign. VIEW THE AD  Element 79 Partners / Chicago campaign for Harris Bank VIEW THE HAK SPOT VIEW THE LANE SPOT VIEW THE OVERHEARD SPOT  Zero sugar, real Coke taste. Now, everything is possible. Spot from McCann Erickson Istanbul. VIEW THE LIMO SPOT VIEW THE PILLOW FIGHT SPOT VIEW THE ASTRONAUT SPOT  US Cellular Shadow Puppet and Fish spots from Publicis & Hal Riney San Francisco VIEW THE SHADOW PUPPETS SPOT VIEW THE FISH SPOT  A true torture test for hay fever relief on the day it matters most, when a farmer and his local community pull together to pull off a truly big task. Publicis Life Brands Sydney created the spot. VIEW THE SPOT VIEW THE PRINT 1 AD VIEW THE PRINT 2 AD  Cramer-Krasselt, Chicago in conjunction with The Ad Council, launched a new "Ready"PSA campaign in time with September's National Preparedness Month to get consumers prepared for a disaster. Get a kit. Make a plan. Be informed. VIEW THE SPOT  The brief was to build the hype towards the 2009 Royal Adelaide Show. The creative called for WDM Advertising Adelaide to extend upon the Carnival Clown character that was first introduced last year. The campaign has been well embraced by the public, with attendance figures showing record crowds. So much for the downturn! The animation came to life thanks to the great help from the Resin boys who went beyond the call, as usual. VIEW THE STUNTS SPOT VIEW THE VARIETY SPOT VIEW THE ATTRACTIONS SPOT VIEW THE OUTDOOR  The trailer for the new Halo3 XBox game. Directed by MJZ's Rupert Sanders for T.A.G San Francisco. VIEW THE TRAILER Make the difference Nike Football has launched the new âMake The Differenceâ campaign created by Wieden + Kennedy Amsterdam. The integrated campaign of TV, OOH, Print and Digital premieres in the UK and then continues to roll out throughout the year globally. Nike âMake The Differenceâ is the first communication for the 2010 football season. Ultimately a player that Makes The Difference wins football matches. Yet it isn't always simply about scoring fifty-yard free kicks, or dribbling round half a team. In fact, you can Make The Difference all over the pitch. It can be a pass, a dummy run, a few words at half time, a moment of courage, or simply wanting it more than the next guy. Enrico Balleri, Nike Global Advertising Football Director says â"This campaign gets under the skin of football and finds out what makes the top players tick. It explores the ability these players have to make the difference every time they strap their boots on". The :30â launch spot, shot by Malcolm Venville, features Manchester Unitedâs Wayne Rooney and premieres in the UK during Saturdayâs heated match between Arsenal and Man U. Mikey Farr, W+K Copywriter adds, âWe wanted to take a fresh look at football. To challenge people to look behind the fancy flicks into what separates International footballers from the rest of us. Be it their talent, physical preparation or mental backbone.â VIEW THE ROONEY SPOT VIEW THE RIBERY SPOT VIEW THE ARSHAVIN SPOT VIEW THE ROONEY SPOT (HIGH RES) VIEW THE RIBERY SPOT (HIGH RES) VIEW THE ARSHAVIN SPOT (HIGH RES) Whybin\TBWA delivers Cochlear's gift to the world Sometimes the biggest gift is the smallest. New work for hearing aid giant Cochlear via WhybinTBWA, Sydney. Written, directed, edited and co-produced by Sean Ascroft. VIEW THE SPOT  Ursa, Sydney has created press ads and POS which employ a pair of voluptuous lips, painted in the flaming motif of hot-rods. The new, go-fast Zovirax advertising should appeal to every cold sore sufferer's need for a speedy treatment. VIEW THE AD  Faced with a significant increase in STI's (sexually transmissible infections), particularly in young adults, the NSW Government, via George Patterson Y&R Sydney, has set out to raise awareness of the problem. The campaign theme - Sleeping with one is sleeping with many - brings the message to life and the tagline is a simple call to action: get tested, play safe. VIEW THE SPOT VIEW THE OUTDOOR ONE VIEW THE OUTDOOR TWO Inspired by everyone New brand ad from Lowe Bull, Cape Town for large South African supermarket chain, showing some of the inspiration behind its payoff line. VIEW THE SPOT  Droga5, New York has created a new commercial in the 'fans get it' campaign for Rhapsody to create interest in Jay-Z's new album and his whole catalog. For those who don't get it, Jay-Z recreates his past CD covers throughout the spot. VIEW THE SPOT Subaru Liberty: not for the faint of heart Leo Burnett Sydney and Revolver's Steve Rogers have teamed up to introduce the new Subaru Liberty to the automotive world. Filmed on a shivery winter's night in the middle of nowhere, this dark and eerie TVC tells of an unsettling encounter between an ominous drifter and the new Liberty. Viewers are left with a clear, simple message: this aggressive breed of car is definitely not for the faint of heart. VIEW THE SPOT Creativity as a currency BWM Sydney has created a teaser web film for the 2009 Caxton Awards and Seminar, which will be held in Queensland in October. VIEW