Seen and notedEldan: The Instagram Flag
In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company via Ecaliptoos created the first Israeli Instagram flag.In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them .
VIEW THE CONCEPT Qantas Loyalty: Stories for Every Journey
An untraditional approach from Droga5 Australia to remind Frequent Flyers of Qantas' new routes.
VIEW THE CONCEPT Ad Desk
An Instagram aggregator of pictures of weird things on advertising desktops from Grey, New York
VIEW THE CONCEPT Tortus Copenhagen:Spin
Creative Director Justin Landon has created a new interactive promo for Tortus Copenhagen. They created a short film to convey the values of handmade craftsmanship to a broader audience. With the use of modern technology already widely used in the area of x-treme sports, they captured something quite different
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The world's first stop motion commercial from mfive, Moscow with real dogs! The video is taken for Russian mobile operator Beeline and talks about how to recharge your phone account directly from your phone. But what's the trick? (Rus. aphorism: Where is the dog buried?) How to recharge your phone account directly from your phone? The instruction and the flying dog are in the video. The making of Beeline Tricky Dog vimeo.com/mfive/makingofbeelinetrickydog
VIEW THE SPOT Bavaria Beer: Mini Festivals
New interactive campaign for Bavaria by Selmore.com, Amsterdam, Summer is coming, time to out more often and have drinks and listen to music with friends. These moments become more special by making them a orginal 'Mini Festival'. Bavaria provides the essential ingredients: a sixpack with Mini Speaker and facebook-application that gives you the opportunity to start your own festival, make your own festival poster, invite friends by Facebook and you can produce a spotify music-list. Start a festival know and win tickets for regular festivals and premium Spotify accounts.
VIEW THE CONCEPT Air Force: Anytime Anywhere
George Patterson Y&R, Melbourne interactive site for Australian Defence Force Recruiting
VIEW THE CONCEPT Visit Savannah
Visit Savannah, a leader in the destination marketing industry, launched via Studiocom the newest iteration of its highly successful website, VisitSavannah.com,
VIEW OUTDOOR Museum of Communism: On the streets
Winter time is low tourist season. Less tourists, less visitors to museum of communism.With an "undercover" team to convince them, we bring part of the communist experience out to the streets to invite tourists to the museum, and experience how was life under the regime, making our idea already part of the museum experience.
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Publicis Brazil has done this print campaign for Miguel Giannini Glasses.
VIEW THE SHOWER AD VIEW THE PHOTO AD VIEW THE GROUPIES AD VIEW THE DRINKS AD VIEW THE BOYFRIEND AD Smart Car: Test Drive
The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. BBDO Moscow's objective was to bring the most reluctant consumers to test drive the Smart Car and change their state of mind from "Smart is not really a car" into being true believers and advocates of the Smart.
VIEW OUTDOOR FirstBank: Lotta Golf
The most recent additions to FirstBankâs ongoing 'Mortgages Made Easy'âcampaign from TDA, Boulder are all based on the newfound free time a quick mortgage offers. (How wisely you use that time is not the bank's concern.)
VIEW THE SPOT VIEW THE GOLF AD VIEW THE BANANA AD VIEW THE DOMINOES AD
New radio campaign from Ogilvy & Mather London that highlights the transformative effect of travel.
PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT Adidas: Highest Goal
The final qualifier for the World Cup â a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team. To achieve the object, TBWAHakuhodo Japan created an event that was both impactful live but could also be shared and engaged with via smartphone. The solution was an interactive projection 200 meters above the ground in Tokyo on the day of a crucial game for the national team.
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From 2008 to-date the divorce trend in Thailand shows no sign of slowing, while the marriage rate continues to drop. In 2010, the number of marriages was 285,944, and the number of divorces was 108,842. The main concept of this BBDO Proximity Thailand campaign is to create and maintain long-lasting relationships, urging lovers to show their love every single morning.
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Toyota Australia has put to air a new spot for the RAV4 via Saatchi & Saatchi, Sydney. The spot was directed by Kevin Fitzgerald via South African production company Egg Films.
VIEW THE SPOT Toyota Landcruiser: Off road
The Toyota Land Cruiser is known not only for its impeccable styling but also its unrivaled off-road capability. It's so capable in fact, you'll feel like you're driving it from the comfort of your armchair at home. New work from DraftFCB, Cape Town.
