Seen and notedDDB NEW ZEALAND GET INSIDE THE CRIMINAL MINDAs part of a launch campaign for Sky TV's Crime & Investigation Channel, two billboards were placed at the same busy intersection to be read sequentially by passing traffic. A "body" wrapped in a tarpaulin was placed under the second site. VIEW THE BILLBOARD OUTDOOR RAISES AWARENESS OF SAFETY IN THE WORKPLACEGrey Melbourne has created a WorkSafe outdoor campaign to get managers to raise the priority of safety and think twice about what they ask their workers to do. VIEW THE FIRST BILLBOARD VIEW THE SECOND BILLBOARD A HITCHCOCK FILM BY MARTIN SCORSESE AND JWTJWT Barcelona has developed a ground-breaking idea for a Martin Scorsese movie that preserves an old unmade Alfred Hitchcock movie. Each year the agency creates a commercial for FreiXenet wine, which, for as long as anyone can remember has featured a movie star - Paul Newman, Sharon Stone, Antonio Banderas and Demi Moore to name just a few on the red carpet role call. In an inspired departure innovated by Alex Martinez and his team in Barcelona, the film features not the star in front of the camera but the stars behind - a striking shift from image to product, from how we look to what we make. Perhaps the most innovative director still today, Martin Scorsese (Taxi Driver, The Departed, Good Fellas, The Aviator, Age of Innocence, Raging Bull) is as much obsessed with the preservation of the past as he is with taking the next step of the future - the best bold moves made by standing on the shoulders of giants. Personally responsibly for the restoration of many of cinemaâs forgotten gems, Scorsese has his own personal archive. A box in which contains a mysterious three and a half page script. The rest of the pages are missing. More importantly this was a script developed for Alfred Hitchcock. Says Scorsese "Itâs one thing to preserve a film thatâs been made. Itâs another to preserve a film which hasnât been made." Together with Carta Nevada (the makers of FreiXenet) and JWT, Scorcese endeavoured to make the film as Hitchcock would have made it - becoming a kind of hybrid director Iâm calling Hitchese. But as with all good stuff, this is a supernova born from collaboration. The words of Ted Griffin (Oceans Eleven) were lit by Harris Savides (American Gangster) and made the cut by long time Scorsese consort Thelma Schoonmaker (The Departed, Good Fellas). With JWT. Who helped conceive not just the idea but the poster, online and promotional work. In the beginning of the film, Scorsese describes film posters as being the dreams of cinema. VIEW DETAILS M&C Saatchi LA and Epoch Films show that New Mexico has far reaching appeal as a holiday spot. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Pro basketballer Carmelo Anthony is a locomotive in this Nike spot from Wieden+Kennedy New York and director Daniel Kleinman. VIEW THE SPOT SEED A DREAM AND CHANGE SOMEONE'S LIFETrickle Up has partnered with Agency.com New York to handle marketing activities for its 2007-2008 fundraising effort, centered on the holiday gift-giving season. As part of the campaign, when you donate $100, you receive an exclusive Trickle Up necklace, designed by New York jewelry design studio, TENTHOUSANDTHINGS. VIEW DETAILS STOP THE TRAFFIKSTOP THE TRAFFIK went to the Compass Jobs & Career Convention in London to expose the harsh reality about women being trafficked into prostitution. Their booth there demonstrated to people how women are enslaved into the sex industry and asked them to sign the petition. (Sign the 1 Million Names petition while you're online at www.stopthetraffik.org) VIEW THE AMBIENT 30 YEARS OF DRUG AND ALCOHOL REHABILITATIONOdyssey House, the drug and alcohol rehabilitation centre in Australia have helped successfully treat over 30,000 people. This year they're celebrating their 30th birthday, and want to remind people of their good work and results they're achieving. VIEW THE 'BEER GLASS' AD VIEW THE 'CAUTIOUS CELEBRATION' AD VIEW THE 'INJECTING HOPE' AD Eliminate moths before they eliminate your clothes. A new campaign from DDB Milan and photographed by Winkler & Noah. VIEW THE FIRST AD VIEW THE SECOND AD GREAT SOUND DESIGN AND GREAT MUSICA new print campaign for Wave sound studios to highlight the fact that they not only create great sound design, but also great music. VIEW THE CAMPAIGN FREE AIR TIME: THAT'S THRIFTY THINKINGThrifty challenged JWT Sydney to give them a point of difference in the competitive car rental market. The agency found that Thrifty donât just rent cars, they provide their customers with a different way of thinking â âThrifty Thinkingâ. Which means they offer their customers ways to be clever with their money. In order to bring the brand idea to life, JWT not only applied âThrifty Thinkingâ to their ads but to the way in which they advertise. To compliment the existing âBirthday Girlâ TVC (on BestAds a few months back), a series of organised stunts and advertising concepts have been planned to communicate Thrifty Thinking. The first activity went off with a bang last week when giant starbursts were held up behind TV hosts David Koche and Melissa Doyle during a live TV broadcast of Australiaâs highest rating breakfast programme, âSunriseâ on Channel 7. The message read, âFree placement on live TV. Thatâs Thrifty thinkingâ. The starbursts were seen clearly for over 4 minutes during the 8am prime time slot. This equates to over $100,000 free media, reaching an audience of almost 1,000,000 viewers. Now thatâs Thrifty Thinking. VIEW THE SPOT « First « Previous Next » Last » 5 of 5 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |