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Seen and noted
HomePro: The other side project Every Year HomePro main media poster and sign-board has one side benefit. After it's expired, the government will destroy them. So why don't we make it worth more than an advertisement?. Knowing that many Thais fix their shelters with sign-boards we dedicated the other side of the sign-board to make their life better.Besides keeping them from the rain, the other side of the sign-board helps them to have a real home. Agency BBDO, Bangkok VIEW OUTDOOR Samusocial: Replace your voice Last winter, Samusocial through McCann, Brussels launched an SMS fundraising action. But with no communication budget, they had to find a cheap way to spread the word and ask people to donate with their phone IDEA :Samusocial invited people to replace their voice-mail message with a homeless's person plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action.VIEW THE CONCEPT  Lucky for Joe Montana fans the 49ers pulled off an impressive victory against the Falcons, cementing not only a spot in the big game, but also a place in Tide's sporty Super Bowl spot via Saatchi & Saatchi, New York.VIEW THE SPOT  A 30-second public interest film about how we're choking the earth plastic bags and how, like us, the earth needs to breathe too.VIEW THE SPOT  Legendary radio voice Paul Harvey gave a speech at the 1978 Future Farmers of America Convention and this forms the backdrop of this Super Bowl spot for Chrysler's Dodge Ram created out of the Richards Group.VIEW THE SPOT  All hell breaks loose in a library after two guys disagree over whether the cookie or the creme is the best part of an Oreo. The spot is shot shot in an empty airport terminal in California and directed by MJZ's Tom Kuntz for Wieden Kennedy Portland.VIEW THE SPOT  W/McCann, Sao Paulo ask you to donate your old clothes to the Salvation Army.VIEW THE PETA AD VIEW THE POLITICIAN AD VIEW THE PUNK AD Panasonic Musical Doorbells: Fisher Woman The campaign illustrates the effect of musical doorbells with a creative twist. The everyday visitors, who come to our doorstep â the milkman, fisherwoman, pizza delivery boy & postman are seen playing various musical instruments. Agency: Scarecrow Asia, IndiaVIEW THE FISHER WOMAN AD VIEW THE MILKMAN AD VIEW THE PIZZA BOY AD VIEW THE POSTMAN AD VIEW THE BATH AD VIEW THE GRAPES AD VIEW THE PILLOW AD RAPT: Art These ads from Publicis Conseil, Paris are designed to be displayed within the transport networks and in specialised publications.VIEW THE ART AD VIEW THE HANDBALL AD VIEW THE LITERATURE AD VIEW THE MUSIC AD VIEW THE RUGBY AD Society for Community Organization: Cubicle Dwellers Publicis Hong Kong has released a series of 5 print ads for the Society for Community Organization to highlight the housing problem in Hong Kong. Translation: Hong Kong has $650 billion of fiscal reserve. The price of housing is at an all time high in Hong Kong. Over 100,000 people are unable to afford adequate homes. Among them are elderly individuals and other socially vulnerable groups who have no choice but to live in these tiny 40-square-foot rooms. While our city seems prosperous, many people still live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at soco.org.hk and make a change.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW OUTDOOR  This came out of the Doritos' Crash the Super Bowl competition. It was both made by users and chosen by Doritos fans.VIEW THE SPOT  Relationships change in this McDonald's spot when a new man comes around. Agency: Leo Burnett London.VIEW THE SPOT  Super Bowl spots for the Samsung Galaxy with Seth Rogan, Paul Rudd and Bob Odenkirk. Agency: 72andSunny.VIEW THE NEXT BIG THING SPOT VIEW THE EL SUPREMO PLATO SPOT  The latest installment in the New York Lottery's "Yeah, that kind of rich" campaign asks what you would do when you're so rich that money doesn't matter anymore. You'd play an incredibly elaborate prank on your friend, that's what.VIEW THE SPOT Mercedes Benz: Kate Upton washes the car TMW London shows why an astronaut never has to brag in this campaign of 5 spots for Lynx.VIEW THE ASTRONAUT SPOT VIEW THE NIGHT OUT SPOT VIEW THE NICE WHEELS SPOT VIEW THE COMPLIMENT SPOT VIEW THE BATHROOM SPOT  In Game Posters from Dunn & Co for the NHL team, The Tampa Bay LightningVIEW THE MALONE AD VIEW THE ST LOUIS AD VIEW THE LECAVALIER AD VIEW THE STAMKOS AD VIEW THE LINBACK AD Trader Classifieds Online: Missing Grey Melbourne's launch campaign for the new Australian online classified sites that make specialist vehicles easier to find.PLAY THE MISSING SPOT PLAY THE WAITING SPOT PLAY THE SETTLING SPOT Engen: Calendar Fire Blanket In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that, in South Africa, 10 shack fires break out every day, causing over 200 people to lose their lives each year. Every year Engen distributes paraffin safety calendars, educating the public about paraffin do's and don'ts. This year Draft FCB, Cape Town did something different. With wall calendars always in arms reach, they gave us the opportunity to create a powerful firefighting tool. VIEW OUTDOOR  Coinciding with the upcoming Chinese New