VIEW THE SPOT States United to Prevent Gun Violence: Bigger HolesCinza: Your Skin Friend
31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and itâs hard to distinguish between good advice and dangerous remedies.IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to show them that its safer to trust to qualified experts so here's what Leo Burnett, Milan did
VIEW THE SPOT Amnesty International: Name Tunnels
This is an interactive digital petition from Amnesty International which shows people the power of their signature. Using the keyboard or digital pen, the individual letters in the signature are together transformed into an underground tunnel through which a child soldier crawls to escape.Agency M&C Saatchi, Sydney
VIEW OUTDOOR Coca Cola :The Gift BottleLifesaver App
An interactive film by Martin Percy and the Unit 9 production team that shows you how to use your smartphone to help save lives. Produced for The UK Resuscitation Council the new Lifesaver app allows the user to simulate real CPR compressions to save a life, or if they do it wrong the patient dies.
VIEW THE CONCEPT VW Tiguan: Not FoundProtoleaf: Soil Restaurant
Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety â even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWAHAKUHOD opened "The Soil Restaurant" with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.
VIEW THE CONCEPT Biolit: Cockroachs
Biolit is the leading manufacturer of household incesticides in central and eastern Europe. Y&R Prague were asked to simply communicate the power and variety of products that Biolit offers, and what could be simpler than showing where Biolit is, flying and crawling insects are not.
VIEW THE COCKROACH AD VIEW THE SPIDERS AD VIEW THE MOSQUITOS AD
BBDO Chile has done this print campaign for Johnson & Johnson
VIEW THE GREEN AD VIEW THE BROWN AD VIEW THE BLUE AD Lojas Renner: Push Store
Renner, the largest Brazilian fashion retail chain, wanted to show consumers that it is not only during the launch of major collections that new items arrive. Something new arrives every day. And to do so, there is no place better than one women already use to see new stuff: Facebook. Push Store, the first and only push notification store in the world. Entering this store is very easy: simply access the Push Store tab on the Renner profile, click to install on your Facebook bar and itâs done: whenever a launch arrives on the Renner online store, Push Store notifies you. So, those who love new arrivals can buy online before everyone else. Renner Push Store created a new way of purchasing online. After all, why wait until the next collection, right? Agency: 3YZ
VIEW THE CONCEPT Toyota: QR RoadGoogle Chrome: Build it with Chrome
To demonstrate what's possible within the Chrome browser, M&C Saatchi/ Mark + Northern Kingdom Australia combined two of the world's best-loved products: Google Maps and LEGO. With 8 trillion bricks, it's lke the largest LEGO set youâve ever seen.
VIEW THE CONCEPT Mightymouth
Research shows that only about 20 percent of people over age 65 who have never smoked are toothless, while a whopping 41.3 percent of daily smokers over age 65 are toothless. Aboriginal adults are twice as likely to have periodontal
disease (severe gum disease) and smoking contributes to periodontal disease significantly. Jamshop, Adelaide created the 'Mightymouth' character. Kevin Kropinyeri a popular Indigenous comedian was used to break the ice and defuse any anxiety around cleaning teeth and smoking. Decals were placed around the Dentists office and social health care centres to remind patients to put out their smokes for good. Dentists were also provided with comics to pass onto the patients to support and conclude the smoking discussions. These comics where well received in the mob and had immediate cut through in the communities. VIEW OUTDOOR Vicks Throat Drops: Bring Voice Back
The internet has everyone trapped in its world wide web.
We're so busy trying to connect with our online acquaintances, that weâre disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so,we're losing touch with our real voice. As a brand that has always supported bonding between families, Vicks via Publicis, Singapore finds an insightful take to the good ol' product benefit of bringing voice back. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
Free The Bears rescues and rehabilitates abused bears in South Asia. The organisation has a policy of not showing negative images of bears but needed to get the message out in an increasingly competitive marketplace. Budget was minimal as is usually the case in these situations so Cooch Creative, Perth used one of their bears and employed the of theatre of the mind to do the rest.
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ESPN sportscaster, Stephen A Smith, performs a dramatic interpretation of Star Trek into Darkness. Playing every character in the film.Agency : Creative Works
VIEW THE SPOT Norwegian Blind Association: Could have been worse
A commercial that puts the focus on admission for guide dogs for Norwegian Association of the Blind from Try/Apt Norway.
VIEW THE SPOT Weber Barbecue Sauce: Operation Backyard Bliss
Foot Lockers obsession with Sneakers means they occasionally do some crazy things with their shoes. This time around we wanted to mix our passion for sneakers with our passion for music...literally. We asked the question; can music be mixed using your feet instead of your hands?
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Jaguar reveals the global advertising campaign for the launch of its definitive sports car - the F-TYPE. The multi-channel campaign will include integrated activity across TV, Cinema, print, outdoor, digital, mobile and tablet, as well as experiential and social media.
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