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Seen and noted

TAP PROJECT - GIVE YOUR DOLLAR THE DESTINY IT DESERVES

 TV   USA    March 14, 2008 22:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12403_Tap_Project_life.jpg
Saatchi & Saatchi New York also has a Tap Project spot - directed by Dave Meyers from @radical.media




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REAL AMERICAN PSYCHO

 OUTDOOR   NEW ZEALAND    March 14, 2008 21:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12398_American_Psycho.jpg
Saatchi & Saatchi Auckland used a real American psycho to promote the TVNZ premiere of cult thriller, American Psycho.




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PLAY IT HARD

 PRINT   GERMANY    March 14, 2008 21:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12392_BP_luerzers_b_72dpi_RGB_deepbass.jpg
A print campaign which celebrates the amazing sound of BLAUPUNKT audio equipment - no matter how hard you play it.


VIEW THE FIRST AD

VIEW THE SECOND AD

ONIDA KEEPS THEM SOFT

 PRINT   INDIA    March 14, 2008 21:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12378_ONIDA1.jpg
A print campaign from McCann Erickson Mumbai for Onida Washing Machines.



VIEW THE 'JACKET' AD

VIEW THE 'SHIRT' AD

VIEW THE 'JEANS' AD

SCARE EASY? PROBLEM SOLVED

 TV   CANADA    March 14, 2008 18:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12391_comfeze_1.jpg
Zig, Toronto positions diapers as a viewing necessity in this new spot for Scream TV. The key, says Radke Film Group Director Craig Brownrigg, was making this spot as authentic to kids diaper commercials as possible and then just put in old guys where the babies were.

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SEEING PICTURES OF YOU

 INTERACTIVE   AUSTRALIA    March 14, 2008 10:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Mar/tn_12375_POY_Screenshot_1.jpg
Grey Melbourne has created a website to support the Transport Accident Commission's 3-minute 'Pictures of You' television ad, which highlights the value of speed cameras in reducing the road toll.

VIEW THE SITE

NISSAN QASHQAI TAKES ON THE CITY

 TV   UK    March 14, 2008 10:36 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12385_Nissan_Qashqai.jpg
TBWA London and Daniel Klienman teamed up on this new spot where the new, urban proof Nissan Qashqai plays with the city.




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BORED OF THE SAME ROUTINE?

 OUTDOOR   UK    March 14, 2008 10:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12281_Army_Bored_of_the_same_routine_scrolling_6_sheet.jpg
An Army recruitment ad from Publicis London aimed at people who are bored in their jobs.



VIEW VIDEO OF THE IDEA

FRESH EVERYDAY

 AMBIENT TV   CHINA    March 14, 2008 09:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12358_Glad-Newspaper.jpg
One of the local Chinese language newspapers was sold through news stands in Glad bags.



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RED CROSS POWERS ON

 PRINT   PORTUGAL    March 14, 2008 07:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12354_Tornado.jpg
Only one tornado has the power of another tornado. A striking print ad for the Portugal Red Cross via MSTF Partners.

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A LIFE FULL OF CATS

 PRINT   MALAYSIA    March 14, 2008 03:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12372_Cats.jpg
Recent research has shown a startling increase in cases of impotency caused by smoking. The task was to find a less patronizing approach to bring this piece of information to smokers who have become blasé with the shock values preached by most anti-smoking campaigns. The idea for this aid rides on the common perception that people with no children always rear a lot of cats. Continue smoking and you will suffer a childless fate, like the couple in the ad who are left with nothing more than their company of feline companions.

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SLAVE TO THE LANDLORD

 TV   MALAYSIA    March 13, 2008 23:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12359_CIMB_Slave.jpg
When a tenant pays rent he is really helping the landlord pay for his property. And at the end of the day, the landlord owns the house while the tenant gets nothing. CIMB and Ogilvy Malaysia dramatises this fact through a commercial to get tenants thinking and ultimately, consider buying their own home.


