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Seen and noted

BBDO New York have been BUSY!

 TV   USA    February 21, 2007 09:54 (Edited: February 20, 2007 22:54)

Firstly there's the new Pepsi work. This one's called "Pinball"

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Then there's this Pepsi spot .... "Beachball"

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... and the new Mountain Dew work ... "Chuck"

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New interactive work from MAKE

 LATEST ONLINE   AUSTRALIA    February 21, 2007 08:30 (Edited: February 20, 2007 21:30)

Streakers Love story viral.

Australian Agency "Make" has done some interesting new interactive work for Rare|wear. The viral has apparently now clocked up over 2 million views.

see it here:

And some strategy background from the CD, Rem Bruijn:

The strategy behind Believe In Destiny was to create relevant, targeted content for our client - rare|wear. The client sells limited edition clothing which means that there's not enough clothes to go around - the creative tag of rare|wear limited edition clothing is nudity. More than that, though, the idea was to craft a story that everyone would want to see, and have the hook of it send people to our client's website - people don't want their content interrupted by ads, so we made the content the ad. The viral video was released as 'Streakers Love Story' just prior to Valentines Day and has received over two million views in the first week of release.

If we can create engaging content that people actively and intentionally consume, then we have so much more influence over their purchasing decisions and their brand perceptions than could ever be possible interrupting the content that they want to watch.

The Believe in Destiny campaign also comes clean about being a hoax on the front page of the website ( and actually asks people to vote on the ethics of viral advertising - where does entertainment stop and manipulation begin? The whole campaign has been designed to truly interact with the audience, providing a hub for people to share stories of fated love as well as a forum for discussion on the website in addition to the downloadable videos and the ethics poll.

Agency: Make
Client: Rare|wear
Client Service: Taryn Thomas
Planning Director Murray Berghan
Creative Director: Rem Bruijn
Creatives: Jesse Richardson, Bree McDonald
Director: Charlie Ferguson, Brendan Williams [Brendan Williams Films]
Producer: Krista Stewart [Brendan Williams Films]
Post: Steve Thomas, Antony Newton, Pete Walmsley, Pete Christie [Cutting Edge]
Compositing: Jeff Gaunt, Tim Jones, Matt Chance [Cutting Edge]
Sound: Ross Batten [Cutting Edge]
Music: Pete Jones Music
Banner concepts: Trent Penfold, Jesse Richardson, Bree McDonald, Kelly Denning
Flash designer: Daniel Button [Muse interactive]
Web programming: Raeleen Robertson, Alistair Cook, Lachlan Nuttall [Mettro]

GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   USA    February 21, 2007 08:25 (Edited: February 20, 2007 21:25)

Chris Mitton, Group Creative Director, Ogilvy New York will be this week's guest judge. Chris will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.


I must be in the mood for optical illusions this week because both my choices feature them.

My choice for TV is Belonging for Orange.
Although the brief that people are better together is a little generic, especially for a tele-communications company, the spot has been handled in a fresh, interesting and likable way. Whoever picked the music did a really nice job. The visual approach is unusual enough that it may stop a few Tivo merchants in mid fast-forward to see what they are missing.

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My choice for print is the Axe Shower Gel
Im not really sure if this is print at all. But if something printed on a towel is print, then hey, be my guest.
Funny visuals, very on brand for Axe, although Im not really sure where the appropriate place to wear these towels would be (the photos seem to be set in a locker room?) But I guess not being appropriate is exactly the point, so job well done I say.

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From Bureau.FJM Germany

 WORTH A LOOK   EUROPE    February 21, 2007 07:03 (Edited: February 20, 2007 20:03) trophy.jpg

From a little while back but well worth a look.

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New Aids work from Lowe Nairobi

 TV   KENYA    February 21, 2007 06:57 (Edited: February 20, 2007 19:57)

Shot in kenya, a hard hitting spot on the lack of awareness towards the Aids epidemic.

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From Smith & Foulkes for Valentine's Day

 TV   UK    February 21, 2007 06:29 (Edited: February 20, 2007 19:29)

The latest creation for Wieden + Kennedy, arrives just in time for Valentine’s Day. Promoting that with Orange Pre-Pay, the more you talk the more free minutes you get to speak to the ones you love.

Entitled ‘Valentine’s Serenade’ a new character this time is introduced, a female by the name of Val, who captures the attention and heart of both Millidge and Doig. They vie for her affection in their usual yet unique style. And in a bid to win the heart of fair maiden, Doig (the one with the long neck) appears and is about to start serenading her with a song when Millidge (the short stumpy one) swings in Tarzan-style on a rope, steals the orange mouthpiece from Doig and starts singing some tuneless operatic rendition in an ostentatious and overly-dramatic fashion. He whips out a single red rose from his pocket, trying to woo her whilst pirouetting across the floor. Meanwhile Doig looks on non-plussed and in disbelief, eventually snatching the mouthpiece back before performing his own short aria.

The campaign was animated in 3D with careful consideration given to the subtleties of the characters expressions and movements.

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How to get ahead in advertising?

 PEOPLE   SOUTH AFRICA    February 21, 2007 05:58 (Edited: February 20, 2007 18:58)

I made a video and posted it on YouTube, in it I asked random strangers from all over the world to appeal to my bosses to give me a raise. They responded. I have had 28 responses to in less than 48 hours. To view the video and the responses click on this link:

To view all 28 responses to my plea click on the following link:

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 19, 2007 22:46 (Edited: February 19, 2007 11:46) Golf Carat AD.jpg

A beautiful car that you reallly care for….

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 19, 2007 22:43 (Edited: February 19, 2007 11:43) Road Block AD.jpg

This ad is about the ground clearance of the Touareg wich is quite impressive.

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 PRINT   SOUTH AFRICA    February 19, 2007 12:48 (Edited: February 19, 2007 01:48)

Every year the gay community. and many others, get together for the biggest party of the year in Cape Town. The Mother City Queer Project draws thousands of costumed revelers. This year the theme was Comic Strip.

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 PRINT   SOUTH AFRICA    February 18, 2007 23:48 (Edited: February 18, 2007 12:48)

Readers Den is a comic store chain that also stocks a variety of collectible items. To announce the fact that they sell horror action figures, we created these in-store posters that demonstrate the kind of mayhem these mini mass murderers would cause upon arrival in your home.

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 PRINT   SOUTH AFRICA    February 18, 2007 23:46 (Edited: February 18, 2007 12:46)

Glacier is a financial services company that specifically targets high-income earners. We were briefed to communicate the way in which Glacier preserves and grows their clients money to these affluent individuals.

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   INDIA    February 18, 2007 23:19 (Edited: February 18, 2007 12:19) Ad.jpg

The main objective of this ad was to stop the rapidly growing habit of smoking. We have emphasized on lungs, as it’s a known fact that smoking damages lungs.

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    February 16, 2007 04:42 (Edited: February 15, 2007 17:42)

Its a bit tricky touching on the old religious sensibilities these days. So, to avoid incurring a fatwah, our approach was to offend everyone equally.

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   SOUTH AMERICA    February 16, 2007 04:41 (Edited: February 15, 2007 17:41) ag.jpg

Copy: I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty, I'm pretty.
Maam, Intensive Fortifying Cream.

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    February 16, 2007 04:33 (Edited: February 15, 2007 17:33)

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   UK    February 16, 2007 04:05 (Edited: February 15, 2007 17:05)

Fashion, frolics and fall outs as WAGs compete to run successful fashion boutiques.

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 PRINT   SOUTH AFRICA    February 16, 2007 03:03 (Edited: February 15, 2007 16:03)

The AACL have built the first Old Age Home for their geriatric stray animals and are in need of donations.

