Seen and notedGuest comments for featured Johnnnie Walker spot "Human"
GUEST COMMENTS
October 24, 2006 06:19 (Edited: February 17, 2023 04:19)
Some background from the creatives, Steve Robertson & Justin Moore, BBH London.: Johnnie Walker: a history of brilliant advertising, a brand proposition to kill for, a super-brave client and the legendary John Hegarty as CD. What a great opportunity. What a terrifying prospect. Our starting point was to try to make an ad that was truly inspirational. We wanted to make everyone who watched it to feel proud to be a member of the human race. Even if only for 60 seconds. We had a simple thought: maybe the soon-to-be superior artificial intelligence being developed right now wont be hell-bent on crushing us like cockroaches once its walking among us. Maybe itll balance all the beautiful things we've produced against all the ugly mistakes we make, and decide to keep us around. As pets at least. There are a few people theyll definitely want to keep around when the android revolution comes: the brilliant Dante Ariola, several resident genii at The Mill, and a great little-known actor called Aaron Cash. This certainly wasnt the simplest job, but blimey, what a result. Thanks folks. Click here to view this spot Guest comments for featured spot "Revival Guy"
GUEST COMMENTS
October 19, 2006 02:58 (Edited: February 17, 2023 04:19)
A few words (7) from the director: The Client wanted a drinking shot. So.... Hamish Rothwell. Click here to view this spot bestad of the week - TV & Print/ Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
October 18, 2006 12:15 (Edited: February 17, 2023 04:19)
Chad Borlase & Gary Watson, Co-Creative Directors, Bos Toronto, will be this week's guest judges.Chad & Gary will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives. BEST AD OF THE WEEK TV. TV The weirdo in both of us wanted to go with Eat Like Snake, but in our estimation, there was a stronger idea somewhere else - the Let The Cat Out spot for Parkinsons. Why? With any PSA, you need to summon up some kind of emotion disgust, horror, pathos... Well, this one served up the guilt marvelously. We found ourselves getting frustrated listening to the prattling old bugger, but then when we realized the ad was for Parkinsons, we almost found ourselves wanting to organize a telethon. Very simple idea based on a reality of the disease that went beyond the simple forgetfulness angle. Nicely directed too. Click here to view this spot BEST AD OF THE WEEK - PRINT Hmm, where to start? Lets put it this way we dont think theres anything here thats going to be showing up in D&AD. That being said, we suppose we have to pick something. So, were going to go with the old everyone loves a Monkey adage and pick the Strip Waxing Studio ad as this weeks winner. Theres a well-exploited insight that guys with hairy backs, chests and, ahem, asses feel like theyre a lot closer connected to their Neanderthal roots than theyd like to be. Yes, weve seen the list/prices technique once or twice before (tip of the hat to MasterCard here), but the ad made us smile. Damn those monkeys! Click here to view this ad The Sony "Lawn Mower" from TBWA SINGAPORE
ASIA
October 18, 2006 12:00 (Edited: February 17, 2023 04:19)
This one really is front page material but we got our hands on it a couple of monhs after the event. But it's well worth a look! and here's a few words from from Paul Cutter the director: Director: Just rub a bit more lotion on. Director: Thats it Cassie look at me, ooh hot!! Hot!!. Director: Ooh show me you want it. Director: Yeeeah thats it you know you want it. Lawnmower man: Umm what should I do next? Director: Yeah Garry youre doing great mate, just keeping mowing the lawn. Director: Ooooh you naughty girl Click here to view this spot Excellent new HIV work from Quiet Storm London.Sometimes it'd be good if we had more room on the main page. This new spot from Quiet Storm (& Quiet Storm films) is well worth a look! Description ------------------------------------ An amusing viral & cinema ad for HIV Body & Soul, encouraging people to donate by texting a 'SMILE' to 81156. Creative Commentary ------------------------------------ The idea stems from the truth that a smile can be more easily spread than HIV. Therefore the power of a smile can help kids with HIV overcome the stigmas in their everyday lives. The ad challenges those old misconceptions about HIV/AIDS by spoofing 80s stereotypes. Click here to view this spot Lowe Brindfors, Stockholm & Partizan LondonFLY ON CREDITKing James & production company PLANK investigating human movement. Whenever you spend on your new kulula credit card you get back real money to put towards your next kulula flight. so spend = travel = party. People are really funny when they dance! They mimic all sorts of everyday movements. And what you buy on this new credit card will help you fly. so you can go and party all over the country. Click here to view this spot From TBWA/Chiat/Day - New York & Biscuit FilmworksFrom Outsider & Havis-Euro RSCG, ParisPlea from a porcine thesbianHello. My name is Red. I'm a pig. Recently I had a supporting role in a television commercial for a major international cellular telephone provider. The commercial was directed by the Perlorian Brothers and written by Mother NY. Everyone was very nice to me, and I think I did a pretty decent job for my first time on set, but I've since learned that I'm scheduled to be slaughtered in a week. This is not good for an actor's career. I knew it was a non-union job and the residuals weren't anything to get excited about, but I wasn't expecting to be hung by my foot and have my throat slit. Fortunately, my new friends at Reginald Pike, Toronto, Biscuit, L.A., Virgin and Mother are working to find me a new home at a petting zoo (despite all this, I love humans). You can help me too by getting a limited edition t-shirt with my picture on it at http://www.reginaldpike.com They're only $20 and proceeds go to my care and feeding. Please help. (BTW ... this space is NOT paid for. bestads) Red Bee & the BBC still doing great Idents.This one's "Football" Click here to view this spot and this one is "Moon": Click here to view this spot EASY WAY TO MOVEThe creative rationale behind the campaign is therefore simply The Easy Way to Move, translated in the above the line campaign to Well make moving so easy, youll forget you did. The concept communicates this rationale in a human, affable and engaging way with the intention to place the Elliott International brand top-of-mind within consumer headspace. Click here to view this spot We don't get much work from Vienna, so it's good to see what they're up to. Description ------------------------------------ octagenarians take out their frustrations on today's youth Click here to view this spot New Sony PS3 work from Segal Communications, TorontoThe wait is over ... almost. Segal Communications, Toronto & Production Company Buck have teamed up on the new sony PS3 spot. Click here to view this spot The follow up to Sony "balls"!!!! If you thought this was all done in post, check out "the making of" shots: Click here! Here's a version with no music ... just SFX. interesting! Click here to view the version with NO music Guest comments for featured Dove spot "Evolution"
GUEST COMMENTS
October 18, 2006 10:31 (Edited: February 17, 2023 04:19)
A few words from the director: The ad is truly a testament to the collaborative process advertising is. From inception of the idea (Tim Piper @ Ogilvy), to production, photography to post-work, to music. Everybody put their work in, then passed the project on. As for the shoot we set up our model in the photographers studio. We basically went through the whole process real time. She showed up, sat down, the make-up artist went to work, we changed her clothes, her hair, we set up lights. Once we were all set up the photographer (Gabor Jurina) took over with his assistants. We all agreed on framing ahead of time so when we took out our video camera he popped his stills camera in on the same mark. Once we had a few shots the whole thing went to the post house (SOHO) where they brought to life all the photo re-touching that the photographers assistant had done. It was sent over in layers and they created this amazing looking software that made it all feel like it was happening in front of us. Yael Staav Director Reginald Pike Click here to view this spot The new Barclaycard "take control" campaign from BBH & Quite INteresting Films. Click here to view this spot Nexus & RPA's new work for Honda CivicNexus Productions directing duo, RBG6, have just completed a retro-futuristic commercial for the Honda Civic. The computer animated 30 spot is a homage to the sci-fi cult classic Tron. Using the electric 1980s aesthetic of the original film, RBG6 showcase the excitement, agility and freedom of driving. In a powerful and dynamic explosion of colour and sound the neon arenas of Tron are brought right back into the future. Three