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Seen and noted
LIFE IS BETTER WHEN IT'S SET TO MUSIC Fallon London worked with Blinkink director Pleix to create this spot for Orange/Sony Ericsson. VIEW THE SPOT NEW BUDWEISER FROM DDB LONDON AND HUNGRYMAN DDB London's new work on Budweiser. A guy visits random bars all over the town after his answer machine seeminlgy chews up the destination. And a guy on a train on his mobile phone needs to get the all important address for the party tonight. He has to run in the opposite direction as the train goes into a tunnel to not lose the signal. Said creative director Dylan Harrison: "We've all been to those bad bars, you know the moment you step inside that something is wrong. All credit to the director Bryan Buckley for telling the relatively complicated story and yet keeping it light... the punchline is such a silly gag it doesn't stand up to much scrutiny. The same goes for the 'Tunnel' spot, where Bryan managed to have fun while making a complicated story appear simple." VIEW THE 'ANSWER MACHINE' SPOT VIEW THE 'TUNNEL' SPOT  According to statistics, there are more than 2 million wildlife being hunted and killed every year. "Using Tic-Tac-Toe as an idea for this WWF campaign, the objective is to make mankind realize that they âWIN NOW but LOSE LATERâ. Continuing to slaughter wildlife means living to pay back later!" said Euro RSCG Shanghai ECD Eddie Wong. VIEW THE 'BEAR' AD VIEW THE 'BIRDS' AD VIEW THE 'ELEPHANT' AD TWO MORE YELLOW TAIL SPOTS FROM LANCE KELLEHER Here are the other two in the series for Yellow Tail (see previous Godzilla Oct 24th posting). Shot on location in Toronto by Lance Kelleher, who used celebrated iconic scenes from pop cult films of the 1950s with the added twist of the luminous yellow tail being surprisingly revealed at the end. âThe creative was terrific allowing me to not only pay homage to the classic black and white photography of James Wong Howe of Hud and Greg Toland of Touch of Evil fame, but also to bring both wonder and amusement to the campaign,â says Kelleher. âWhat makes this campaign so effective is the suspense and reveal followed by the tag line that brings a smile to the viewer's face,â says Executive Producer, Rupert Maconick. âThe wry comedy is only enhanced by the strikingly graphic nature of the photography which has a seduction all its own.â VIEW THE 'COMET' SPOT VIEW THE 'MERMAID' SPOT MARTIN THE LOLLYMANFOR EVERYONE WHO BELIEVES IN SOCCER In this Ringleader Productions spot A businessman must street perform because he didnât save for his retirement wisely. VIEW THE SPOT LOWENBRAU NON-ALCOHOLIC BEER McCann Erickson Singapore were tasked with selling non-alcoholic beer to beer drinkers. These ads show âdrinking on the jobâ while doing jobs that can make the difference between life and death. VIEW THE 'PILOTS' AD VIEW THE 'SURGEONS' AD A MITSUBISHI 4WD TO SUIT EVERYONE Clemenger BBDO Sydney has produced a new ad to promote Mitsubishi's 4WD range. The idea is no matter what your lifestyle or life stage, Mitsubishi has a 4WD to suit everyone. Directed by Nick Robinson from Plaza Films. VIEW THE SPOT BACK TO BASICS FOR THE PICTURE MAGAZINE The brief was to create a campaign for The Picture magazine, so Smart in Melbourne took matters into their own hands. VIEW THE SPOT VIEW THE 'CYCLOPS' PRINT AD VIEW THE 'MONKEY' PRINT AD VIEW THE 'CHICKEN' PRINT AD COCKROACHES AND MOSQUITOES QUIT INDIA Directed by Ram Madhvani from Equinox Films the bugs of India take flight to find a new home. VIEW THE SPOT  In her palatial mansion, a sultry seductress teases the help until she is unexpectedly enticed by that which she cannot refuse. VIEW THE SPOT HARVEY NICHOLS - BATTERIES NOT REQUIRED100 FAVOURITE SCOTTISH FOOTBALL POEMS Luath Press, a small imprint in Edinburgh are about to publish a collection of poems about Scottish Football (Soccer), dating from the 15th Century to the present day. "We thought that it would be fun to try to persuade some fans to read a few of the poems, so we spent a day on the road to Hampden Park, where the Scottish Team were playing an international match against the Ukraine," said director Tim Maguire. VIEW THE SPOT BOUNCING ALONG IN YOUR NISSAN VERSA An impressive business empire re-winds in front of you to its once humble beginnings. A new spot for NAB via Clemenger BBDO, Melbourne. VIEW THE SPOT QUENTIN TARANTINO ARRIVES IN MANILA A spot from TBWASantiago Mangada Puno, Manila to announce the guest of honor of this year's film festival - Quentin Tarantino. VIEW THE SPOT CAMELBAK - DESIGNED BY ATHLETES FOR ATHLETES DraftFCB Sydney has created a campaign for Camelbak. Camelbak is the originator of the hands-free hydration category and has spent over a decade enabling athletes to drink on the move. Camelbak is a true athlete' brand. Their products are designed by athletes for athletes, using the highest quality materials. