Seen and noted
The Hope Super Lift Up Bra can bring the right and the left together as these print ads from Giovanni+Draftfcb, Brazil illustrate.
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Unplanned actions, muggings are determined by several aspects, including the way victims are perceived by the attackers. A vulnerable portrait can be depicted among women, who dont see themselves as potential victims and must first learn to be cautious about their own appearance. These radio spots from Mercury 360 Bucharest takes listeners through a mugging experience, where a woman becomes a victim due to her careless attitude. Women confident of their looks are not necessarily conscious of what they look like in muggers eyes, which can lead to the traumatic experience of being mugged and then having to recall it over and over again.
PLAY THE BAG SPOT PLAY THE PHONE SPOT Douwe Egberts: Bye Bye Red Eye
Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.
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Belgians always have the weather on their minds. The proof: each month up to 3 million people consult the images of meteo-cams on the Belgian coast. Volkswagen and DDB Brussels respond nifty to this matter by introducing a new medium: the so-called meteo-wobblers.
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I am sure you are all familiar with the benign flu. That pesky affliction that visits with us in winter .While you may sometimes only experience a mild form of it, more often than not, you find yourself surgically attached to the nearest box of tissue papers only to find yourself purging every few minutes the results of which leave any nearby surface covered in tissues and you feeling, well,worn out. Agency: Yehoshua/TBWA, Tel Aviv
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Lapiz, Chicago has illustrated this print campaign for Oxi, to show that stains happen.
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A film from Green Cave UK for children's charity PACT (Parents and Abducted Children Together), highlighting the issue of missing kids. It's a really serious and shocking issue, so please help spread the word, and support the cause.
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Dick's Sporting Goods wanted to showcase the moments that fans don't see on the field, the moments before and between plays. They have a true understands the sport and wanted to convey these normally behind-the-scenes moments.
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What do you think of the state of TV? Here's three more reality TV shows -The Meet the Tanners, Long Island Landscapers and Clam Kings - that illustrate what we all are thinking. The campaign was devised by CHI & Partners New York for PBS' Thirteen, who position themselves as providing better programming than the other cable TV stations.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Amstel: Chef
The new Amstel commercial, directed by Greg Gray from Velocity Films for agency OwenKessel Johannesburg, tells the story of a strong-willed young man, determined to turn his dreams into his own destiny.
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Shout is a great new app that will change how you make donations to charity. The developers of Shout approached Mr Smith about creating some visual content for their website and for television and cinema. With a little help from Mr Smith's friends (all pretty much pro bono) this is what they came up with. Many, many thanks to all those involved. Oh, and don't forget to download the free app.
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Los Angeles/Buenos Aires-based Nunchaku director Nico Kasakoff ranks saving money over maintaining personal safety from rabid animals in the humorous new :30 "Pet Shop,"for Think Money out of Fallon London.
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Venice, CA/NYC-based Backyard director Nick Piper delivers a visually poetic homage to miraculous moisture resistance in the new :30 for Rust-Oleum out of mcgarrybowen, Chicago, IL.
VIEW THE SPOT Knauf Insulation: The Town that came in from the cold
This is the story of how Knauf insulated the whole of Ophir, the coldest town in New Zealand. The result is a beautifully crafted Whybin TBWA Digital Arts Network 3D experience brought to life through HTML5
VIEW THE CONCEPT Cafe Cafe: WhatsApp
Cafe Cafe, Israel's largest coffee chain, wanted to promote its message- Better Together.The solution a campaign of cafe cafe searching for the best Israeli
What' s App group the best "Parliament". VIEW THE CONCEPT Franco-Vietnamese Hospital: If It Wasn't For You
Award-winning director Mark Albiston from directorial collaboration Mark & Louis has partnered with Vietnamese agency Phibious to create a heartwarming new spot for Franco-Vietnamese Hospital. Entitled "If It Wasn't For You", the piece couples evocative vignettes with an intimate voiceover in which a young woman thanks not only the doctor who saved her life, but also the countless people who helped provide the standards, education, and resources necessary to do so. The result is an emotionally stirring piece that reminds us that behind every hero are a thousand other heroes whose quiet contributions help make life-saving change possible.
