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Seen and noted
Guest comments for featured spot "Imaginary guide"
GUEST COMMENTS
November 15, 2006 06:51 (Edited: February 17, 2023 04:19)
 Some background from the creators of the featured spot "Imaginary Guide", Rob Beamish & Hilary Badger, George Patts Y&R Melbourne. In Melbourne, all the best things are hidden bars without signs, restaurants that only chefs know about and shops tucked away in laneways. This ad shows how you get the best out of Melbourne when you follow your imagination. Whilst it is a post-heavy job, we were convinced the emotional connection between the people and their imaginations should be the spots driving force. Steve Rogers came on board with a similar mindset and created a genuine bond between the imaginary giant and his owner, with restrained effects work and an overarching sense of reality. Even though the actor playing the giant was 74, making him look like a 14 giant required a lot of laborious green screen action and a set of prosthetic ears and nose. The response from the actors colleagues at the biker bar where hes a bouncer is, so far, unknown. Go to the main page or click here to view this spot Guest comments for featured spot "Stop the Guns"
GUEST COMMENTS
November 15, 2006 06:44 (Edited: February 17, 2023 04:19)
 A few words from the Director, Jake Nava, Independent Films. I've two young kids growing up in Hackney and what with being a mixed-race Londoner from that area I can't think of many subjects closer to my heart than this. I felt it was genuinely important to help say something real that would be listened to, and I'm so happy for everyone involved that the response has been so positive Go to the main page or Click here to view this spot bestad of the week / guest judge - TV & Print, Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 15, 2006 03:20 (Edited: February 17, 2023 04:19)
 Andrea Stillacci, Executive Creative DirectorJWT Paris, will be this week's guest judge. Andrea will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV. Best TV  The "Soccer Star" tv spot for the Minority Forum is definitely my favourite. A fresh, simple and memorable idea very well executed. It makes you think in an unpredictable way. 1-0 to Duval Guillaume. Click here to view this spot BEST AD OF THE WEEK - PRINT  Best Print As usual DDB Paris delivers a remarkable print ad for Nike. A graphic idea that literally jumps out of the page. My second choice is the ad for White Glo by BBDO Singapore. This week is clearly the illustrators' week. Click here to view this ad desinging a website? send2friend
FROM BESTADSONTV
November 09, 2006 01:34 (Edited: February 17, 2023 04:19)
 Have you seen our send2friend facility? Well ... this is a plug for our good friends at send2friend, who make it possible to send TV spots & print work to your colleagues. So if you're creating a website for a client (or yourself), get the web designers to add on send2friend. Too easy. here are some quotes from happy customers; "it really is the best system available" ... bestads "it's made my life complete" ... bestads "send2friend has made me much more popular with the ladies"... CD "send2friend proves you actually DO have friends!" ... art director "if only I had used send2friend a little more!!!" ... George Bush You can get more info at the send2friend site: Click here
Guest Comments for featured spot "Headplayer"
GUEST COMMENTS
November 08, 2006 15:13 (Edited: February 17, 2023 04:19)
 a few words from the agency ... Bob Helsinki: Medical marketing is great business in Finland. It is full of conventions, and all the players are doing exactly as expected. Except Leiras brand. It was expected to die. In the beginning of this year Leiras was a small, old and stale medical company, forgotten both by the customers and competitors. And today it is absolutely the hottest topic in medical business of Finland. What happened? The company got a new managing director. And she believed in marketing more than in old rules of the game. Luckily to both of us, she also believed in our agency. (Actually, the first decision she made even before she started in her new position was recruiting Bob Helsinki.) The Headplayer film is a tip of an iceberg in a process where everything that the company does in marketing was rethought. What do we sell, how and to whom etc. For example, thanking the doctors is not only a line in the film. It is what we are really doing in Finland this fall, thanks to the campaign. Leiras launched a website where people can send their regards to their doctors, and the company actually delivers the thanks to doctors face to face. And believe or not, the site has been a huge success. But no strategy is better than its execution. We are happy to know a great agency producer who knows an excellent production company who has a brilliant director, amongst other lovely people. Click here to view this spot bestads GLOBAL AWARDS - October
FROM BESTADSONTV
November 08, 2006 14:11 (Edited: February 17, 2023 04:19)
