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Seen and noted
New print / outdoor / ambient Description: TO CREATE MAXIMUM AWARENESS ABOUT DOMESTIC VIOLENCE AMONG WOMEN IN THEIR HOMES AND PLACES OF WORK AND LESSEN THE NUMBER OF THEIR INCIDENCE. Commentary: AS ADVERTISING PRACTIONERS, AND KNOWING THE POWER OF ADVERTISING TO INFLUENCE PEOPLE, WE SHOULD BRING BACK SOMETHING TO SOCIETY. THIS IS OUR OWN LITTLE WAY OF PAYING TRIBUTE TO PHYSICALLY AND EMOTIONALLY BATTERED WOMEN ... THAT PEOPLE MAY REALIZE THAT BATTERY SHOULDN'T BE CONDONED. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient The deciding factor for choosing to create specially designed GUINNESS cans, bottles, and pint glasses was the fact that the our 'drink responsibly' message would be seen at the most relevant point of contact. Consumption. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambientTHE CAPE TIMES WELL INFORMED Brief: To reposition the newspaper to appeal to a more intellectual and well-informed readership. Rationale: world-changing events often can't be predicted, the course of history can literally change in a day. As a daily paper, the Cape Times keeps readers up to date on world events with quality journalism and insight. If you miss one dayâs issue, you may miss something big. VIEW THE AD More good work from Duval Guillaume Antwerp Nice fresh feel-good work from McCann London for Heinz. Description ------------------------------------ Encourage people to reassess Heinz Salad cream. Creative Commentary ------------------------------------ The 'Ladybug picnic' song was originally used in the children's programme Seasame Street. Its the first time a Seasame Street song has ever been used in a TV commercial. The director of Photographer also shot the French film Amelie. Click here to view this spot  Another good spot for the British Telecom series. Always good casting & strong performances. Click here to view this spot "Attractive Prices" ... from BBH LondonFrom CDP London .... you can tell when it's real Description ------------------------------------ Canon's sponsorship of the World Touring Car Championship is all about helping race fans get more involved with the action. Creative Commentary ------------------------------------ The idea was to get fans as close to the World Touring Car Championship as possible, so we took them to a WTCC track, put them in a WTCC car with a WTCC driver and actually had another car out there racing with them. Click here to view this spot From a few months back, but well worth a look!New Nike work from RebolucionInteresting stuff from "Dead as we know it" - New YorkVolvo c30 - from Euro RSCG Fuel, London and Sharpe Blackmore Eur Description ------------------------------------ New TV campaign, via Euro RSCG Fuel, London and Sharpe Blackmore Euro RSCG, Toronto, airing in Canada for the new Volvo C30. Click here to view this spot New print / outdoor / ambient To highlight the delicate issue of women's hair loss in a sensitive and striking way. Click here to view this ad Guest comments for the featured Axe spot "Snapshots" Some background from the copywriter, Eric Jannon, Marcel, Paris . We were really happy to have the opportunity to build this new African brand. After we made the corporate film (âlittle menâ available in this site), we started to describe in original ways the products and services available for the very first time in many countries in Africa. Making stewardesses, buses, planes and buildings suddenly disappear is a long but funny process mixing full SFX (plane), tracking, flame and real set (bus, bathroom). We will remember for long the inhabitants of downtown Johannesburg looking at the âopen bathroomâ and the half bus going all along the streets. Once the main post-production work done, we added details such as the water falling of the bathtub or the coffee pouring from the half cup handled by the guy in his bathroom. We liked the fact you can discover more at second or third look. The entire campaign will include 4 films, 4 reasons to thank especially Director Thierry Poiraud, his producer Nicolas Leclercq and agency producer Nicolas Buisset who all helped me a lot in this project. Click here to view this spot Guest comments for the featured Boots spot "Price Gun" From the Director, Mark Gilbert: This was such a simple idea that we just wanted to keep it observational. The characters are in mundane but private moments being interrupted by a price gun in quite an abrupt manner. This is why the toilet scene ended up being so funny. You canÃât even see the price gun but the viewer already has that in mind so it works. And, we had a lot of fun making these films. Of course, the guy who had the worst job on set was the guy in the toilet with the price gunÃâÃæwe tried to make it as