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Seen and noted

Guest Comments for featured Playstation viral "Ape Escape"

 GUEST COMMENTS    July 05, 2006 11:38 (Edited: February 17, 2023 05:19)
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A few words from Stine Hole and Marie Ronn, the creative team at TBWALondon:

In PlayStation's latest title 'Ape Escape', hundreds of cheeky monkeys have come from space to take over the world. Their plan is to infiltrate society by taking over from the inside.

And who could be better to manipulate than the (supposedly) most powerful man in the world? All those fuck-ups we've seen from George Bush have simply been a result of the monkeys' action-plan to conquer the world.

We wanted to show how cheeky and sneaky the little buggers are, and thought this Texan would be a great target.

We looked through hours of stories and speeches from various news-channels, to find the best President-blunders to mix with our new footage. Not all broadcasters were willing to sell it to us, so it has been a long process to get where we wanted. (A big thank you here to our lovely, and very patient producer, Lucy). Then, two special-built monkey-suits were shipped over from Japan, and we were ready to go. On a minimal budget, the viral was shot over one day at a North London school. And after a dramatic fight with a bunch of lawyers, we managed to send it out in the end. (Actually, we did one more, but we will both be executed if we send it out to anyone).

Click here to view this spot

BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR

 GUEST JUDGE /BEST AD OF THE WEEK    July 05, 2006 10:31 (Edited: February 17, 2023 05:19)
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Phil Cockrell - AMV BBDO London, will be this week's guest judge. Phil will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.









bestads of the week TV:
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/movies/2006-Jun/Lynx.Billions.60.jpg

I suppose, being a copywriter and West Ham nut, I should really plump for the Budweiser football idents. They are very well-written and consistently raise a smile. But hey, I'm also a guy. And there is no more watchable ad on TV at the moment than the Lynx "Billions" ad. Don't know why, it just has something.

Click here to view "Billions"



bestads of the week PRINT/ OUTDOOR:



https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2006-Jun/tn_2841_Lynx World Cup Contract.jpg

Again, in print, two executions stood out. The BBC World ' See both sides' execution is a clever use of the corner poster site. But for me, it's another win for Lynx with their 'World Cup contract'. Although there is a suggestion that this may have been influenced by an email that was circulating recently, it is a snug fit with the brand's tone of voice.


Click here to view Lynx "Contract"

Guest Comments for featured viral "Balls"

 GUEST COMMENTS    July 05, 2006 10:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2893_BG_EVERYMAN_BALLS001.jpg
A few words from the Director, Ben Gregor:

I had some fears about how we would be recieved in Barking with big balls, but then the locals were cool and thought it was funny enough to not stone us.

We had a long mad day and all dreamt about huge balls that night.

Click here to view this spot

Guest Comments for featured spot "Little Bit Rude"

 GUEST COMMENTS    July 05, 2006 10:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Charmin_2.jpg
A few words from the director, Stephen Pipe.


I'm 36 years old & my Mum still refers to a Ladies front bottom as a ‘Mary’ so what a joy when a script like this turns up, the chance to delve into societies inability to talk about pooh-pooh and wee-wee. It plays on our obsession with using euphemisms to describe our bodies and there functions, I too now find myself asking my two-year-old son to stop playing with his doodle.

Finding that balance between fun and filth was a delicate line to walk. While knitting a brown sweater and shaking a lettuce seemed okay chocolate bombs and a mudslide seemed a little too graphic, and when someone suggested dropping the one legged dog off at sea, well, that was just bizarre.

Hopefully the viral as I intended it works best because some euphemisms you have heard of, some you haven’t and some you might miss so you watch it a couple of times. Which leaves a happy Client and a very happy Director.

(bestads: This is apparently P&G's first ever viral! The ever-changing world.)

Click here to view this spot

Guest Comments for featured spot "New Friend"

 GUEST COMMENTS    July 05, 2006 10:01 (Edited: February 17, 2023 05:19)
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A few words from the writer/ art director Tony Banks, M&C Saatchi Australia.

The commercial was shot in and around Sydney over two and a half days. The ATM was a life sized model rather than CGI and was built by Studio Kite. Two of the model makers, the two shortest, took turns inside. They are recovering well. The campaign launched with the 60 second spot and includes a 30 and 3x15s.


Click here to view this spot

New from Picture Tree & South African agency Morris Jones

 TV   SOUTH AFRICA    July 05, 2006 09:57 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jun/VirginMobile_Angels.jpg
New Virgin Mobile work from director Brett Wild.

... from the production company:

It was the most difficult shoot ever, says Picture Trees Brett Wild, absolute torture.

A production featuring one of UKs most loved comedians and a veritable whos who of local babes, and you can understand the mans pain. Launching Virgin Mobile into the country for agency, Morris Jones, was such a blast for Brett that weeks later, he has yet to wipe the smile off his face.