 The bestads Global Awards for October are now online. Click on awards in the menu at the top of the page or HERE Thanks to the Jury for the october Awards:[/b] Rossana Bardales - CD, Mother London Julian Watt - ECD Network BBDO, South Africa. Terrence Tan - CD, DDB Singapore Olivier Camensuli & Frédéric Royer - Senior creative team,Publicis Conseil, Paris Mark Collis - National Creative Director, Leo Burnett Sydney Chad Borlase & Gary Watson - ECDs, Bos Canada Richard Maddox - CD Colenso New Zealand Dylan Harrison & Feargal Ballance - CDs, Budweiser, DDB London Jeff Curry, Group Creative Director, Sr Partner Ogilvy & Mather North America, New York Guest comments for featured spot " 'Tis the season to be Gorgeou
GUEST COMMENTS
November 08, 2006 13:15 (Edited: February 17, 2023 04:19)
 Mother, David Lachapelle and Boots get together in a festive gangbang of turkey-fisting, naked sprout-peeling and ludicrously big hair. Some background from Damon Collins, Creative Director, Mother London. We worked with David LaChapelle to create something the viewer hadn't seen before, forcing them think differently about Boots. We weren't disappointed. David's perspective is unique. If God is in the detail, it is David who ensures that his beard is just the right shade of white and his robes are flowing just so. Every hair and brush-stroke of make-up had to be perfect. David's name can open amazing doors. We ended up shooting in Barcelona during New York fashion week and got incredible make-up artists, hair stylists and models who chose to work with him rather than do the shows out there. Imagine Andy Warhol, Elton John and Liberace all huddled round the monitor and you get an idea of what it's like being on set with him. Go to the main page or click here to view this spot Guest comments for featured spot "Taste it in this life"
GUEST COMMENTS
November 08, 2006 13:09 (Edited: February 17, 2023 04:19)
 From the creatives at Saatchi & Saatchi New Zealand... An old man gets hit by a bus and a bunch of animals commit suicide in the quest to become human again. Sounds easy enough right? So we thought, but when we really got into the making of this ad, the production got bigger and bigger. It was a pandoras box of possibility with a director who seemed willing to take on any challenge. For starters, we wanted it to feel like the ad was shot somewhere in Asia. When restricted to filming in Auckland, this is not an easy task. Thats where Jesse Warn, Film Construction and the folks at Digital Post started to get creative. Between some heavy art department work on Lorne Street and a slew of matte paintings, the opening scene was quickly transformed into an anonymous Asian backstreet. Additionally, the city below the birds nest was created almost entirely by DP and then merged together with a shot of the ground below. The next big task for Jesse was figuring out how best to tell this story. After a series of discussions we decided we should see all of the reincarnations from the wanderers point of view. We wanted the audience to take the journey with him from bird to fish to cat and back to human. We knew this would be difficult but with some serious forethought, it would be achievable. Real bird wings and cat paws were used to bring those characters to life. The fish was again created entirely by DP. The scariest part of the script was the panda. Obviously we couldnt drop a panda off a building. Instead a stunt man was used to get the right actions and then the Panda was tediously generated around that frame. To engage with Tigers elusive target audience the commercial was then hosted at tigerbeer.co.nz/tasteitinthislife and made available as an iPod or PSP download. This way the consumer could receive the ad on their terms and be reminded that if they didnt taste it in this life, they might come back as a fish in the next. Thanks again to the tireless work of DP and Film Construction. You deserve to be rewarded in this life. Go to the main page or click here to view this spot Guest comments for featured spot "Cops & Robbers"
GUEST COMMENTS
November 08, 2006 13:03 (Edited: February 17, 2023 04:19)
 a few words from the director, Garth Davis: Right from the beginning, I wanted to celebrate a very simple and human truth: That even as adults we never really lose this sense of playing, like we did as kids... And its this spirit of play, that I wanted to celebrate, which is a very simple and human thing... This of course contrasts the hugeness of the action, and makes this really special. Because there is a lot of honest detail in the performances, and the end is a simple revelation... Rather than a mindless display of action and stereotypes, and overt twists. In this you actually witness a real game between friends. Go to the main page or click here to view this spot Very clever stuff from RKCR/Y&R & RSA New virgin Altantic work from RKCR/Y&R London. Creative Commentary ------------------------------------ All shot in camera with specially designed moving sets to give the non-slickness and charm of reality rather than the slickness of post production. (and it works a treat. bestads) Click here to view this spot Time to look at a bit of SELF PROMO work ....
