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Seen and noted
New Print / outdoor / ambient This full page colour ad was designed to raise awareness of the forthcoming Earth Day. Nat Geo will play a series of programmes on the day to raise green issue awareness. Link ------------------------------------ Click here to view this ad Guest comments for featured spot "LAW OF GRAVITY" A bit of background from one of the directors, Armando Bo: It was pretty hard to do it in just four days, especially when we shot people hanging, because they couldn't move like pendulums. We should create the idea of people floating without gravity. We shot the commercial in Buenos Aires and Uruguay. We shot between leading actors and extras and 70 stunts that fell on to the ground from high positions. We used green screen long cushions but when the stunts fell some got really hurt. We shot miniature cars and other things for the backgrounds: all going up and down. We didn't use cables for the stunts only because we had to make every detail (as clothing and hair) fly too. They were almost puppets. Everything had a cable, even the ears of a dog. The most important thing for us was to create the idea that a city like that could exist. We wanted to show that people live their lives in this city with normality. They are used to the punches. That's why it was important the depth of the shots: because we wanted to show how this city works with all those people and cars and things going up and down and up again. It was essential to create a whole city, not just a bunch of people floating. A few words from the agency: From Juan Oubina, Creative Director, Grupo Gallegos ... The Agency's idea was to keep modernizing milk, talk about unknown benefits it has, and place milk as an incredible beverage with incredible benefits for everybody. The idea was to shoot in places where we never shot before and that they were not so well known to everybody. We were lucky to have two directors of the caliber of Luciano and Armando co-directing and even splitting to shoot different scenes at the same time. from Carlos Barciela the Agency Producer ... The special FX and the complex logistics of the project were a challenge for the resources we had. Luckily Rebolucion teamed with Che Revolution post to deliver a seamless post. It was a tough production but the team we lined up between client, agency, directors, production company and post production house worked perfectly and we even had fun in the process, which is always gratifying. Go to the best TV page or Click here to view "Law of Gravity" yellow pages - an ode from Mother London From Mother London & Academy. Brief : To make people reconnect with Yellow Pages Click here to view this spot New print / outdoor / ambient Nothing can stop the powerful Toyota Hilux. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient (we're just chasing the credits info for this one. bestads) Link ------------------------------------ Click here to view this ad New print / outdoor / ambient These pens were sent to leading business people. They work with a press campaign (featured on Best Ads a couple of weeks ago) to show how businesses can make a difference to climate change by signing up to the WWF's climate change programme. The ad scrolls out from the pen and can be torn off. On the flip side is a coupon to fill in and send to the WWF. Link ------------------------------------ Click here to view this ad STOP WALKINGNew PlayStation 3 work from TBWA LondonCP+B's new Burger King work The Rut Cracker Suite ... from MJZ & CP+B. Link ------------------------------------ Click here to view this spot Nice work in a tough category - from BBH London Background to the making of Persil Small and Mighty 'Fireworks' Simon Willows - Director Blink Productions The main reason for Simon adopting the technique of puppetry was due to the idea itself - bringing clothes to life in an unexpected, imaginative and realistic way. We couldn't use CG as the clothes had to look real and clothes don't naturally explode like a liquid would have done. Giving clothes an anthropomorphic quality isn't easy, i.e. for 'Ghost', Simon had to give each piece of clothing a personal characteristic that was realistic and recognisable. For 'Fireworks' he had to work out a way of giving the clothes an explosive quality, which was far from easy. The main advantage of using puppetry was that Simon could carry out many tests to help him work out how to develop each of the ideas and instil the human and explosive qualities required. It also meant that the Agency and Client could see how the ideas were developing and could imagine how the end film might look. Inherently, this was a more inclusive process than CG. We did the job in a very 'low-fi' way which meant we could try stuff out without committing thousands of pounds to a technique which didn't work! 'Fireworks' was a very interesting challenge. How do you instil the explosive qualities of fireworks into clothes and how do you make this feel real. Simon used a mixture of conventional puppetry techniques, like fishing wire, fishing rods and puppeteers along with a few slightly non conventional ones, from electric drills, to tensioned elastic ropes. 