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Seen and noted

Look up more often

 PRINT   BRASIL    July 27, 2008 20:36 (Edited: July 27, 2008 10:36)

It's very embarrassing

 TV   USA    July 27, 2008 02:06 (Edited: July 26, 2008 16:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jul/15485_Shame_.jpg
A spot via Dieste Harmel & Partners, Dallas shows how a teenage daughter is caught playing footsie with her boyfriend during a family dinner when the boy stands up to excuse himself and the daughter's footprints are evidenced all over his pant legs. The twist is that instead of scolding the daughter, all eyes turn on the mother as she looks away in shame and reinforced as the announcer says accusingly "Nothing is more embarrassing than a dirty house".

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Don't hesitate at the supermarket

 TV   ARGENTINA    July 26, 2008 21:19 (Edited: July 26, 2008 11:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15469_Frame_Heir.png
A three spot campaign via Y&R Argentina was shot by Nico & Martin for Disco supermarkets. The spots show how women reflect on the extreme consequences of not buying different items.

VIEW THE 'HEIR' SPOT
VIEW THE 'BOSS' SPOT
VIEW THE 'DATE' SPOT

Domestic violence is a human rights issue

 TV   NEW ZEALAND    July 26, 2008 21:03 (Edited: July 26, 2008 11:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15511_15454_main_1.jpg
The Sweet Shop's Sam Holst directs this spot for the annual Women's Refuge Appeal through Saatchi & Saatchi, New Zealand.

VIEW THE SPOT

Economical Renault Clio

 PRINT   BRASIL    July 26, 2008 19:36 (Edited: July 26, 2008 09:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15482_Spiral_I.jpg
The Renault Clio Campus is really economical as shown in this campaign from Neogama/BBH Sao Paulo.

VIEW THE FIRST AD
VIEW THE SECOND AD
VIEW THE THIRD AD

Live to see it

 PRINT   BRASIL    July 26, 2008 19:31 (Edited: July 26, 2008 09:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15476_Live_to_see_it_I.jpg
Neogama/BBH, Sao Paulo give people a reason to Quit smoking now.

VIEW THE FIRST AD
VIEW THE SECOND AD
VIEW THE THIRD AD

Small change at IKEA

 AMBIENT   AUSTRALIA    July 26, 2008 08:34 (Edited: July 25, 2008 22:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15455_Sydney_Day_01.jpg
This campaign, via Host Sydney, was created to promote IKEA's refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective of the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels.

VIEW THE FIRST INSTALLATION
VIEW THE SECOND INSTALLATION
VIEW THE THIRD INSTALLATION



A whole world fits in it

 PRINT   BRASIL    July 26, 2008 08:27 (Edited: July 25, 2008 22:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15462_renaultbeach.jpg
Two ads from Neogama/BBH, São Paulo for the spacious Renault Grand Scenic.

VIEW THE 'BEACH' AD

VIEW THE 'PARK' AD

A good slapping

 TV   AUSTRALIA    July 25, 2008 22:31 (Edited: July 25, 2008 12:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15450_Patty_Cake_PR_3.jpg
There’s Bonds hi waist. There’s Bonds lo waist. They’re different, but they belong together, they’re like sisters. Here’s what happens when they come together.

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Gorillaz and monkeys

 TV   UK    July 25, 2008 20:02 (Edited: July 25, 2008 10:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15448_BBC_Olympics.jpg
RKCR/Y&R, London and The Gorillaz' Jamie Hewlett and Damon Albarn reprise "Monkey" to promote the BBC's Olympic coverage.

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Michael Phelps makes a splash

 TV   USA    July 25, 2008 19:59 (Edited: July 25, 2008 09:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15449_ESPN_TechnicalDiff.jpg
Wieden+Kennedy New York feature US swimmer Michael Phelps in this ESPN Sportscenter spot.

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Take the Range Rover Sport off road

 INTERACTIVE   USA    July 25, 2008 19:03 (Edited: July 25, 2008 09:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15392_RRS_watercrossing.jpg
Immersive microsite for the 2008 Range Rover Sport offering a virtual test drive of the vehicle, 5 synchronized off-road cameras and instant terrain handling call-outs.

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Pimp my kettle

 POSTERS   AUSTRALIA    July 25, 2008 19:00 (Edited: July 25, 2008 09:00)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15442_PMK_Bogan.jpg
A send up of MTV's Pimp My Ride by Clemenger BBDO Adelaide intended to appeal to the hard-to-impress 14-28yo male.

VIEW THE FIRST POSTER
VIEW THE SECOND POSTER
VIEW THE THIRD POSTER

Mess with your head

 TV   UK    July 25, 2008 18:56 (Edited: July 25, 2008 08:56)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15445_Trident006.jpg
JWT London has constructed a metaphor for the experience of chewing Trident gum and follows the ensuing psychological chain reaction and mental chaos.