Of course this commercial is less about the girls and more about the poor bloke that gets sent back from heaven cos he still has a cellphone contract, says Brett, and we had to be careful to get this across, because of course it is the human truth of this story that makes it so funny and fresh.

Viewers may find it amusing that girly agency, Morris Jones, were the ones to come up with our heros concept of heaven, so no accusations of sexism here! As for mega UK comedian Lenny Henry (The Chef), well, He was a bit scary at first, admits Brett, And he certainly didnt want his wife to see any outtakes of who he was surrounded with on set!



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Coca Cola via Santo, Argentina.

 WORTH A LOOK   SOUTH AMERICA    July 05, 2006 09:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/coke_futbol_ok.jpg
More brilliant coke work. This one's from a little while back, but well worth a look.

and a few details from the press release:

The commercial’s enormous popularity began in South America, and has since been duplicated around the world. Devised by the Argentine agency SANTO, Rivalries features natural adversaries (a timber-logger and a tree, a balloon and a cactus, a chicken and a knife-wielding chef, an unfaithful wife, her lover and her husband) who forget their differences and joyously celebrate after their teams win a World Cup game.

Created and animated by LAIKA/house, the Rivalries characters have now been reproduced by Coca-Cola regional divisions around the world (including China, Korea, Trinidad, France, Great Britain, Dubai, Poland, Egypt, China and Hungary, amongst others). Slight adaptations have been made to the spot to better reflect the respective cultures of different countries.

In the British version, titled “Postie”, Coca-Cola’s UK advertising agency Mother replaced an original scene with a new vignette of a postman celebrating with an angry-looking Rottweiler. These two characters have transcended the screen and made the leap into tangible life-size mascots - Postie and Titch - a visible presence among the crowds during England’s matches. Their adventures are recorded on video and appear online daily at their own blog, http://themascots.typepad.com created by Coke interactive agency AKQA. “We are currently getting 5000 visitors a day to the Postie and Titch site. We hope this will improve as it becomes more viral. It is only two weeks old,” said Sophie Dobson from AKQA


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What's going on with Coca Cola? So much good work!

 TV   EUROPE    July 05, 2006 09:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/Bottle Films, Inspirat.jpg
Wieden+Kennedy Amsterdam and Transistor Studios team up for this one:



Click here to view this spot

New work from Lowe Roche for the Toronto.

 TV   CANADA    July 05, 2006 09:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/blhTorontoZooPigeon.jpg
One of a series of "jealous animals" spots from Lowe Roche, Toronto. This one .... "pigeons".

The campaign also includes print, tiny anti-zoo animal protest signs (apparently made by bitter ordinary animals), t-shirts and an interactive website, jealousanimals.com.


Click here to view this spot

New from Starbucks & Goodby Silverstein, SF.

 TV   USA    July 05, 2006 09:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/StarbucksTime Flie2.jpg
Starbucks continues the musical theme, but this time with some serious SFX from hy*drau"lx.




Click here to view this spot

NEW GMC SPOT FROM LEO BURNETT, DUBAI

 TV   MIDDLE EAST    July 05, 2006 08:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/GMCYukon_Respec_ok.jpg
Leo Burnett, Dubai has created a spot for GMC via Spy Films, Toronto.[/b]


VIEW THE SPOT

Raindance trailer ... from a little while back.

 WORTH A LOOK   UK    July 05, 2006 08:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/raindance.jpg
We missed this one when it first came out, but it's well worth a look.

and some info from the Raindance Film Festival:

Kosai Sekine - director of this year's festival trailer - took home 3 awards at the CFP-E/Shots Young Directors Awards in Cannes yesterday. 2 for this year's trailer and 1 for "Right Place" which won the Diesel film of the festival last year. The awards are:
- Best broadcast film (Non-EU) for trailer
- Special Jury Award 2006 for trailer
- Best short film for "Right Place"
The Jury Award for the Raindance Film Festival trailer was the only
unanimous decision at the awards


Click here to view the trailer.

New prius work from Nazca Saatchi & Saatchi & Curious Pictures

 July 05, 2006 08:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/2887_fleacircus_toyota2.jpg

A hybrid of live-action and DaVinci-esque animation.

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Eurostar - from the French perspective

 TV   EUROPE    July 05, 2006 07:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2006-Jul/eurostar_ok.jpg
From Joyrider Films & Leg, Paris.

We showed you the Eurostar spot from TBWA London several weeks back, so it's only fair to show the one from the fench perspective.


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Click here to view this spot

The quicktime for the pedigree outdoor ad featured on "latest pr

 TV    July 05, 2006 04:36 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2006-Jul/tn_2914_Pedigree.jpg

Here's the quicktime for the pedigree outdoor ad featured on "latest print"

The pedigree ad shows just a bowl of dog food and a can, but it emitted an ultrasonic dog whistle sound which attracted the attention of dogs, so it looked like they were interested in the food.

Click here to see it action.

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