TV
November 08, 2006 07:33 (Edited: February 17, 2023 04:19)
 Brilliant stuff, from a few young guys who are ... "Three Legged Legs" ... Click here to view this spot  and this print work from Lowe MENA, United Arab Emirates: Click here to view this ad  copy.jpg "https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Nov/tn_3985_LayoutIceCube(Programme) copy.jpg") then there's Grey Worldwide Hong Kong, looking for some new suits Click here to view this ad The Perlorian Brothers ... as amusing as everThe other Garmin spot from Fallon Minneapolis. "Shopping mall" is the other Garmin spot from Fallon Minneapolis & RSA Films. Click here to view this spot  Following on from all of last week's great Orange work ... (Sorry about the credits, we'll fill in the gaps when we find out who's who) Click here to view this spot Interesting new car spots from DDB Canada. Untitled, Toronto & DDB Canada's new Subaru work. Click here to view "Tornado"  Click here to view "Crazy"  From 303 Australia ... Ten Days at the Artrage Festival will give you sensory overload. Hence, multi-coloured paint bleeds out of everybodys' orifices. Click here to view this spot  and the print work ..... (you may notice similarities in the next ad. bestads wants to go on the record as believing that similar things crop up in different parts of the world at the same time. we see it all the time. We are DEFINITELY NOT saying one is a copy of another. All fine work.) Click here to view this ad  This print work just in from Hemisphère Droit, France. It's amazing how often this happens. Similar good ideas & themes popping up in different parts of the world. Nobody copied anyone else. It just happens. So, in the interest of fairness, we're putting both here in the news. Click here to view this ad AFFECT THE ECONOMY The journey of a design idea into making big money and affecting an entire economy. Click here to view this spot The Ottawa International Animation FestivalSome of MacLaren McCann's recent work. We've just got hold of some of MacLaren McCann's work out of Toronto & since we haven't been up to speed with these guys, thought we should have a bit of a look. So .... Here's "Bubble Boy". Nice work - especially for the category. Click here to view this spot  and one for Caramilk (chocolate): Click here to view this spot bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
November 08, 2006 03:55 (Edited: February 17, 2023 04:19)
 Matt Smith & Derek Green, Saatchi & Saatchi Simko - Switzerland CEEMEA Joint Regional CD's, will be this week's guest judges. Matt & Derek will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK TV.  Ummmmmmmm. Now this is tough. Orange is doing some very interesting and different stuff around the world and we want to like the Hide & Seek socks ad but were not exactly sure what its saying. The Animals ad is another big and solid ad from Amex but purely from an animation perspective, wed have to say that the Music ad from Jupiter Drawing Room is our pick. Although it does finish wierdly. Click here to view this spot BEST AD OF THE WEEK - PRINT  We are spoilt for choice when it comes to print. The Snickers Its what youd want campaign for Halloween is a great insight, the Greenpeace idea is very unexpected and the Football Resistance is a fantastic and simple visual. But for us, we identified with the Wrangler Basic Cut campaign - mainly because evolution hasnt been kind to us. Click here to view this ad SUKOI AMSTERDAM IS OPEN FOR BUSINESS Amsterdam, 30 October 2006 Today international creative consultancy Sukoi Amsterdam announced it opened its doors along the Vondel Park in Amsterdam. The new company is a consultancy for the international creative industry and offers a decade of experience in creative management, recruiting international top advertising and design talent, global creative PR and award show management.  Sukoi Amsterdam was founded by Suzanna Koppedraayer who spent 10 years working with renowned independent creative agencies Wieden+Kennedy Amsterdam, 180 Amsterdam and Modernista! Boston. For the latter she recently set up Modernista!s European Office in Amsterdam. In August Novi van Baak joined Sukoi after 3 years with 180 Amsterdam. Prior to 180, Novi worked in a marketing communications role at Sonys European Head Quarters for more than 4 years. Suzanna Koppedraayer says: In an industry that is constantly evolving, Sukoi offers to be a partner to creative companies and talent with an ambition to compete internationally; with people who understand the benefits of mixing cultures, backgrounds and creative disciplines. Besides, I truly believe that recruitment and public relations should be an integral part of a companys growth philosophy. These two disciplines go hand-in-hand with new biz and with where a company wants to be in 5 years. That is why we believe in offering a combination of these services. Wieden+Kennedy Amsterdam Hires Interactive Hotshot Wieden+Kennedy Amsterdam Hires Interactive Hotshot 02 November 2006, Amsterdam - Wieden+Kennedy Amsterdam has hired celebrated interactive hotshot Joakim Borgström to the new position of Interactive Creative Director, with effect from 06 November. Joakim Borgström leaves his role of Partner at Barcelonas interactive agency Double You, where he began as the first employee ten years ago. During this time the Swedish-Argentinian creative has developed