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Seen and noted
PENGUIN BOOKS: THE JOY OF READING The campaign began late in 2007 and is directed primarily at readers who have lapsed in their reading habits. Research has shown that a busy lifestyle often forces people to make serious compromises on what they choose to read. Books tend to get pushed to the bottom of the list. The campaign was created by the Y&R Asia regional team based in Singapore for their Penguin client based in Malaysia. It reminds people of the sheer joy of reading books, particularly fiction, and encourage them to pick up a book again. The campaign appeared in several forms â as regular print ads, as posters in-store and on the streets and as actual printed book pages inserted into magazines. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD ANY HAIRSTYLE YOU WANT AT JUICE To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle. VIEW THE IDEA  Pantene is a historical brand in hair care products. Grey Milano says Panteene's mission is to make women, every day, undisputed protagonists of the scene thanks to their spectacular hair. VIEW THE AD  Newton's Laws are suspended in CaviarLA director Thorsten Herken's 30-second exercise in levity, âGravity,â for Mey lingerie company, airing exclusively in Germany out of Jung v. Matt, Hamburg. VIEW THE SPOT  WhybinTBWA Melbourne has brought to life a national campaign called âSmiling Dogsâ for PEDIGREE Meaty Bites, promoting a new dental kibble for dogs called Dental Protection. The campaign highlights the high incidence of dental problems in dogs over the age of three (80%), offering PEDIGREE Meaty Bites with Dental Protection as an easy meal solution that is also good for the dogâs teeth. VIEW THE SPOT PEDIGREE DOG ADOPTION DRIVE PEDIGREE® Food for Dogs believes every dog deserves a loving home. As a result, to help shine a spotlight on the plight of homeless dogs, the brand has launched its fourth annual PEDIGREE® Adoption Drive, a multi-million dollar, cause-related awareness and fundraising campaign that rallies dog lovers to help the four million homeless dogs that wind up in shelters and breed rescue organizations throughout the United States. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE TIMES SQUARE AMBIENT VIEW THE TIMES SQUARE AMBIENT VIEW THE TIMES SQUARE AMBIENT  There is an opinion that if you can't do anything properly, and you can't find a job, you can always became a security man. Walk The Line Warsaw were asked to change this bad perception of security workers. VIEW THE AD  Tribal DDB Dallas has created a campaign to raise awareness of the harmful effects of tobacco. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD CARRIER PIGEONS FOR WW1 HERITAGE CENTRE The Omaka Aviation Heritage Centre has been described internationally as the worldâs best World War 1 aviation museum. Conceived by director Peter Jackson and created by his Lord of the Rings special effects team, Weta Workshop, the ultra-real exhibition literally transports you back to the battlefields of WW1. Due to its somewhat remote location, however, it has poor awareness in New Zealand. To coincide with Omakaâs one-year anniversary, Clemenger BBDO wanted everyone in Wellington to realise that the most authentic WW1 aviation experience on earth was right on their doorstep. They created a campaign that was in itself an authentic World War 1 experience. In this era of new technologies and new media, their solution was low-tech: send the message out using carrier pigeons. To achieve this they employed the Wellington Racing Pigeon Association and 289 pigeons to transport an entire billboard skin from Omaka in the South Island of New Zealand across the notorious wild Cook Straight to Wellington, New Zealandâs Capital city in the North Island. VIEW THE IDEA OVER THE TOP BLOCKBUSTER FOR UNDER ARMOUR Under Armour enlisting Venice based Backyard director Ericson Core to shoot their latest blockbuster. "The spot was conceived and produced in true partnership with Under Armour, which doesn't have an outside ad agency," says Core. "We sat down last fall to begin brainstorming how the spot should look and feel.