'Ghost' was slightly easier and used more traditional techniques using puppeteers. That said as with 'Fireworks' the tricky thing was that there were more than 10 pieces of clothing for each scene which all had to be done as individual shots. The key here was scene composing and the choreography between all the different props and clothes. Simon is the king of preparation, and this was certainly the requirement on this project. It isn't often you 'do it, do it again, do it better, test the test and then shoot' .... Click here to view this spot BBH London - new work for Dero ... RomaniaFallon's promo for the new BBC programme "Rush Hour".Guest comments for featured spot "CHASE" A few words from Lowe NZ Creative Director, Josh Moore: Imagine a 6 litre V8 stunt truck, laden with cameras, lights, lighting crew, stunt driver, director, DOP and creatives towing a 7 series BMW. Add a couple of actors playing the bad guys from a bond flick, clouds of petrol fumes, speed, a narrow tunnel, loose gravel .... and the instruction "keep your arms within the vehicle". Good times. Go to the "best TV" page or Click here to view this spot From Lowe Brindfors & flodellfilm Sweden Description ------------------------------------ Empty words contain nothing but carbon dioxide, our action plan reduces them. Click here to view this spot New Jim Beam TV work from The Works, Sydney The Works Sydney & Mosaic Films look at what makes "THE girlfriend" Click here to view this spot  ... and the other one in the series : "Tease" Click here to view this spot New trailer for the "Polar in the city" Film Festival A trailer for a french film festival "Polar in the city"... Creative Commentary ------------------------------------ waned to do a poetic polar, more than an urban one Click here to view this spot First work from Publicis Conseil Paris for Orange First work from Publicis Conseil Paris for Orange. This one ... "Hiccups" Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient Carlton Draught is a sponsor of the footy. Link ------------------------------------ Click here to view this ad FOOTBALLERS' WIVES BEHAVING BADLY Footballers' Wives is a popular TV series showcasing the shenanigans of football players and their (not so) better halves. VIEW THE AD The first of four great spots for JC PennyGuest comments for featured spot "TRAIN" Some background from the creative team, Piper Hickman (writer) and Judy Robinson (art director), Saatchi & Saatchi NY. The big challenge here was making everyone disappear without CG trickery or sneaky editing. Thanks to some great choreographers, patient directors (si&ad) and burly body guards, the feat was accomplished. The second biggest challenge was trying to figure out why si&ad dress identically considering they aren't twins...we figured it was so they could find each other on set. The third biggest challenge was finding a broadcast of the National College Football Champanionship in Buenos Aires. It was ugly, but we found it. Go to the "best TV" page or Click here to view this spot JC Penney - the 3rd of 4 new spots from Saatchi NYAnother of the standout new JC Penney spots. "Women" ... for JC Penney, from Saatchi & Saatchi NY. Link ------------------------------------ Click here to view this spot Guest comments for featured spot "THE LEGEND" Background from the creatives Claudia Southgate and Verity Fenner, BBH London It is a fart. But it's a beautiful fart. (Nick Gill Pre prod talking to Mr. Perfetti our Vigorsol client) Ultimately, this was how it was sold in and this was how it had to look. A film so beautiful that you would never see the gag coming. We still can't quite believe that we made an advert about a farting chipmunk. (NOTE: it is not a squirrel!) It was one of those adverts you write and quite frankly think that there is not a hope in hell it will ever make it through to the other side. But there you go, nice things happen when clients are as brave as the Perfetti client. We wanted it to feel like an old piece of animated footage that had been found showing the great Miracle of the 1910 Wyoming Forest fire. We wanted it to feel believable and historic and that the chipmunk (not squirrel) had really been a miraculous and almost biblical presence in this story. There has been a slightly old grade applied to the film to create this look. Music was scored to picture in Prague. Quite simply we could never have made this film without the brilliance of Ben Dawkins and the magic minds and fingers at MPC. They worked around the clock to put every whisker and frosty glint on this ad. And also a huge thank you goes to the wonderful Nick Gill. We hope you like it, and him. And he's not a squirrel. Did we say that already? Go to the "best TV" page or Click here to view this spot New McCoys work from Publicis London & Another Film Co. Men only crisps. Description ------------------------------------ Brief to: Reaffirm what McCoy's stands for- the first and