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SPEED MONSTERS

 TV   USA    March 13, 2008 23:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12369_sprint_nascar.jpg
The Monsters of Nascar take over the track in this spot from Goodby Silverstein & Partners.



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THE PERFECT CUT

 POSTERS   CHINA    March 13, 2008 23:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12355_Long_Term_-Chinese_Vase_.jpg
Invisible in Guangzhou, China show that Long Term knives give a perfect cut.

VIEW THE FIRST POSTER

VIEW THE SECOND POSTER

VIEW THE THIRD POSTER

DEFEATB

 PRINT   PHILIPPINES    March 13, 2008 22:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12333_Graphic_9.jpg
Tuberculosis is an airborne disease and adults are the ones who transmit the disease to children.


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A SMALL TWEAK CAN MAKE A BIG DIFFERENCE

 TV   USA    March 13, 2008 21:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Mar/12367_tnt1-6m.jpg
The new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign, which over the past months has featured print and outdoor spectacular ads, unique point-of-purchase displays, as well as an online ad campaign -- wherein each creative element points out that small changes can create very meaningful differences. "The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking," said ATTIK's Simon Needham.

VIEW THE FIRST SPOT

VIEW THE SECOND SPOT


GOLDEN ARCHES IN THE HEADLIGHTS

 PRINT   NEW ZEALAND    March 13, 2008 19:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12370_McDo_drive_Thru.jpg
This ad via DDB New Zealand tells people that McDonald's drive-thru is open all night in a way that only McDonald's can.

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ENTER ANOTHER MATRIX

 INTERACTIVE   CANADA    March 13, 2008 13:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12241_matrix.jpg
Just like its driver and the vehicle, the Toyota Matrix website, via Saatchi's Toronto, is full of discovery, full of engagement and full of potential.

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ADIDAS - NEW BALL, NEW FANTASIES

 TV   SOUTH AMERICA    March 13, 2008 12:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12361_the_ballet.jpg
Six spots from SavaglioTBWA Argentina & Buenos Aries that launches the new Adidas ball - New ball. New fantasies.

VIEW THE 'BALLET' SPOT

VIEW THE 'HAMMER' SPOT

VIEW THE 'RABONA RELOADED' SPOT

VIEW THE 'TIGHTROPE WALKING' SPOT

VIEW THE 'VIEWPOINT' SPOT

VIEW THE 'VODKA' SPOT

FUEL FOR BLOKES

 TV   AUSTRALIA    March 12, 2008 22:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12347_BIG_M_EDGE-poster.jpg
A tongue in cheek spot from AJF Partnership, Melbourne for a new liquid snack from Big M called 'Edge' featuring blokes in very delicate physical and emotional conditions...



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MAKE YOUR OWN RADIO AD

 INTERACTIVE   USA    March 12, 2008 12:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12322_makeradio.jpg
On the site makeradio.org, people can go into a "virtual recording studio", equipped with all the dialogue, music and sound effects anyone could need- read a brief we have provided - and actually create their own :30 radio spot. The people can submit, look at what other people have made and vote on which spot is best. The best spot will then be given an actual Radio Mercury award at the award show in May.

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AWARENESS TEST FOR MOTORISTS

 TV   UK    March 12, 2008 12:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Mar/12346_Picture_9.png
A safety ad that does not count on shock tactics to get the message across. This spot from WCRS London aims to inform motorists to look out for cyclists on the road.



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HOW TO AVOID FARE EVASION KARMA

 RADIO   AUSTRALIA    March 12, 2008 07:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg

A radio campaign for Metlink via Marmalade, Melbourne to remind people that if they don't buy a ticket, even if they evade the Authorised Officers they could be in for a nasty payback of a different kind.

PLAY THE 'MORRIS' SPOT

PLAY THE 'DEBBIE' SPOT

PLAY THE 'GORDON' SPOT

CAFE COFFEE AT HOME

 INTERACTIVE   NEW ZEALAND    March 12, 2008 07:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12221_Barista.jpg
DraftFCB, Auckland was briefed to bring the Barista@Home brand of coffee to life online and capture the experience of cafe quality coffee in your own home.

