Seen and noted
The irreverent and unflappable Chupa Chups mascot, Chuck takes his Life Less Serious message to infinity and beyond. Armed with his trusty Chupa Chups, Chuck has a super-natural ability to go through any situation with an unmatched sense of âunseriousnessâ; in this case being abducted by a tiny alien spaceship. Agency: BBH Singapore.
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Ranbir is a young photographer sitting in a park, working on his Ultrabook. His dog comes and urges him to play. Ranbir gives in and surprisingly chucks his laptop like a Frisbee some distance away from where he is seated. The dog fetches it, and in this action, this commercial clearly drives home the message on the Lenovo Ultrabook â it is light and tough
VIEW THE SPOT Donna Time
The NZ Transport Agency is urging families to encourage each other not to drink and drive in this new spot via Clemenger BBDO, Wellington, directed by Stuart McDonald via The Sweet Shop.
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As part of its ongoing mission to spread happiness and optimism, Coca-Cola Latin America via McCann, Argentina has launched a new commercial that uses security camera footage clips to capture the acts of love, exuberance, happiness and heroism committed around the world every day. Though people typically associate security cameras with negative events, Coca-Cola is combating that perception by showcasing positivity. The inspiring pieces of found footage are accompanied by Supertramp's popular song, "Give a Little Bit". The spot just won Gold in the non-alcoholic beverage category at El Sol, the annual Latin American advertising festival held May 31 to June 2 in Bilbao, Spain.
VIEW THE SPOT Help build our building
The focus for Giovanni+ DraftFCB Brazil was changing Gafisa's image from a passive brand to a pioneer in innovation,creating a relationship with its target.After research conducted by Millward Brown, Gafisa was perceived as a company that delivered quality, but was labeled as an old and non-innovative brand, distant from its consumers. Constructing the first building ever made by consumers came from this insight.This allowed the target audience to say what they want to the brand, and receive it back thus creating a relationship.
VIEW THE CONCEPT Paste in a product and pay less
Magazine Luiza Shortener Offer: the first URL Shortener that shortens prices. Site from Ogilvy & Mather, Sao Paulo
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A billboard created by Yehoshua/ TBWA, Tel Aviv for a special S.A.T's training group targeted to attract highly advanced students.
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To promote the upcoming Yoko Ono-exhibition at Sweden's most contemporary art museum Moderna Museet in Stockholm.TBWAStockholm asked Yoko Ono to create an ad/an artwork called AD PIECE, in her trademark instructional way. The ad ran on page 3 in the Arts section of Sweden's largest newspaper DN. To furthermore boost the interest and PR coverage of the exhibition, TBWA asked Yoko Ono to sign five copies of AD PIECE in the newspaper before it went into distribution. Thus making five subscribers of DN the lucky owners of a signed piece by one of the world's most famous artists.
VIEW THE AD Playing Chinese Chess with M&M's
To increase the sales for the M&M's Family Pack, at the same time increase the consumption frequency BBDO Taiwan created this game by utilizing the colorful coating of the M&M's and combining the nature of the Chinese chess.
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Lipton Ice Tea is a great thirst-quencher. Wherever you are, this is probably the most refreshing break you can have in this spot from DDB, Paris
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New York/SF-based production house Bodega and partner post production boutique Northern Lights as well as editor Brandon Beck deliver a crash course in TV promos for USA Network's hit show 'Burn Notice' in the :30 promo, "Michael's Promo Tips."
VIEW THE SPOT The oldest team with newest app
El Deportivo Independiente MedellÃn (DIM)is the oldest Colombian football team and their fans are famous for being the most passionate.But, which fan is the biggest fan of all? DDB, Colombia created an app to find out!
VIEW THE CONCEPT Feet art
Vodol is one of the most known product in Brazil for treating athlete's foot and foot odor. Propeg Brazil wanted people to be in contact with the brand where they most need their feet: On the streets
VIEW OUTDOOR Now everyone gets a piece of the action
Saatchi & Saatchi LA has developed a new trophy design that will debut at the annual ThinkLA awards this evening. The award is shaped like a cube that breaks down into seven different, individual pieces so each member of the winning team will receive a part of the award, complete with an engraving of each recipient's name. The awards show takes place tonight at the Beverly Hilton Hotel in Los Angeles.
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The Queen's extraordinary 60 year reign was celebrated in this Jubilee campaign from The Times newspaper via CHI&Partners London. Photographs from the present day, were matched to identical historical pictures from the archives to create a single, iconic image.
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These ads were created by Team Detroit specifically for Facebook and Twitter. Their purpose is not only to remind nostalgic parents about Etch A Sketch, but also to remind them of one of its best features: The luxury of erasing your mistakes.
