Seen and noted
In its new campaign for Australian supermarket Woolworths, Droga5 keeps it real by using actual Woolies staff and suppliers in the 12 TVCs. The campaign was shot across the Australian landscape in one of the biggest productions this country has seen for many years.
VIEW THE FARMER SPOT VIEW THE PICKER SPOT The Smirnoff Night Project
Smirnoff ran a campaign that asked NZâers to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just 1 week to pull the event off. Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, The Listener and stuff.co.nz all had it as their TV 'pick of the week' and it doubled the stations viewership when it aired.
VIEW THE CONCEPT Men in Black are back in the bin
To announce the premiere of the movie Men In Black III Agency, Cafeina, Lima trash container replicas were created with interior devices that, been activated at distance, they were looking to surprise our target. Men in black were in charge of transmitting the information about the premiere.
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Picking a good name is never an easy job. There so many barriers and filters. The task for Lucifer Labs, Chennai was to capture the difficulties by portraying the 'comic' reactions of some people involved in the naming process.
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Campaign created by Artplan, Rio de Janeiro for Viva TV, a rerun channel in Brazil.
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Outdoor poster campaign from Bloom, Dublin for Rock radio station, Radio Nova based in Dublin, Ireland.
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Many Russian people want to live in Moscow. They have more chance to make money and a career in this city. Residential Complex Apartment Base - is the apartments for those people, who ready to conquer the Moscow. Poster by Media Storm, Moscow
VIEW OUTDOOR Join the no shows
Much of adland will be flocking to Cannes next week for the industry's biggest global awards show of the year. If you're not able to attend, we have a stateside solution: Wrath of Cannes 6. Created by NY-based indie agency Woods Witt Dealy & Sons (WWD&S) six years ago, Wrath is billed as the "other"awards show, "a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes," according to WWD&S co-founder and creative director Harry Woods. This year, Wrath is half-assing things. The agency is "too busy" to judge work or develop a brief, so instead of an awards show, they've decided to throw a raging party that will be sure to give the Gutter Bar a run for its money. Plus there's free booze and one can always make time for that.
VIEW THE CONCEPT Tick the Tiguan tab and explore
To help position Volkswagen's new Tiguan 4x4 as a vehicle made for adventure and exploration, Ogilvy, Cape Town created a unique rich media experience on the South African Volkswagen site.The 'Explore Tab', prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it's easy to go anywhere and do anything.
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The film shows a job interview for a gravedigger vacancy at the cemetery. The candidate is the ideal gravedigger: experienced, gloomy, insensitive, an excellent professional for that position.
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A young woman in this Blackhawk Content spot describes the man who attacked her to a police sketch artist, the final sketch is a bit unexpected and we learn why at the end of the spot.
VIEW THE SPOT A playboy's hand
Neogama BBH Sao Paulo let the fingers do the talking
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The patient communication from RK Swarmy BBDO, Mumbai addresses this perception. They can easily consume spicy food without worrying about acidity because Parit's cooling effect (by reducing acid production) will "de heat" the food thereby reducing the symptoms felt due to GERD.
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Young & Rubicam Buenos Aires stage it big for the equality of the sexes
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Some people prefer the safety of bonds to the 'thrills' of the stock market says Agency 59, Toronto
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The campaign celebrates and acknowledges the diverse and unexpected roles women play in the continuing success of rugby league.
VIEW THE SPOT Soup between the ping and the pong
Knorr Quick is a line of delicious instant soups for you to prepare quickly and enjoy at any time. Even in the moment when you are waiting for a YouTube video to load. To show this, BorghiErh/Lowe, Sao Paulo created a campaign for the Internet inviting people to enjoy these little moments with Knorr Quick.
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Bottoms Up Pizza needed an interesting way to introduce their new â15-Minute Lunch Express Menu,â from which patrons could order the giant slices of the restaurant's signature pizza and have them delivered to their spacious, outdoor decks in 15 minutes or less. Our solution: Compare âHuge Slices to Huge Decks in 15 Minutes or Less" to other mind-blowing scientific breakthroughs.
PLAY THE SPOT Change you view in the kitchen
BBDO Russia created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.
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Ever wondered how Hall & Oates came up with Maneater? Thanks to Google Docs you can now collaborate with anyone in real-time. Agency: Goodby Silverstein.
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The TV ad from AMV BBDO London highlights the difference the National Lottery has made to a generation of athletes by drawing on the real-life stories of 800 metres runner Jenny Meadows and her mother Barbara. Barbara Meadows could never achieve her ambitions of being a professional runner because of lack of funding, but her daughter will compete in this summer's Olympics as a result of being funded by The National Lottery.
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There's a sea of bad brand names out there. And when you have a bad brand name, you're stuck for life. Lucifer Labs Chennai tried to bring this aspect to the fore by focusing on people with weird names.
VIEW THE SPOT Hey look. No rugby
CASE STUDY: New Zealand is a rugby mad nation, and during the Rugby World Cup the game was everywhere â across nearly all New Zealand media, 24/7. To get over the fact that they had no rugby content on their schedule whatsoever, channel FOUR positioned themselves as âThe Home of NOT Rugbyâ â a destination where non-rugby lovers could enjoy the latest award winning TV shows. It worked, over the RWC every other mainstream channel lost share â whilst FOUR's viewership grew by 10%.
VIEW THE CONCEPT You wouldn't trust just anyone to hug your mom
If a fat, hairy, shirtless man showed up at your front door, would you trust him to come inside and hug your mother? Probably not, and you shouldn't trust just anyone with your car, either, as Backyard Productions makes clear in this spot promoting AAMCO's comprehensive car repair services. Director Rob Pritts teamed up with Qorvis Communications on this latest effort.
VIEW THE SPOT Global voice roaming
Etisalat Global Voice Roaming means you can call the UAE from anywhere in the world. Agency: Lowe Mena.
VIEW THE USA AD VIEW THE AUSTRALIA AD VIEW THE FRANCE AD VIEW THE GERMANY AD VIEW THE TURKEY AD VIEW THE MALAYSIA AD Repin for Juvenile Diabetes
Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest. See: http://pinsulin.com/
VIEW THE CONCEPT Cleaned, ironed, delivered
DECOMPRESSING is a dry-cleaning service company that comes to your place to pick-up your laundry and brings it back to you, cleaned and ironed, within 48 hours. To introduce this new service, TBWA Paris slid this flyer under prospectsâ doors to invite them to experiment directly the simplicity of the service.
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Directed by Matthias Zentner and entitled âGenesisâ, the stunning commercial highlights what would happen if one is given the power to create a car that meets our demands for performance, comfort and intelligence. The result is the Infiniti M. Agency TBWAHakuhodo China.
VIEW THE SPOT Pre-paid alibis
For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwisâ lives. And the new âIt pays to push your luckâ campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way. Starring stand-up comedian Jesse Griffin and directed by The Sweet Shop's Stuart McDonald (Director of Summer Heights High), the campaign is made up of 21 pieces of unique content that will be released online and broadcast on network television. This scenario entitled âGarage Sale,â saw Jesse trying to flog superhero undies, mismatched skates and even air guitars. But in this spot we see him selling pre-paid alibis.
VIEW THE SPOT Fast downloads
How fast is 4G really, and how do you explain that speed in a simple, direct, and human way that anyone can relate to? Agency: Lowe Mena.
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New print work for Nanoblocks from Team Detroit.
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DDB Paris asks "How persistent are you?" for Hasbro.
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The chance of suffering an injury at work is greatest when we take a silly short cut. And the consequences can be longer term then we think. Using a classic game show analogy, Grey Melbourne has been able to highlight this message in a humorous way.
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