Seen and noted
Grey London and WPP's Team News agency group has unveiled a multichannel campaign to launch The Sun's January blues-busting Big Smile Giveaway a range of promotions, funny content and giveaways to help the nation through its 'most depressing' month.The campaign continuing the 'Get Involved' brand proposition which Grey launched for the UK's best-selling newspaper last year broke with a 50' TV brand spot on 1st January and is supported by additional 60'/40' versions, digital outdoor and DM activity, and in-paper.
VIEW THE SPOT
Advertising agency WDCW Seattle today introduced a new campaign for Papa Murphy's Pizza, dubbed "Love at 425 Degrees." This campaign highlights the company's core purpose of bringing families together through food people love. It represents the first work from WDCW since becoming the agency of record for Papa Murphys, the fifth largest pizza chain in the nation.
VIEW THE TUESDAY SPOT VIEW THE DELIGHT SPOT VIEW THE FAVES SPOT
The /1 Campaign by DeutschLA is Dr Pepper's first work to showcase everyday people instead of celebrities, and real one-of-a-kind stories. /1 stands for 1/1 (one of one), and means that there's no one else like you. The /1 is a symbol for Dr Pepper's existing positioning, "Always One of a Kind."
VIEW THE BILLION SPOT VIEW THE MAYFIELD SPOT VIEW THE MAYER SPOT
Virgin Atlantic is âFlying in the Face of Ordinaryâ this January with the launch of its new global brand proposition. Masterminded by RKCR/Y&R, âFlying in the Face of Ordinaryâ brings to life Virgin Atlanticâs innovative and pioneering spirit. The new proposition captures the airlineâs passion for flight and demonstrates how Virgin Atlantic goes beyond the norm to deliver unforgettable experiences for its passengers.
VIEW THE SPOT
There are over 9000 airports around the world and every one has it's own three letter code. Instead of the usual travel cliches, Ogilvy & Mather London utilised these humble, but iconic codes to promote a wide range of offers and specials for the Expedia brand.
VIEW FIRST POSTER VIEW SECOND POSTER VIEW THIRD POSTER VIEW FOURTH POSTER VIEW FIFTH POSTER VIEW SIXTH POSTER VIEW SEVENTH POSTER VIEW EIGHTH POSTER VIEW NINTH POSTER
Surlat Milk can help obesity in your children as illustrated in this print campaign from Inbrax Santiago
VIEW THE FIRST AD VIEW THE SECOND AD
Havells is known for their interesting and endearing advertising. They are back with a new commercial for flame-retardant wires that consumers would enjoy during the upcoming India-Pakistan Cricket series. In a fairly low involvement category where the consumers largely rely on the advice of the electrician/ electrical contractors, it becomes imperative to create a communication compelling enough to generate top of mind recall. Havells with their memorable âwires that donât catch fireâ campaign own the fire-proof platform. This time, the task was to take forward the thought and further strengthen it. The challenge was also to do something different than what has been done in the past for Havells wires advertising. Therefore, instead of a demonstration of how Havells wires are fire-proof, Lowe Lintas this time gave the proposition an interesting twist by saying that how Havells wires are a synonymous with preventing fire. The new wire TVC created by Lowe Lintas, does so, by showing an interaction between a father and his five year old son. The son, who is trying to get hold of the TV remote isnât allowed by the father as the father is watching a politician giving a speech on the burning issues of the country. The kid innocently makes a point about the burning issues facing the country and gives his own cute solution to address them.
VIEW THE SPOT Men in Yellow borrow from the Men in Black
People tend forget the importance of having an RAA Membership, believing their 'new' vehicle won't encounter problems on the road. Yet, as they have for 110 years, RAA's Road Service patrol continues to keep thousands of South Australians moving like nothing ever happened.Agency kwp!Adelaide
VIEW THE SPOT
In house launch promo for the 2013 MTV Movie Awards starring Rebel Wilson (Bridesmaids).
VIEW THE SPOT Do you have an art director in stock?
To recruit an art director for McCann digital, we advertised a wanted ad where art directors spend most of their time â Stock photo websites. We created dozens of unique images according to popular search categories, such as "businessman" and "computer", and then uploaded them to page 5 in one of Israel's leading stock photo websites. This way, only art directors who don't settle on first page results see our wanted ads, for example:Still Looking for "Businessman"?
We're looking for you! McCann Digital are looking for an art director who doesn't compromise. VIEW THE CONCEPT Scene around the clock
REI 1440 Project, a minute-by-minute timeline of photography (based on the time the image was shot) that makes up a complete 24-hour period. The site created by BBDO Atlanta is a highly visual HTML5 responsive design site that works across desktop, tablet and mobile.
VIEW THE CONCEPT
Leo Burnett Chicago's "Defined by a Number" global TV spot for Kellogg's is a continuation of Special K's "What Will You Gain When You Lose," campaign.
VIEW THE SPOT
As long as there are kids across the country playing the game they love, hockey never stops in this web film from Entrinsic, Toronto
VIEW THE SPOT
According to the ancient Mayan calendar, December 21st 2012 marked the day the Earth will be destroyed and all human life will cease to exist forevermore. So, if the rumour is true surely there's only one thing to do?
VIEW THE SPOT What a rubbish Christmas
Petits Riens/Spullenhulp is a non-profit organisation that collects used clothing for people in need. Every year they find tons of trash in their donation containers. This year Santa and DDB Brussels came to help. People on the Brussels' Christmas fair were in for a nasty surprise.
VIEW THE SPOT Wieden + Kennedy Portland tops 2012 Bestads Rankings
The prolific Wieden & Kennedy, Portland has been ranked the world's number one advertising agency in the 9th Annual Bestads Rankings, released today.
The world's hottest shop was ahead of second placed BBH London, followed by DDB Group New Zealand and DDB New York in equal third spot, and Wieden & Kennedy, New York in fifth position. Rounding up the global top 10 were Almap BBDO, Sao Paulo, RKCR/Y&R London and Y&R Sao Paulo in equal 6th spot, followed by Clemenger BBDO Melbourne and Colenso BBDO Auckland in equal #9 spot. The USA, UK and Australia are once again the top three countries in the 2012 Bestads Rankings, as has been the case - albeit in different order in some years - since the rankings began in 2003. The USA was a clear leader in 2012, with 266 points, followed by the UK on 192 points and Australia on 145 points. Brazil was placed 4th with 117 points, followed by New Zealand in 5th spot (92 points), France in 6th spot (78 points), South Africa in 7th (74 points), Netherlands in 8th (44 points), with Argentina and Canada sharing 9th spot (39 points each). READ MORE
Due to the economic crisis in Portugal, the number of families living in poverty is dramatically increasing. To help those families, Sociedade Civil Solidaria, a Portuguese NGO, launched last week the commercial "Unemployed Chef's Kitchen". The ad shows how those families are learning how to cook and it's nothing like the Cooking TV shows we are used to. The agency is Fuel Lisboa, and the director was Luciano Ottani (Show Off Films).
VIEW THE SPOT The worlds first internet museum
The Big Internet Museum is the world's first museum with a diverse collection completely dedicated to the Internet. The museum opened its digital doors and can be visited for free at www.thebiginternetmuseum.com. Agency TBWANEBOKO. Netherlands
VIEW THE CONCEPT Sticking together until the end
The day immediately following the predicted 'end of the world', Ogilvy Mumbai released an ad for Fevicol. The ad plays on the age-old benefit of this brand that claims to hold things together better than anything else. Exaggeration that brings a smile to the face has been in the DNA of the brand and this one is no different.
VIEW THE AD Mayan cooking pot
December 21 2012, according to the Mayan calender, was to be the day the world ends. canvas, Cape Town knew this topic would be trending all over the media. Le Creuset premium cookware is known for it's tough, enduring cooking qualities and its lifetime guarantee
VIEW THE AD Insurance for when you get stuck
DDB Tribal, Singapore spots for DBS Insurance
VIEW THE MAGNETISED SPOT VIEW THE FROZEN SPOT VIEW THE HALVED SPOT
The film from JWT, Chennai features cricketers and cricket fans against the backdrop of the early morning sun, and an anthem created by the band Swarathma. It ends with a reveal of the new team logo, and the tagline 'Rise Up To Every Challenge'.
