 |
Seen and noted
Life's celebration, sh boom! This new instalment (spot) from TBWA Hunt Lascaris Johannesburg and Egg's Kim Geldenhuys for Standard Bank is a celebration of the bank's latest positioning Doesn't it feel good to move forward? Showcasing significant historical moments from the 1900's to present day with a little help from some mind-blowing postproduction, the commercial tells the story of how the human race has progressed and how good it feels to move forward.VIEW THE SPOT TV preview starts at the racetrack Jockey Eile is a TV series for TG4, were amateur jockeys compete against each other for a job as a jockey in a racing yard. This stunt created by Publicis , Dublin was held in front of an unsuspecting crowd at Bellewstown Racing Festival in Ireland and was then placed on YouTube to advertise the TV series.VIEW THE SPOT  iris Worldwide and Ridley Scott Associates have produced a new TVC for Sony's Xperia smartphone - the official phone of James Bond in the upcoming 23rd installment of the Bond series Skyfall.VIEW THE SPOT  As one of Australia's most loved brands, Core Sydney celebrates Victa's role in everyone's backyard.VIEW THE SPOT Princess Bride celebrates the Silver Anniversary by a whisker To tie in with the 25th anniversary of The Princess Bride, Mercy Corps and agency Camp + King tapped the stars and director of the classic movie to help drive attention and support. These viral videos bring fans right back to what they loved most about the movie, and offer really funny memorabilia to the first folks who commit to ongoing donations. Mercy Corps alleviates suffering, poverty and oppression by helping build secure, productive and just communities. VIEW THE SPOT A new twist on panoramic photography Fujifilm Finepix HS20EXR offers a 360 degree motion panorama. Grey Group India created a poster that depicts the offering in a clever, subtle manner.VIEW THE AD Super colours Famous pencil maker Faber Castell promotes their colour in these print ads and posters created by Inbrax, Santiago VIEW THE BESTMAN AD VIEW THE GREATWOMAN AD VIEW THE POWERMAN AD VIEW THE STEELMAN AD VIEW THE VAMPMAN AD A case for hidden weapons 'Customs' is a gripping reality TV show about law enforcement teams protecting the countryâs borders from criminal activity. But with a huge number of other reality TV programmes competing for our audience, DraftFCB had to prove Customs was a must-watch this year The criminal community do everything they can to outwit the Customs teams. So we gave radio DJ's and key media influencers a true Customs experience. Inside a seemingly innocent child's birthday present, was the weapon of choice for badass gangsters: a Desert Eagle handgun. We brought to life the very real situations faced by the Customs officials in the programme, and showed first hand the lengths some criminals will go to Our media contacts did the talking for us and generated a tonne of interest in the show. Viewing figures were up throughout the season and proved that Customs is one reality TV show thatâs definitely worth watching.VIEW THE AD  Cow & Gate are the leading baby feeding brand in the UK. BETC are launching a new category re-defining strategy for C&G with a new campaign 'feed their personalities.' Beyond developmental milestones, the traditional fodder of the category, we're now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded by the new ad, out on 9th Oct in the UK, called Supergroup directed by RSA's Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes. A group of toddlers, all at that age when their own little characters first start to emerge, investigate the instruments and equipment in a recording studio. As they each play around and tinker in their own individual, quirky ways, the cacophony of different sounds they are making gradually and magically comes together, with the use of judicious editing, to create a lively rendition of âCome on Eileenâ by Dexyâs Midnight Runners. Itâs a living, breathing example of how Cow & Gate âFeed their Personalitiesâ.VIEW THE SPOT The danger beneath your feet Last year over 280,000 New Zealanders were injured, and 620 people died, as a result of avoidable falls around the home. The Accident Compensation Corporation (ACC) pays out millions of taxpayer dollars every year to help rehabilitate these people.Unbelievably, most of these falls are caused by 5 everyday items: rugs, power cords, moss, chairs and puddles. DraftFCB New Zealand needed to reframe the way people saw these everyday items, and see them for what they really were â serial killers, sitting right there under your nose.VIEW THE RUG AD VIEW THE MOSS AD VIEW THE CHAIR AD VIEW THE PUDDLE AD VIEW THE POWER CORD AD A penguin as a hobby Y&R Malaysia is promoting Penguin Books' range and diversity in this print and poster campaign. VIEW THE HOBBIES AD VIEW THE SCIENCE FICTION AD VIEW THE TRAVEL AD VIEW THE LANGUAGES AD VIEW THE ARCHITECTURE