painless as possible for him. Fortunately he was a very small chap standing only 2 feet high....with really spindly arms. Click here to view this spot Guest comments for the featured Axe spot "Helping Hand" A few words from the creatives, Jon Randazzo & Adam Reeves, BBH New York. We set out to achieve a rich, paranormal feeling, juxtaposing the silly nature of the spots with lush visuals. Traktor & director of photography Emmanuel Lebezki created a lovingly-told story in a visually relevant, stylized way." Click here to view this spot GUEST JUDGE / bestad of the week Nancy Vonk, Co-Chief Creative Officer, Ogilvy Toronto , will be this week's guest judge. Nancy will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Milk Even if you can't quite keep up with the dance contest plot line, or take away some points for creative that's 10 miles from strategically delivering on the product's promise that it's filtered to be pure, you have to love watching this completely mental little story in all its stop motion animation glory. Cuts through normal like a knife. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  TV3 "learn to use less" Dead simple, smart idea: make the backlit outdoor ad for this tv series about energy conservation, conserve energy. It only lights up when someone walks past it. A brilliant demo that has incredible stopping power. Love it, wish I did it. Click here to view this ad Guest comments for the featured spot "Existential Dilemma" A few words from Mark Peters, GSD&M, art director on the spot. The toilet featured in this spot is pretty unique considering it has no tank. And we thought about all the classic conceits with toilets and the whole "hide the gun behind the toilet" thing was one of them. We thought it'd be funny to put some gangsters in that situation with this toilet as it would present a kindof.... (drumroll) "Existential Dilemma." It was fun to write and it was fun to shoot. Todaro was terrific. Go to the best TV page or Click here to view this spot A closer look at GSD&M We're currently featuring GSD&M "Existential Dilemma" over on the "best TV" page, but we thought we'd have a closer look at some more of the recent work from GSD&M - Austin Texas. Here's a series for American Legacy Foundation ... Ex "Re-Learn" Campaign. Click here to view Coffee  Click here to view Driving  Click here to view Start Your Day & some nice spots for taps n toilets ...  Click here to view Hair  Click here to view Joe's Plumbing YOUR SPACE pick of the weekHere's the bestads "Pick of the week" from the YOUR SPACE page. "Slow Down" - from director Gudjon Jonsson. It's from 2005, but we see over 200 spots a week here at bestads & we hadn't seen this one.  Click here to view this spot Duval Guillaume New York launching Vertigo A series of three nicely bizarre spots from Duval Guillaume New York, for the launch of the new Vertigo candy lollipop. Click here to view Cavemen  Click here to view Astronaut  Click here to view Sandy & Jessica Here's the other Cravendale milk advert from Nexus "Out of Stock" is the second Cravendale milk spot in the series - from Wieden + Kennedy London & Nexus Productions. We're currently featuring "The Last Glass" on the main page as well. Click here to view this spot GUEST JUDGE / bestad of the week Paul Foulkes, ECD Goodby Silverstein & Partners , will be this week's guest judge. Paul will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. (It had to happen at some stage ... Paul has to review some of his own work!) BEST AD OF THE WEEK - TV:  TV: It was a good week for tv work. There are a lot of big ideas and bold executions here. Focus 12, Ford, Got Milk, HSBC, Microsoft - all the work really pulled me in and made me eager for the payoff. But only the Ask.com spot actually made me do something. I'm not sure it all makes sense to me or if there should be some bridge between the work and the site but the spots did get me to the site. And they did make me want to see where this all goes. I'm guessing the work extends into other media in ways that are just as interesting and compelling. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT: Wow. How do you vote for yourself without seeming like a jerk? Who's idea was it for me to judge this week anyway? There are some cool ads this week with some interesting thinking, but I'm going to have to vote for the Comcast Welcome to Ch1 print. Relaunching a client's product, Video On Demand, as a fully branded television station with tv spots, station ids, print, interactive and an on-air news team seems like a big idea to me. And I love the illustration. What a jerk. Click here to view this ad  BEST AD OF THE WEEK - INTERACTIVE INTERACTIVE: There's no winning for me here. Three entries from Goodby. I'm bound to piss someone off. But I have to go with the Got Milk site. I'd be a lying liar if I said I wasn't jealous. It's mind blowing. I've never seen a site this beautiful. There are some other fun and engaging sites here but nothing touches Gettheglass.com. Click here to view this interactive work New Axe spot from BBH New York & Partizan. directed by Traktor, this new spot "Helping Hand" from BBH NY shows the benefits of Axe Boost. Click here to view this spot More of the Scion xB work - from ATTIK Description ------------------------------------ SANTA MONICA, CA, April 9, 2007 - Global creative and brand-engineering agency ATTIK's pre-launch campaign for the 2008 Scion xB continues to build momentum, and the latest entry showcases character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer" was directed by Chelsea Pictures' Larry Frey, and it debuted on the web destination www.want2Bsquare.com on March 15."Hammer" tells the story of a big man and a little black box engaged in a battle of wills. Creative Commentary ------------------------------------ Distinctly European in tone, the short opens with a man perplexed by the appearance of an odd-looking black box in the middle of an apartment. He tries all the obvious things - lifting, pulling, shoving, kicking - but the box won't move. Even striking the box with heavy objects fails to affect any result. An equally stocky cohort stops by to take a crack at moving the box, but even repeated swings with a sledge hammer and a go with a chainsaw fail to do the trick. The box does move, eventually, stirring oddly and emerging from the floor...to reveal itself as a small robotic creature with a box for a head. The robot is a bit dazed, and none too happy about the treatment he has received. In fact, he kicks each man in the shin, before dizzily wobbling out of the room. Click here to view this spot New print / outdoor / ambient The most effective way to find your next place is through Domain because they have the most comprehensive property market guides. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Old cars covered in dust with drawings of brand new cars from Mitsubishi on the back window, the models in use being the Colt, Grandis and Strakar, with a low price drawn in splash next to them. This campaign involved an action with the artist , Scott Wade, who travelled to Portugal to work with us and have his work be applauded and praised. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient An integrated campaign designed to attract younger people suffering from hair loss. By placing die-cut smileys on black walls tiles, floor tiles, bus speakers, travellators and more, we dramatised the effects of regaining hair with Himalya Hair Loss Cream. Link ------------------------------------ Click here to view this ad MAGLIGHT OUTSHINES THE LIGHTHOUSENew print / outdoor / ambient To promote live AFL on FOX Sports. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambient Microvault Tiny is a 2-Gig USB drive. Link ------------------------------------ Click here to view this ad McKinney & Hungry Man curing tiredness Description ------------------------------------ As part of the new "You Can Cure Tired" campaign, Select Comfort and McKinney are urging Americans to stop spending millions on trying to stay awake and start finding a better way to sleep. Click here to view this spot  Creative Director / Director, Joe Alexander has just finished a couple of spots for MASN - Baltimoore Orioles baseball. This one .... "On Deck". Description ------------------------------------ Get maximum access with MASN. Click here to view this spot New Comcast internet work from Grupo Gallegos Description ------------------------------------ Having a slow internet connection can cause many problems you wouldn't even expect. Click here to view this spot Guest comments for the featured Brother spot "Colours" A few words from Geoffrey Hantson, ECD, Duval Guillaume Antwerp: Three guys in tight colourful suits endlessly making chitchat at the bar about existential (well, kindof) topics. Until late, very late, at night. Colours that stay longer. Somehow we all know what it feels like. No, not the suits. Making chitchat at the bar I mean. Go to the best TV page or Click here to view this spot New OPEL work from Delaney Lund Knox Warren Two great new films from Delaney Lund Knox Warren & Streetlight Films Click here to view Letterbox  and here's the second one ... "Scene Change": Click here to view Scene Change Net#Work BBDO & chicken licken magic. Net#Work BBDO South Africa has created the magic of Shayne, for Chicken Licken. (once again proving that you don't need a big budget to get onto bestads). Feel the magic Click here to view this spot  And the second in the series .... 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