best crisp designed specifically for blokes distinctive appetites. Click here to view this spot Guest comments for featured spot "CHOIR" A bit of background from the creatives, Stine Hole and Marie Ronn, TBWA London. NIVEA Goodbye Cellulite We were asked to produce a viral campaign for Nivea, to promote their new product Goodbye Cellulite. We wanted to make it stand out from the category, and not be like any other beauty ad. And because it's a viral, we had to make it as funny and entertaining as possible, to make people pass it on. This is the first viral that Nivea have aired, and it gave both them and us the opportunity to produce something a little bit different from their other advertising. We wanted to make the campaign uplifting, and show women celebrating their smooth behinds. And who would be greater to praise their good-looking butts than a loud and charismatic gospel choir? They have the right attitude, and would be surprising and outrageous enough to capture an audience. So, with some help from professional musicians and singers, we created a gospel song honouring "our sweet behinds". The ad was shot over 2 days in a community hall in central London with Partizan director Leslie Ali. Go to the "best TV" page or Click here to view this spot  This one arrived just after we updated the "best TV" page. Gotta be in the running for next week! Click here to view this spot New Print / outdoor / ambient In advance of the R8 launch in July 2007, Audi are planning outdoor poster activity (48-sheet and 96-sheet) around the UK at the end of February featuring beautiful shots of the car and a call to action for viewers to text in to download the R8's roaring engine sound onto their mobile phones. Once they have texted in, they will be able to hear the engine of this awesome model - directly from their phone. Link ------------------------------------ Click here to view this ad More of the Altoid series from Tim Godsall More of the Altoid series from Tim Godsall & Leo Burnett, Chicago: Click here to view Blowhole Bob  Click here to view Half Dear Edwards GUEST JUDGE / bestad of the week Gilles Fichteberg and Jean-Francois Sacco, Joint Creative Directors, CLM BBDO, France will be this week's guest judges. Gilles & Jean will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best Film We think that the best film of the week is "Hydrant". It's based on a very simple point of view and thanks to the idea and the direction, the result is an original and spectacular film. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT/AMBIENT We would like to reward "The coin-operated scientist". This campaign unveils the destination of our money as regards donations and charities. It establishes a direct link between the donor and the foundation, allowing us to see the effects directly. This is a strong campaign because the subject, the media and the idea are all perfectly related. Click here to view this ad New print / outdoor / ambient Encourage men to enter a competion to win a chance to conduct in-depth, late night 'Pharmasexual Research' experiments to see how Playboy Playmates react to the Axelab scent. Link ------------------------------------ Click here to view this ad New Viral work for Adidas out of 180 One of a series of Adidas Virals from Knucklehead directing duo Zac & Dan. Link ------------------------------------ Click here to view this spot  New work for the Department for Transport, from Abbott Mead Vickers via Partizan UK. Click here to view this spot New print / outdoor / ambient To introduce Ariel washing detergent with a touch of softener into Morocco, Saatchi & Saatchi Dubai created 10 soft billboards with the headline "Super soft" (English translation). Link ------------------------------------ Click here to view this ad New print / outdoor / ambient European tourists are more likely to come to New York if they know their Euro gets them more. These bus shelter posters are running throughout Europe. Link ------------------------------------ Click here to view this ad Guest comments for featured spot "Banana Hands" A few words from Tim Godsall, director on this week's featured spot "Banana Hands" I was just so happy for the actors, to be honest. There arenÃÃÃât a lot of good roles out there for people with blowholes in the back of their necks or with bananas for hands. So when an opportunity like this comes along it's gratifying. And the dog was such a cool dog...I ended up keeping him. Go to the best TV page or Click here to view Banana Hands New Mercedes work from CLM BBDO & StinkFrom Leagas Delaney & The Pink Film Company Description ------------------------------------ To draw attention to the issue of human trafficking and make it relevant to people in their everyday lives. The central thought is that people should never be bought and sold. Creative Commentary ------------------------------------ A big thanks to everyone who gave so much of their time in the making of this campaign. Click here to view this spot « First « Previous Next » Last » 2 of 4 |
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