Seen and notedAudi: Australia. Land of quattro
Australia. Land of quattro is no ordinary TV commercial.
Audi hacked quadcopters to track their car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch. To achieve this agency Holler and production company Aloha Films had to reinvent the way they shot a commercial. They used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match the Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share. VIEW THE SPOT VIEW THE CONCEPT
Hyundai Australia has launched its latest campaign for the extremely safe i40 with a TVC created by Innocean Australia and Curious Films. Created with a combination of in-camera performances and CGI, the launch TVC depicts bad drivers as variety of different animals, then concludes with the tagline "Hyundai i40. Because they're out there". The advertising leverages the insight that it's other road users you need protection from - that's why you need a seriously safe car, like the Hyundai i40.
VIEW THE SPOT Kraft: Easy to Open Tin
To increase the awareness of the newly launched Cheddar Cheese Tin & highlight the fact that the 'New Can Is Easy To Open' Encyclomedia Dubai went on the buses
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Clorox has launched another sexy new spot promoting its Liquid Plumr brand via DDB California.
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Love Every Mouthful is a campaign via Wieden + Kennedy, London that celebrates Tesco's passion and care for food. It is a call to the nation to respect, understand, explore, share, savour and simply enjoy food. This is a key chapter in Tesco's mission to use its influence to help people fall in love with food again. Every crunch, every slurp, every scoop and every squeeze of it.
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DOGTV will be available to over 20 million households on DIRECTV, Channel 354 starting August 1st. Part of the latest campaign via New York agency No, No, No, No, No, Yes.
VIEW THE PAMPERED DOG SPOT VIEW THE FAMILY DOG SPOT Kia: Uncomfortable Confessions
Kia and agency, Innocean Australia have created an experiential component for their 'Never an uncomfortable moment' campaign for the all-new Kia Cerato. Shoppers were asked to record an uncomfortable message from the comfort of the driver's seat. The activation took place in Westfield Parramatta with almost 200 people recording personal messages over two days.
VIEW THE VIDEO Bertolli: Nude Up Cooking School With Alfredo
The viral and social media campaign introduces the sexy, naughty Italian chef, Alfredo Caldo Freddo as the new brand ambassador for Bertolli.
VIEW THE NUDE UP SPOT VIEW THE STATUE SPOT VIEW THE EGGPLANT SPOT VIEW THE MAFIA SPOT VIEW THE UNCLE SPOT Red Cross College: Paperclips Can Be Dangerous
First Aid and workplace safety are regularly overlooked in business. Red Cross College created this entertaining clip to push an important First Aid message and give people a bit of a laugh at the same time.
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With an abundance of specialty toy stores popping up in Toronto, Kol Kid needed to find a way to differentiate itself from the lot. So Tribal, Toronto created a campaign that actually uses technology to help parents to rediscover the inherent value of simple toys and play.
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In a show of technical expertise and efficiency, a52 rallied its highly skilled VFX team on an epic 1:30 spot for FOX Sports 1,
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Nike JUST DO IT brand campaign calls on youth in China to get out and enjoy the fun of sports in the summer nights of 2013. Nike official Sina Weibo account @JustDoIt is buzzing up a â7pm wake up callâ every night to provides information about Nike sports activities and encouraging massages that inspires the youth to turn the city into their playground. Shot through W+K Shanghai by Stink's Rob Chiu.
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Alpen, the Original Swiss Muesli, is gearing up for its biggest advertising campaign in recent years. Agency: BBH London
VIEW THE SPOT Francois Xavier Bagnoud Association : Coffee
The association bears the name of Francois Xavier Bagnoud, a helicopter pilot specialised in rescue operations, which were his passion and drive. He passed away in 1986, aged 24, on a helicopter-borne mission in Mali. In 1989, his mother Albina du Boisrouvray, his family and friends, founded the Francois Xavier Bagnoud association in order to continue, in the field of development, the rescue missions which he carried out, and preserve the guiding values of his life: generosity and compassion.Agency Publicis Conseil, Paris
VIEW THE COFFEE AD VIEW THE CONCERT AD VIEW THE SHOPPING AD McDonald's: Mexican
McDonalds new Tastes Of The World burgers taste so authentic, its almost like we actually went to Mexico, Texas and South Africa to pinch their best ingredients.
Agency: DDB South Africa VIEW THE MEXICAN SPOT VIEW THE TEXAN SPOT VIEW THE SOUTH AFRICAN SPOT
Destination won't change. But prices will. A campaign for Lan Airlines by Y&R Peru
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How can you anticipate the unexpected with the all-new Nissan NOTE?
