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Seen and noted
Long after the pleasure is over
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June 19, 2012 19:33 (Edited: February 17, 2023 04:19)
 Publicis, Mumbai exaggerated the condom's long lasting effect by showing the passage of time, accumulated bird droppings and through overgrown tree roots.VIEW THE ROOTS AD VIEW THE BIRDS AD See what children invent ONG Florescer, a Brazilian non-profit childrenâs community and education center teamed up with JWT Sao Paulo and helped come up with a novel way to raise needed donations. A website was created where people could buy and share product ideas thought up by the kids.VIEW THE CONCEPT Will it drive you insane? An interactive film from Euro RSCG, London is a character profiling application and a game in equal parts, 'Insanely driven' is packed with entertainment value, combining action, comedy, drama and science fiction. VIEW THE CONCEPT Looking through sunglasses for 75 years To celebrate Ray-Ban's 75th anniversary, Marcel, Paris created the 75-YEARS-LONG-STREET, where users can walk back through time. Characters, costumes, design, music and photo treatments progressively evolve over decadesVIEW THE CONCEPT Control the legs and win ALDO Shoe Paradise is a fun, interactive catalog designed by Kokokaka, Stockholm that lets people experience the entire sprint/summer line of ALDO shoes. Control the legs and collect the shoes to win, share the game to earn more time and win big. VIEW THE CONCEPT Pop out disguises for losers Beyond just creating the annual call for attendees for the APEX Gala event, TBWAHuntLascaris Johannesburg were asked to reinvigorate participation for this year's APEX awards that honour effective advertising that gives great results, as well as generate a renewed interest in these awards.Whether you are a client or an advertising guru, if your advertising campaigns haven't been effective, and haven't met the targets then there's nowhere to hide. Our idea was simple. We created a series of 3 perforated posters. These posters were made up of different disguises that one could pop out and use to hide in plain sight. They were then sent to different advertising agencies as well as clients, informing them about the APEX Gala event.The number of attendees increased by 15%. Some stayed disguised while others took the APEX home. VIEW HAIR OUTDOOR VIEW FACIAL OUTDOOR VIEW GLASSES OUTDOOR VIEW POP OUTOUTDOOR Loud Lexus leaves lighted trail In this campaign from Saatchi & Saatchi, Sydney we see a Lexus driving through three different populated parts of town at night. Because of its impressively powerful car audio system, the Lexus has left behind a trail of lights, due to people being awoken by the loud stereo and switching their house lights on.VIEW DOWNTOWN OUTDOOR VIEW SUBURBIA OUTDOOR VIEW ESTATE OUTDOOR  Publicis, Mumbai created print ads using images of popular authors (William Shakespeare, Arthur Conan Doyle & Lewis Carroll) . Only this time, we replaced their mouths with a 3.5mm headphone jack. This made it look as though the authors were literally "speaking" through their works.VIEW THE SHAKESPEARE AD VIEW THE DOYLE AD VIEW THE CARROLL AD  Directed by Michael Lehmann of Dark Light Pictures "Project Roger" spot from gyro opens in the midst of an intimate moment between a 60s-era executive and his female secretary in his office. VIEW THE SPOT  Campaign from Artplan, Rio de Janeiro to promote the snack Torcida in supermarkets and sport bars of Brazil.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  To demonstrate VU Technologies' powerful television with sound boost feature, Publicis, Mumbai created a speaker symbol which also looked like a graphic of a theatre's seating arrangement. Therefore the line, 'Theatre of Sound'.VIEW THE AD  Innocean Australia and Hyundai create a Supercut for the All-New i30. The spot was shot by Hungryman UK director Steve Hudson (Via Prodigy Films), and uses one of Queen's all time classics.VIEW THE SPOT  In its new campaign for Australian supermarket Woolworths, Droga5 keeps it real by using actual Woolies staff and suppliers in the 12 TVCs. The campaign was shot across the Australian landscape in one of the biggest productions this country has seen for many years.VIEW THE FARMER SPOT VIEW THE PICKER SPOT The Smirnoff Night Project Smirnoff ran a campaign that asked NZâers to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just 1 week to pull the event off. Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, The Listener and stuff.co.nz all had it as their TV 'pick of the week' and it doubled the stations viewership when it aired.VIEW THE CONCEPT Men in Black are back in the bin To announce the premiere of the movie Men In Black III Agency, Cafeina, Lima trash container replicas were created with interior devices that, been activated at distance, they were looking to surprise our target. Men in black were in charge of transmitting the information about the premiere.VIEW OUTDOOR  Picking a good name is never an easy job. There so many barriers and filters. The task for Lucifer Labs, Chennai was to capture the difficulties by portraying the 'comic' reactions of some people involved in the naming process.VIEW THE UNPRONOUNCEABLE AD VIEW THE EMPLOYEE AD VIEW THE THINKING CAPS AD VIEW THE DILEMMAS AD  Campaign created by Artplan, Rio de Janeiro for Viva TV, a rerun channel in Brazil.VIEW THE HORROR AD VIEW THE FELLOWS AD VIEW THE PORN AD  Outdoor poster campaign from Bloom, Dublin for Rock radio station, Radio Nova based in Dublin, Ireland. VIEW SEX OUTDOOR VIEW WHISKEY OUTDOOR VIEW MONEY OUTDOOR VIEW BROWN SUGAR OUTDOOR  Many Russian people want to live in Moscow. They have more chance to make money and a career in this city. Residential Complex Apartment Base - is the apartments for those people, who ready to conquer the Moscow. Poster by Media Storm, Moscow VIEW OUTDOOR Join the no shows Much of adland will be flocking to Cannes next week for the industry's biggest global awards show of the year. If you're not able to attend, we have a stateside solution: Wrath of Cannes 6. Created by NY-based indie agency Woods Witt Dealy & Sons (WWD&S) six years ago, Wrath is billed as the "other"awards show, "a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes," according to WWD&S co-founder and creative director Harry Woods. This year, Wrath is half-assing things. The agency is "too busy" to judge work or develop a brief, so instead of an awards show, they've decided to throw a raging party that will be sure to give the Gutter Bar a run for its money. Plus there's free booze and one can always make time for that.VIEW THE CONCEPT Tick the Tiguan tab and explore To help position Volkswagen's new Tiguan 4x4 as a vehicle made for adventure and exploration, Ogilvy, Cape Town created a unique rich media experience on the South African Volkswagen site.The 'Explore Tab', prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it's easy to go anywhere and do anything.VIEW THE CONCEPT  The film shows a job interview for a gravedigger vacancy at the cemetery. The candidate is the ideal gravedigger: experienced, gloomy, insensitive, an excellent professional for that position. VIEW THE SPOT  A young woman in this Blackhawk Content spot describes the man who attacked her to a police sketch artist, the final sketch is a bit unexpected and we learn why at the end of the spot. VIEW THE SPOT A playboy's hand Neogama BBH Sao Paulo let the fingers do the talking VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  The patient communication from RK Swarmy BBDO, Mumbai addresses this perception. They can easily consume spicy food without worrying about acidity because Parit's cooling effect (by reducing acid production) will "de heat" the food thereby reducing the symptoms felt due to GERD.VIEW THE CHILLI AD VIEW THE KEBABS AD VIEW THE CHICKEN AD  Young & Rubicam Buenos Aires stage it big for the equality of the sexesVIEW THE EQUALISM SPOT VIEW THE HISTORY OF FRIENDSHIP SPOT  Some people prefer the safety of bonds to the 'thrills' of the stock market says Agency 59, Toronto VIEW THE SPOT  The campaign celebrates and acknowledges the diverse and unexpected roles women play in the continuing success of rugby league.VIEW THE SPOT Soup between the ping and the pong Knorr Quick is a line of delicious instant soups for you to prepare quickly and enjoy at any time. Even in the moment when you are waiting for a YouTube video to load. To show this, BorghiErh/Lowe, Sao Paulo created a campaign for the Internet inviting people to enjoy these little moments with Knorr Quick.VIEW THE PING PONG SPOT VIEW THE BAND SPOT  Bottoms Up Pizza needed an interesting way to introduce their new â15-Minute Lunch Express Menu,â from which patrons could order the giant slices of the restaurant's signature pizza and have them delivered to their spacious, outdoor decks in 15 minutes or less. Our solution: Compare âHuge Slices to Huge Decks in 15 Minutes or Less" to other mind-blowing scientific breakthroughs.PLAY THE SPOT Change you view in the kitchen BBDO Russia created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.VIEW THE CONCEPT  Ever wondered how Hall & Oates came up with Maneater? Thanks to Google Docs you can now collaborate with anyone in real-time. Agency: Goodby Silverstein.VIEW THE SPOT  The TV ad from AMV BBDO London highlights the difference the National Lottery has made to a generation of athletes by drawing on the real-life stories of 800 metres runner Jenny Meadows and her mother Barbara. Barbara Meadows could never achieve her ambitions of being a professional runner because of lack of funding, but her daughter will compete in this summer's Olympics as a result of being funded by The National Lottery.VIEW THE SPOT  There's a sea of bad brand names out there. And when you have a bad brand name, you're stuck for life. Lucifer Labs Chennai tried to bring this aspect to the fore by focusing on people with weird names.VIEW THE SPOT « First « Previous Next » Last » 984 of 1395 |
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