VIEW THE HITCHHIKER AD VIEW THE LASER AD VIEW THE PET AD VIEW THE SUSHI AD VIEW THE TATTOO AD VIEW THE TWINS AD Aboard the Infinity with Halo 4
âAboard the Infinityâ lets fans explore elements from Halo 4 through a âholodeckâ filled with 3D models. When items are shared on Facebook, the posts become a mini version of the site that lives in the news feed. Agency: AKQA. View: http://www.halo4.com
VIEW THE CONCEPT Everyone's leaving South Africa
Two spots from Black River FC South Africa for Nandos
VIEW THE DIVERSITY SPOT VIEW THE DICTATOR SPOT No mush on Mutha
Draftfcb Cape Town came up with this poster campaign for MuthaFM.com
They are a Cape Town based online station dedicated to playing underground music and delivering a fresh alternative ⦠read more to the play lists being recycled on the mainstream airwaves. VIEW THE STAIR GUY AD VIEW THE TREE HUGGER AD VIEW THE UNDERGROUND ONE AD VIEW THE UNDERGROUND TWO AD VIEW THE UNDERGROUND THREE AD
Building on the success of the 2011 McGarry Bowen "We're Not For Everyone" campaign the Miracle Whip brand is continuing its tradition of bold marketing with a new 2012 campaign: "Keep an open mouth."
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LOVEFiLM's range is now available to watch on iPad. Agency: 18 Feet & Rising London.
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JayGrey and Alibi Bourbon launch a tough campaign for hard working, BS free, true bourbon drinkers.
VIEW THE KIDS AD VIEW THE ABATTOIR AD VIEW THE FRIDGE AD VIEW THE LOOKING AD VIEW THE STABBED AD A tough stance for bourbon drinkers
JayGrey and Alibi Bourbon launch a tough campaign for hard working, BS free, true bourbon drinkers.
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A TVC from Bashful for salon only hair care brand Goldwell where Nick Robertson of Plaza Films playfully exposes and dramatises the potential hazards of home hair colour.
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This week BBDO New York debuted new advertisements for Snickers Peanut Butter Squared.
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2FM. Your official guide to the European Championships. In this series of cheesy ads Publicis QMP, Dublin had to advertise that the radio station 2fm as the official station of the European Championships. So, we thought what better way to set up 2FM as the official guide to Poland than getting the Mayor of Poznan to be our official Tour guide.
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Basics life is a menswear fashion retail chain with more than 90 stores across south of India. This year they decided to launch their e-commerce portal to make themselves available to all parts of the country. The objective for Happy, Bangalore was to create communication for people who had never heard of the brand and also somehow make it work for the current customers of the brand.
VIEW THE SPOT There's more dirt at home than in space
Vauxhall don't just support the England football team, they support the nation. This is a follow up spot from McCann, Birmingham to last year's Line Up advertisement, just in time for the European Soccer Championships.
VIEW THE SPOT The Sprint love choir
Team Sprint Leo Burnett and Digitas' new "Unlimited Love Unlimited EVO" integrated campaign introduces the Sprint's new EVO smartphone. The TV spot, "EVO Live," is essentially a love song sung by EVO fans with their phones.
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Tangled up in a classic, "Whatcha lookin' at?" moment, the protagonist shows us the funny side of being lost in translation in this film from Taproot Mumbai for Fox Movies.
VIEW THE SPOT Live a full life
To demonstrate the stunning quality of full-frame images, this campaign is filmed with EOS 5d Mark 3 and features different wild open landscapes. With EOS 5d Mark 3, you can now open up your world and experience life to the fullest. Agency: Communion W, Hong Kong.
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Dartmouth films asked Leo Burnett London to help them take the cool out of cocaine with the UK audience who regard it as a rock and roll drug, snorted by celebrities and supermodels alike. Rachel Seifertâs film âCocaine Unwrappedâ will be rolled out nationally to highlight the constant issues facing South America with this devastating industry that wrecks thousands of innocent lives.
The UK is the biggest consumer of cocaine in Europe. What harm is snorting a line or two when youâre having fun is a typical attitude of some people today. Leo Burnett want to bring home to them the effect their habit has on people who are caught up in this destructive trade thousands of miles away. They wanted them to imagine how theyâd feel if the terrible consequences surrounding the supplying of this drug were closer to home. Under the theme of âYou canât ignore whatâs under your noseâ two powerful pieces of film and one piece of sound design were produced to roll out nationally. The final line explains that for every line of cocaine taken in the UK, a life is taken in South America. The film will be part of the pre-roll to Cocaine Unwrapped. VIEW THE MACHINE SPOT VIEW THE RUN FOR YOUR LIVES SPOT
The year 2012 marks the 150th Anniversary of The Hong Kong and China Gas Company (Towngas). To celebrate the occasion, DDB Group Hong Kong has launched an energetic campaign to reinforce the brand's quality services.
VIEW THE SPOT Tom Waterhouse knows how to play the field
Melbourne independent creative agency Fenton Stephens & sports betting brand TomWaterhouse.com launches a new TVC to further promote the brand. Tom Waterhouse is part of the Waterhouse racing dynasty which has been Australia's leading on-course bookmaker.
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