Year, Ken Lambert of Sheepish Lion has directed with Santo in Buenos Aires, a new campaign for Coca-Cola China reminding people to create happiness in their lives. China is known for its productivity and its economic growth but the campaign asks "What about our happiness?"VIEW THE SPOT Durex Condoms: Mardi Gras Cowboy Durex via Havas, Sydney has just launched a print campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex's featherlite ultra thin condoms.VIEW THE AD ACCUEIL BONNEAU SHELTER:Wild Game Benefit Dinner L'Accueil Bonneau, a charitable organization that has been at the service of Montreal's homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal's business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion,BCP, Montreal created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: "This bullet could save lives". A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000.VIEW THE AD  BCP, Montreal client,Napa Autopro, specializes in car repair and especially maintenance. They offer seasonal check-up packages designed to keep cars running smoothly and, most importantly, keep them on the road.The print aims to position Napa Autopro as a preventive solution to more serious car problems.It is based on the insight that drivers often see warning lights appear on their dashboard, but often they don't do anything about it until itâs too late. In our print, we depict a situation caused by car problems, but we replace the car with these all-too-familiar icons in order to make the point that something which begins as a minor worry can become a big problem if it isn't taken care of by trained mechanics.VIEW THE BATTERY AD VIEW THE ENGINE AD VIEW THE OVERHEAT AD  Anomoly, RSA director Jake Scott and Stevie Knicks combine in this Super Bowl spot for Budweiser.VIEW THE SPOT  PepsiNext Super Bowl commercial,created by TBWAChiatDay, Los Angeles set at a house party that gets interrupted by the host's parents. The ad is reminiscent of Pepsi Max's 2009 Super Bowl commercial which also included the "I'm Good" line.VIEW THE SPOT Copel: Lights off An idea from Master Roma Waiteman, Sao Paulo was born to encourage people to turn off the lights VIEW THE SPOT PlayStation: Way of Play 180 Amsterdam is encouraging PlayStation gamers to spend more time playing online via their gaming network: PSN (PlayStation Network). PSN enables over 90 million gamers from all over the world to play with and against each other.VIEW THE SPOT Behind the Graphics at Beyonce's Super Bowl Halftime Show Super Bowl XLVII was full of grandeur and spectacle, but few game highlights could compare to Beyonce's show-stopping halftime performance, a full-fledged extravaganza backed by staggering visuals from New York's hybrid creative shop ThinkBreatheLive (TBL).VIEW THE VIDEO READ MORE Trader Classifieds Online: Fluoro Grey Melbourne's launch campaign for the new Australian online classified sites that make specialist vehicles easier to find.VIEW THE FLUORO TRACTOR POSTER VIEW THE FLUORO EARTHMOVER POSTER VIEW THE FLUORO TRUCK POSTER  With the nationwide roll-out of a new broadcast service that connects all devices, this new spot from The Local,Singapore shows how Toggle is changing the face of television for good.VIEW THE SPOT  Representing the dangerous side of masculinity and inspired by the personality attributes, eating habits and mating rituals of wild animals, the Old Spice Wild collection is a sophisticated line-up of man smells that helps guys answer the smell of the wild. Agency: Wieden + Kennedy Portland.VIEW THE WOLFTHORN SPOT VIEW THE HAWKRIDGE SPOT  In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with 'Stuck' via Innocean USA.VIEW THE SPOT  DraftFCB Sydney has put to air a series of spots for Wattyl Paint.VIEW THE RANGE SPOT VIEW THE WALL STAINS SPOT VIEW THE NURSERY SPOT VIEW THE CRICKET SPOT Hot Wheels: Thrill Machine The Hot Wheels Thrill Machine is the worldâs tallest race track, where thousands of cars race down from a height of 25 ft is a one-of-a-kind engaging experience that goes beyond a child imagination. Most importantly, it makes an ordinary toy car purchase, an unforgettable one. Agency: Ogilvy & Mather Mumbai.VIEW THE CONCEPT  Launching their biggest event of the year, HomePro use their selling point tactic "80 percent discount". When you hear it you will say "Huh!" Agency: BBDO Bangkok.VIEW THE SPOT McDonald's: Monopoly Millionaire As kids we all wondered what it might be like if Monopoly were real; the game pieces, the hotels, the money. That's exactly what DDB New Zealand has done for the launch of the McDonald's Monopoly Millionaire promotion across Australia and New Zealand.The TV spots, shot by Adam Gunser of Exit Films and animated by Toybox Auckland, introduce elements from the game into the real world and just like you dreamed they're on a scale bigger than ever before. From giant hotel pieces on city streets, to oversized dice rolling through suburban neighbourhoods and giving out free parking across the city, Macca's is bringing two of the most iconic brands together for one epic event. VIEW THE SPOT « First « Previous Next » Last » 939 of 1395 |
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