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Seen and noted
A slice of life Ogilvy Cape Town wants to create awareness of the new Tiguan. It's an urban 4x4 that's targeted at the 25 to 40 year old city dwellers. VIEW THE 'MALE' AD VIEW THE 'FEMALE' AD  Fallon London releases a new spot for Sony High Definition, part of a series that tests the capabilities of Sony HD. VIEW THE SPOT It's this simple MyLotto via DDB New Zealand shows the simplicity of instructions VIEW THE 'BATH' AD VIEW THE 'EGG' AD  WhybinTBWA rethinks what's inside the Sydney Morning Herald. The spot shows a day in the life of a Sydney Morning Herald reader, as told using standard clip art. VIEW THE SPOT  A 3 ad campaign from Hill Holliday Boston for Dunkin' Donuts running in Phoenix Arizona. VIEW THE 'ALMOST THERE' AD VIEW THE 'NOW OPEN' AD VIEW THE 'BUILDING' AD  A spot via Clemenger BBDO Melbourne shows how much influence parents have on their kids. VIEW THE SPOT What if you couldn't leave your car? This new Ute's so comfy, blokes won't want to get out of it. JWT Melbourne got a bloke in his Falcon Ute to park out the front of suburban shops, call them up, and do his best to convince the shopkeeper to come out to him. PLAY THE 'MILKBAR' SPOT PLAY THE 'HARDWARE' SPOT PLAY THE 'TAILOR' SPOT  Billboard for Dunkin's New Egg White Flatbread Breakfast Sandwich via Hill Holliday Boston VIEW THE AD Reverse the damage A poster of healthy looking lungs via TBWA Hunt Lasxaris Johannesburg were placed in smoking rooms around the country. However, there was a layer of adhesive on the poster. Over time with all the smoking and dust, the lungs became gradually dirtier depicting your lungs as the result of smoking. VIEW THE AD The consequences of sexy lingerie Ad Impact has created a new print campaign for Mia Lingerie. The campaign hints at inevitable and irresistible consequences of wearing the sexy underwear. VIEW THE 'DINING' AD VIEW THE 'OFFICE' AD VIEW THE 'BATHROOM' AD The difference between imitations and genuine Nicomotive Design Australia created a campaign which creatively displayed RoadPro Truck Parts as the "Genuine Alternative". This ad was to be high impact and appeal the demographic of male owner drivers and also transport fleets. To creatively display that RoadPro is not an imitator, but a geniune alternative for parts. VIEW THE 'BLOW UP DOLL' AD VIEW THE 'BREASTS' AD VIEW THE 'HAIR' AD A place to hunt whatever you want Whybin/TBWA Australia created a tv spot for ebay showin a big game hunter chasing furniture wildlife for trophies VIEW THE SPOT  Busy Martin Street, Sydney was brought to a stand still when CumminsNitro Melbourne created their latest underwear campaign 'It's more fun in your undies' for Kmart. In an ambitious one take commercial, semi clad men and women proved that even the most mundane chores can be more fun when done in bras, knickers and boxers. VIEW THE SPOT This is how important your donation is To help rebuild the lives of the China earthquake victims, this print campaign via Itect, Guangzhou in China highlights the importance of every donation, showing how easy it is to support the victims, help them out and provide shelter. VIEW THE 'RAIN' AD VIEW THE 'HOUSE' AD VIEW THE 'BRIDGE' AD  The all-new Accord Euro via Draft FCB Melbourne is an evolution of the highly awarded original Euro.The precision engineering that has always been associated with the car has been dialed up even more, resulting in an even more exhilarating drive. A drive that you will both feel, and enjoy. Whooooooshhhhhh.......... VIEW THE SPOT Is it ugly? or beautiful? Euro RSCG Amsterdam asked people to describe the new C5 with one word. The banner answers (appreciative or insulted) to that word. It's all in Dutch. You can try mooi (beautifull), lelijk (ugly), cool or stylish. If you click further you go to the introduction site: http://www.preview.eboost.nl/eurorscg/citroen/autoweek/ VIEW DETAILS  Fuse TV via The Brooklyn Brothers New York created six spots showing what music can be in various amazing ways. Blacklist, a Psyop company, created the spots utilizing the various creative talents of six different directors on their roster. VIEW THE 'SOULMATE' SPOT VIEW THE 'BALLOON' SPOT VIEW THE 'THERAPY' SPOT VIEW THE 'ADRENALINE' SPOT VIEW THE 'TIME MACHINE' SPOT VIEW THE 'JOY' SPOT Here's proof A direct mail piece via