â The Backyard team orchestrated the many talents involved from the amazing visual effects of Asylum, the music of Machine Head and sound designer Rob Sephton, to the editorial talents of Igor Kovalik from Beast. âTalent wrangling became a job into itself, but we were fortunate to work side by side with the Under Armour staff to help manage and coordinate the scheduling of all the incredible athletes,â adds Backyard Executive Producer, Peter Steinzeig. World-class athletes appearing in the commercial include Eric âBig Eâ Ogbogu, the captain of Team Under Armour, Carl Edwards (NASCAR), Vernon Davis (San Francisco 49ers), Kimmie Meisner (U.S. Figure Skater), Cat Osterman (USA Softball), Ray Lewis (Baltimore Ravens), Bob Sanders (Indianapolis Colts), Jeff Samardzija (Tennessee Smokies â Chicago Cubs Double A Affiliate), Hunter Mahan (PGA Golf), Alfonso Soriano (Chicago Cubs), Lindsay Jacobellis (U.S. Snowboarder) and Garret Atkins (Colorado Rockies). VIEW THE SPOT  Great Guns new satellite company, Bang, had its hands full with Ann Summersâ latest commercial for Valentineâs Day. The spot was directed by Paul Shearer the Global Executive Creative Director at Nitro London. Casting the three gorgeous models with dream torsos was intense. Exhausted after multiple castings to find three perfect women Bang MD and executive producer Jeremy McWilliams said, âIt was long and hard but worth the effort.â The three eager male artistes were much easier to find. "There was no shortage of offers to help on the shoot day especially in the costume department. That was puzzling because the entire wardrobe could have fitted into one shoe box", admitted McWilliams. "Shot by Ben Davis over two freezing days, the offers to hold the bathrobes for the gals were bountiful. Some members of the crew even resorted to bringing an extra coat, just in case the girls got really cold." VIEW THE SPOT  Young & Rubicam Argentina has put to air a bizarre spot for Fashion TV that is sure to appeal to lovers of fashion models and farm animals. VIEW THE SPOT WALK AND TALK IN THE FAST LANE Grey Worldwide, Dubai has aired a new spot for Nokia that shows life gets more prosperous in the Emirates for Nokia users. VIEW THE SPOT THE CROWD VERSUS CANCER The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together. To promote the charity further than just the concert BJL Manchester used the idea that itâs not just the musicians coming together to fight cancer but itâs also the crowd and anyone else who wanted to show their support. They created a pin badge and online list that allowed people to come together and âLine Upâ shoulder to shoulder, once registered on the site you received a unique number that you wrote on to your badge. VIEW THE SITE MAKE SOME NOISE When you become a member of Amnesty International you lend your voice to those who canât be heard. Publicis Mojo Auckland took advantage of sites that had one billboard above another. VIEW THE BILLBOARD  Paws for a Cause is an annual appeal run by the West Australian branch of the RSPCA. The proposition was simply, 'the RSPCA needs money to continue their work'. VIEW THE SPOT FLIGHT PATH TO THE STAGE M&C Saatchi Auckland has created two print ad to promote Qantas Airlines sponsorship of the New Zealand Television Awards. VIEW THE SEATING PLAN AD VIEW THE CORK AD WHY YOU NEED HDI INSURANCE This microsite for the insurance company HDI - one of the biggest insurance companies in Germany - shows the user why he might need a good insurance company. VIEW DETAILS PEOPLE WORKING ABOVE The brief was to promote Air Canadaâs high frequency of flights between âRapidairâ destinations, namely Montréal, Ottawa and Toronto, in a non-traditional way, while reminding business travellers that Air Canada offers the most flights between these cities. VIEW THE AMBIENT  Tesco Lotus has fresh fish. Another print campaign from BBDO Bangkok. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Pershing builds luxury yachts. This print ad from AdmCom Bologna is part of the launch of the new brand campaign. VIEW THE AD PHONE GRENADE This ad from Impact BBDO Abu Dhabi draws attention to the damage old mobile phones can do. VIEW THE AD  Jackie Moon sweats for Old Spice and Wieden + Kennedy. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Old Spice Hair & Body wash is right for everyone, no mater how much hair they have. A Wieden + Kennedy spot directed by Peter Darley Miller. VIEW THE SPOT  As gas prices continue to climb, itâs not too much of a stretch to think of gas station attendants as villains. In this davidandgoliath spot attendants are armed with their hoses and pop out from every corner, trying to get their fill. Just getting this spot produced was an adventure in itself according to Executive Creative Director Colin Jeffery: "4-days in the Mojave Desert, a nasty 50 mph sandstorm shut down production on day one, the director injured himself rushing to the helicopter and had to be taken away in an ambulance. And did I mention a severe bout of food poisoning. Perfectâ¦" VIEW THE SPOT  This first campaign from Riney speaks to men who identify with the idea that itâs good to be a real man and communicates that Hungry-Man is the only frozen dinner that conquers the hunger of a real man. VIEW THE 'MENS ROOM' SPOT VIEW THE 'NAPKIN' SPOT  The Quest for the ultimate break begins via this Wanda Productions animated spot for Kit Kat. VIEW THE SPOT OLYMPUS WIDE CUT OUT HEAD BOARD To communicate the effectiveness of Olympusâ SP-560 wide zoom camera, an extremely long head cut out board was placed on Bondi beachâs famous esplanade. With a printer on standby, the tourists had some memorabilia to take home with them. Olympus representatives were also on standby to answer questions about the cameras capabilities. VIEW THE IDEA PEDIGREE HIGH DOG FLAP Pedigree wanted to create awareness of their Pedigree Puppy Formula and the nutritious energy it will give small dogs and puppies. Because the dogs are smaller, they generally use a dog-flap in the door and donât need to be let out. TBWAHunt Lascaris placed dog-flap decals on the front doors of houses around the suburbs. However, instead of placing them at the bottom of the door where dog-flaps are usually found, they were placed at the top, implying that the dog had the energy to jump through the top. they also slipped a sample of the Pedigree Puppy Formula under their doors for their dogs to try. VIEW THE DETAILS STATIONERY MEN Using stationery, DDB Auckland built characters and gave them personalities. These little characters physically help a school kid get back to school. Shot using stop frame animation, they shot 700 stills and put together this cute little TVC for Stationery Warehouse. VIEW THE SPOT TONY KAYE SHOOTS TWO CARS IN ONE FOR NISSAN WhybinTBWATEQUILA Melbourne has this week launched a new campaign for Nissanâs latest vehicle release, the DUALIS, with the lead spot directed by none other than Tony Kaye. âGiven that itâs two cars in one, DUALIS is a unique car, and so it demanded a unique execution to deliver that proposition. This spot not only positions DUALIS but also Nissan a long way from the comfort zone of Australian car advertising and really is a segue for where Nissan and its new models are heading for the next 12 months," says Scott Whybin, Creative Director, WhybinTBWATEQUILA. VIEW THE SPOT  GNER price led promotional campaign from CDP London. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD FRESH SEAFOOD AT TESCO LOTUS Tesco Lotus continues with it's "Always Fresh" campaign with this ambient sticker used in seafood restaurants in Bangkok VIEW THE AMBIENT GET A REAL TASTE OF JAPAN CDP London created an ambient price promo to target potential customers already interested in Japanese culture. Tag reads: 'Get a real taste of Japan' Over leaf : 'Toyko from £539 return' VIEW THE SUITCASE AMBIENT YOU GET TO BE THE OLDEST BY BEING THE BEST Bushmills Whisky radio campaign from The Jupiter Drawing Room in Cape Town. PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT  Ads to promote the in-house travel experts at GAP Adventures concept stores from Cossette, Canada. VIEW THE 'SHRUNKEN HEADS' AD VIEW THE 'PENGUIN' AD DESIGNER LOVE Occhiali (fashion eyewear stores) was doing a promotion for Valentine's Day. Scribbling the name of the one you love in your note book is a universal habit. Canvas Cape Town gave it a twist so in this case, the designer brand names are being doodled. VIEW THE FIRST AD VIEW THE SECOND AD « First « Previous Next » Last » 1317 of 1394 |
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