THE WEB FILM Don't cry on Father's Day This print ad from Grey, Melbourne reads like this: This year I'm getting hankies for Fathers' Day.I know it's a pretty crap present, but they're not for him. They're for me. You try to ignore Fathers' Day but it's not easy when all you see are adverts for cordless drills and leaf blowers and loud voices saying 'Make Dad's day'. Ha, if only. Best thing I ever did was a photo of me with Ben as a puppy that I spent ages putting in a frame with shells around it. Dads keep that sort of stuff forever. Dad, I wanted you to embarrass me on my 21st with sooky stories like me having a crush on Dean at Primary School, not me having to stand up and tell everybody what a great dad you were. Even when you got narky I could never take you seriously when you went ballistic with me: "I'm not going to tell you again", but you always did. But Dad, that's nothing to how angry I am with you now angry, sad, empty and all that stuff mixed up in one big blah. Have you got a Dad? sure you have; well stuff buying him presents, just tell him,tell him how important he is. Tell him one day you want to see him hold his first grandkid in his big old ugly hands.Tell him to think about you before he has that extra beer on his birthday and decides to drive home. If you drink, then drive, youâre a bloody idiot. VIEW THE AD PLAY THE RADIO SPOT  Ad Impact Perth promote MIA's HOT new product line VIEW THE MIA 1 AD VIEW THE MIA 2 AD VIEW THE MIA 3 AD  A 4 minute long message aimed at getting people to stop texting while driving. Directed by Peter Watkins-Hughes. VIEW THE SPOT  The new campaign from Lowe/ SSP3 Bogota for Aero República airlines of Colombia. VIEW THE STAR AD VIEW THE SEAGULLS AD VIEW THE SWING AD  Good Food Month has been a Sydney institution. The brief for Whybin /TBWA Sydney was to get people excited about the festival and celebrate international food. VIEW THE KOREA AD VIEW THE AUSTRALIA AD VIEW THE FLAGS AD  An Urban Protest Exhibit featuring 1.3 kilometers of dinner tables.All the tables are empty: empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals.The billboard carries a single message: Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online www.latet.co.il. Agency: Shalmor Avnon Amichay /Y&R Interactive Tel Aviv. VIEW THE AD VIEW DETAILS  thebrandshop, Sydney has put to air a TV commercial for The Australian to make Australians reconsider their choice of newspaper by appealing directly to their intellects, by showing The Australian as both aspirational and inspirational. The spot was directed by thebrandshop creative director Rodd Martin, via production company UFO. VIEW THE SPOT It's alright to be tight Meet Davo. He's a big fan of putting his hand in his pocket, just not taking it out again. He's also a big fan of 'Just Prepaid Mobile'. Because they have the #1 low spend prepaid plan. And as the tightest man in Australia, maybe even the world, he loves every opportunity to save money because as he says 'It's alright to be tight'. A new campaign for Comtel/Just Prepaid Mobile, via agency WhybinTBWA, Sydney. VIEW THE SUPERMARKET SPOT VIEW THE FUNERAL SPOT VIEW THE FLOWERS SPOT VIEW THE FLOSS SPOT VIEW THE TOILET ROLL AD VIEW THE FISH TANK AD VIEW THE CONDOM AD  Last night Bupa Australia, via Clemenger BBDO Sydney, launched its new advertising campaign for its three retail brands, HBA, MBF and Mutual Community. The 45 second commercial relaunches the three retail brands under the Bupa umbrella on one single creative platform across Australia, and are designed to showcase the millions of different reasons why it's worth taking out private health insurance with Bupa Australia. VIEW THE SPOT  Prevention the essential focus of the League Against Cancer, this campaign from Young & Rubicam Lima approaches cancer in a totally different way from what has been done before. Instead of appealing to dramatic, painful and fatalist images, the agency developed banal and even humorous stories that take cancer, metaphorically, down to the curability level of a common cold, stiff neck or athlete's foot... provided that it is detected early. VIEW THE COLD SPOT VIEW THE STIFF NECK SPOT VIEW THE ATHLETES FOOT SPOT Help for social network addicts SOCIAL MEDIA ADDICTS ASSOCIATION tvc created by Nascom Belgium. It's all the fault of Jerry, a social media addict who decides one day to start a AA-kind of group.. www.stopwritingonmywall.com VIEW THE SPOT VIEW THE SPOT (LOW RES)  CHI and partners London prove the point that fantasy football can test even the most loyal of football supporters. VIEW THE AD  Homage to Zhang Yimouâs feature 'Hero', staring Jet Li. A cinema experience so real that during mortal combat a theater goer's hotdog is sliced in half. Agency: Ogilvy & Mather, Vietnam VIEW THE SPOT  Toothpaste so zesty fresh, it causes rivers of limes to flood a city.A challenging project with a limited budget and few resources, but Lowe Worldwide, Vietnam pulled it off. VIEW THE SPOT |
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