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Seen and noted
bestads awards 2006 - Judges - Paul Warner
Paul Warner ECD TBWA South Africa
PAUL WAYLAND WARNER Paul Warner was appointed as Executive Creative Director of TBWA Hunt Lascaris South Africa in September 2005 after being employed as a middle-weight Art Director by Tony Granger and John Hunt only five years prior. TBWA Hunt Lascaris has enjoyed being voted Financial Mail's large agency of the year seven times and has been known as the most awarded ad agency in South African history. Paul Warner has contributed to this by producing many of South Africa's most awarded ads, much of his print and TV work has won silver, gold or Grand Prix at the major festivals which include the South African Loeries, The Eagles, the U.S Clio awards, the Young Guns, the U.S One show, D&AD in London and the highly coveted Cannes advertising festival in France. Paul Warner believes that in a world of marketing overload, clients are now beginning to seek highly creative ways of breaking through the clutter in order to attract consumers to their products. He believes "consumers watch TV to be entertained, so best we entertain them". In 2005 three of the six most loved ads in South Africa, as voted by consumers, were created by Paul Warner's creative teams. Likewise in 2004 and 2003. The Apex Awards, which measure creative ads that produced outstanding sales or results, have awarded his teams work annually. Oh, one last thing. He also believes clients really really need to understand that they are not yet consumers. They are audiences first. And audiences like to be entertained. New Coca Cola Light TV work ... from Publicis Conseil, Paris Publicis Conseil Paris ... consistently turning out good work. This time for coke light. You just can't go wrong with a tango. To view the spot click .... HERE Quirky stuff from NZ  PublicisMojo New Zealand is still producing snappy work for Hallensteins. These are from several weeks back but well worth a look: To view the spot "Flat" click .... HERE To view the spot "Hide" click .... HERE  Epic Snickers work from BBDO Toronto Here's a bit of background from an article about the spot issued in Marketing Daily National News: Snickers runs first made-in-Canada spot in 10 years A new Canadian-made spot for Snickers chocolate bars suggests anger might be cured with a simple snack. The 30-second spot for the Effem Foods brand, entitled King, takes place in a courtyard in medieval Europe, (shot in Budapest) where angry peasants gather to witness the beheading of their greedy king. But before the axe falls, the mob is distracted by a modern-day teenager eating a Snickers bar. Is this really about Eddie here using all your tax money to build a hot tub? he asks. Or is everyone just feeling a little down cause theyre hungry? The mob shrugs in agreement, before being pointed to a Snickers machine. Packed with peanuts...Snickers really satisfies, says a voiceover. Created by BBDO Canadas Toronto office, the drama-heavy spot, which was shot in Hungary and included over 150 extras to play the mob, marks the first time in a decade that Effem has tapped a Canadian agency for original TV creative. It was a question of looking at the global creative pool for the Snickers brand, says Rankin Carroll, director of confectionery business at the Bolton, Ont.-based company, And saying, were not finding something we think will work for the direction we want to take. That direction, he says, was to bring Snickers back to its roots, as a snack that satisfies hunger. Thats ultimately what we think is a strong suit for the brand. King is playing nationally, in both English and French. Carroll says Effems Canadian operations wants to make a strong push for Snickers, which, while being a top 10 brand in the chocolate bar category in Canada, still doesnt enjoy the #1 rank it has in the U.S. Effems other chocolate confectionery brands include Mars, M&Ms, Twix, Dove and Bounty. Paul-Mark Rendon To view the spot click .... HERE bestads awards 2006 - Judges - Olivier Altmann Olivier Altmann ECD Publicis Conseil Paris. Resume Olivier Altmann (6th of May,1964) Married, three boys (Leonard 7 years old, Samuel & Joseph twins of 5 years old) Chairman of the Publicis Worldwide Creative Board and Co-Chairman & Chief Creative Officer of Publicis Conseil (France) Olivier started as a copywriter in 1987. He has worked