Seen and notedGlobal Awards - December 2006 - now online
AWARD NEWS
January 24, 2007 01:58 (Edited: February 17, 2023 04:19)
A bit of background to the December awards: TV: There was a clear favourite with most of the Jury. "Bald" from Santo Buenos Aires was the clear winner this month. Gold. "Warm Technology" from Wieden + Kennedy London has been selected as Silver. "Acupuncture" from DDB Amsterdam ... Bronze. Followed closely by Guinness "Sky" (Saatchi & Saatchi London), Uncle Gus (Lowe Mexico), "The Joy of Non Sex" (Ogilvy London), "Car Park" (Ogilvy London) & Manix Condoms (CLM BBDO, France) ... all within 4 points of bronze (over 8 judges). PRINT / OUTDOOR: No clear favourite in the print / outdoor category. Gold, Silver & Bronze separated by only 3 points. "Wall Charts" = Gold (Saatchi & Saatchi London) "Mexican Wrestlers" = Silver (No agency) "Diversity" = Bronze (BBDO New York) Followed by "Stadium" (Young & Rubicam Paris) and "Made of Japan" (Strawberryfrog Netherlands) ... both just one point away from bronze. Thanks again to the December Jury: Sylvain Thirache - ECD, DDB Paris Wayne Best - ECD, Taxi New York Nigel Dawson - CD, Grey Melbourne, Australia Flavio Pantigoso - CD, Lowe Mexico Kerry Reynolds - ECD McLaren McCann Canada Jeremy Taine - ECD Ogilvy New Zealand Jeremy Carr - CD MCBD London Peter Ampe & Katrien Bottez - CDs Duval Guillaume Belgium Go to the awards page for all of the resuts & links: CLICK HERE Guest Judge / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 23, 2007 02:34 (Edited: February 17, 2023 04:19)
Ed Evangelista, Executive Creative Director, JWT New York and judge on ABC-TV's prime time American Inventor, will be this week's guest judge. Ed will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: Best TV ad: Rituals i got to tell you from frame one of the drumstick ice cream ad i was hooked. it is a real pleasure. thank you. it's a wonderful spot.....no gratuitous A.D.D. fast cuts that you get convultions watching.... it is choreographed beautifully. shot beautifully. the song is contagious. and they even got the logo in shot 2...bet you all missed it too. it is a very simple concept that truly jumps off the screen at you without shouting......it's what summer and memories of summer are about. right down to the slap in the head because you were checking out the blonde in the white bikini....magic. hats off to the team that did this.....you are going to get awards my friends....make room for them.....you deserve it..... it truly is a classic. and if you dont get any awards....... then we are all in trouble. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR Best print ad: Fight Club overall the print was ok.....the samaritan ad reminded me of all of tom messner's(now eurorscg ny) doodles he'd leave all over his desk and the agency......now i know why he was doing it. the school ad felt like a school ad. the brother ad felt like something i saw back in the early eighties....the mars ad was alright.... the tide and levis ads stuck out for me the most....... the tide ad's eco message (which is embedded into the consciousness of the world right now thanks to all the planners and clients who watched the al gore film and needed to make their products stategies "green" in some way.... (did anyone see the barrett/jackson auctions this past weekend?.....didnt see any "green" cars selling for $5 mill....) seems provacative enough along with the impeccable art direction that really helps drive the point home. it caught my eye.... especially after i got a $400 water bill for the last 6 months of '06........ if it can do that for the empire state bldg..... imagine what it could do for the "duet" washer and dryer we just had to have? and that leaves my favorite ... the levis ad.....i guess this ad just hit home for me...... there is nothing in the world.... more worth fighting over, than a beautiful woman in tight jeans......my wife included. (after she washes them in tide of course ; ) until next time eddie Click here to view this ad online competitions .... sometimes they produce something good!Interesting little animation for C4's E4A new promo from Channel 4 (UK) to promote their "E STINGS" competition. Click here to view this spot Nike+ pitching in to help with your resolutions. Here's a couple of the latest batch. All part of the integrated Nike+ work. Click here to view Mechanical Bull Click here to view Bobbing for Lobsters Guest comments for featured spot "Beep"
GUEST COMMENTS
January 17, 2007 09:02 (Edited: February 17, 2023 04:19)
A few words from the creatives, Anne Fleming & Nicole Sykes, Chemistry, Ireland. Bringing a sound-effect to life was no easy job, but Julian Grey and Steve Angel at Headgear Animation in Canada did it brilliantly. Those Canadians are also darn nice. The sound-engineering and voice-over recording was done by the very talented Simon Flanagan in Dublin. This ad is part of a campaign that features the job histories of Beep, Creak, Bing, and Tick but we have to say "Beep" is our favourite. If only because we got to swear that fucking much." Go to the main page or Click here to view this spot Guest comments for featured spot "Prostate"