VIEW THE SPOT

Turn it into gossip

 PRINT   ROMANIA    July 25, 2008 06:59 (Edited: July 24, 2008 20:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15438_polar_bear.jpg
A print ad via Scala JWT Bucharest describes how hard it is to be a Jacobs Ice Coffee stick - a dry, concentrated, all in one, milk and sugar coffee mix, targeted towards teens - in this harsh world. While you can buy almost all your competitors ready made, right by the beach side, to prepare Jacobs Ice Coffee requires some sort of dedication. On the other hand, the result is your creation. And you can be proud about it and brag about it with your friends. After all, the best thing about summer is the great stories you are left with, once it is over

VIEW THE 'BEAR' AD

VIEW THE 'WHALE' AD

Your favorite food hates you

 TV   ARGENTINA    July 25, 2008 04:47 (Edited: July 24, 2008 18:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15414_peptojpg.jpg
Landio Byenos Aires relaunches a campaign for PeptoBismol at the US Hispanic market. Pepto Bismol helps sooth digestive problems.

VIEW THE SPOT

Halo 3 players are honest at airports

 RADIO   NEW ZEALAND    July 25, 2008 02:27 (Edited: July 24, 2008 16:27)
https://www.bestadsontv.com/news/../images/radioshot.jpg
A radio campaign via Republik Auckland promoting the Halo 3 on Xbox.

PLAY THE 'CONTACTS' SPOT

PLAY THE 'INTERVIEW' SPOT

PLAY THE 'SPARTAN' SPOT

Choose a safer dummy

 PRINT   AUSTRALIA    July 25, 2008 02:18 (Edited: July 24, 2008 16:18)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15430_ANCAP_pole_1.jpg
Marmalade Melbourne wants to publicise the ANCAP star rating system and its importance when purchasing a new car. Specifically, we had to reinforce the message that 4 and 5 star ratings are ideal in choosing a safe car.

VIEW THE 'POLE' AD

VIEW THE 'BARRICADE' AD

VIEW THE 'RUN' AD

When your clothes don't fit

 PRINT   INDIA    July 24, 2008 23:53 (Edited: July 24, 2008 13:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15412_tag_4.jpg
Ezee is a product that prevents woollens from shrinking when washed. The brief via Mudra Communications India was to bring out this quality.

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Adobe plays cards

 TV   USA    July 24, 2008 06:53 (Edited: July 23, 2008 20:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15407_Adobe_Cards.jpg
Goodby, Silverstein & Partners, San Francisco and director Mike Kellogg create a card war for Adobe.

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See if you can find more minutes

 TV   UK    July 24, 2008 06:44 (Edited: July 23, 2008 20:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15409_T-Mobile_cow__1.jpg
T-Mobile wanted to take a greater share of the contract market so Saatchi & Saatchi London dug deep.

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The meltdown of Saddam

 TV   UK    July 24, 2008 06:44 (Edited: July 23, 2008 20:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15408_BBC_Saddam.jpg
The House of Saddam is a new show about to launch on BBC2.

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Your signature is powerful

 TV   FRANCE    July 24, 2008 04:25 (Edited: July 23, 2008 18:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15405_Amnesty_Ink.jpg
Another Amnesty International 3 minute spot from Erik Vervroegen and the team at TBWA Paris.

VIEW THE SPOT

VIEW THE SPOT (HIGH RES)

Evidence is everywhere

 INTEGRATED   SINGAPORE    July 24, 2008 04:21 (Edited: July 23, 2008 18:21)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15402_AXN_CSI-Miami.jpg
Get people talking about the upcoming season of CSI: Miami for TBWA Singapore client AXN.

VIEW DETAILS

Pose with the Fusion Finish

 INTERACTIVE   USA    July 24, 2008 04:18 (Edited: July 23, 2008 18:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15391_Toshiba_webcam_layout_low.jpg
WARNING: YOU NEED A WEBCAM TO VIEW THIS CAMPAIGN! Snap webcam photo of you behind the most eye-pleasing Toshiba ever. We’ll place photo into a banner ad that you can boastfully share with friends.

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Pink Batts keeps you snug

 PRINT   NEW ZEALAND    July 24, 2008 04:14 (Edited: July 23, 2008 18:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15395_Couch.jpg
Pink Batts is by far the most recognised and popular insulation brand in Australia and New Zealand. DDB Auckland wanted to remind people of the amazing - but often forgotten - job Pink Batts Insulation does of keeping you comfortable in your home.

