Seen and noted
TAXI Vancouver has released this new print work for Vancouver Aquarium.
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AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention. Agency Ogilvy & Mather, Argentina
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New print work from BBDO Chile for Aspirin
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This live action piece follows a little chair from a small town traveling to the big city in hopes of saving its ailing mother. A web film from Crown Chimp
VIEW THE SPOT Barossa South Australia: Be ConsumedFollowing the unprecedented success of the Kangaroo Island campaign for their client South Australian Tourism Commissionâs, KWP! has launched a new national campaign for Barossa. The cinema and television is directed and shot by Jeffrey Darling and backed by the Nick Cave & The Bad Seedsâ track Red Right Hand. VIEW THE SPOT
Holden has released a web film via AJF Partnership Melbourne to promote their electric car, the Volt. Filmed using 16 hidden cameras, the film shows what happened when unsuspecting customers at a petrol station were only charged $2.50 for their petrol â the same cost as recharging the Holden Volt.
VIEW THE WEB FILM Truth: Poop vs Pee
Over the years, the tobacco industry has said and done some pretty ugly things. Now Arnold is letting people vote â using hashtags or at thetruth.com â to decide which of Big Tobacco's facts gets named the ugliest.
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A gorilla gives himself a makeover for a better life in this spot from Ogilvy & Mather Chicago.
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Carmichael Lynch and director Rocky Morton awaken Sasquatch As Hollywood teaches us, you just canât keep a good mythological creature down. Carmichael Lynch's latest chapter of Jack Link's Messin' With Sasquatch saga finds Sas a tad cranky after an overly long winter hibernation.
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'First Impressions Count' highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed. The Axe/Lynx campaign is from BBH, London
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Ogilvy & Mather Paris has released this new print work for Hotwheels, designed to make daddy jealous
VIEW THE LUXE AD VIEW THE SPORT AD VIEW THE VINTAGE AD Surfrider Foundation Australia: Duck Dive
Arnold Furnace Sydney has created a new print campaign for the Surfrider Foundation, to generate awareness of the extent of plastic pollution in our oceans.
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CLARO PERU provides a super fast Internet of 45 MBPS. With this bandwidth you can download movies, watch streaming videos and much more stuff.With 45 MBPS of Internet speed, you can download anything faster. Agency Lima, Peru
VIEW THE AD McDonald's: Cheese the Moment
Cheese the Moment says DDB, Helsinki Make your day cheesier with McDonald's. Purchase a cheeseburger. Get cheese giveaway. Cheese the moment instantly in Instagram. Hashtag the campaign (#juustotus). Best pictures will be rewarded.
VIEW THE CONCEPT Seat: Safe Drive App
SEATSAFE DRIVE is an innovative mobile app created through Grey Spain, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: "Daddy don't speed."The App allows a child (or a loved one) to record a personalized message to be played on the smartphoneof the father (driver) whenever he exceeds the speed limit.
VIEW THE CONCEPT Pinup Girl: Pinch Pinup
While smart-phone is a key medium for watching pinups, Beacon/Leo Burnett Tokyo used innovative technology to trigger a basic human instinct of curiosity. With a simple gesture connecting humanity and technology, they invented a new experience, called Pinch Pinup. Showcasing our pinup girl on devices, they trimmed her movies in a manner that left pieces unrevealed. Then they added the pinch.
VIEW THE CONCEPT Fiat: Hero Hug
Three unusual ads for Coca Cola from Wunderman, Argentina
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Carmichael Lynch and Tempur-Pedic offer free samples of happiness It's no easy thing giving you the best sleep of your life but the folks at the Tempur-Pedic Sleep Innovation Lab sure have fun doing it. Here, weâre given a sneak peak of their top-secret facility in some faraway land where English is optional and rest is a requirement.
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An Arnold TV spot that launched the 1st national campaign for the ComforPedic brand directed by award-winning director Patrick Daughters with voice over from the "expert of experts" Alex Trebek.
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Directed by Vince Squibb through Gorgeous Productions and created by Karmarama, London, shines a light on the different people who all contribute to making communities thrive. It resolves by saying that whilst the banks can't contribute in the same way, they are proud to serve the people that do.
VIEW THE SPOT Holland: The Original Cool
A new campaign from Mustache launched for Holland. The video marks both the start of a 3-year tourism campaign, and the debut of our new "travel ambassador," Pim de Koel. The campaign is a partnership between NBTC, KLM, Schiphol Airport and Amsterdam Marketing, with a goal of increasing tourism from the US.
