Seen and notedIts 's time to take the boy out of the man
The new communications strategy for from Futatsu, Oslo OBOS took inspiration from Italy and their "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway.
VIEW THE BATH SPOT VIEW THE HANDS SPOT VIEW THE FIGHT SPOT Trench warfare stops for football
A brand ad for The World Game, via Us Sydney, that conveys the power of football without showing flashy goal highlights.
VIEW THE SPOT This is not a missed stake
To promote the raunchy new season of True Blood, DraftFCB Auckland stabbed a billboard with a giant wooden stake. The stake then protruded out the other side, creating an unmistakable bulge in an ad for a local underwear brand.
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Advantage, Indonesia Introducing a range of all-natural fragrances - Stella Naturals Air Fresheners.
VIEW THE ROSE AD VIEW THE ORANGE AD VIEW THE JASMINE AD True Blood blow up doll
To promote the raunchy new season of True Blood, DraftFCB Auckland made it clear to the uninitiated that True Blood isn't just another teen vampire series.
VIEW THE AD A golf lesson from the cheesemaster
Mainland Cheese spokesman gives a golfing lesson in this spot from Colenso BBDO New Zealand
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Cooch Creative, Perth wanted to create an empowering message to parents of children with Asthma rather than the predictable shock horror approach.
VIEW THE SPOT The Running Company taps into Olympic spirit
A print poster campaign that ran during the Olympics for The Running Company.
VIEW THE RUN FURTHER AD 1 VIEW THE RUN FURTHER AD 2 VIEW THE RUN FURTHER AD 3 Age stops at 33
Imagine if you could stop time from passing by. This is what this Badillo Nazca Saatchi & Saatchi Puerto Rico spot communicated.
PLAY THE SPOT A jump to the finish
Grasshopper Canada client (REV MMA) has had lots of success stories in helping their members loose a significant amount of weight.
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To join the Prevention Championship, there is no need to be a football star just bring your enthusiasm to score against cancer, as this radio campaign from Y&R Lima shows. Revenues will help fund League's mission.
PLAY THE SOTO SPOT PLAY THE SILVA SPOT PLAY THE PAREDES SPOT Face to Facebook
Y&R Auckland put the social back in social media. This 26-foot high, bricks-and-mortar LG Facebook wall in the Auckland CBD, aimed to engage with consumers face-to-face. For three straight days, all fan posts on the online LG Facebook page were performed live on the physical wall by a team of entertainers. Our banner ads doubled as live, interactive product demos, and we streamed the action live for those that couldn't be there.
VIEW THE CONCEPT Online Obession
BETC Paris called upon Wanda director, contemporary art photographer and director of Isabel Marant's first commercial film Cyrille de Vignemont, to direct the new film for CHANEL Obsession.
VIEW THE CONCEPT Levi's in a Hong Kong phone booth
In a saturated jeans market place, Levi's needed to reclaim their iconic status by reconnecting with their audience and reigniting excitement for the brand.Get 'talking' to the audience with the Levi's Summer Hotline. The TBWA Hong Kong larger than life pop-up interactive phone booth got temperatures rising by forcing our audience out of their comfort zones.
VIEW OUTDOOR Broke Back wrestling
Kalahari.com, South Africa's biggest and most trusted on-line retailer ran a Gold Medal Movies sales promotion during the Olympics across all major TV channels in SA. JWT Cape Town used well known Movie scenes to get our message across in a compelling way.
VIEW THE BROKE BACK SPOT VIEW THE TWILIGHT SPOT VIEW THE DIRTY DANCING SPOT VIEW THE MISSION IMPOSSIBLE SPOT
The Eat Righteous theme continues in this Hungry Jack spot from Clemenger BBDO, Sydney
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In a new series of California Milk Advisory Board ads directed with a deft comic touch by Fred Savage and created by Deutsch, LA the California cows join everyday families
VIEW THE SPOT Now a helping hand is always on hand
"Sometimes what you want to do isn't what you should do," states a new TV spot for Partnership at Drugfree.org. Created by Leo Burnett New York, the new ad campaign explains how the Partnership at Drugfree.org is an effective organization that works with parents to reduce drug and alcohol abuse among teens and young adults.