VIEW THE 'COUCH' AD

VIEW THE 'LIGHT BULB' AD

VIEW THE 'SLEEP' AD

Sissy fight

 TV   GERMANY    July 24, 2008 04:09 (Edited: July 23, 2008 18:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15403_sissyfight.jpg
TBWA Duesseldorf point out that if your PC is a sissy then you need a new one.

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The box that doesn't shake

 DIRECT MARKETING   AUSTRALIA    July 24, 2008 02:52 (Edited: July 23, 2008 16:52)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15393_wires_layout.jpg
WIRES (Wildlife information rescue and education service) via Ward 6 Sydney urgently needed volunteers so Ward 6 developed a DM piece that delivered everything need to become one, right to your door.

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The math is this easy

 TV   NEW ZEALAND    July 24, 2008 02:49 (Edited: July 23, 2008 16:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15398_Electro.png
Barnes, Catmur & Friends Auckland wants to make Pizza Hut fun again. But still drill product messages into the brain.

VIEW THE 'ELECTRIC SHOCK' SPOT

VIEW THE 'JUMBO' SPOT

VIEW THE 'DUCK' SPOT

VIEW THE 'PHONE INTRO' SPOT

Shifting gears could kill you

 PRINT   ROMANIA    July 24, 2008 02:32 (Edited: July 23, 2008 16:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15379_Speed_kills.jpg
An ad via DraftFCB Bucharest raising awareness on speeding.

VIEW THE PRINT AD

PLAY THE RADIO AD

We need happy endings

 POSTERS   USA    July 23, 2008 22:27 (Edited: July 23, 2008 12:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jul/tn_15388_WGA_HOME_lo.jpg
Support for the Writers Guild of America comes via this poster campaign.

VIEW THE 'HOME ALONE' POSTER

VIEW THE 'ROCKY' POSTER

VIEW THE 'GREASE' POSTER

The Pajero goes further

 PRINT   BRASIL    July 23, 2008 22:16 (Edited: July 23, 2008 12:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15384_AN.VAZIO_legenda.jpg
Africa, Sao Paulo used a magazine to demonstrate how far the Mitsubishi Pajero Sport goes.

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Kids shouldn't doodle

 PRINT   AUSTRALIA    July 23, 2008 20:39 (Edited: July 23, 2008 10:39)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15370_KELL3538_AWW_D_72dpi.jpg
A print campaign via JWT Sydney showing that kids need to concentrate.

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A big devotion to Dodgers

 TV   USA    July 23, 2008 20:38 (Edited: July 23, 2008 10:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jul/15387_DODGERS_TOAST.jpg
Y&R Advertising, Irvine takes sports team devotion to absurd lengths in this spot for the Los Angeles Dodgers.

VIEW THE 'MIRACLE TOAST' SPOT

VIEW THE 'FOAM FINGER' SPOT

Look after your heart

 PRINT   THAILAND    July 23, 2008 20:31 (Edited: July 23, 2008 10:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15375_Ramathibodi_Hospital_-Balloon.jpg
BBDO Bangkok's new print work to encourage people to check their heart regularly.

VIEW THE 'BALLOON' AD

VIEW THE 'JACK IN THE BOX' AD

Guest judge: David Angelo, chairman/CCO, David&Goliath, LA

 GUEST JUDGE /BEST AD OF THE WEEK    July 23, 2008 16:21 (Edited: April 12, 2011 07:27)
https://www.bestadsontv.com/news/upload/DavidAngeloNEW-web.jpgThis week's guest judge is David Angelo, chairman & chief creative officer of David&Goliath, Los Angeles. An American Advertising Federation Hall of Achievement inductee, David has consistently developed innovative, effective and highly creative advertising solutions for a diverse list of marketers, including Coca-Cola, Lexus, Reebok, Little Caesars, the New York State Lottery and the Partnership for a Drug Free America.
He started his career in 1989 at DDB, New York, and later served as VP/ACD at Chiat/Day, New York, eventually joining Cliff Freeman & Partners as executive creative director, where he led a creative resurgence at this much-awarded shop.
On the national stage, David was tapped as a creative consultant for the 1992 Clinton/Gore Presidential campaign and was responsible for creating the anthem spot that ran on the election eve. Over the years, David has created a memorable body of work that has garnered more than 300 of the industry's most prestigious awards, including Cannes Gold Lions, One Show Pencils, Clios, Addys and Belding Bowls.