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Guest comments for featured spot "Take Over"

 GUEST COMMENTS   USA    February 15, 2007 00:31 (Edited: February 14, 2007 13:31)

Some background from the creatives, Scott Hayes & Bekah Sirrine, W&K. :

When we think of MJ and his legendary career, we think of all of his buzzer-beaters. But while we celebrate and glorify all of his legendary moments what we tend not to think about is that every game-winning shot he hit was a game losing shot for his opponents. We wanted to capture what it’s like to be on the wrong side of greatness, on the wrong side of the XX2 -- what it truly means to take over.

The shoot itself was pretty intense. Fill a small high school gym with numerous principals and 200 to 300+ extras, all acting completely devastated, pouring their hearts out, crying, yelling, and screaming in agony. All the while, the Lacrimosa movement from Mozart's Requiem blared from ten-foot-high speakers over and over and over again. Now do that for three days.

It was consuming. There were a few times the camera would just keep rolling and it got to the point you couldn’t take it anymore -- you really wanted it to end, for Romanek to say cut. But he didn’t.

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Guest comments for featured spot "Train"

 GUEST COMMENTS   UK    February 14, 2007 14:48 (Edited: February 14, 2007 03:48)

A few words from the good people at BBH, on the making of Vodafone ‘Train’

Introduction to the film

Train is a very emotive, compelling, exciting, memorable realisation of make the most of now. The most successful advertising goes in through the heart – this film certainly does do that. It’s a film that makes the hair stand up on the back of your neck, hopefully. It’s a film that makes you tap your feet and feel good. Its all about if you are having fun even the slowest journey can literally fly by.

It was a challenging film to produce, predominantly because it is a period piece so every detail needed to be authentic. Here’s how it was produced.


In a studio in Prague, just after the Bond film left, we re-created a 1910 steam train. We recorded the specially composed music prior to the shoot so our hero, a genuine violinist, could bow in time ensuring the takes appear genuine. As our violinist begins to play the passengers spring from their seats, inspired by the music, and begin stomping their feet, clapping their hands and spinning one another around. The carriage rocks back and forth. Well actually, two crew members give it a good push.


The next two days were spent in a cabbage field a few kilometres outside of Prague. Not a sign of modernity anywhere. Jammed in next to the crane camera we hurtled along in front of the steam train to capture its beauty and speed head on. We spent hours filming this magnificent steam engine accelerate from painfully slow to full steam. We needed to shoot all of this action for real to ensure we captured even the tiniest details.

Making the train fly

The magicians at Glassworks spent weeks building a computer generated image of our train from hundreds of stills taken on location, in order to make it fly. This is the climax of our adventure. The excitement inside the carriage is so intense our train takes off, rocketing over the countryside.

The station

Sadly every journey has to end. The last day was spent filming our train pulling up into the station.

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Guest comments for featured spot "Dangerous Liaison"

 GUEST COMMENTS   UK    February 14, 2007 13:58 (Edited: February 14, 2007 02:58)

A bit about the 'making of' Levi's "Dangerous Liaisons" by Davud Karbassioun, Producer BBH.

"Dangerous Liaison" was shot by Ringan Ledwidge through Rattlingstick over two extremely long shoot days on a large scale set-build at Barrandov Studios in Prague. From day one the production was a big challenge. The objective was to use a couples passion to seamlessly take the viewer through over 130 years of Levis heritage, concluding with a showcase of the new 2007 Spring Collection.

Each era was meticulously researched up-front and was supported by genuine and authentic styling, wardrobe and set design. Whilst the intention was to keep the transitions secondary to the playful and sexual performance, every single detail from the furniture to the wallpaper to the lamp shades and even the door knobs is 100% true to the exact era the couple are in. We start in 1873 workwear and travel through the 1930s, into 1950s glamour, 1960s Woodstock, 1980s, 1990's, and finally into the new 2007 collection.

Ringan and BBH were focussed from the beginning on keeping the film all about the intensity of the relationship between the couple with only one thing on their mind. The post techniques used for the transitions through the eras should not in anyway interfere with the action or emotion. The Director was keen to keep the film as intimate and real as possible and in my opinion really managed to capture this in a beautifully subtle and totally realistic way. This was achieved by working very closely with the French actors over a number of days before we started shooting.