at Y&R, FCB, Australie, BDDP, and has produced creative work for clients such as Mercedes, Nikon, Nestlé, Caisse dEpargne, Epson, Mc Donalds, BMW, Michelin, Sara Lee, Samsung, Manix, Clan Campbell, La Poste In 1998, he founded BDDP & Fils (TBWA Group) alongside two other partners (Nicolas Bordas and Valerie Henaff). In 1999 BDDP&Fils was voted best young advertising agency, and best creative agency three years in a row (2000, 2001, 2002). At the 2001 Eurobest festival, it was the second most awarded agency in Europe, and the sixth in the world (according to the Gunn Report). In 2001, Olivier was elected President of the French Art Directors Club for two years and became the CEO of his agency in 2003. Since 2004, Olivier has joined Maurice Levy (Chairman of Publicis Group) and Christophe Lambert (CEO of Publicis Conseil), as Co-Chairman & Chief Creative Officer of Publicis Conseil. As a copywriter and as a creative director, Olivier has won numerous awards (more than 200) including Cannes Gold Lions, Clio Golds, Eurobest awards, D&AD, French Art Directors Club He has already been a jury member for Clio, Eurobest, D&AD and Cannes Festival. He loves cigars, nice cars, but above all advertising. Guest comments for featured Airwaves spot "Alien"
GUEST COMMENTS
March 16, 2006 05:37 (Edited: February 17, 2023 04:19)
 a few words from the creatives, Stephen Moss & Jolyon Finch, AMV BBDO, London: Best thing about working on the brief? Phil Cockrell and Graham Storey as creative editors they have the knack of pushing you to do better without making you feel as though youre being pushed. And Phils shirts are always good for a laugh. Best thing about the shoot? Working with Guy is like working with a hyper intelligent kid with the giggles. As an ex-creative he grasped the idea and ran laughing hysterically with it, over the hill and far away. Most surreal moment of filming? Our alien being attacked by an angry South African mob who mistook him for a demon, which legend has it, beats people to death in their sleep with his large penis. Best thing about post-production? The Machiavellian Mark Fairbanks, another creative editor who gave us a crash course in manipulation. TBWA\SHANGHAI and Adidas promote volleyball. A new series of new spots / virals from TBWASHANGHAI As adidas takes on the role of official partner of China Volleyball Association, the objective of this burst of communication is to strengthen the brands leadership in the category by helping change Chinese youths perception of volleyball being a slow, bit of old-fashioned game. Thus, in order to urge the target (14-24 yrs Chinese urban sports kids) to reconsider the game, the campaign idea is to bring out the unknown excitement of volleyball through viral films seemingly done by two peer boys who are much impressed by the sport. To view the spot "Coconut" click .... HERE Here's another ... "Skateboard" ... HERE Nice work from a regional agency. Zoo Advertising Canberra (Australia) has completed a TV spot for the Mrs Prime Minister exhibition The ad dramatises the role of a Prime Minister's wife which is undefined and often lonely and features highlights of the exhibition from Sonia McMahons famous White House dress, romantic love letters from Joe and Enid Lyons and a shanghai slingshot owned by Pattie Menzies. In our "under-exposed" category we try to highlight some of the smaller agencies who are doing good work. To view the spot click .... HERE bestads awards 2006 - Judges - Al Moseley Al Moseley ECD Wieden+Kennedy/Amsterdam Biography: Al Moseley, Executive Creative Director, Wieden+Kennedy/Amsterdam After a stint at Art College there was a short period when he thought he would become a professional chess player. Instead he fell into advertising in 1993, landing a job at the first Saatchi and Saatchi break-away, Cowan Kemsley Taylor. Being such a small agency he got to work on everything from Drum Cider (winning a D&AD pencil), to Psygnosis computer games, the BBC and of course, every single pitch. In 1995 Robert Saville, then the newly appointed Creative Director of GGT, hired him. He had a great time there working on accounts such as John Smiths, the Jack Dee campaign (winning campaign of the year at the British Television Advertising Awards) and Blockbuster Video. He also got to work on Jack Dees TV show, hired as writers by Jacks production company. Al also got the chance to go to Bosnia and