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Seen and noted
 WhybinTBWA, Sydney has created the first of a series of ads promoting various genres of CDs free in the Sun-Herald newspaper. Satchmo and James Brown promise a free swing and soul CD . VIEW THE 'SATCHMO' AD VIEW THE 'JAMES BROWN' AD RAPALA BILLBOARD SMELLS FISHY Carmichael Lynch, Minneapolis has created a billboard for fishing brand Rapala that gradually 'attracted cats' over a few week period. VIEW THE POSTER VW DEAL TOO GOOD - YOU'RE FIRED DDB New Zealand was tasked with promoting 5% off all Golfs, Jettas and Passats. A deal so good, the guy who came up with it lost his job. (The officious Scottish woman who interviews the ex-Finance Director was a high-flying lawyer by day. You could so tell.) VIEW THE SPOT  A series of spots created by agency Campbell-Ewald USA promoting the benefits of Farmer's Insurance, directed by Noam Murro via Biscuit Filmworks, Los Angeles. VIEW THE 'WIND' SPOT VIEW THE 'STOLEN CAR' SPOT VIEW THE 'COMMUTE' SPOT VIEW THE 'MORNING RITUAL' SPOT WHEN HARRY MET ELECTRONIC ARTS Wieden + Kennedy Amsterdam has created a series of spots promoting the latest Harry Potter game from Electronic Arts. VIEW THE 'INVISIBLE' SPOT VIEW THE 'WALL' SPOT DISCOVER THE ROAD TO ENLIGHTENMENT - IF YOU'RE SMART In a parody of the self-improvement genre, AMV BBDO London encourage peoples to âDiscover the road to enlightenmentâ. Because the new smart fortwo is the right city car to drive for so many reasons people who drive smart cars are enlightened. This campaign helps other people achieve this state of enlightenment. This is a web-centred campaign, with all communications ultimately leading people towards a rich on-line experience. VIEW THE CAMPAIGN FASHIONABLE FOOD AT HARVEY NICKS This DDB London viral spot for Harvey Nichols says, FASHIONABLE FOOD VIEW THE SPOT VIEW THE PRINT AD  When people see you throwing litter they think you are filthy. In this spot, Publicis QMP Dublin targets young urban teenagers don't think there is anything wrong with throwing litter. It's sometimes even seen as a cool rebellious act. This age group are very conscious of what their peers think of them. Especially the opposite sex. Much more so than celebrities or authority figures. When you walk like a duck and quack like a duck, then you probably are a duck! VIEW THE SPOT IF IT WAS THIS OBVIOUS, WE WOULDN'T NEED YOUR HELP Marca in Florida has created a striking print campaign for Florida Coalition Against Human Trafficking. VIEW THE GIRLS AD VIEW THE LIVE SHOW AD VIEW THE XXX AD CRAVENDALE MILK GOES ONLINE Nexus Productions director Pic Pic Andreâs much-loved trio â a cyclist, pirate and cow - make their first online appearance following on from the success of the two Cravendale Milk 40â commercials they starred in earlier this year. The site (http://www.milkmatters.co.uk/joinin) which mirrors the animated world featured in Pic Pic Andreâs commercials, allows users to select any character depicted in them and create their own 60 second films where users can collaborate, interact and play amongst each other in a live environment. Viewers will get a chance to share Pic Pic Andreâs movie-making experience with live visitors on the site but also the ability to have a private set with their close friends. There is also a viral element where the films can be sent to friends as well as stored in a gallery of the microsite. http://www.milkmatters.co.uk/joinin VIEW CREDITS UNCONVENTIONAL APPROACH BY SAATCHI LONDON In this new spot via JWT Sydney targeted at Thrifty thinkers, a cheeky dad decides to save a buck on his daughter's birthday. VIEW THE SPOT DYLAN RUSHES THROUGH TIME Director Rupert Jones's video of DJ Mark Ronson's version of Bob Dylan's 1966 song Most Likely You'll Go Your Way (And I'll Go Mine). The video, set from past to present, moves through the life and times of Dylan with references to his past songs. Although there is no actual footage of Dylan, the clever camera work creates the idea we are following him through his past. Rushes Matt Jackson adds: "We smoothed out grading transitions and created different looks for the various eras of Bob's life, we added explosions, bullets traces and fireworks amongst other things." VIEW THE VIDEO YOGA SCHOOL FOR ADVANCED STUDENTS McCann Erickson Bangkok are behind a new