Honda Civic cars (one red, one blue and one green) test their metal and skills in a Tron-like race scene where obstacles appear for the cars (and their drivers) to enjoy, experience and, ultimately, overcome. RBG6 created a test track for each car to highlight its qualities. These tracks are the Maneuverability Track, where the car swerves and zig-zags around geometrically-shaped obstacles; the Precision Track, on which the car speeds through narrow openings in walls represented by slices of light; and the Grip Track, where the car drives along narrow lanes and ledges with steep angles, gaps and tunnels. The cars themselves are modelled in 3D, as is the rest of the arena in which they race in a style that echoes the vector graphic techniques used in Tron. The sound effects also take their cue from the original film, melding real engine sounds with those created using an analogue synthesizer. RBG6 said, It has been an honour and, of course, any director's dream to make a commercial based on the Tron movie. We spent the warmest summer in Sweden since 1951 indoors and in front of the TV examining the mesmerising visual approach and details of this classic and, within the field of CGI, groundbreaking film. No tan this year, but it was all worth it. Tron is a visual treasury and we got the opportunity to use it!' Click here to view this spot New from Hungry Man & Loducca, Sao PauloWhen 24 hour MTV is not enough. Description ------------------------------------ This spot is to launch the MTVOverdrive.com.br broadband channel for MTV in Brazil. Click here to view this spot Here's the TV that goes along with our featured printFrom BBDO Canada: Hands cast a shadow to reveal the flavor offering for Campbell's Soup at Hand Click here to view "Creamy Chicken" ... and the other one: Click here to view "Vegetable Beef" From Saatchi & Saatchi Italy ....M&C Saatchi Sydney's virals for Pizza Hut.One of the TV spots that goes along with the featured HONDA prinRPA's new TV work for Honda Element. One of many. Go to "latest print" to see the print work & check out the website as well. The Honda Element and more than a dozen new friends will debut on TV, in print and on www.elementandfriends.com on Oct. 9. Hondas longstanding agency of record, RPA, is building on the brand momentum of last years award-winning Element and Friends campaign. The quirkiness will continue as each crittera goat, hamster, lobster, mole, pigeon, rat and turtleshare a unique feature with the Element on TV spots. The campaign also introduces the all-new trim model, the SC. Click here to view this spot Passion Pictures' animation for TBWA BrusselsDescription ------------------------------------ Shows how Telenet "box" can supply digital TV, internet, mobile and landline telephone Click here to view this spot From Saatchi & Saatchi London & OutsiderTwo new spots for NSPCC use pathos and imagination to convey the number of volunteers and the funds needed to sustain the organization in its fight against child abuse. Caravan depicts an abusive mother who would surely do harm to her young son were it not for the throngs of office workers that inexplicably materialize on her lawn to act as a divider. In Fun Run, a father is about to prey on his sleeping daughter, when he is overrun by a swarm of marathon runners. Click here to view this spot guest comments for featured ZOO spot "taxi"
GUEST COMMENTS
October 11, 2006 13:35 (Edited: February 17, 2023 04:19)
Some background from the director: The original approach featured scripted dialogue between the two characters. I preferred to do it for real and I wanted them to film it themselves. The surprises you get along the way can be very exciting and terrifying, but a bit of fear is good. Traditionally, you would have shot in London, cut, and started rolling somewhere else. We actually offered cabbies 10,000 pounds, and youd be surprised how many turned it down. 95% of what you see was shot by the guys. I monitored them, and every so often Id prod them and direct them they said Id prod them with the Rouse Stick, waking them up, forcing them to keep going, learn languages, to keep their trip filled with energy. It was a boot camp of sorts, how to get the most out of travel. We traveled four days from London to Marrakech, ending up in the most ridiculous places. Finally, we made it to the main square in Marrakech, which is one of the most exotic places ever, and hopefully we captured the essence of this adventure. Go to the main page or ...Click here to view this spot Guest comments for featured spot "Babies"