Intimate hand held camera techniques were preferred over the more obvious post friendly motion control method, making some of the in-camera transitions very difficult. Phil Crowe from the Mill was present on the shoot and brilliantly managed to create these impossible transitions in-camera without intruding on the action or drawing any attention in the final film to how they were achieved.

On top of the passion and raw sexiness that comes across on camera, Ringan and BBH were focused on the quality of the performance and creating a playful nature to the film which I think coupled with the ever-changing details of the eras means you can watch the film again and again.

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Guest comments for featured spot "Hands"

 GUEST COMMENTS   UK    February 14, 2007 13:53 (Edited: February 14, 2007 02:53)

Just a few words from creative Mike Durban, AMV BBDO London.

This Guinness film is shot entirely using Stop Frame animation and features the actual hands of the animator, Michael Schlingmann (of Uli Meyers Studios).

You can also shoot your own version on

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The new guinness "Hands" site

 LATEST ONLINE   UK    February 14, 2007 12:19 (Edited: February 14, 2007 01:19)

We're featuring the new "hands" TV work over on the main page, but the site is well worth a look too. You can see the spot there as well.


Guest comments for featured spot "Belonging"

 GUEST COMMENTS   UK    February 14, 2007 11:54 (Edited: February 14, 2007 00:54)

Some background from the creatives, Sam Akesson & Tomas Mankovsky, Fallon, London.

It was important for us that the spot had a 'real' and sort of handmade feel to it. We didn't want it to be too slick or a fancy post job, so everything was done in camera. To create this we had to work with choreographers that was used to this type of 'magic'. It took several months of rehearsing, first in London, and then on location in Buenos Aires to create these illusions. When we finally got to shooting it was quite amazing. It was as if we were watching postproduction live in real life, while in fact people were running back and forth, ducking down or jumping into holes in the ground.

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Guest comments for featured spot "Baby In The Water"

 GUEST COMMENTS   NEW ZEALAND    February 14, 2007 11:47 (Edited: February 14, 2007 00:47) Safety.jpg

Some background from the director, Nic Finlayson, Film Construction:
The extraordinary thing about this commercial is who brought what to the party. Big ups to the swimming toddlers, their parents and trainers. The Mums were more than happy to drop their children into VERY COLD WATER, on their backs, fronts, sides, over and over, to get the shot. We would not have this commercial without them. At times I wondered if all this was just a bit of parental pay-back for all those sleepless nights and whinging about one more extra biscuit, but I looked at the toddlers underwater and they were all VERY HAPPY TO BE THERE.


So I sink down below the surface in the river to get the vibe (like method, you know), and think to myself ##%$% it’s cold, where’s my coffee and blankey, quickly returning to the comfort of the riverbank where I can talk in a loud voice to those still standing in the water, doing the real work.

And no toddlers came even a whisker close to being harmed in the making of this commercial.

Nic Finlayson.

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New from AMV BBDO, London

 TV    February 14, 2007 11:40 (Edited: February 14, 2007 00:40)

A dramatic, stylish film from AMV BBDO & Gorgeous, showing how anyone can get breast cancer.

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New Lottery work from Saatchi & Saatchi, Netherlands

 TV   EUROPE    February 14, 2007 11:38 (Edited: February 14, 2007 00:38)

Open your eyes and dream...

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New Cadbury / Flake work from Publicis London.

 TV   UK    February 14, 2007 11:35 (Edited: February 14, 2007 00:35) Rain.jpg

Tasty new work from Publicis UK & RSA Films.

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 TV   SOUTH AMERICA    February 14, 2007 11:31 (Edited: February 14, 2007 00:31) YOU DRINK.jpg

New from Hungry Man. If you drink ....

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New from Zig & Soft Citizen

 TV   CANADA    February 14, 2007 11:19 (Edited: February 14, 2007 00:19)

zig has launched a new corporate advertising campaign for Dare Foods, the first ever in Dare’s 115-year history. The campaign includes three animated television spots and introduces Dare’s new tagline, ‘Feel Good Food’, also developed by zig.