The new Nissan Note will be launched in Europe in October 2013.This project is the result of collaboration between TBWA G1 and DAN Paris. VIEW THE SPOT Bucharest Not Budapest
McCann Bucharest has launched a new campaign for Romanian candy bar ROM. The campaign sets out to clear up the confusion between Bucharest, the capital of Romania, and Budapest, the capital of neighboring Hungary. Romania is in the top 5 places for geographical confusions. Foreigners always mistake Bucharest for Budapest. Even pop and rock stars performing in the capital get confused. Michael Jackson, Iron Maiden, Whitesnake, Lenny Kravitz, and others have all yelled out "Hello, Budapest!" at concerts in Bucharest. Then there's the when 400 Athletic Bilbao football fans who flew to Budapest instead of Bucharest for the Europa League final, despite the tickets to the game having "National Area, Bucharest" on them.
VIEW THE CONCEPT Blush: De nudilizer
The latest swimwear collection from Blush on stopnudism.com cover's up nude photos with their product. Just upload your nude pics and cover them up with the latest swimwear.Agency Glow, Berlin
VIEW THE CONCEPT TUC: The Original Snack Time Bus
Wrapped Bus media makes a statement for Kraft Food's TUC Biscuits, in Dubai by penetrating busy urban centers and roadways via eye catching creatives from Encyclomedia Networks India making a cracker of a snacking impression on all those who walk and drive by 'TUC ALWAYS TASTY; ALWAYS THERE' Buses.
VIEW OUTDOOR Steimatzky Book Chain: Don Quixote
ACW Grey Tel Aviv bring books to life
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Budweiser has launched its global music campaign "Made For Music," with two filmic black and white thirty second spots featuring Rihanna and Jay Z amongst a host of creators and artists from around the world. The first spot is set to Rihanna's new hit single "Right Now" and the second is set to JAY Z's "PSA". Both commercials were shot by director Mark Romanek. The campaign from Translation, New York captures the creative spirit of a global generation,
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Now everything you say, Brazil's football coach can hear thanks to an IBM tool that analyses all twitter activity.Agency: Ogilvy Sao Paulo
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Toyota is saluting all the suburban heroes in its latest campaign via Saatchi & Saatchi, Sydney to promote the Camry, Camry Hybrid and Aurion range.
VIEW THE SPOT Health and Safety Authority: TractorAptamil: The closer we look, the more we discover
BETC London has produced a stand-out print campaign to support the launch of Aptamil with Pronutra range of baby Follow On milk in the UK. The print campaign launches the new Pronutra range, Aptamil's most advanced formula yet. The three print executions (Eye, Head and Thumb) highlight and explain three key benefits of the blend with extreme close-up photography, leading with the line 'The closer we look, the more we discover'. The campaign is based on shots by leading photographer Tim Flach and will feature as SPS in titles from this week plus a series of special formats.
VIEW THE HEAD AD VIEW THE EYE AD VIEW THE THUMB AD McDonald's:100 Moments
McDonald's UK gives us "100 Moments," an interactive site that illustrates great moments of real McDonald's customers' lives.
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Ogilvy & Mather Mumbai has created a poster to promote the Hot Wheels Safari series. The ad was written and art directed by Pramod Chavan.
VIEW THE POSTER Coca Cola: Music
Coca-Cola Music is a teen-focused platform that provides a foundation and consistent voice for the brand's global music programs. To ensure a consistent look and feel for Coca-Cola Music, Coca-Cola partnered with the Wieden+Kennedy Amsterdam Design studio to create a new visual identity that is dynamic and brings to life the visual expression of the brand's music identity.
VIEW THE CONCEPT Estrella Double Hero
Double Hero a campaign for the launch of Estrella's new potato chips which reached almost 100 % of its TA. Estrella fans could order a phone prank for their friends via Facebook application. Live pranks were made by professional actors and shared on Facebook. About 3000 unique prank calls with Estrella's branded message were made they were listened and shared hundreds of thousands times.
Agency: Ad Fingers, Lithuania VIEW THE CONCEPT Nissan Pulsar: Pulse Jam
After several years out of the market, the Nissan Pulsar SSS turbo is back. Take on the turbo zone in Nissanâs 16bit retro YouTube banner ad.Agency: WhybinTBWA, Melbourne
VIEW THE CONCEPT Clear Anti Hairfall Shampoo: Whiskey
Clear Anti-Hairfall Shampoo is clinically proven to prevent hair loss. To dramatise this,Lowe Singapore created a series of receding hair typefaces, and used them in copy-driven ads ridiculing unproven hair-growth myths.
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There's no buzz at all with Westone Earphones. Agency: DDB Hong Kong.
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BBDO New York points out that it wouldn't be weird if it was sneakers
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4creative has produced a follow-up campaign to their Cannes Grand Prix winning 'Meet the Superhumans' for Channel 4's Paralympics coverage. In 'Return of the Superhumans' this weekend's Sainsbury's three-day Anniversary Games is promoted. The campaign was written and directed by Alex Boutell and features 'Treat Me Like Your Mother' by The Dead Weather as the music track.
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