print campaign for Pure Suthee Yoga for advanced students. VIEW AD 1 VIEW AD 2 VIEW AD 3  Orchard Advertising in India created this poster to make people aware of the pitfalls of piracy in the music industry. VIEW THE AD FOREVER YOUNG THANKS TO VIAGRA This ad from JWT Bangkok serves as a 'reminder', since Viagra cannot be advertised directly in Thailand. VIEW THE AD MORE SNICKERS FEASTING FROM TBWA\CHIAT\DAY Two more spots in the humorous series for Snickers via TBWAChiatDay, New York. VIEW THE INTRO SPOT VIEW THE HORN SPOT MISS UNIVERSE'S UNDIE RULES! Launch the new Lovable's range using former Miss Universe Jennifer Hawkins as the brand ambassador, targetting a primarily 18-25 year old market. Creative team Mel Coenen and Max Landrak developed a campaign about some often-observed but unspoken 'undie rules'. Jennifer playfully demonstrates the rules in the new range of Lovable's underwear. VIEW THE BUS RULE SPOT VIEW THE POWER RULE SPOT VIEW THE FRIDAY RULE SPOT BUENOS AIRES ZOO: WHAT A YAWN Del Campo Nazca Saatchi & Saatchi, Buenos Aires has put to air a spot to inform punters the Buenos Aires Zoo is now open at night. VIEW THE SPOT ANOTHER AT&T BATTLE FOR BBDO NEW YORK Follow up to BBDO New York's awarded 'Battle' spot. This time, father and son have a heated 'compliment' about a new cell phone deal from AT&T. VIEW THE SPOT MAN, WHAT A HOLE TBWA Warsaw has created an ambient campaign for Amnesty International, including this manhole sticker. The line: Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all. Amnesty International. VIEW THE MANHOLE IDEA VIEW THE AMBIENT IDEA 2 VIEW THE AMBIENT IDEA 3 VIEW THE AMBIENT IDEA 4  A gorilla playing drums like Phil Collins stars in this spot for Cadbury Dairy Milk Chocolate, written and directed by Juan Cabral, via Fallon London. VIEW THE SPOT  Vodafone UKâs newest TV commercial, by Bartle Bogle Hegarty, launched in the UK this week. Called Time Theft, the film, directed by Aademy's Frederic Planchon, shows how Vodafone helps its customers âMake the Most of Nowâ through Mobile Broadband and email. The film, which stars American actor Pailo Heitz and award-winning French actress Caroline Ducey, demonstrates the frustration of being tied to the office, as opposed to being able to stay on top of work on the move and thereby enjoy the best moments in life. By communicating that Vodafoneâs mobile broadband and email services helps customers take control of their time, the film highlights the importance of work/life balance and how it is achievable. Written by BBHâs Nick Gill, and creative directed by Mick Mahoney, the film features a strong performance by Heitz, whoâs struggling to enjoy moments with his lady friend, awaiting his arrival in a nearby café. Heitz is consistently interrupted, transported back to the office and becomes increasingly frustrated. Upon being able to âget on top of work timeâ, thanks to Vodafone, Heitz finds himself freed from his office and instead enjoys the special times and lives in the present. Dame Judi Dench performs the voiceover. VIEW THE SPOT  Land Rover is the official vehicle of Premier Rugby, as illustrated in this print ad created by Rainey Kelly Campbell Roalfe Y&R, London. VIEW THE AD IT'S ALL IN THE ELECTROCITY GAME New Zealand power company Genesis Energy is using online gaming to cut through the clutter in an increasingly fragmented advertising market. Its sophisticated online educational game ElectroCity has produced an immediate payback after 18 months of intense creative, design and technical work. Interest has already been overwhelming: there are up to 55,000 daily visitor sessions on the www.electrocity.co.nz site, and the average length of a session is more than ten minutes. More than 10 million page views have been recorded in the first four months and over 370 schools have registered to play the game, which is designed for classroom use. From Tom Markham: "ElectroCity is educational, but itâs also really fun to play. You start with a pristine New Zealand landscape of rivers, mountains and bush. Then itâs a case of deciding what you want to do with it. You can create a clean and green tourist town or a monstrous metropolis with millions of citizens. You can even do nothing. âUnlike other building games, our scoring system does not force players to focus only on growth. But