BEST TV
I reviewed 6 spots in total. My pick for best spot is 'Pregnant' for the flavored drink from Oasis. At first glance, I thought it was a parody for water. But the more I watched, I realized that it was actually a pretty cool spot. I liked and appreciated its bold approach. I mean, how often do you get a strategy that leverages your brand by poking fun at water?
Then again, how often does a client embrace an idea of a young woman who gets impregnated by a guy made out of cactus? Nicely executed, right down to the needles on his cactus skin.
Next on my list is the More 4 spot announcing Stanley Kubrick season.
The use of camera pov through the set of a famous movie is enough to make even the non Kubrick fan want to tune in. Would love to see a version for Eyes Wide Shut.
Coming in at number 3, a piece for Tower Hamlets Borough Council, titled 'Knife Crime'. I love the way this one was shot, it's very realistic and it makes you feel like you're right there in the chase. It's a great spot, however, it left me asking one thing: is knife carrying such a big problem in London that it warrants a TV commercial?
Number 4, a spot for Unilever titled 'Naturist'. It's actually a pretty smart idea. The notion of Naturists committing adultery by wearing soft fragrant clothing is clever. However, like a bad relationship, this one went on way too long. Must be the director's cut.
Number 5, is the commercial for Kanye West and how cool it would be to be in his shoes. A great spot for Kanye West, that is. I was kinda hoping Absolut would have a bigger part here.
And rounding out the lot, is a spot for Unilver Axe called 'Oedipus'. Very campy and lighthearted.

BEST PRINT
I love print. Especially, when it's simple and well executed. My favorite piece here is the Adidas 'I run with 600 million legs'. Well art-directed, and a great follow up to the previous campaign. I was wondering how they were going to do that. Good job.
Tied for second are two executions, one is for Cox & Kings Travel, a beautiful idea, well crafted and well told. The other is for Gibson guitars, an novel idea that inspires people to write their life story via guitar. Makes me want to go out and buy a Gibson and sing about reviewing ads!
The Halls Throaties (love that name!), is my vote for number 4. Very simple, very iconic.
My vote for Number 5 is an ad for The Looking Glass Foundation. It's a good thought and nice execution.
And last but not least, numero cinco goes to Masterlock where a cow is being beamed up by a UFO. Boy, what a strong lock you got there! Let's move on to billboards.

BEST OUTDOOR
Here we go, the final stretch! My favorite in this bunch is the Big Stuff board. Iâm a fellow hoarder so I can totally relate to this idea! Love that it's interactive and that it's not your typical outdoor execution.
Next on my list is the Microsoft Anti-Virus idea. It took me a while to figure this one out, but once I did, I was pleasantly surprised/confused. Very involved, very detailed. Seems like a ton of work for a direct mail piece though. But I have to give kudos for being brave enough to try something like this.
Number 3, is the Boral Hippie cement truck. I want this assignment! Better yet, I want one of those trucks. Love the use of innovative media here.
Coming in fourth is the National Express ad. Actually there's a cool idea here, I just wish they would have made it more exciting. For example, how about miniature people half naked making out on the red bench in the background? You get the idea.
Next to last is Metservice, with an ad for ski forecasts. It's quick and memorable.
Number 6 is for ACB, the Money Envelope. According to the ad's description, the idea is meant to dissuade the reader from accepting corrupt money. Alright, for starters, who in their right mind isn't going to take the rupees notes?! And the fact that there's an advertising budget set aside for deterring corrupt Indians is besides me! In any case, kudos for the non-traditional effort and good luck stopping those bad guys!
And that's my take on the work. Keep mining for gold, folks.

When the positive becomes the negative

 PRINT   PHILIPPINES    July 23, 2008 05:29 (Edited: July 22, 2008 19:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15371_Prolife_Positive_.jpg
Prolife Philippines via DM9 Jayme Syfu Manila offers counseling to women contemplating abortion and to look at motherhood positively.

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This time it's personal

 TV   AUSTRALIA    July 23, 2008 04:20 (Edited: July 22, 2008 18:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jul/15367_Simon_002.jpg
From Clemenger BBDO Sydney comes a new integrated campaign for St Vincent de Paul, co-created by the real people that St Vincent de Paul help.

VIEW THE 'SIMON' SPOT

VIEW THE 'SONIA' SPOT

VIEW THE 'TOM' SPOT

VIEW THE CAMPAIGN PRESENTATION

Kids finally surrender

 PRINT   AUSTRALIA    July 23, 2008 01:13 (Edited: July 22, 2008 15:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15355_indian.jpg
Getting your kids to eat well can be a chore, but with new Latina Kids Pasta via George Patterson Y&R, the battle is over.

VIEW THE 'INDIAN' AD

VIEW THE 'SOLDIER' AD

VIEW THE 'PIRATE' AD

Experienced travel agents

 PRINT   INDIA    July 22, 2008 20:41 (Edited: July 22, 2008 10:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15358_Eiffel.jpg
Cox & Kings has been in the travel business since 1758.

VIEW THE 'EIFFEL TOWER' AD

VIEW THE 'LONDON BRIDGE' AD

VIEW THE 'STATUE OF LIBERTY' AD


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