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Are you made of money? Chances are you aren't, but you don't have to be to save with GEICO Insurance.Spot from DCP, USA
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In this latest initiative from NY-based indie agency Woods Witt Dealy & Sons (WWD&S), the legendary soft drink of the South, Cheerwine, and best-selling indie-rockers Avett Brothers are joining forces to present a groundbreaking concert on Oct 19 called the Legendary Giveback to raise funds for family-aid organizations across the country.
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The ad was written, produced, directed, and edited by Regional Auto Center's own in-house Creative Director, Dustin M. Thomas, and has had a huge impact in the community, as well as with the Brand's recognition.
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In celebration of the London Olympic, the BMW Olympic campaign TVC brings to live vividly the true inspiration of 3 Chinese athletes and a young boy aspiring to be a basketball hero. The 4 spots uniquely links each stories with the BMW "Joy" spirit through strong emotions and creative visual forms like shadow projection (Liu Xiang), animation (Xu Li Jia) and installation arts (Lei Sheng & Zhang Yu). These films were created by Leo Burnett Beijing, produced by Stink Shanghai with director Nieto.
VIEW THE PERSISTENCE SPOT VIEW THE COURAGE SPOT VIEW THE CONTROL SPOT VIEW THE DREAM SPOT
If information is power, then the need for data privacy has never been more pressing. 3M Privacy Filter is protective film that is applied onto your laptop, tablet or mobile screen to keep prying eyes away so whatâs private stays private. Agency: DDB Singapore.
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Jason Priestley and Gabrielle Carteris introduce "The Back to School Specials" and prove that all you need for a drama free first day of school are some awesome new clothes at great Old Navy prices in a CP+B spot.
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Levi's say: "You're gonna be great, you're gonna be great, you're gonna be great." Agency: Wieden Kennedy Portland
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'Bust out the Beanz' encourages consumers to rekindle the love they have for this treasured Aussie classic, and 'bust out' their forgotten cans of Heinz Beanz left in the cupboard. New work from GPY&R, Melbourne.
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Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.In the spots, four characters present their own "how-to" guides by performing basic maintenance on their cars.The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.
VIEW THE SPOT A Prime stake on offer
On the whole, today's vampire shows and films are targeted at kids. This is where True Blood is different. Every episode is filled with gore and explicit sex scenes (sometimes at the same time) .Agency : DraftFCB, Auckland
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Oreo continues to highlight world events with their latest red cookie. Agency: DraftFCB New York
VIEW THE AD Lullabye by phone
MTN wanted to promote Mahala Thursday and demonstrate that you can now call your loved ones for Mahala when you recharge every MTN Mahala Thursday. How MTN Mahala Thursday works, is that when MTN PayAsYouGo customers recharge with R10 or more on Thursdays, they instantly get 50% of their airtime recharge value back. So in order to demonstrate instant gratification, MetropolitanRepublic/The Jupiter Drawing Room created Solly Semenya, the security guard who sings a lullaby to his daughter with the free airtime he got just for recharging, stirring that emotive feeling. Also
validating that indeed, the best things in life are Mahala. VIEW THE SPOT Building my house around the bathroom
A couple demolishes their entire house smashing everything to pieces, only to leave their bathroom without a scratch. Agency: Leo Burnett Mumbai.
VIEW THE SPOT Police save a suicide
On a wall near Auckland's Otara market M&C Saatchi New Zealand created a stencil depicting Constable Sanalio (Lio) Kaihau comforting a distressed woman. She saw demons urging her to commit suicide. Lio saw a way to help. By talking of their shared beliefs and praying with her, Lio calmed her, reassured her and prevented her from acting on thoughts of suicide, an example of how empathy plays a critical role on the front line.
VIEW OUTDOOR VIEW THE SPOT No one's there
Life sized statues contained no people inside in this ambient promotion from DDB Vancouver.
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