ElectroCity is still competitive and addictive. Thatâs the trick." VIEW THE CONCEPT  Spring is the season of love - itâs also the best season for lamb. To encourage Australians to continue their longstanding love affair with spring lamb, we produced a movie trailer for a new romantic comedy, âFalling In Lambâ. Itâs a great Australian love story, a classic tale of boy meets girl meets lamb chop, reminding us all that, in spring, all you need is lamb. âAs weâve done previously, weâve made the love of lamb central to a known genre, which has produced a highly entertaining campaign. Weâre telling people that while love is in the air during springtime, you should have lamb on the dinner table,â said Warren Brown, BMF Sydney Executive Creative Director. VIEW THE SPOT SMIRNOFF MAKES A SPLASH VIA JWT LONDONDM9 ROOTS OUT BAD ODOR Tinactin gets rid of fungi that cause bad odor. "Yuck", a series of print ads created by DM9JaymeSyfu, Manila. VIEW THE CAMPAIGN  A series of ads for Lolane Head Up Hair Styling, created by Jeh United, Bangkok. VIEW 'PUNK' AD VIEW 'DREADLOCKS' AD VIEW 'AFRO' AD JEH UNITED AUDITION FOR ONLINE DANCING Jeh United, Bangkok has created a print campaign for Audition Online Game. VIEW B-BOY AD VIEW CHA-CHA-CHA AD VIEW DISCO AD SELMORE AMSTERDAM RAISES QUESTION MARK De Volkskrantâs brief to agency Selmore, Amsterdam to raise awareness and generate publicity for the newspaperâs legendary reputation of being inquisitive. VIEW THE SPOT  WWF, via agency Uncle Grey, Denmark warn there's trouble for Tarzan in a fast disappearing jungle. VIEW THE AD GOLF R32: WHAT'S THE ANGLE? DDB Malaysia has created a poster to demonstrate how fast the Volkswagen Golf R32 covers ground, going from one landmark to another. The accordion fold format of the poster, at different angles, gives the viewer an illusion of traveling from the Petronas Twin Towers in KL to the Merlion in Singapore in the blink of an eye. So, it's here to there in no time. VIEW THE AD BBDO NEW YORK FOLLOWS THE TEXT FOR AT&T âFamily Meetingâ, via BBDO New York, is a follow up to the popular âTalking Textâ ad in which a mother confronts her daughter about the cost of her text messages. The girl responds in abbreviated âtextâ language, with subtitles providing âEnglishâ translations. In this new spot, the same mom quizzes the girl again as well as other family members, including text addicted grandma. VIEW THE SPOT FACE IT, FUJI XEROX THE BESTFACT MORE DISTURBING THAN FICTION Crime & Investigation channel launches at the beginning of September on Sky TV. It's a largely documentary channel dealing in facts and reconstructions. Facts, it seems are actually more disturbing than fiction. Tight deadlines. Tight budget. And an insane animator who was prepared to go four days and four nights without sleep to get the job done. VIEW THE SPOT VIEW THE PRINT CAMPAIGN TBWA\CHIAT\DAY CREATES A CAMPAIGN FEAST FOR SNICKERS TBWAChiatDay, New York has put to air a series of humorous spots featuring historical characters feasting on Snickers. VIEW 'GREENSLEEVES' SPOT VIEW 'THIEF' SPOT JWT/ASSIGNMENT KEEPS NEW ZEALAND FOREVER YOUNG Tourism New Zealand, via JWT/Assignment, Auckland, has launched a new era of its highly successful 100% Pure New Zealand campaign, with the focus on New Zealand as the youngest country on earth. According to historians, New Zealand was the last habitable landmass on earth to be settled by humankind. Tourism New Zealand has also linked up with the creative talent at Wellington-based Weta Digital to celebrate New Zealandâs culture and history. Weta has put together a stunning animation to illustrate the tale of Maui hauling the North Island from the sea. The new campaign builds on the 100% Pure New Zealand brand, which has a high profile and is second only to the All Blacks in brand recognition overseas. As well as new imagery and content, Tourism New Zealand has shifted its thinking in how it will market New Zealand overseas. Traditionally, Tourism New Zealand has promoted the country through television commercials and through the print media; in future it will focus more on talking directly to consumers via the internet, mobile phones, social sites, blogs, podcasts and other emerging technologies. VIEW THE SPOT « First « Previous Next » Last » 5 of 5 |
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