VIEW THE SPOT Savanna Dry: Watch
A girl follows a persuasive sound into the Black Forest in this new web film for AM Eyewear directed by Rory Twomey-Birks via Primed Pictures.
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MPC's New York and LA studios recently teamed up with Modus Operandi on a pair of adrenaline-pumping spots for EA SPORTS. The fully CG pieces were used to promote the companyâs four sports franchises for industry heavyweights at the 2013 E3 conference in Los Angeles.Agency Modus Operandi
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Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial and Hill Holiday, Boston on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos.
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Charming Stop Frame spot created by BBH London to hero the RAC's superior roadside repair service.
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If you've ever had an extensive credit check at a typical retail store, then you know how exposed it can make you feel. Well that's not the way Rent-A-Center does things. Instead you can buy brand-name electronics, computers, appliances and furniture with no credit check! Don't worry, our eyes never wander at Rent-A-Center.Agency Occam USA
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Global sporting icon David Beckham stars in a major new Sky Sports ad campaign launching this week. The TV campaign uses special effects to show several different versions of David Beckham overlapping on screen as the footballing superstar enjoys the convenience and flexibility of watching Sky Sports wherever he wants. It has been developed by agencies including Brothers & Sisters and Inferno, London
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BWM Sydney have launched BOQ into cinemas around Australia with their animated spots.
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Calvin Klein introduces a new fragrance "Downtown" with this direct to client spot starring Rooney Mara and directed by David Fincher. Fincher previously directed Mara in The Girl With the Dragon Tattoo and The Social Network. Music track is Runaway by the Yeah Yeah Yeahs.
VIEW THE SPOT M.A.D. School: The Brightest Bulbs
M.A.D. School (by Chatsworth Mediart Academy) celebrated a decade of creating the brightest bulbs on 21 June 2013.We hit hotspots in Singapore with the brightest bulbs to celebrate, including gatecrashing a live football match. More than just celebrating our birthday, we launched a new identity with a more befitting tagline of "Thinker First. Creative Second."
VIEW THE CONCEPT Boris Dlugosch: Back to Vinyl
Kontor, a dance music label in Germany, wanted to promote the new Boris Dlugosch release to advertising creative directors. Ogilvy Germany came up with with "Back to Vinyl The Office Turntable".
VIEW THE CONCEPT Elmstra 3000 Horror Festival: Home Invasion
Saatchi & Saatchi in Stockholm created this campaign to raise awareness of the Elmsta 3000 Horror Fest.
VIEW THE CONCEPT The Andy Warhol Museum: Summers Different Here
MARC USA has created a summer print and poster campaign that puts a provocative twist on the Andy Warhol Museum in Pittsburgh.
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ALDI launches new Price campaign via BMF Sydney ALDI is set to get tongues wagging with the launch of a new price advertising campaign via creative agency BMF Sydney. The new ALDI campaign with the tagline, 'Prices You'll Love Talking About' aims to bring to life the enthusiasm that customers experience when they discover the great value of shopping at ALDI.
VIEW THE LAUNDRY SPOT VIEW THE RAISIN SPOT Foundation for Cambodian Communities : Hopscotch
The Foundation for Developing Cambodian Communities (FDCC) is working with local Cambodian communities to provide shelter, education and safety for some of their most-at-risk: orphaned young girls.The ad is directed by Crank Films directing duo Nicholas Carlton & James Lawler and features a moving soundtrack from composer Dmitri Golovko (Red Hill and Patrick Hughes' 'Signs').
VIEW THE SPOT The Co-operative Bank: The Record Profit
'Banks making mega-profits' doesn't usually top our list of feel good moments. And when Y&R NZ relaunched The Co-operative Bank brand, they turned this insight into a memorable and category-breaking ad highlighting this bank's most popular point of difference.
VIEW THE SPOT Broadband: Waiting is Over
Saatchi & Saatchi New Zealand has launched a 60" spot for Telecom NZ, titled Waiting is Over, which hopes to speak to New Zealanders' most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of slow motion moments linked by their demand for unadulterated, ultra-fast broadband.
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