write a fundraising documentary for the BBC. Robert left to start Mother and Trevor Beattie took over. They went through two mergers at GGT, eventually becoming TBWA in 1998. At TBWA Al worked on Playstation, winning a second D&AD pencil for the Champions League sponsorship. In 2000 he became a creative director with accounts such as Apple, The Labour Party, Strongbow Cider, and yet more Playstation. Robert Saville rehired Al once again, as creative director at Mother in 2002, where he was instrumental in the success of Orange and Boots accounts. In 2005 Al joined Wieden+Kenendy/Amsterdam as Executive Creative Director, forming the senior management triumvirate with creative partner John Norman, and Managing Director Tim O'Kennedy bestads awards 2006 - Judges - Al Young Al Young CD St Lukes London Background: After college, Alan spent three years as a commercial writer whilst creating comedy and stage-plays in his spare-time. In 1990, he enrolled in the British Design and Art Direction Workshop and was bitten by the advertising bug. He went on to write a number of famous advertising campaigns for Boots 17, IKEA, Foxs Biscuits, COI, Mothercare and BT. Alan is a founding member of St. Lukes and after his first year as Creative Director, the agency was voted Campaigns agency of the year. In January 2001 and 2002, Campaign magazine listed Alan as one of the UKs ten hottest Creative Directors. In 2004 Al was elected to the Institute of Practitioners in Advertising Creative forum and in 2005 he was voted onto D&ADs Executive Committee. In 2005 he also Chaired both the Newspaper Societys Creative Juice awards and Radio Advertising Bureaus Aerial Awards. His approach to advertising attracts considerable media attention, and he is interviewed regularly by the national press, television and interviews with him have been broadcast on the Today Programme and Pick of the Week on Radio 4. Alan is now active on the lecture circuit , runs D&AD workshops, delivered talks to MA students at St. Martins School of Art and at the National Film Theatre. bestads awards 2006 - Judges - Scott Linnen Scott Linnen - VP/Creative Director CP+B. No judging panel is complete without a representative from acclaimed creative US agency CP+B. bestads awards 2006 - Judges - Emma Hill Emma Hill CD Clemenger BBDO Melbourne. For a quick overview of Emma Hill / Clemenger BBDO Melb, quick search "Emma Hill" & you'll see featured work for Snickers, Dulux paint, Mercedes Benz, & Just Jeans. Clemenger BBDO Melb is currently ranked number one Australian agency over the last 3 years in the bestads rankings. bestads awards 2006 - and the judges are .....
AWARD NEWS
March 15, 2006 18:09 (Edited: February 17, 2023 04:19)
 Judges for the bestads 2006 awards: I'm sure you know all of these CDs/ECDs/creatives/ but we'll put a few photos & biogs further down the news page. Al Moseley ECD Wieden+Kennedy/Amsterdam Al Young CD St Lukes London Andy Fackrell - ECD 180 Amsterdam Danny Brooke-Taylor CD - TBWA London David Alberts ECD Grey London Emma Hill CD Clemenger BBDO Melbourne Glen Ryan CD JWT Australia (Melb) Jae Goodman and Jon Soto Co-ECDs Publicis & Hal Riney San Francisco James McGrath CD George Patterson Y&R Australia (Melb) John Norman - ECD Wieden+Kennedy/Amsterdam Mark Fairbanks CD AMV BBDO London Matt Eastwood ECD DDB Sydney Mike Schalit - Net#work BBDO South Africa Murray White CD Springer & Jacoby Amsterdam Olivier Altmann ECD Publicis Conseil Paris Paul Warner ECD TBWA South Africa Peter Ampe CD Duval Guillaume Brussels Phil Cockrell - CD AMV BBDO London Roger Pe ECD DDB Phillipines Rose Sauquillo CD Taxi Canada Sam Walker Mother London Scott Linnen - VP/Creative Director CP+B Sylvain Thirache ECD DDB Paris Toby Talbot CD Saatchi & Saatchi New Zealand Tony Bradbourne CD Generator New Zealand Tony Granger Chief Creative Officer Saatchi & Saatchi NY Tony Hardcastle - CD AMV BBDO London Tony McTear CD TBWA London Thanks to these fine people!!!!!! bestads awards 2006 - Judges - Sam Walker
Sam Walker Mother London
Sam Walker has worked for Mother London for over six years and has been responsible for, amongst other things, campaigns for Egg, Orange, Typhoo, Observer, and Hoegaarden. We thought it was important to get a judge from Mother London ... the agency currently leading the world in our rankings. Sam has kindly offered to fill that role. Brand managers - Is your agency doing it for you?