Lowe Bangkok wants to prove to consumers how powerful Breeze Excel is. VIEW THE AD  Series of four print ads via Hill Holiliday Boston for Franklin Cemetery. VIEW THE '10 YEARS' AD VIEW THE 'HEAVEN' AD VIEW THE 'SPEAK' AD VIEW THE 'FUNERAL' AD  New campaign via Miles Calcraft Briginshaw Duffy London urges parents not to keep smoking in the family. Smokers warned that kids âwanna be like youâ A new £5.2 million campaign is being launched that will highlight the danger to parents that their smoking will dramatically increase their childrenâs chances of becoming a smoker too. The new NHS Smokefree advertising campaign - which will run on TV, online, radio, ambient and outdoor media â launches on the 2nd June. The TV advertising is set to the music of âI wanna be like youâ from âThe Jungle Bookâ movie and starts by showing harmless examples of how young children copy their mums and dads as they go about their daily life â relaxing at home, doing household chores and even watching TV. The film then takes a sinister turn and ends with a little girl picking up a crayon to copy her mother as she takes a drag on a cigarette. A hard-hitting poster campaign picks up this same theme, featuring a childâs crayon resting on an ashtray, along with press adverts showing childish artistic portrayals of their parents smoking. The campaign launch coincides with the Department of Health launching âThe Future of Tobacco Controlâ consultation paper which aims to start a debate around further measures that would stop people smoking and prevent young people starting to smoke. It also coincides with World No Tobacco Day on 31st May, a worldwide awareness day designed to highlight the dangers of smoking that this year is based on the theme of âTobacco Free Youthâ. VIEW THE SPOT  This print work via JWT Melbourne is part of the larger campaign for the new Ford G Series. Just like the television commercial ( http://www.bestadsontv.com/ad_details.php?id=13920 ) these ads show passengers losing themselves in the comfort and quiet of the back seat. We see a pair of fingers walking through a variety of landscapes and discover these scenes are the daydreams of a child looking out the back seat window. VIEW THE 'SUNSET' AD VIEW THE 'LOCHNESS' AD VIEW THE 'WINDMILL' AD  A tv spot via Goodby Silverstein & Partners San Franciso show how chocolate-chip cookies are just not the same without milk. VIEW THE SPOT Kiss this A New Zealand government organisation has employed an innovative approach to social marketing by using a viral online kissing game to denormalise smoking amongst teenagers. The Health Sponsorship Council (HSC) via Resn Wellington has enjoyed significant success with the viral online game that within only two weeks has been played by over two million people. Resn an interactive agency based in Wellington, New Zealand developed the idea for the game titled 'Kiss Off' when their client HSC, approached them about using a viral online game to attract the attention of teenagers. The game idea was to make teenagers consider the negative social effects of smoking without forcing traditional advertising messages at a demographic who typically are resistant to this style of message delivery. Research suggested teenagers are more worried about the effect smoking may have on their personal image than the negative health effects that smoking tobacco causes. The challenge facing Resn was to come up with a game that was truly viral in nature and would generate the interest of the teenage demographic. Resn âvirally seededâ the game to Flash gaming websites that are frequented by teenagers wanting to play free online games. The game has also been developed and integrated as a Facebook, Bebo and MySpace application so the user may play the game within these various social networking websites. The game involves a character avoiding smokers to reach an attractive non-smoking kissing companion. The user is then tested on different kissing skills that are presented on a kissing profile at the end of the game. The user's personalised kissing profile can be sent via email to a friend or can then be added to the user's personal social networking pages. VIEW DETAILS Help them escape The purpose of this campaign via Ogilvy & Mather Korea Seoul is to encourage people to raise funds towards releasing caged animals back to their natural