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD JEEP SAT NAV - NO REASON TO ASK FOR DIRECTIONS AGAINTHE FASTEST AUDI IS THE SLOWEST TO BUILD A new print campaign created by BBH London and photography by Frank Kayser. The Audi R8 is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has the by far the slowest build process of all Audi models. VIEW THE 'MASS PRODUCE' AD VIEW THE 'REPLACE ROBOTS' AD VIEW THE 'PAINFULLY SLOW' AD  Strong grip, is the core message for this Giti Tire campaign from Euro RSCG Shanghai. The executions illustrate instant braking in various entertaining scenarios. VIEW THE 'ANGEL' AD VIEW THE 'WIG' AD VIEW THE 'LICENCE PLATE' AD  It is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has by far the slowest build process of all Audi models. BBH London wanted to make a film which made the slow process of constructing an R8 as beautiful as the car itself. They used a filming technique developed by director Olivier Gondry and observed a group of real Audi mechanics over a number of days as they constructed the vehicle from the very first bolt to the finished car. The effect captured the workersâ movement through time; each frame measured a point in time compressed into one shot, requiring a minimum of 20 different shots and four layers to achieve the unique visual effect. VIEW THE SPOT GUEST JUDGE: JOHN KANE, FOUNDER, HAPPY SOLDIERS, SYDNEY This week's guest judge is John Kane, founder of Happy Soldiers, Sydney, who is originally from Ireland. Before starting Happy Soldiers he spent 5 years as Head of Art of Leo Burnett, Sydney. His final job there being the multi-award winning Canon 'Rodeo' campaign. His work has been recognised at Cannes, AWARD and Clios. Work from Happy Soldiers appears on the latest Shots and in the next issue of Archive.BEST TV I feel like someone is setting me up. I canât go by the WTF? â Mr. Treespot. It has stayed with me long after the viewing and I think it might stay with me quite a while longer. Everything about it is wrong which is probably why itâs right. WTF? Exactly. I also quite liked the Telenorspot. I wonder can you get to watch the WTF? ad on your mobile though. BEST PRINT Nothing overly exciting here but then again they did follow two frolicking girls and an aroused tree. I liked the Killing Tigersad because itâs true. Nicely produced also. BEST OUTDOOR Lots of great ideas here. Outdoor always seems to have an extra element to it now. No straight up posters anymore. I thought the Trainidea was a really simple, clean use of the space. Well done to those involved. I also must mention the Stairs, again lovely. And the Hierarchy Chartwas really good but felt more DM than outdoor.  Godzilla gets a new feature in this spot directed by Lance Kelleher via Saville Productions, NY. VIEW THE SPOT  Team One's pop-up story book for Toyota Lexus. Direction by Oskar Holmedal, Stylewar and Smuggler. VIEW THE SPOT  Scholz & Friends, Berlin has put to air a raunchy spot for electronics maker Saturn, directed by Arvind Palep via 1st Avenue Machine. VIEW THE SPOT  Ogilvy Stockholm gets right to the point in this series for DHL - save time by using DHL Express 12. VIEW THE 'MEETING' SPOT VIEW THE 'WATER COOLER' SPOT VIEW THE 'YES YES YES' SPOT  âBasketball is a Brotherhoodâ, a new campaign from 180 LA emphasizing the true meaning of team and expressed in the line âWe Not Meâ. NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady are featured in the multi-platform campaign, which shifts the focus away from individual superstars to celebrate the series of real-life moments when a group of players becomes a team. âThis campaign captures the beauty of basketball by showing whatâs possible when players become a tight unit, a family, a brotherhood. When that happens, youâre unstoppableâ says William Gelner, Executive Creative Director at 180 LA. âLook at the Spurs of today or the Lakers and Celtics of the 80âs. Great basketball is now, and has always been, about team.â VIEW THE FIRST SPOT VIEW THE SECOND SPOT  To kick start the NBA season, adidas launches âBasketball is a Brotherhoodâ, a new campaign from 180 LA emphasizing the true meaning of team and expressed in the line âWe Not Meâ. NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady are featured in the multi-platform campaign, which shifts the focus away from individual superstars to celebrate the series of real-life moments when a group of players becomes a team. VIEW AD ONE VIEW AD TWO VIEW AD THREE HAZZARD IN THE SHADOWS Dukes of Hazzard is all about cars racing around doing huge jumps over things. So the team at Saatchi & Saatchi New Zealand stuck shadows of the Dukes Of Hazzard cars on streets, implying the car is airborne over the top of passers by - an immediate and fun reminder that Dukes of Hazzard is on Sunday 8.30 on TV2. VIEW AMBIENT - ONE VIEW AMBIENT - TWO TRAINS CAN COME OUT OF NOWHERE Electric trains are silent killers as this lenticular poster from Rarecreativethinking effectively shows. Perhaps most familiar on children's toys, lenticular printing is the process where two or more images can be printed on one surface and reveal as the viewing angle changes. VIEW THE POSTER  Action toys battle it out in this viral from The Viral Factory aimed at raising awareness of AIDS among the youth in the UK. VIEW THE SPOT THERE'S AN EASIER WAY TO CONTACT MUM Fiction Film Company show us that there is an easier way to contact your mum... "Smoke signals. Ahhh, any excuse to revisit the old Westerns from my youth," says copywriter Adam Searle. VIEW THE SPOT STILL NO COMPLAINTS AT THE SAN ANGEL MEMORIAL FUNERAL HOME In a recent posting we brought you two tvcs for the San Angel Memorial Funeral Home. Here is the follow-up press campaign from Lowe Mexico. VIEW THE 'COFFIN' PRINT AD VIEW THE 'URN' PRINT AD THE SUN ADVERTISES A CONVERTIBLE Cintan has really springy noodles as shown in this series from Grey Worldwide Malaysia. VIEW THE 'LIZARD' AD VIEW THE 'PLANE' AD VIEW THE 'BALL' AD WHAT HAPPENS IN VEGAS, STAYS IN VEGAS! The attractions of Las Vegas are all for the taking in this spot from R&R Partners, Las Vegas. The director is David Shane from Hungry Man. VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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