GUEST COMMENTS
January 17, 2007 08:59 (Edited: February 17, 2023 04:19)
A few words from Chris Hirsch, John St, Canada, one of the creatives on the Toro magazine spots. Background: Toro is a Canadian magazine for young urban men who have outgrown the laddie magazines like Maxim and FHM but who still want a smart, funny, edgy, read. Spot: The What men need to know tv and print campaign positions Toro magazine as a must read for our target with humorous tips on everything from surviving a weekend in Vegas, to the downside of ironing your jeans. Thanks to Radke Films and Director Craig Brownrigg for giving us this Prostate exam. Click here to view this spot Guest comments for featured spot "Rituals"
GUEST COMMENTS
January 17, 2007 08:52 (Edited: February 17, 2023 04:19)
A few words from the creatives, David Klein & Justin Ruben, Publicis Mojo Melbourne, Australia: This ad was basically an Australian version of the North Korean mass games. However given the limited time and budget we were forced to forgo the countless hours of practice and rely on the skills of the director Hamish and the persuasive techniques of electric shock therapy, in order to get average people to perform in unison. Go to the main page or Click here to view this spot A new interactive campaign from Lowe Roche, Toronto
Done any good interactive / online work lately?
send it through to bestads & we'll put it here on the news page (if it's good). ...and from Lowe Roche Canada: http://www.pushtostart.ca "The Nokia 6133s Push to Start button is so innovative, your hands will be fighting over who gets to use it. At pushtostart.ca, users pit their hands against each other in a series of arcade games to determine which hand will receive the ultimate prize." Project name: Pushtostart.ca Client: Carlos Zamorano, Marketing Manager, Nokia Canada Creative Agency: Lowe Roche, Toronto Creative Director: Christina Yu Copywriter: Jennifer Rossini Art Director Karen Larmour Business Manager: Keith Barry Planner: Kristin Burnham Connection Planner: Joy Sanguedolce Agency Producer: Christie Gawenda Website Design: Indusblue, Toronto Production Company: UNTITLED, Toronto Director/Director of Photography: Chris Sargent Producer: Tom Evelyn Editorial: Kurt Ritchie, Brian Noon, Traffik, Toronto Post-Production: Terry Rose, Soho Post, Toronto Audio Post-Production: Mike Rosnick, RMW,Toronto. New from Duval Guillaume Brussels.A couple of the new Comcast spots from Goodby SilversteinMore of the Toro Magazine work from john st Canada( For those of you who don't know the Las Vegas Convention and Visitors Authority spots in the US, they have the line "What happens in Vegas stays in Vegas." ) Click here to view this spot The Citroen C4 Tv work from Scher LafargeThe follow-on for PG tips from Mother.New Carlsberg work from Saatchi StockholmProduction company Social Club and Saatchi & Saatchi Stockholm's new spot "Home Delivery". Click here to view this spot Following in on from featured print work for Applied Arts MagaziHere's some more of the print work from Bos, Canada for the Applied Arts Magazine. "Enter & get noticed". Click here to view this ad top creatives elevated to sainthood ...While we're talking about getting your work noticed ... here's some print work for Swiss Press - Young Creatives Competition, through Swiss agency Matter & Gretener. Click here to view this ad Guest Judge / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 17, 2007 05:08 (Edited: February 17, 2023 04:19)
Pancho González, Chief Creative Officer, Unitas adv Chile , will be this week's guest judge. Pancho will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: Best TV ad: Idiots Comments: Many times we consider idiots are those who drink to get drunk, especially at times like Christmas and new year. Actually, we saw them walking dizzily, doing some bullshit in discos and pubs, puking in taxis ... and on their own clothes, bothering people everywhere and things like that. Last Christmas I drank three whiskies and I came home by car ... and I didnt consider myself an idiot until I saw this commercial. Congratulations to everyone involved - its a good ad to stop drink driving. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR Best print ad: Jetty/Manhole/Ledge Comments: The idea is quiet simple but is executed with outstanding, high quality photos and retouching. The next time that I need to send something, definitively DHL will be my choice. Nothing stops us is a great concept, in fact, I can imagine the TV spots, so please send them to me, & if you havent done them, come on guys, its time! Nothing stops us - also is a concept that we can use in advertising to reach our goals. Think about it. Click here to view this ad Guest comments for featured Samaritans spot "Doodle"
GUEST COMMENTS
January 10, 2007 09:59 (Edited: February 17, 2023 04:19)