VIEW THE SPOT Workplace Safety Council Singapore: This could be you
Grey Singapore has collaborated with the Workplace Safety Council Singapore (WSH) to develop a new public education campaign. This campaign aims to change mindsets about safety issues at the workplace, to help employees and employers realise the importance of workplace safety. A 30-second TVC drives home the message âThis Could Be Youâ and will run on local free-to-air channels, cable TV and in cinemas from May to July.
VIEW THE SPOT Crack Consumes
Crack Consumes: this is the title of the film/live ad which has drawn attention of thousands on digital environments. A initiative of the "Parceria Contra as Drogas", Brazilian alliance of the Partnership for a Drug Free America , created by Talent Brazil, the case presents two big ads of the campaign, located at "Galeria do Rock", a gathering place for young opinion makers, also neighbour to the region where is concentrated the crack dealing and consumption in Sao Paulo.
VIEW THE SPOT Alserkai Avenue Al Manzil School: Conversations
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. Agency DDB Dubai
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When things turn into other things, it's time to call a cab.Radio spots from Giovanni +DraftFCB, Sao Paulo
PLAY THE SISSY SPOT PLAY THE SENSUAL SPOT Volvo XC60: Leave the world behind
Forsman & Bodenfors Sweden has created a branded content video for Volvo that features hot Swedish DJ dance group Swedish House Mafia. The group recently announced that they were breaking up and that their current tour would be their last. Forsman & Bodenfors came up with the idea of a music video featuring the Volvo XC60 with the group going their separate ways. Director Adam Berg shot the video which features a re recording of one of Swedish House Mafia's early hits - "Leave the World Behind" by singer Lune.
VIEW THE CONCEPT Starbucks: Coffee Braille
Coffee beans get transformed into braille.To promote Starbucksâ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a version that is spelled out with actual coffee beans.This menu aims to not only help their vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, "from the tip of the fingers to the tip of the tongue".
VIEW OUTDOOR Colgate Mouth Guard
Challenge: Break through the clutter and low interest barriers of toothpaste advertising and reaffirm Colgate's credentials as the leader in oral care in Australia.
The idea: We tapped into Australiaâs love of sport and created a media partnership with one of Australia's most popular sporting clubs, The Rabbitohs Rugby League Team. Very simply,VML / George Patterson Y&R, Sydney branded their mouth guards with the Colgate logo. VIEW OUTDOOR
The new campaign "Dangers smalled" for Sete Leguas boots, created by Talent,Brazil presents the concept :Any danger becomes smaller". The ads are constructed to show consumers how harmless dangers will become as they get closer to the boots.
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Honka is the global leader in the construction and marketing of genuine wood houses, focusing mainly on log frame private and holiday homes.
They have recently started a print campaign created by DDB, Helsinki for vacation homes in Finland. VIEW THE AD Greenpeace: The Fashion Duel
Greenpeace via Grey, Milan attacks fashion brands, asking them to guarantee that their supply chains are clean, that is not tainted with deforestation and water pollution.The creative idea:To throw a cleaning glove as a gauntlet. 15 kits were sent to the most important fashion brands of the world, and that was the starting point of the integrated international campaing thefashionduel.com.
Let's clean up fashion. VIEW THE SPOT BT Super for Life: Back in the day
A video clip from MercerBell, Sydney of a girl playing a ukulele is introducing a new generation of Australians to superannuation for BT Financial Group.
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This week, Autism Speaks and the Ad Council launched the latest phase in its public service campaign designed to help educate parents on early signs of autism. The new work, created pro bono by BBDO New York and LatinWorks, targets African-American and Hispanic parents and is designed to lower the age of diagnosis.
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Grey London has launched the second in a series of ads to promote Vodafone's best-value RED plan in multiple markets. Titled 'Lake', the campaign follows last monthâs emotive 'The Kiss', which has been viewed by more than half a million people on YouTube.
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Campbell Ewald (CE) has created a new PSA campaign for the US Navy, titled "Science Fair" that emphasizes the importance of getting younger students more interested in science, technology, engineering and mathematics, or STEM studies.
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With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have unveiled a print campaign.
The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight with the copy reading: "Its worth the fight." The campaign is a series of seven print ads. Anthony Biles of Biles Inc., Guy Moore of Leo Burnett, Simon Learman of Adam & Eve DDB, Robin Wight of WCRS and Steve Spence are some of the names featured in the campaign. This is the brainchild of former FAB winner Naz Nazli, who came up with the idea whilst judging the Awards two years ago. The FAB Awards will be presented at The Hurlingham Club in London on Thursday, May 30. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD |
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