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CHOCOLATE THE RAINBOW

 TV   USA    March 12, 2008 05:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12342_Skittles_Pinata.jpg
It's a hard day at the office for Skittles in this spot from TBWAChiatDay New York and MJZ.


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EARTH HOUR NEARS

 TV   AUSTRALIA    March 12, 2008 04:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12344_EARTH-HOUR-90.jpg
Leo Burnett Sydney has put to the air a 90 second spot to create awareness of the global WWF Earth Hour 2008 climate change campaign, now in its second year. In 2007, the agency's Earth Hour concept won a coveted Titanium Lion at Cannes.


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BEAVER DOWN UNDER

 TV   AUSTRALIA    March 12, 2008 02:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12336_Picture_11.png
How do you talk about a forbidden subject? theBrandshop, Sydney and Plaza Films director Paul Middleditch, along with some very brave clients, bring to life the relationship between a woman and her beaver.

VIEW THE 'PAMPER' SPOT

DOES IT FIT IN THE NEMO?

 INTERACTIVE   NETHERLANDS    March 12, 2008 02:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12284_NemoScreen.jpg
The new Nemo is a very compact LCV. But...pretty large on the inside. Find out yourself as you fill out the quantities of each item and watch the Nemo space fill up.



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A STORY WITHIN A STORY

 PRINT   INDIA    March 11, 2008 22:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12327_Luxor_Che.jpg
This campaign for Luxor Highlighters is sure to catch the eye of award juries this year. A story is highlighted within a story in this press campaign from Leo Burnett Mumbai.

VIEW THE 'CHE' AD

VIEW THE 'HITLER' AD

VIEW THE 'CHAPLIN' AD

GE, IMAGINE THIS

 TV   USA    March 11, 2008 22:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12323_GE_Cloud.jpg
This represents the fifth year since GE's "imagination at work" first debuted via BBDO, New York - almost an eternity by today's "less-than-two-years" CMO tenure standards. The new work continues the approach of telling human stories to help communicate the company's "ecomagination" and "healthcare re-imagined" messages.


VIEW THE 'CLOUDS' SPOT

VIEW THE 'LOVE STORY' SPOT

VIEW THE 'BACKPACK' SPOT


ARE YOU AN UGLY MUG?

 PRINT   USA    March 11, 2008 10:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12313_AlarmClock.jpg
Using unpretentious humor not as a generic solution but as a strategic tool to communicate the worldview of the world’s best, least-hype-y premium coffee, these letterpress ads via Young & Laramore, Indianapolis, aim to generate a “damn straight” out of every viewer.

VIEW THE 'ALARM CLOCK' AD

VIEW THE 'MORNING PEOPLE' AD

VIEW THE 'OFFICE COFFEE' AD

CUT SOMETHING ELSE FOR A CHANGE

 OUTDOOR   INDIA    March 11, 2008 06:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12319_Sanctuary_Torn_CBAsia.jpg
In stark contrast to what usually happens this Sanctuary billboard was cut and sacrificed to let the tree grow. The agency was Vyas Giannetti Creative, Mumbai.



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HAHN KEEPS IT SUPER

 TV   AUSTRALIA    March 11, 2008 04:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12295_BMF_Hahn_Ballad1.jpg
Directed by The Sweet Shop's Steve Ayson for BMF Sydney, this Hahn Super Dry campaign dramatizes the terrible things that can ruin the perfectly balanced super dry taste. In order to protect your beer from these unfortunate events, all you have to do is simply place your hand over the top of your Hahn Super Dry to protect it. This is all captured with a call to action "Protect your beer. Keep it Super".

VIEW THE FIRST SPOT

VIEW THE SECOND SPOT

VIEW THE THIRD SPOT

THE CONFIDENCE TO STAIN

 PRINT   THAILAND    March 11, 2008 03:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Mar/tn_12316_ThaiMenuStain.jpg
Lowe Bangkok show how confident Thais are when it comes to Breeze Excel washing powder.