VIEW THE SPOT The family package
Clothes? Gadgets? Stuffed toys? Lovely (www.thisislove.ly)Amsterdam reveals this year's Christmas gift for Tallink Silja Line - the most popular cruiseline on the Baltic Sea.
VIEW THE SPOT Don't get smashedFollow your mouse to a Christmas present
Christmas is a great season, but it can be tiresome too. Finnish Mobile operator DNA wanted pitch in and help people avoid the Christmas stress.
To make a point how hard getting the gifts can be nd to promote its variety of tablets and smartphones, Hasan,Helsinki created possibly the hardest way yo get Christmas gifts.DNA ran a game where players have to follow a gift with their mouse. The longer you follow it, the better your chance of winning it. As people follow the gifts they are "brainwashed" with easier way to get the stuff with DNA's special offers scrolling through the screen. VIEW THE CONCEPT Wake up to Russian hockey
Finally there's some hockey for Canadians to watch. But it's in Russia which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.
VIEW THE CONCEPT The mobile orchestra
To celebrate the holidays, AKQA teamed up with members of the Pacific Chamber Symphony, and Music Director Laurence Kohl, to create an interactive mobile orchestra that turns phones into musicians. Groups of friends can sync their mobile devices to play a rendition of "Carol of the Bells". Each phone is assigned one 12 musicians from the conductor, to the cellist, to the harpist and when the symphony begins, the phones play together in harmony.
VIEW THE CONCEPT Smelly feet should be outlawedPicked on print work wins the prize
The Tinta Awards is the Philippinesâ Press Awards. It is now on its third run, celebrating creative excellence in print advertising. The aim of the press awards is to encourage creativity in print advertising, and raise the profile of the print medium. This is the show's call-for-entries print campaign created by Y&R, Manila The Tinta Awards is the toughest print show in the Philippines.
VIEW THE SAMSONITE AD VIEW THE HARVEY NICHOLS AD VIEW THE DOG ADOPTION AD A Christmas tree of rejected ideas
This year I TO NIJE SVE!, Croatia creative team has closed the circle with new Christmas tree ball! Once again we proved that creativity could give a second chance to every rejected idea. We wrap up all rejected ideas as a Christmas decoration and send it as a gift to our clients with a message: Let our rejected idea at least shine on your Christmas tree! So we gave rejected idea a new life and make it shine on a Christmas tree!
VIEW THE AD
Art made with salt by artist Bashir Sultani is presented in an action created in a partnership between Wunderman and New Energy agencies Brazil
VIEW THE SPOT Give the gift that's naked
This year, Preston Kelly, Minneapolis is encouraging people to use less wrapping paper, or better yet, Give Naked and use none at all. We all know the scene up and down the street on garbage day after Christmas. Trash bag after trash bag filled with wrapping paper. According to the Clean Air Council, we cut down 15 trees per ton of wrapping paper, which amounts to 30 million trees cut down each holiday season just to wrap our gifts.
VIEW THE CONCEPT Overstay? You're welcome
Why do hotels make you check out at 11am if the next guestâs not arriving till 6pm? What if no one's booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels and Naked Communications Melbourne. If no one checks in, you don't have to check out.
VIEW THE CONCEPT Drive home safely Dave
The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allows the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website (www.homesafely.com.au), write or record their message, then select when and where their message should be displayed to coincide with the recipient's commute. Messages are also published to Twitter with the hashtag #Homesafely.
VIEW OUTDOOR Fastest mice get the cheese
Fantastic Delites' sadistic Delite-o-matic snack machine created by BBDO Adelaide returns but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when theyâd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again.
VIEW OUTDOOR « First « Previous Next » Last » 948 of 1395 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |