Seen and noted
Campaign from Ogilvy & Mather Brazil for the Miami Ad School
VIEW THE ALBERT SPOT VIEW THE GHANDI SPOT VIEW THE MARILYN SPOT Far Cry 3: Insanity mirror app
Far Cry 3 is a first person shooter game set on an island of insanity. So to promote the game's release throughout Europe, the Middle East and Africa, CP+B created the 'Insanity Mirror' an app to reveal your inner madness. The free iPhone app, dares you to 'Face your insanity' by letting you meet, and have a conversation with, your deranged avatar. You can even let your avatar loose on Facebook to freak out your friends.
VIEW THE CONCEPT Seek: VO artists volunteer their voice to support volunteering
For this campaign, the VO artists were asked to volunteer their voices. Scripts were sent to Australian sound studios by Leo Burnett, Melbourne and left in the recording booths with a simple instruction â volunteer to read to this script to support volunteering. Over one hundred different spots were recorded and dispatched to stations volunteering the air-time.
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Clorox Liquid Bleach has been a household cleaning staple for nearly 100 years. But in recent years, penetration of Clorox Bleach among those under the age of 35 had dropped to an all time low. To make the brand more relevant with younger consumers, DDB West moved away from the traditional and more functional message of "whiter whites" and launched a campaign called Bleachable Moments.
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Taproot, Mumbai print campaign for the Times of India
VIEW THE GANESHA 1 AD VIEW THE GANESHA 2 AD VIEW THE GANESHA 3 AD Sky TV: Avoid Lloyd
How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? You introduce them to Lloyd, the guy whose job it is to lick and seal the envelopes your SKY bill comes in. This first spot via DDB Group New Zealand and Damien Shatford of The Sweet Shop shows customers why they should get their SKY bill via email, not Lloyd.
VIEW THE SPOT New Zealand Transport Agency: Drunk Families
This series of print ads for the NZTA targeted families where drink driving is a common behaviour, encouraging someone to speak up and stop the family driving drunk. New work out of Clemenger BBDO, Wellington.
VIEW THE PUB AD VIEW THE HOUSE AD VIEW THE CAR AD New Zealand Transport Agency: Hidden Crash
This classic New Zealand holiday landscape is hiding the knarly results of driving tired - crashing at 100kph without braking. New work out of Clemenger BBDO, Wellington.
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BBH London has launched a new campaign to promote Barclays' innovative new 'Family Springboard' mortgage. The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
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The film from BBH, London is a pastiche of a Jerry Bruckheimer blockbuster trailer and communicates the campaign message of 'owning the weekend' through a series of spoof scenes.
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This TV spot via DDB New York asks viewers to imagine what it would be like to multiply the feeling of "winning" through a play on the classic game of thumb war. The spot features several replays of an individual winning a thumb war game, showcasing what the "winning feeling" would be like multiplied by 7, 20 and 50 times.
VIEW THE SPOT QR helps CPR help heart attack victims
When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR.Very helpful. The sooner CPR is commenced, the higher the chance that the person will survive.But how can we encourage people to download the app?By combining the problem and the solution in one visual.
Publicis Amsterdam developed a print ad with a QR-code, entirely made of real people.Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app. VIEW THE AD
In the Art Director's Club (ADC) call for entries for its 2012 awards show, DDB New York coined the "Keep fighting" battle cry as a nod to the pain and suffering endured on the path to create great work. In this yearâs 91st ADC Award on sale now, DDB New York and ADC continue to encourage creatives in every discipline via the "Keep fighting the good fight" theme, highlighting the unique obstacles each medium deals with, via colorful illustrated page dividers, because in the end, acknowledgement and an ADC Cube makes it all worthwhile.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD New Zealand design students take over Times Square
To demonstrate the potential of ultra-fast broadband, Chorus, New Zealand helped 13 New Zealand design students stage an art exhibition in the world's biggest digital gallery, Times Square NYC
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The latest work from M&Mâs out of BBDO New York. The brandâs new "Better With M" campaign launches today with a spot featuring Ms. Brown and Red.
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This ad from O&M Delhi shows a young girl who is bored, discover the world that she can create with an Usha Sewing Machine. Shot in stop motion, this ad shows a dull city being converted into a colourful, exciting one as the girl creates a large variety of designs on various clothes and upholstery in her house.
VIEW THE SPOT Follow Santa around Bangalore
Usually, the jolly olâ man is known to come down the chimney but in this case it was a much longer journey. Documented on the Facebook page of Bates Bangalore, from start to end point.
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Ad agency mcgarrybowen, NY teams up with Rock Paper Scissors, bicoastal editor Kirk Baxter to inspire the impetus to deliver innovative solutions for big problems in their new campaign "Powerful Answers." The campaign includes "Attendance,"granting a sick boy an equal opportunity to attend school with his classmates virtually through innovative robot technology.
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TV spot by 358 Helsinki for MasterChef Finland's new season 2013. This season it's hotter than ever.Voiceover: Master Chef Finland on Nelonen in January.
VIEW THE SPOT Ski where the treasure is
Dick's Sporting Goods is on a mission to wake people up during the cold winter season and into the snow. Help four friends find their gear and get out onto the slopes. Get Winter Ready uses panoramas to create a scavenger hunt where users find clothes for chances to win an epic winter vacation of their own.
VIEW THE CONCEPT Who's the manliest of them all
The ten bold-tasting calories of Dr Pepper TEN is something guys really want. Deutsch LA know because they've done the research. The Like Report analyzes the millions of "likes" on Facebook to determine what men are "liking" most and provide hard data about how manly a given topic is. Users can test themselves on what ranks highest in the male universe, receive their own manliness rank and even challenge friends to determine who's the manliest based on their "like" history.
VIEW THE CONCEPT Keeping the bride well groomed
No matter what the story behind your stain, Ariel brings it to an end in this print from BBR Saatchi & Saatchi, Tel Aviv
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The New York Lottery just launched their Multiplier family of instant games. To help illustrate how quickly your money can magnify, DDB, New York depict a piggy bank family in the midst of some serious growth.
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As a part of the series of the international Google campaign, this was the Indian chapter. The story from BBH, India is that of a small town artist who uses digital marketing to revive not only his own business but saves a community from poverty and abandoning a centuries old art form of Tanjore paintings.
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A young boy lets his imagination run wild while eating a bowl of Chocos for breakfast. He becomes part of a virtual game with the mascot of Chocos, trying to get hold of a bowl of Chocos and milk. Agency: JWT Mumbai
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Based on the insight that all girls love a hero, Axe via BBH, London is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy.
VIEW THE SPOT Keep your calm keep your seat
A new print campaign from CumminsRoss, Adelaide for Bearded Lady Bourbon
VIEW THE LAST SEAT AD VIEW THE SEARCH AD VIEW THE GENTS AD The Singapore Angry Wives club
Housecleaning is seen as a 'necessary evil' and certainly not something at the top of people's minds. To create excitement and conversations, we used an interesting insight that women in Singapore wished their men could be more involved in doing the housework. Introducing the Angry Wives Club (AWC) a fictitious support group designed by Wunderman, Singapore where these 'frustrated' women can come together and find ways to rectify their situation.
VIEW THE CONCEPT Sushi your way
Maki-San is Singapore's first ever fully customizable sushi store. On their Kinetic created website, fun, animated messages can be sent to friends and family by choosing a dizzying array of animations and sounds.
VIEW THE CONCEPT Magic turns the clock back 54 years
This website presents french tv channel OCS Max's latest series, Magic City. Discover the dark and yet glamourous atmosphere of the series, taking place in 1959, at the Miramar Playa hotel. Agency: Hellokikimori, Paris
VIEW THE CONCEPT Unlimited data turns Durant into dad
Unlimited data changes everything. At least thatâs what the new "Unlimited" campaign from "Team Sprint" Leo Burnett and Digitas makes certain for NBA enthusiasts. Fans of the game who have Truly Unlimited Data from Sprint, the Official Wireless Partner of the NBA, have access to so much NBA coverage, they might experience some unusual changes. The :30 TV spot shows a husband and father morphing into NBA star forward Kevin Durant after staying up late watching NBA on his Sprint device.
VIEW THE SPOT A car for the Man and Woman of Now
Kia Australia has launched its first local Brand Campaign. Created by Innocean Australia, the campaign comprises two 45 second spots that will launch exclusively during the 2013 Australian Open - a property that Kia has proudly sponsored since 2002.
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Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world, and even in pop culture. For the 2013 installment of Meat & Livestock Australia's much loved campaign, Sam battles with Lambnesia, a condition that makes him forget his Australian identity. The campaign also includes point of sale, social media, and integrated content collaborations.
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A young girl is getting dressed for a night-out. She enhances her breasts by filling her bra with tissues. But the other side of her attention-seeking nature reveals soon when we find out she has breast cancer.
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