A bit of background from the director, Christian Bevilacqua: My animation team consisted of one 3d chap, one cell animator and two compositors. it was done in house at Therapy Films over a period of about 3 weeks. my aim was to create a peice that felt like it was going to cry at any moment, also to have a fragile and delicate feel to it. i tried to make the character feel a little defeated with his little huffs and puffs and the world around him built from all these little troubled doodles made for quite a nice visual style. it also became quite a fiddlely little number. you were talking hundreds of little images on screen making up shapes e.g. broken heart, the waters waves or the assembling stairs all made from these little moving images...it caused quite a headache for the animators. the music definately played a massive part in mood. sufjan (the musician) allowed us to have the music to use on the samaritans commercial. that was a masssssive bonus. Go to the main page or click here to view this spot GUEST JUDGE / bestad of the week
GUEST JUDGE /BEST AD OF THE WEEK
January 10, 2007 07:26 (Edited: February 17, 2023 04:19)
Wayne Best, Executive Creative Director, TAXI New York, will be this week's guest judge. Wayne will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: There was nothing particularly stinky in the TV category. There were lots of solid ideas and good production, but my favorite was the Arnet Broadband spots. While I enjoyed watching the segments, they also did a good job of branding and centered the campaign around a product offer. The agency understood the box they were in and managed to turn a tough assignment into memorable advertising. And I thought bald jokes were overdone and annoying Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR The print is even tougher to judge. Lots of nice stuff. Although I loved the Carlsberg wall chart and applaud the beauty of the Onitsuka Tiger execution, I have to give my vote to Kipsta for the Stadium ad. It is simple and smart in a category where I thought every ad humanly possible had been done. Click here to view this ad Guest comments for featured GE spot "Samurai"A few words from THREE LEGGED LEGS, the directors on featured spot "Samurai". We loved BBDO's ambition from the beginning. We started drawing like maniacs, working through ideas for characters and locations. When it was time to jump into production, we decided that we wanted to keep things small and tight. After a couple days of thumb-nailing, we called our homie Chuck BB to come in and help us develop some badass visuals. His illustration is ridiculous. We brought in 2 other full time artists while enlisting the part time support of 4 interns at our peak. The days blew by. It was a great experience working side by side with such a talented and dedicated crew. Three months later, Samurai was finished. We mercilessly scrutinized every frame of this bad boy, while taking time to slip a little something into each shot for those who care to look close enough. If you're interested in seeing some of the preliminary production process, as well as the HD version of the finished piece, swing over to http://www.threeleggedlegs.com/work/samurai/ The first 10 people who find the hidden ninja in every shot get a limited edition Three Legged Legs tie; postage paid. Go to the main page or Click here to view this spot Fallon London doing a good job of helping Skoda in the manufacture of "happy drivers". Click here to view this spot Saatchi & Saatchi London's new viral for Toyota's RAV4It's time for the age-old line ... "don't try this at home folks" Click here to view this spot Funny stuff. "The Winds of Change" from partners+napier, Rochester, NY and Park Pictures. One man delivering a 3 minute 30 sec corporate message from Kodak. Not the typical description of a successful viral ... but it works a treat. Click here to view this spot Chimp Returns For PG Tips... & Mother LondonDaniel Kleinman directs this new 2 minute spot for PG tips (tea). More info from Mother: Everyone remembers the PG Tips' chimps adverts they were some of the most popular of all time, starting in 1956 and running for almost 50 years In fact, the PG Tips chimps made it into the Guinness Book of Records as the longest running ad campaign ever. Favourites include Mr Shifter ('Do you know the piano's on my toe, dad?') and the Tour de France ('Avez vous un cuppa?'). However, the chimps retired in 2002 and now live in Wycross zoo in Leicestershire. This January, PG Tips will launch a series of four new adverts made by Mother to bring some of that Monkey Magic back to our screens - starring the comedian, Johnny Vegas as Al, and his quick-witted woolen sidekick, Monkey (voiced by Ben Miller). Al and Monkey will be bringing a little simian sparkle to PG Tips this year. The iconic comedy duo is set to have TVs biggest comeback since Noel Edmunds. You can see Monkey and Als reunion on www.pgtips.co.uk or watch ITV on Monday 8th January. Click here to view this spot Hibbert Ralph Animation bringing the logo to life in Perfectly Composed. ... and who doesn't like Mendelssohn ?! Click here to view this spot New Ford work from Ogilvy London & Independent FilmsThis one's from a few month's back, but it's just turned up here at bestads. Click here to view this spot More of the Anti-smoking campaign "Hooked"Here's the other "hooked" advert from Miles Calcraft Briginshaw Duffy & Another Film Company. Click here to view this spot The other Autotrader MTV Drink Drive spot from JWT UKJWT London & Gorgeous have produced two brilliant Drink Drive adverts for the holiday period. "Idiots" is on the main page, & here's "12 Days": Click here to view this spot ... and from Canada, this Drinking & driving PSA