Creative Commentary
This 60 second spot uses stop-motion animation to showcase a wide variety of delicious items made by Dare. Cookies and crackers effortlessly rearrange themselves into whimsical shapes to define how Dare is perfect for whoever, wherever and whatever. “It’s pretty amazing that we’ve been able to create these spots entirely out of Dare-made cookies and crackers,” says Martin Beauvais, Creative Director. “The simplicity of it all is incredible and the ads will without a doubt breakthrough.”

Click here to view this spot

New Sun Herald Newspaper spot from Host, Sydney.

 TV   AUSTRALIA    February 14, 2007 11:10 (Edited: February 14, 2007 00:10) tramp 2.jpg

One of a series of 3 spots from Revolver Film's Jess Bluck.

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New Orange mobile work from BDDP & Fils

 TV   EUROPE    February 14, 2007 11:06 (Edited: February 14, 2007 00:06) mobile by Orange- le bus (2).jpg

Saliva is precious when you have the M6 mobile by Orange unlimited plan.

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New from PublicisMojo New Zealand for Mother (the drink)

 TV   NEW ZEALAND    February 14, 2007 11:01 (Edited: February 14, 2007 00:01)

Here's one of a series of three new spots for "Mother" - a new energy drink from Coca-Cola - from PublicisMojo New Zealand & Robber's Dog Films.

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Clemenger BBDO Sydney's new Visa work.

 TV   AUSTRALIA    February 14, 2007 10:52 (Edited: February 13, 2007 23:52)

Action superstar Jackie Chan kung foo's his way to the 2008 Beijing Olympics, only to realize that all he needs is his Visa credit card.

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New from BBDO Oslo

 TV   EUROPE    February 14, 2007 10:49 (Edited: February 13, 2007 23:49)

Director Axel Laubscher from the Social Club & BBDO Oslo's new work for Gjensidige Bank & Insurance.

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New from Lowe Roche, Toronto

 TV   CANADA    February 14, 2007 10:43 (Edited: February 13, 2007 23:43)

Lowe Roche & Reginald Pike .... trivia night at the pub.

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From MTV In-house, India

 TV   INDIA    February 14, 2007 10:38 (Edited: February 13, 2007 23:38)

Vh1 is India's only international music channel. The content and promos on the channel are very graphic and edgy.
The objective here was to add a human face to the channel and reach out to the English music masses across India with a simple question- If you were a song, which one would you be?

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 WORTH A LOOK   ASIA    February 14, 2007 10:30 (Edited: February 13, 2007 23:30)

Here's one from a while ago (complete with Cannes watermark, so thankyou cannes lions!) - but we've not seen it before & it's well worth a look:

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GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   EUROPE    February 14, 2007 09:07 (Edited: February 13, 2007 22:07)

Bjorn Stahl, Executive Creative Director, Ogilvy Group Sweden, will be this week's guest judge. Bjorn will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.


I have picked two campaigns using celebrities, in two different ways:

First in film, the Orange spot with mr Blonde is a very clever and relevant way of using famous people, in many perspecitves. Here the brand is the hero, not the famous guy. So many times it's the other way around. The agency also managed to get a complicated brief in the script in a natural way. This ad is very funny and by far my film winner this week.

Click here to view this spot


In print it's a close call between 'Women's Aid' and 'Post it'. But my pick is 'Womens Aid'. Yes, we have seen fake bruises before, but not on celebrities. And it makes something happen. The copy is well written, I just ask myself what would happen without it? Again a clever and original use of famous people. 'Post It' is a nice and simple idea. But does the world have a problem with them falling off?!

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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 14, 2007 01:18 (Edited: February 13, 2007 14:18) Jima.jpg

Famous moments in history sketched very briefly. In no particular order: Tien An Men Square student riot, 9/11, Romanian Revolution in 1989, Battle of Iwo Jima, Yalta Conference, JFK assassination.

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