TV
March 13, 2006 21:05 (Edited: February 17, 2023 04:19)
 Strawberry frog have created a new website - a place where the client's (i.e. brand manager's) dreams come true So if you're a brand manager, this is what you can expect: www.verysuccessfulbrandmanager.com Click HERE Guest comments from the director of this week's featured VW spot
GUEST COMMENTS
March 13, 2006 18:56 (Edited: February 17, 2023 04:19)
 VW Frog Henry Littlechild, Director Outsider I got a call from my friends at Markenfilm/Hamburg. They had a script from DDB Berlin, a VW ad. Could we show something small, being something very powerful? No problem, I thought. Could we do it with a frog and a fly? Now you're talking, I said. The most important thing for me was to keep the whole film as real as possible. I've long admired the Attenborough-style wildlife documentary, with attention to the tiniest detail in the life of an ant. I wanted the viewer to wonder why they were watching such a programme in their ad break. Why am I staring at this frog doing nothing? To tease them with the fly, let it disappear from the frame. The frogs disinterested, but the fly comes back, then the frog can pounce. The difficult bit was how to get the frog to take the fly in one shot. The purity of the idea was paramount. After lots of post houses told me to do it all in 3d, I found Ben Cronin at the Framestore, offering up all sorts of crazy solutions. His first one was to build a harness for the frog to lift him out of frame. Finally I'd found a likeminded soul. But if you want to work with animals, find someone who understands them. And I did. Trevor Smith. You see, if a frog is hungry and you dangle food in front of it, a locust for example, then it doesnt let go. Its gonna keep that locust for good. So we spent a day feeding frogs, and lifting them out of frame. They all did it. Not one let go of its prey. By the way, dont put your finger near a hungry frog. Food is food. Back in London, Ben made us a frog tongue and seamlessly married it to the animal. The same with the fly. And the frog did the rest. A small fly carries a large frog. Unusually powerful. The client was wonderful as were the agency. They allowed us to keep the idea as pure as it was written. Id expect nothing less from VW and DDB. If you've got any ideas like that out there, chuck em my way. Please. CANADA .... YOU'VE BEEN BUSY!
TV
March 09, 2006 07:20 (Edited: February 17, 2023 04:19)
We're just going to have a quick round up the latest spots coming out of Canada .... and there's a lot of good work!
  For a start there's the 2 Canadian spots on the main page: "Chess" from Wasserman and Partners, Vancouver and The World of Comedy International Film Festival from Taxi, Toronto ... go back to "latest tv spots" to see these.  Then there's a new series from Bos, Toronto for Carstar. Here's one of the series: To view the spot click .... HERE   Here's the latest from Rethink, Vancouver. A couple of amusing spots for Science World: To view the spots click .... HERE  And the latest offering from Saatchis canada - the new Yaris spots. Here's one of the series: To view "Gift Horse" .... HERE Busy times in Canada!  This very stylised Adidas Ice spot is from the same director as the World of comedy spot currently featuring on the main page. Impressive. And nice work 180/TBWA, San Francisco! To view the spot click .... HERE Audi car engines used in outer space. DDB Paris & production company Les télécréateurs find a new angle to show Audi quality. A clever way of getting lots of product shot in ... without us even knowing it! To view the spot click .... HERE  New work from Grey London Background: St Ivel Gold is supporting the launch of its new St Ivel Gold Omega 3 with an innovative new £4m TV campaign developed by Grey London. The campaign breaks on 13th March and will air throughout the UK. St Ivel Gold Omega 3 contains the long chain variety of the essential fatty acid, Omega 3, which has long been recognised as important in human nutrition and particularly important for heart health. The long chain variety is widely accredited as being around 10 times more effective than the short chain form contained in existing health spreads. Dairy Crest makers of St Ivel Gold Omega 3 challenged Grey to develop a campaign that educates consumers that the most effective form of Omega 3 (long chain) is derived only from certain fish and communicates that St Ivel Gold Omega 3 is the only dairy spread to contain this form of Omega 3. To view the spot click .... HERE  New work from Hasan & Partners, Finland ... the same people who did the