AD VIEW THE GARDENING AD VIEW THE FAIRYTALES AD God's sailors The new Navy campaign from Saatchi & Saatchi New Zealand uncovers the extraordinary life of adventure, belonging and purpose that comes with being a sailor. The television ad gives us a raw, truthful, doccie-style view of Navy life, underpinned by a stirring narration of the National Anthem by NZ's oldest living Navy veteran 96 year-old Vince 'Cyclone' McGloneVIEW THE SPOT Money, it's a gas For three weeks "Money is Good" and "Money is Bad" statements appeared around New Zealand, including two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank's involvement. We then revealed it was indeed BNZ, with outdoor, press and a 90 second film that wove the "good" and "bad" tease films together. This launched BNZ's new brand positioning "Be Good With Money".VIEW THE SPOT 1 VIEW THE SPOT 2 VIEW THE SPOT 3 NZ thirst quencher Trying to describe what L&P tastes like is tackled in a distinctly kiwi way this week in the new Saatchi & Saatchi campaign for L&P. VIEW THE LISTEN SPOT VIEW THE NOTHING EVER SPOT VIEW THE TASTE SPOT VIEW THE TWIST SPOT Tommy and Boris back for Telecom NZ When Telecom NZ's Tommy and Boris launched onto New Zealand TV screens earlier this year the lovable duo quickly became stars of the country's favourite TV ad. Now the bright-eyed Tommy and his pet turtle are back delivering more great value with their subtle humour and characteristic charm.VIEW THE SPOT We Live for the Sea Sealord and New Zealand's love and connection with the sea is highlighted this week in a new Saatchi & Saatchi New Zealand campaign for the number one seafood brand. "We Live for the Sea" sees some of the 1100 Sealord workers, the majority of whom are employed at the company's Nelson headquarters, share Sealord's rich history and its deep connections to the sea and the Nelson region.VIEW THE SPOT  In daily life we sometimes might feel sleepy during work hours. Sleepiness makes our work performance poor and may lead to a demotion or a loss of a job. But wtih Dentyne Ice, it helps us feeling extremely fresh adn awake. Our life is not in a downfall anymore. Agency: McCann Worldgroup Bangkok.VIEW THE SPOT Bugs on the streets of South Africa Volkswagen Street Quest is an online game from Ogilvy & Mather Cape Town that combines Google Street View technology and the sociability of Facebook. The aim of the game is for players to find and pin as many Volkswagens on the streets of South Africa as possible.VIEW THE CONCEPT  If you had extra time on this earth, what would you do with it? What would be your hopes and dreams? Wieden + Kennedy Portland asked a bunch of kids the same question. Find out what they replied, and more importantly why we asked. http://designedtomove.orgVIEW THE SPOT There's $50,000 inside your garage Once again, Nissan pushes the envelope by tapping in to your inner inventor.The "Innovation Garage" created through TBWA, USA is Nissanâs newest foray into bringing drivers into the fold. VIEW THE CONCEPT Temporary takeover of Facebook Australians are known for being easy going and not taking small things too seriously. With the concept "No regrets, mate", the Australian energy drink "V" challenges you to try their laid back lifestyle: Write whatever you want on a friend's Facebook wall for one hour. Your only problem is that your friend can update your profile at the same time. Site through Jung von Matt, Stockholm VIEW THE CONCEPT A couple of cats for Orcon M&C Saatchi New Zealand has brought into the world two animated chatty feline mates to introduce potential customers to Orconâs new data and calling plans.VIEW THE FRONT DOOR SPOT VIEW THE BATH SPOT Unreadable message gets read Finnish Refugee Council wants to make people aware of third world illiteracy. So, for the international Literacy Day 358 Helsinki created an unreadable font. The font was used and discussed in Scandinaviaâs biggest newspaper Helsingin Sanomat and its weekly supplement NYT, in the website of tabloid Iltalehti and in Strada, a cultural TV programme on YLE the Finnish equivalent of BBC. We also made a Facebook app to write unreadable status updates. During the Literacy day the Facebook app was used 2238 times. Please donate to the good cause by clicking this link. You can also download the font file there.VIEW THE CONCEPT Targeting what students really want College just got awesome. With Targetâs "Stuff Scholarshipsâ"campaign, directed by Michael Sugarman for Wieden+Kennedy Portland, students everywhere have the chance to win stuff and in the process generate some very compelling content. Visitors choose from 16 different scholarships for stuff they really want like a year's worth of ramen, or a semesterâs worth of clean underwear, or an Xbox, a set of furniture to pimp out their dorm, and all the games they need to never see daylight again. VIEW THE CONCEPT Leave the drinks service to us A new print campaign