award-winning interactive campaigns for global clients, including Diesel, Audi, Heineken, Mitsubishi, Nike, SEAT, Diageo, Electrolux and Coca-Cola. Wieden+Kennedy Amsterdams executive creative director, Al Moseley, says: Joakims stellar reputation in interactive creativity preceeds him. This is a significant hire and a bit of a coup for us everyone wants a piece of him, hes a superstar. You dont get the opportunity to hire specialists of this calibre often. Co-executive creative director, John Norman, continues: Were stoked that hes joining the team. Joakims outstanding expertise will have substantial influence on our integrated work for clients across the board. Borgström says of his move to Wieden+Kennedy Amsterdam: Double You produces outstanding work but after ten great years its time to move on. Im excited about combining interactive alongside all forms of communication and working with creative concepts from the beginning. The challenge is to integrate this thinking through a clients whole business. At Wieden+Kennedy Amsterdam Im going to be helping clients think truly 360 and thats something I want to be part of. Swedish-Argentinian by birth, Borgström fits right into W+K Amsterdams cultural mix of 24 nationalities in a creative agency of 140 people. Guest comments for featured eBay spot "Ring"
GUEST COMMENTS
November 01, 2006 09:12 (Edited: February 17, 2023 04:19)
 A few words from Reuben Hower & Brandon Mugar, BBDO NY, creatives on the featured eBay spot "Ring". Our assignment was to build upon last year's campaign, Whatever It is, you can get It on ebay. Our goal was to show the myriad of It products, while still weaving a linear story throughout the spot. After working on ideas for a while, something happened. Brandon dropped his belly ring down the sink. At that very moment, I was swimming in the Hudson River. And the rest is history. Many thanks to the city of Prague, great co-workers, a wonderful client, and the brilliance of Stylewar. Reuben & Brandon Go to the main page or Click here to view this spot Guest comments for featured Orange spot "Hide & seek"
GUEST COMMENTS
November 01, 2006 09:09 (Edited: February 17, 2023 04:19)
 A few words from the director: Orange by PES When I first got this script I was working on my short film GAME OVER and essentially living, breathing and dreaming classic arcade games. In order to bring the main 'Seeker' sock to life I borrowed the idea of jumping from Q*Bert, the lovable arcade character from 1982. Since the Seeker Sock never speaks in the film it was really important to endear him to viewers through his movement in general, and the way he jumps in particular. In pre-production I worked with the animators (really talented guys who worked on the Corpse Bride) perfecting the jumping sequence so that it would be consistent throughout the film. Theres not a single special effect in the film. Everything was done in camera with stop-motion animation. In the scene with the blue shirt on the back of the door we lined the shirt with foil so it could be gently animated frame-by-frame. As far as the shoot goes, we shot in a beautiful house on the outskirts of London. It took us five days with multiple cameras shooting simultaneously. We all went home with new socks. The agency was W + K London, with Tony Davison as creative director. I think everyone enjoyed the magic of making a film by hand like this. W+K and I had been talking about doing something together for a long time, so it was great to finally do it. It was a pleasure working with them. PES Go to the main page or ... Click here to view this spot Guest comments for featured spot "Violin"
GUEST COMMENTS
November 01, 2006 08:59 (Edited: February 17, 2023 04:19)
 Some background to the featured spot "Violin" from the creatives, Associate CD / Art Director: Larry Ziegelman Associate CD / Copywriter: Jay Manheimer, DDB Chicago. For the Chicago International Film Festival project, our idea was simple: create a direct link between the city of Chicago and the world of film. However, we wanted the spot to look and feel like a foreign film. And therein lies the rub. With a budget more befitting of a single print ad, we took to the phones and coerced every donation we could. From the film to the casting to the music to the editing, everything was courtesy of willing minds and bodies. And they all earned every cent they werent being paid. Thankfully, we didnt have to look far for a director. Larry Ziegelman, fresh off the success of his short film Coffee Break, signed on immediately to make his spot debut, free of charge. Perhaps the fact that he is also the art director played a part, but lets not split hairs. It was baptism by fire for Larry. Shooting at a train station from 8 pm until 4 a.m. provided its share of challenges. From waiting for trains to pass through frame and bar-goers to stumble out of it, those 8 hours were chewed up quickly. But, in the end, we wouldnt change a thing. Larry and Jay Click here to view this spot W + K London & Orange !!!!
November 01, 2006 08:04 (Edited: February 17, 2023 04:19)
 Here's another (!) brilliant Orange spot from W+K London. This one's from the always amazing Smith & Foulkes / Nexus. Should W+K have 3 of the 6 featured ads on the main page? Click here to view this spot « First « Previous Next » Last » 2 of 2 |
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