GUEST COMMENTS
October 11, 2006 13:32 (Edited: February 17, 2023 04:19)
A bit of background from Mother: Initially, we wanted to create a vehicle which would communicate that Xfm plays new music. The Xfm posters featuring babies as famous rock stars had gone over quite well so it seemed like a good idea to capitalize on the parallel drawn between new music and youth. Another Xfm standout is that they play a lot of guitar-based music, so children as roadies seemed like a natural fit. Although every musical act employs roadies, they're most commonly associated with rock, so we used their unique culture as a way in. This funny little documentary seemed like the way to go. Go to the main page or ... Click here to view this spot Guest comments for featured AUDI spot "Satellite"
GUEST COMMENTS
October 11, 2006 13:23 (Edited: February 17, 2023 04:19)
A few words from Dave Masterman & Ed Edwards, the BBH duo behind the mesmerising new Audi spot 'Satellite': "We were doing a bit of background on Audi and came across the fact that they'd registered over 9000 patents. It seemed incredible, turned out it was more than NASA. So we decided to put a car in orbit. We'd seen Johnny's short film Nyemka's Dream and thought he was just what we needed to make it happen." Dave&Ed Go to the main page or click here to view this spot Guest comments for featured spot "Put the cat out"
GUEST COMMENTS
October 11, 2006 13:14 (Edited: February 17, 2023 04:19)
A few words from Geoff Smith & Simon Butler, Grey London, creatives on the featured spot "put the cat out". Before starting work on this project, we were lucky enough to meet with a nurse who was a specialist in the treatment of Parkinsons. The idea grew out of something she told us people with Parkinsons cant simply pick up a glass of water or answer the telephone. They literally have to will their muscles to move. The idea of being trapped inside a body you cant easily control doesnt bear thinking about. Which is exactly what we wanted people to do. Our thanks go to Paul Goldman and everyone over at Partizan who helped make our script a reality. Go to the main page or click here to view this spot Inside the head of Michelle Stapleton, MD of Wanted Films, UKQ&A with Michelle Stapleton, MD and founder of Wanted Films, UK By the way ... NONE of the interviews on bestads are paid-for advertorials. bestads: How do you start up a film production company from zero? Michelle Stapleton: With a lot of passion, belief in yourself and the directors who believe in you and the will to want to do things your way, take the risks and be an employer rather than an employee bestads: and then 10 years later do it all over again? Michelle Stapleton: Wanting to do it alone, with one single direction. And go back to being Small Is Beautiful bestads: One year & 8 directors down the track, are you wishing youd taken up accountancy? Michelle Stapleton: No, far too creative for me bestads: We featured the new Phones 4u ads last week. Theyve been described as out there. Tell us a bit about them. Michelle Stapleton: Fantastic commercials basically where the agency has been allowed to do some gutsy advertising with the backing of a brave and respectful client and its paid off. Sadly, these days, the majority of clients not only think they can do the job of the agency but do it better and agencies wont argue their point in fear of losing that account Click here to view one of the Phones4u spots. By and large clients these days have no respect for their agency. Agencies are treated like an internal department within the company and just told what to write, how to shoot it and how they want it edited. Marketing Directors wives have more say in how an ad should look than a Creative Director does. Phones 4 U shows you how strong advertising can still be when a talented, experienced and passionate creative team and director are allowed to create a strong, clear film that works and is also funny and entertaining. There is still hope. Remember the Hamlet Campaign, Carling Black Label, Martini, Orange tango to name but a few great pieces of advertising when the respect for the industry was still there. bestads: Is there any other work youre especially proud of that youd like to tell us about (& perhaps we should be having a look at)? Michelle Stapleton: Yes several commercials that I have either produced or exec produced as well as a couple of shorts that I am very proud of. In terms of