Sorbus print work we're featuring on the "latest print" page. To view the spot click .... HERE  Here's the TV work that goes with the print that we're featuring this week in the "latest print" section. Saatchis NY have used a gameshow setting to make a serious point in these excellent new spots for their client "Innocence in Danger". To view the spot click .... HERE RUSHES SOHO SHORTS 2006 Call for Entries From the good people at Rushes: Rushes Soho Shorts Festival, now celebrating its eighth consecutive year at the forefront of the European film festival calendar, is delighted to announce its first call for entries in 2006. The deadline for entries is 5th May and films must be no longer than 12 mins for each of the five categories: Short Film, Newcomer, Titles & Idents, Music Video and Animation. For more details and an application form go to: www.rushes.co.uk The landmark annual festival, which showcases the work of some of the UKs most talented young filmmakers, will run for a week from 29th July until 4th August. Awards for the best director in each category will be presented on Thursday 3rd August at the star studded Festival Awards night held at one of Londons hottest venues, The CC Club in Piccadilly. This years spokesperson is one of Britains best-loved actors, Bill Nighy, whose credits include The Constant Gardener, Enduring Love and most notably his hilarious performance as the un-cool-aging-rocker-Dad in Love Actually. This will be the second time Nighy, well known for his enthusiastic support of short film, has been a spokesperson for the festival. Also lending his support for the first time this year as a festival judge is British actor David Morrissey, soon to be seen cavorting with Sharon Stone in Basic Instinct 2. Other new judges joining the ranks alongside Time Outs film critic Dave Calhoun and the Observers Jason Solomons, include Dave Waters, Creative Director and Founder of acclaimed advertising agency DFGW and Maggie Ellis from the UK Film Council. The Vue Cinema in Leicester Square will continue to be the delegate centre and main venue in the West End. Vue Cinemas will also host regional screenings in Shepherds Bush, Edinburgh, Birmingham, Cambridge and Leeds. Other screenings planned for the festival schedule include Straight 8, APA, Futureshorts and Shorts International. The BBC Film Network will also feature a selection of the festivals best films from the last 7 years on their website. Confirmed sponsors so far include Ascent Media, Sony, Black Sheep, Tip Top, Cobra Beer and Kodak. Sony Bravia outdoor work through Rushes. New Sony Bravia outdoor work. Very clever stuff! Background: London post-production house, Rushes, have completed a ground breaking new job for Sony who have followed their recent television advertising work for Sony Bravia with a site specific advertising through Viacom Outdoor using the escalator screens at Tottenham Court Road Underground station. The advertising features the iconic balls bouncing between screens in a slow progression followed by a torrent of balls reminiscent of the original television advertising. Rushes animator Lee Tibbetts was supplied reference of the original commercial and created patterned balls to match those in the original commercial. Dynamics were set up for the balls to create a realistic movement and then the positioning of the screens on the escalator matched to camera positions so that the animation continued between screens. The balls were animated in Maya and rendered in renderman where the motion blur, intensity and look of the balls could be controlled to give the best result for the escalator screens. Designer and compositor Matt Lawrence used After effects to manipulate stills of a Sony Bravia set to create an end move that matched the original commercial and composited type, footage and extraneous balls to each of the screens. The sequences were encoded at Rushes and supplied to Viacom for transmission. To see a quicktime of the escalator campaign ... HERE Guest comments for featured spot "Professor"
GUEST COMMENTS
March 04, 2006 01:54 (Edited: February 17, 2023 04:19)