habitat. VIEW THE AD A coupon you'll need to think about To promote Stihl professional chainsaws, Rethink Vancouver put a coupon and an actual chainsaw on a billboard. After a couple of weeks, we added a performance element: a guy showed up one morning, cut out the coupon and left with it. The board then stayed up with the hole in it. VIEW THE AD Fatal music error A campaign via DM9 JaymeSyfu Manila reminding music enthusiasts about the dangers of having their entire music collections on hard disk. VIEW THE 'WINDOWS ERROR' AD VIEW THE 'IPOD' AD VIEW THE 'MAC' AD  Segaâs new title Condemned 2 via Clemenger BBDO Sydney is a brutally horrific game. People can commit all kinds of unspeakable murderous acts and see things they wish they hadnât. Thatâs why Clemenger BBDO Sydney have helped Sega to do their moral duty by creating work that encourages people to offset the evil. By offsetting the evil you can reduce your sin footprint just enough to re-visit the scarring black horrors of Condemned 2 once more. This print work supports the rest of the campaign at http://OffsetTheEvil.com VIEW THE 'PENGUIN' AD VIEW THE 'BUTTERFLY' AD VIEW THE 'FAIRY' AD  Hill Holiday Boston showcases a new oven-toasted product from Dunkin' Donuts The basic premise behind the spots, "Dragon" and "Welders" was the question, âWhat goes on inside those ovens that makes the sandwiches and hash browns so dang good?â Maybe itâs a fire breathing dragon led by a cloaked wizard or maybe itâs an army of tiny welders. Whatever it is, itâs awesome â to coin the happy customers eating their oven-toasted treats. VIEW THE 'DRAGON' SPOT VIEW THE 'WELDERS' SPOT  Rather than preaching the benefits of milk, BC Dairy Foundationâs (BCDF) eclectic, new advertising campaign via DDB Canada demonstrates the consequences of not drinking enough milk, making it much more interesting and meaningful to targeted teens and young adults. VIEW THE SPOT  An animated Billboard via Lowe Roche Toronto, designed and created entirely from paper then photographed and animated using stop motion. VIEW THE 'EDEN' AD VIEW THE 'COLDER' AD Pick me! The brief given to Lowe Bull Johannesburg was to deliver a cost-effective outdoor message encouraging the public to adopt a pet from the Animal Anti Cruelty League. VIEW THE AD How to rewind time Canvas Cape Town placesclcocks in all reception areas of 'I Care For My Body Aesthetic Centres' to dramatize the age-defying, treatments offered (botox, anti-wrinkle treatments, skin rejuvenation etc) The clocks were set to go backwards. VIEW THE AD How do you know you have a problem? The brief via Low Bull Johannesburg was to communicate to female consumers that just because you cannot see germs, does not mean that they are not there. VIEW THE 'KITCHEN' AD VIEW THE 'TOILET' AD VIEW THE 'SHOWER' AD Go fishing while you're dining Forte Identity Design Singapore aims to communicate a single take-home message that leading seafood restaurant, Seafood International Market and Restaurant, carries the widest range of âliveâ seafood. VIEW THE AD  A print campaign via Ogilvy & Mather Korea aiming to show the power of Oral-B electric tooth brushes. VIEW THE 'MEAT' AD VIEW THE 'VEGETABLES' AD VIEW THE 'SEAFOOD' AD  HiHD is the first HD channel in Taiwan. JL.Design Taiwan were very fortunate to have the client's confidence and trust as the only guideline from the brief is to be abstract with their new channel's identity. So we not only took charge in giving the product its looks, but pretty much all aspects of this new brand: its characteristics, channel name, slogan and parameters. We created a lifeless, chaotic SD world where residents wander about in search of a new direction. From chaos, evolution takes place. Some things have to be de-constructed and rebuilt in the attempt of a new world order. As all creation work towards this new world order, a new era is born: the HD era. VIEW THE SPOT  Lowe London's "adjustable world" TV spot attempts to show how flexible the cars are and features a series of everyday scenes where people adjust their environment to make their life easier. We purposefully avoided a reliance on computer-generated trickery and most of the scenes were shot for real, to make it feel as natural as possible VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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