commercials, Keep London Tidy Fairy Litter and Playstations Fire First both directed by Seb Edwards, Volvo and Mazda by Selby and then of course there are the Tony Kaye ads I worked on including Nike Kick It (written by Chris Palmer when he ran Simons Palmer and Dunlop). Im also proud of Unexpected conceived by Tom Carty and Walter Campbell when they were at Abott Mead Vickers and finally Phones 4 U directed by Brian Baderman and produced by Vanessa Hetherington both at Wanted Films. The shorts include Big directed by Sara Dunlop which won Rushes Soho Short Film Festival and Juvenile, a film I have just exec produced, directed by China and produced by Jess Ensor through Wanted Films. http://wantedfilms.tv/ bestads: ... and now for the questions that we put to loads of production companies: There are quite a few production companies out there. How do you get the attention of the agencies? Michelle Stapleton: Through constant dialogue, keeping them up-to-date with all your work. Building relationships with the producers and creatives and earning their respect when you are lucky enough to work with them, and directing a job that you are all proud of so they think of you the next time round bestads: When you send out a treatment of a script do you worry about who might steal it? Michelle Stapleton: Yes, but thats advertising and there is nothing you can do other than to feel proud that even if they didnt work with you both you and they know where a certain idea came from. bestads: PSA (charity) ads ... A necessary evil (paying back favours) or a chance to shine? Michelle Stapleton: I assume you mean charity by no money. In which case you do them for both reasons. But you are aware from the outset what the deal is and therefore do the job as you would a budgeted production. Although it must be said its easier to do a charity job for nothing than it is a huge, well-known, product ad for nothing. bestads: A great script comes in. You really want the job. What do you do to make it happen? (its okay ... you can tell us people dont remember what they read on the net. Scientific fact.) Michelle Stapleton: Do the best pitch you can. Support your director, be passionate and youll get it. bestads: the best scripts always come with the worst budgets .... True / false Michelle Stapleton: False bestads: the smaller the idea, the bigger the effort .... True / false Michelle Stapleton: Not as simple as a true or false. Depends on the product and the clients real belief in their product. If everyone shows a true belief in the product then it doesnt matter how small or big the idea is. bestads: You cant really afford to be truthful in this sort of interview ... True / false Michelle Stapleton: Where have I been false? bestads: having a roster of directors is like having a large family ... True / false Michelle Stapleton: FALSE. The 2 are completely separate. Home is home, work is work. bestads: the future of production is: scripts written & shot by the punters, edited & post produced on a laptop, the sound guy does the track in his bedroom, the clients wife is the research, & it gets sent out as a viral. .... True / false Michelle Stapleton: False. Just my point when talking about Phones 4 U campaign, the state of the industry and the lack of respect. If advertising / production is that easy. Then Go ahead produce them that way and I will select a panel of respected industry figures along with myself to judge them and we will make the X Factor of advertising. BESTAD OF THE WEEK ... TV and PRINT / OUTDOOR
GUEST JUDGE /BEST AD OF THE WEEK
October 11, 2006 07:58 (Edited: February 17, 2023 04:19)
Dylan Harrison, Creative Director Budweiser DDB London, will be this week's guest judge. Dylan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives. BEST AD OF THE WEEK TV. TV this week was judged quite simply by which ad bore repeat viewing. I watched Fallon Minneapolis Snowball Spot four times in a row. Although almost ruined by the cheesy roll with anything pun at the end sweet casting, a contrasting whimsical track and Dante Ariolas annoyingly talented direction produced a lovely all rounder (hey, the other team started with the puns blame them). The old Scooby Doo human snowball, eh? Good to see all those years watching cartoons havent gone to waste. Sony Balls it aint, but Pick of the Week it is. The DDB Melbourne spot for ANZ got a second viewing. Great casting and I laughed both times. Everything else only got the quick once through. I suspect the five day shoot for New Zealand Tourism was its own reward however for the lucky creatives from Ogilvy. Click here to view "Snowball" BEST AD OF THE WEEK - PRINT The print was judged by sheer impact after viewing them all, which ad stayed with me after Id gone to make a cup of tea? Unfortunately Marmite was the only one. An original, engaging and funny idea, it stands out a mile within the group. Itll do the same amongst competing ads in a magazine or on neighbouring billboards. The only problem is it was done by the guys in the office next door to mine so Ill pick a runner up. Publicis Conseils ad for Stihl has the seed of an interesting idea (no pun intended this time) although Id like to have seen it executed more dramatically. Click here to view the Marmite print work Click here to view the Stihl work BIG NEWS ... bestads global monthly awards
AWARD NEWS
October 04, 2006 13:05 (Edited: February 17, 2023 04:19)
Monthly Global Awards - Go to the "BestAdsOnTV Awards" page in the menu. Each month the featured TV & print work will be judged by a small online panel of highly respected creative minds from around the world. The Jury will review the featured work & will award global gold, silver & bronze to the winning work. In the tradition of all of the truly great award shows, great work will be judged by the industrys best. The inaugural jury: Danny Brooke-Taylor, Joint CD, TBWALondon Kevin Roddy, ECD, BBH New York Mike Barnwell, ECD, Grey South Africa. Claudia Southgate & Verity Fenner, BBH London. Jeremy Craigen, CD DDB London Jan Jacobs and Leo Premutico, ECDs Saatchi & Saatchi New York Matt Eastwood, ECD, DDB Sydney Nick Worthington, ECD, Publicis Mojo New Zealand Sylvain Thirache, ECD DDB Paris Guest comments for featured spot "And The Crowd Goes Wild"
GUEST COMMENTS
October 04, 2006 10:28 (Edited: February 17, 2023 04:19)
Some background from the director, Nic Finlayson, Flying Fish: The weirdest stuff happens on these street type shoots, and a bit of inspiration found. City Council pressure meant we had to shoot very early one Sunday morning. Early, or Late, depending on which side of Saturday you started, which is exactly how we found our street on arrival at 0500. Man. A night city filled with Smirters (smoking and flirting), standing outside clubs, puffing away, wondering when and how exactly their night would end. A city full of character. Drunken, bleeding, sad, aggressive, poor and spent. Then we went to work. And the city emptied, and some of the night owls turned into our film extras, and one needed attention from our Safety guy (blood bin), and some drove recklessly through our shoot, getting in trouble with our Safety Guy, and a guy who had god, stripped down to his vest to try and cast himself as one of our Boxers, and then the guy who needed attention now needs to go to sleep but he is full of upside down B and wants a fight, but his girlfriends drag him off somewhere into the dawn. And then the sun came up. Sure beats a studio. Go to the main page or click here to view this spot Guest comments for featured spot "I Love you New Zealand"
GUEST COMMENTS
October 04, 2006 10:23 (Edited: February 17, 2023 04:19)
Some background from Jamie Hitchcock, CD Ogilvy NZ, and one of the creatives on "I love you New Zealand". Here's a little story about our AA ad. What do you do when your client says I want a 60 second that that captivates New Zealanders and makes them feel proud and excited enough to want to travel round it? You cream your pants. What do you do when your client says 'oh yeah but we haven't got that much money' and 'oh yeah you're gonna have to use a bunch of existing stock footage.'? You shit your pants. What do you do when your client says: i't's got to be on air like tomorrow.' You pack your pants and head off with Robin and Seth from Curious Films, round the country, up valley, down dale, out the back and beyond, over hills, over plains through the mud and in the rains and you live the ad for 4 days. This means that when you shoot the old guy 'who's always willing to buy you a cold beer' at the Royal Hotel in Naseby in the South island, he really does buy you a cold beer- (and takes you curling on the ice), and when you are up the East Cape which is as 'green as the kids after a coastal road' you shoot a kid who really was sick on the way up to the location, and when you finish the ad with the Narrator saying 'oh I love you New Zealand'- You remember that you actually, really and truly, do. Go to the main page or click here to view this spot Guest comments for featured spot "Life Shapes"
GUEST COMMENTS
October 04, 2006 10:18 (Edited: February 17, 2023 04:19)
Lifeshapes: some thoughts from Outsider USA director Jörn Threlfall. The dancers came in from New York and we spent a few days together, devising shapes and sequences from scratch. This was pretty much a freeform and organic process, based around the theme of the car and the stages of life. It was kind of a trial and error process. Some worked, others didnt. We focussed on themes like childhood and play, music, sport, a night out: themes that related to the car or where the car played an integral part in some way or another. Important for me was not to be too overly literal. While some shapes have a direct correlation to the car, others act as more abstract metaphors. About the stages of life really. We put up a screen and a light and just tried things out. We fed dancers into the shapes little by little to create the ideal forms. Some involved 3 or 4 dancers, others the entire troupe of 12 or 13. The diva for example was augmented at the last by a dancers head that formed the bust. Hands create a fire, feet the apex of a tent. Important for me were the mechanics of the process. We need to be reminded constantly that this is a bunch of bodies actually creating these shapes. So I loved the way the shapes materialised and deconstructed. This coming together and breaking apart was almost more important than the shape itself. These natural and seamless transitions were of paramount importance to me. Its a spot that doesnt feel like a car spot until the end reveal. Its what attracted me to the project. We watch it as a dance piece, an art piece, a piece of physical theatre. Its captivating and refreshing in its utter simplicity: a body, a light, a screen. The perfect metaphor for the cinematic process. Go to the main page or click here to view this spot Guest comments for featured spot "Secure"
GUEST COMMENTS
October 04, 2006 10:12 (Edited: February 17, 2023 04:19)
A few words from the creatives: Michael Faudet (ECD), John Akritidis & Michael Davey (CWs/ADs), DDB Melbourne Australia: Overall, we were delighted with the result. What made this ad fun for us to make was taping a dead mouse to the directors head and setting a somewhat irritable falcon loose in the same room. The only regret we have was that it could have done with a touch more branding. Go to the main page or click here to view this spot Guest comments for featured spot "Snowball"
GUEST COMMENTS
October 04, 2006 10:06 (Edited: February 17, 2023 04:19)
Some background from Todd Riddle, Group CD, Fallon Minneapolis: When we presented the script for Snowball, we really didn't know how we were going to execute it - so we presented a single key frame that looked very much like one of those old cartoons of a character rolling down a hill snowballing everything in their path. We told our very open minded clients that if they bought the spot we would find the best people in the world to execute it. They did, and true to our promise, we hired Dante Ariola of MJZ in Los Angeles, and WETA, Peter Jackson's digital effects company in New Zealand (of Lord of The Rings and King Kong fame). It took 5 stunt people, 4 days of shooting, 2 cities, 12 weeks of special effects, a team of 87 digital artists and a total of 5 months to create. We finished Snowball just hours before we had to ship it to the networks for air where it launched on The Ryder's Cup. Go to the main page or click here to view this spot New Vodafone work out of Hong Kong ... and NZ
TV
October 04, 2006 08:44 (Edited: February 17, 2023 04:19)
A couple of well-worth-watching Vodafone spots, both selling mobile broadband. Firstly, here's the one from New Zealand, by Lowe Draft Auckland and directed by Lucious International's Richard Gibson. Click here to view "Liquid Freedom". Next there's the one out of JWT Hong Kong, directed by Louis Ng, from The Film Factory. Click here to view "Get Moving". Rice Paddy & Code Film's Faux AsiansFor the Reel Asian International Film Festival ... Description ------------------------------------ A two piece comedy trailer put together to help peak the viewers interest in the film festival. Creative Commentary ------------------------------------ We were briefed by the festival to produce a trailer that would promote the festival in a humourous way. - Click here to view this spot « First « Previous Next » Last » 2 of 3 |
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