 A few words about the Club internet spot "Professor" from Olivier Henry, DDB Paris. No one was injured during the making of this commercial. The stunts were from the movie "Gladiator". So if they can fight over Lions, they can fight over phone bills.  New Nike work from W+K. You don't even have to be a basketball fan to appreciate this one. To view the spot click .... HERE Publicis Conseil's new Renault workEric Cantona in a new campaign from Nike - W+K Amsterdam W+K Amsterdam's new Nike World Cup work Fom the press release: Nike World Cup - 2006 Some of the greatest football players on earth led by the charismatic Eric Cantona in a new campaign from Nike are taking over the airwaves in a bold and impassioned move to convince the world of football to always Joga Bonito (Play Beautiful). Their plea will be spread around the world by Cantonas own TV station, JogaTV, which will be broadcasting 24 hours a day beginning 14 February from www.nikefootball.com. To give players globally the chance to express their own version of Joga Bonito, a 3v3 tournament will be set up in many countries around the world, integrated online through a Joga3 website. To view the spot click .... HERE  The ever popular 118 118 lads are back on the tele. Always worth a look. To view the spot click .... HERE Diet Mt Dew's new spot through BBDO NY We're featuring the Mountain Dew print work over on the print page, so here's a look at the TV spot. Impressive shark work here from BBDO NY! To view the spot click .... HERE Guest comments for featured spot "Turn your back"
GUEST COMMENTS
March 02, 2006 04:00 (Edited: February 17, 2023 04:19)
 Bit of background from the creatives: Anthony Pitt and Luke Thompson, Euro RSCG, Sydney. We all know that showing someone your back means go away without having to actually say anything. What we found was when youre sitting in front of your computer engrossed in ninemsn entertainment, youre doing exactly that. The spot features an everyday office worker who is fed up with the stress and aggravation of the daily grind and just wants to get away from it all. Shot in the streets of Melbourne by Mark Molloy from Exit Films, our lead guy abruptly leaves his office turning his back on his screaming hard-nosed boss. We follow him through the city as he continues to turn his back on all the annoying things he encounters from a couple of Gothics playing tonsell hockey to a deranged guy (aptly named Les G. Whiz) warning of an alien attack. The spot ends when he walks back into his office and sits back down at his desk. Its then revealed that ninemsn entertainment helps you turn your back on it all. Guest comments for the Humo "Youth & Islam" spot.
GUEST COMMENTS
March 02, 2006 03:21 (Edited: February 17, 2023 04:19)
 A bit of background info from Jens Mortier, partner and creative director of Belgian agency Mortierbrigade. Humo lies! The truth about todays youth! To announce Humo Magazine's National Youth Enquiry, we created a character who was taken off the enquiry because of his extremely conservative thoughts and unconventional interrogation methods. As revenge, he opened up a web-blog where he tries to prove his point by showing 10 films - the evidence! On his blog you can also find a forum on youngsters plus it's possible to download "sensibilisation posters", and a email that parents can forward to their kids, to get them to sit up straight ... and stuff like that. Jens Mortier. Guest comments for this week's featured EA Games spot "Black"
GUEST COMMENTS
March 02, 2006 02:59 (Edited: February 17, 2023 04:19)
 A bit of background from Richard Gorodecky, the copywriter on EA's "Black" spot. The game Black takes destruction to entirely new level in gaming. Everything in the game responds to bullets with jaw-dropping Hollywood style special effects. Brick explodes and plaster crumbles. Glass shatters and shards. Wood actually splinters. The inspiration for the TV campaign simply comes from the dedication put into the game design. It is a homage to destruction. In the commercial we witness the systematic destruction of an ornate Eastern European stateroom by gunfire. We witness the carnage escalate as marble, wood, glass and leather are all obliterated in slow motion to the majestic accompaniment of Verdis La Traviata. The film builds to an orgy of bullet-riddled carnage and climaxes with a massive explosion destroying a wall-mounted plasma-screen TV and everything around it. The shoot was a long 20 hours in Bucharest. We had a set rigged with high-tech explosives - 750 explosive squibs, 500 rounds of live spark ammunition and 10km of explosive cable. Three cameras were used to capture the explosions from different angles. As we were blowing the set up as we went, we only got one take for each scene. Fingers and toes were crossed. The Director was Sean Ellis, recently nominated for an Oscar for his short live action film 'Cashback'. Nick Adler was our special effects guru and worked on films such as Alien. « First « Previous Next » Last » 2 of 2 |
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