from Taxi Canada for Alt HotelsVIEW THE MINIBAR AD VIEW THE POOL AD VIEW THE BELLMAN AD VIEW THE ROOM SERVICE AD After the fighting is over the fight for the soldiers begins On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. Since 2006, Action Contre la Faim is fighting for the opening of an international investigation supervised by the United Nations.To finally shed light on the circumstances and on those who are guilty of this massacre. To make sure this crime doesn't remain unpunished.To raise awareness, the film from TBWA, Paris resents a fictitious testimony.Without falling into the free violence pitfall. VIEW THE SPOT  More spots from Happy, Bangalore featuring a child spokesman for FlipkartVIEW THE MR FORGETFUL SPOT VIEW THE MR TWITTERATI SPOT  Costa Coffee is launching its most integrated campaign yet, running across TV, print, digital and instore â culminating in a user-generated TV ad, which will feature competition winners. The campaign, created by Karmarama London, launches with a TV ad featuring dozens of men and women â including genuine Costa baristas - buried up to their necks in a sea of coffee beans, covering the KISS hit song "I Was Made For Loving You". The ad brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they serve. VIEW THE SPOT  The t-shirt. Something that we all know so well and love, is to most, more than a piece of clothing. From slogans to graphic art, it occupies a space that is uniquely its own. So Fastrack decided to capture the essence of T-shirts and infuse it into a new range of products viz. bags, watches and sunglasses. The brief to Lowe and Partners India was simple: Tell consumers about a new and exciting product line based on the iconic T-shirt.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  To spread the joy of Cadbury Dairy Milkâs Joyville, a special place that lives in the imagination of every chocolate lover, Cadbury used select bus shelters to innovatively bring Joyville to life 24/7 with the use of Clear Channel's create! Saatchi & Saatchi used both sides of the 6-sheet panel, the top is covered with the 2D/3D fabrications of a roof which features the sign âWelcome to Joyvilleâ. On one side, 3D pillars form a doorway, while on the opposite side of the panel; a peephole invites passersby to âtake a peek throughâ. Users who sneak a peek will be made privy to the secret mythical land of Joyville, which comes to life inside the panel through the use of a strategically placed digital screen!VIEW OUTDOOR  Kinetic Singapore has created a poster that illustrates the A to Zs of extinct and endangered animals for National Geographic.VIEW THE AD The one that got away John Westâs latest campaign from BWM , Sydney builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure.The television commercials, Into the Woods, see the iconic John West fisherman pitched against his long-standing nemesis, the bear, and cast alongside a beautiful heroine for the first time.VIEW THE 90 SPOT VIEW THE 30 SPOT Best on ground best in the air Shot over 3 days on Western Australia's Lake Lefroy, director Daniel Askill's recent spot for Virgin via Clemenger BBDO, Sydney is part of a re-brand for the Australian airline. Thousands of parts elegantly dance through the air, converging to create a Virgin Australia Boeing 777. This epic spectacle climaxes in the arrival a full ensemble of Virgin air hostess. The music score features Australian artist Megan Washington performing "S'Wonderful" recorded and produced by Les Gock of Sound Thinking.VIEW THE SPOT Celebrating a billion Facebook usersHavas a good smile Euro RSCG Australia is changing its name to to Havas Worldwide. But we want to change more than that. So, we're launching PROJECT CHANGE - a series of actions to bring positive change in the world. The first thing we wanted to change was how miserable people are on their way to work. We did some research and found that 97% of Australians are unhappy commuting.So we went to the streets at peak hours in Sydney, Melbourne and Brisbane and "sold"delicious cookies for a very special price: you pay with your smile! :)We made the commuting in those cities a happier moment for lots of people and extracted beautiful smiles from more than 1000 serious faces. And this is just the beginning of Project Change. There will be much more coming soon. Because although weâre changing our name, we want to change much more. VIEW OUTDOOR « First « Previous Next » Last » 961 of 1393 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Australia's largest biscuit maker Arnotts brings a new DDB Sydney spot to the market 
Eggs sing about mySupermarket in this CHI&Partners London spot
Leo Burnett, Sydney spot for Johnny Walker 
New Audi outdoor form Verba Gruppo DDB Milan that shifts the Audi A3 ahead.
A Saatchi & Saatchi Sao Paulo spot to help war veterans 
Facebook celebrated 1 billion users with this spot from Weiden + Kennedy Portland.