January 10, 2007 06:01 (Edited: February 17, 2023 04:19)
Crispin Porter + Bogusky's Burger King work for the UKCP+B & Thomas Thomas Films' new advert "No Laughing Matter" for Burger King UK Click here to view this spot BBDO's new Fedex work, through Hungry Man.Here's a couple of spots from the new series for FedEx's sponsorship of the FedEx Cup - from BBDO New York. Click here to view "Hub" Click here to view "Mannequin" Another one for the "good work in a tough category" um category. A good listener, a comfortable sofa and a box of Kleenex is all you need to let it out... Click here to view this spot M&C London, shooting for a Scottish bank in New ZealandSome background from the post guys: The sheep were shot on a three-day shoot in Wellington, New Zealand. Sheep are hardly known for their ability to cooperate well, so extensive post production was required to get the sheep into the desired positions: almost every shot that contains more than one sheep has been achieved through compositing multiple passes. For example, the shot where the sheep exit the left-hand side elevator, but enter on right-hand side was not possible to shoot for real as the sheep would just follow each other, making two different travelling directions an impossibility. So the scene was created by shooting a split-screen: in the first shot the sheep were directed into the lift, in the second they were directed out of the lift. The two passes were then seamlessly combined in Flame by Absolutes Ben Robards, who was also on hand to supervise the shoot (and make friends with the sheep). The most complex shot within the spot is where a big group of sheep is entering Wellington train station through several doors. This shot comprises seven passes left to right to create a frame full of sheep. The shiny floor created an additional issue: shadows and reflections in each pass fall across neighbouring passes so these had to be separately combined to accurately create this complex light interaction. In addition, each of the passes was shot at different times of the morning, so Ben had to include yet more plates to create the illusion of a consistent exterior. Ben also used Flame to highlight the hero breakaway sheep with some subtle light rays and front/back frame defocusing. Ben spent a lot of time filling gaps by compositing in additional sheep on one occasion he had to use the same sheep twice (Margot his favourite of the bunch), but he disguised the duplication by grading her face black in the second instance. Ben found that the usual clean up work, such as painting out barriers, carried an extra dimension in this particular spot he had to paint out all the sheep poo from when they panicked on set. Baaaa. Click here to view this spot From BBH London & Bailey's - the Lewis & Kelly series moves on. You may need to read some more info from the press release below. BBH Launch Baileys Digital Campaign Baileys are launching a new short film around the stars of the Baileys TV advertising campaign - LA based couple Lewis, Kelly and their friends who were first introduced in the Baileys Served Chilled campaign in October 2005. The film, which is the first episode of an online series directed by renowned LA director Paul Hunter, will launch on the 20th December on www.lewisandkelly.com and will be supported by online advertising. Baileys advertising has consistently focussed on the brands connections with good friends and loved ones. The Serve Chilled campaign shows just how much fun it is to chill together with Baileys at any time of the year. The series of films are designed to deepen familiarity and popularity of the Baileys gang through opening up the age old debate of the differences between men and women. Lewis, Kelly and their friends will be starring in the series which will also run on several content sites, including YouTube. There is then a bespoke website developed in collaboration with Agency Republic, which has been produced specifically for the characters where consumers can get to know all of them a bit better www. LewisandKelly.com The first film titled CHRISTMAS PAST, CHRISTMAS PRESENT: Its Christmas time at Lewis & Kellys and all their friends are invited, including Kellys quirky uncle. As we see them opening their presents around the Christmas tree we get a bit of an insight into just how differently men and women cope with the festive season. Further films in the series will be launching throughout the year. The films were produced by BBH content team led by Mark Boyd who said: "We're really proud of taking Lewis and Kelly into the online world - and are looking forward to releasing the series of films over the course of next year" Click here to view this spot Here's more from DDB Paris (apart from the TV & Ambient work featuring on the main pages!) Click here to view this spot « First « Previous Next » Last » 4 of 5 |
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