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VIEW THE SECOND AD

VIEW THE THIRD AD

YOU TALKIN' TO ME?

 INTERACTIVE   AUSTRALIA    March 11, 2008 01:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12298_UN_Voices-1_1.jpg
Saatchi & Saatchi Australia this week unveils a groundbreaking campaign for pro bono client United Nations called 'The UN Voices Project' in which you can actually listen to an outdoor poster and press advertisement via mobile phone technology for what the agency claims is the first time.
Using an innovative new digital channel to connect and engage the public, the campaign features outdoor posters, print and online elements. These are combined to reinforce the message of giving a voice to those whose plight normally goes unseen and unheard.
People around Sydney are encouraged to take a mobile phone photo of the featured person’s mouth and send it to a number on the poster as a text message. Then using digital image recognition technology and an Australian first call back service, the sender receives a return phone call with a pre-recorded message from the person they have photographed, giving a brief insight into how they live and highlighting some of the issues they face. The message then directs people to a UN website where visitors can leave their own comments and thoughts, turning the original seven voices into thousands.

VIEW NATHAN
HEAR NATHAN'S VOICE

VIEW FODAY
HEAR FODAY'S VOICE

VIEW NADA
HEAR NADA'S VOICE

VIEW LOULA
HEAR LOULA'S VOICE


DISCOVER TIGER'S FAR EASTERN PROMISE

 PRINT   UK    March 10, 2008 17:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12278_ANTCLIMB_NEW.jpg
Tiger introduces its 2008 advertising campaign which launches across the UK on 10th March and will reflect the brand’s Far Eastern provenance and heritage. Created by CHI & Partners, London, the distinctive posters present a unique vision of Singapore which awaken feelings of nostalgia and intrigue for 1932 when Tiger was first brewed. This campaign introduces Tiger beer as ‘The Far East’s Most Desirable Export Since 1932’. The series of three unique illustrations pay homage to the beautiful woodblock printmaking of the Far East. Each execution was meticulously hand illustrated by renowned artist Yuko Shimuzo using centuries old techniques. The result is authentic in colour, quality of line, and texture.

VIEW THE 'OVERNIGHT' AD

VIEW THE 'ANTI CLIMB' AD

VIEW THE 'KEYS' AD

NO MORE PUSSY ODOUR

 PROMO   AUSTRALIA    March 10, 2008 16:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Mar/tn_12272_Catsan_pillow.jpg
These pillowcases were placed in hotel rooms at a pet care trade conference. As Catsan (kitty litter) Crystals wasn’t one of the main products to be featured, Clemenger BBDO, Melbourne's task was to ambush the conference with a memorable idea that highlighted the product benefit of ‘maximum odour control.’

VIEW THE CONCEPT

DOVE 'EVOLUTION' BECOMES CHICKEN 'TRANSFORMATION'

 TV   USA    March 10, 2008 04:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12291_FosterFarms_Transformation.jpg
This spot is a parody of the Dove 'Evolution' commercial. In 'Transformation' a scruffy looking chicken is transformed into a good-looking one that appears in the advertising. No wonder our perception of fresh chicken is so distorted.



VIEW THE SPOT

THE JUNGLE MAKES A NICE COASTER

 VIRAL   USA    March 10, 2008 04:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Mar/12290_Pacifico_UnderwaterCenotes.jpg
Part of a viral and TV campaign for Pacifico Beer. The spot was shot in a Yucatan sinkhole using a vintage underwater camera from 1979.



VIEW THE SPOT

MARCH AGAINST FARC

 OUTDOOR   COLOMBIA    March 09, 2008 20:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12287_OMDIngrid.jpg
On February 4th Colombians took to the streets in protest against the terrorist organisation FARC who have been responsible for kidnappings and killings over many years. These bus stop posters featured a woman, policeman and farmer who are often the target of FARC. Hundred of thousands filled the streets of Bogota for the march.

VIEW THE FIRST POSTER

VIEW THE SECOND POSTER

VIEW THE THIRD POSTER


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