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Seen and noted
 Match.com is an online dating service. The company reportedly has more than 15 million members and Web sites serving 37 countries in more than 12 different languages. Storakers Mc Cann Stockholm did the print ad. VIEW THE AD  Because they're such great appliances, it was important for Love Communications, Sydney to make them the heroes. So the spots dramatise their benefits. VIEW THE JUICER SPOT VIEW THE SWATCH SPOT  This McCann Erickson, New York spot for Verizon Wireless is really simple. A thin, balding corporate type goes over his schedule with his secretary. His day consists of texting his friends and family ad infinitum. When she suggests the one work-related item, a 4 pm budget meeting, he lifts his eyebrows and make a slight noise of disapproval. She changes the meeting. Itâs all in the deadpan acting and directing. VIEW THE SPOT  JWT Argentina promotes a limited edition Ford which will be equipped with exclusive accessories from Nike, that will fit each runnerâs needs accordingly. VIEW THE SPOT  RKCR/Y&R London feature Take That boy group and the M&S girls to announce to the nation's women that the M&S' Winter Collection has arrived and to wish all M&S customers a Merry Christmas! VIEW THE SPOT  RC comunicacao Brasil create two spots with completely different points of view for the same purpose: raise donations for cancer treatment. VIEW THE CLOWN SPOT VIEW THE TREE SPOT  JAM, Adelaide, were briefed by ParaQuad SA to help build awareness to the potential consequences of drinking and driving during the festive season. We targeted one of Adelaideâs busiest restaurant streets; a popular place for pre-Christmas lunches and drinks. VIEW THE AD  RC Comuncacao / belo horizonte series of print ads for Origen Fertility Center VIEW THE VASE AD VIEW THE THIEF AD  This JWT Melbourne commercial features a series of ordinary looking people saying thank you to camera. The people are all child abusers and they are thanking viewers for doing nothing to stop child abuse. By doing nothing, the inference is that viewers are actually colluding with child abusers. The TVC covers the gamut of child abuse including physical, neglect and sexual abuse. VIEW THE SPOT No need to see the sky outside According to DDB New Zealand theres so much to watch on SKY, there's no need to leave the house. VIEW THE COUCH 1 SPOT VIEW THE COUCH 2 SPOT Bank bashing allowed here Lavender* (Sydney) wanted to hear people say for themselves what annoys them the most about banks, so they built an unbranded Truth Pod, took it to a number of locations and invited regular people in to have their say. They filmed the whole process and made a TVC out of it. It's like conducting the research for an ad whilst making it â a bold move for one of Australia's Big 4 banks. The result: Aussies vent their spleens about banking. VIEW THE SPOT  Jung von Matt/Alster, Hamburg were asked to advertise safety features common across the entire range of Mercedes-Benz cars, and to do it in an engaging way. Solution: Humans aren't the only ones who benefit safety advances from Mercedes-Benz. Here they take a few forest animals and let them tell their side of the story after a close encounter on a dark forest road with a Mercedes. VIEW THE DEER AD VIEW THE RABBIT AD VIEW THE SQUIRREL AD  A thought-provoking radio spot for the Australian Childhood Foundation, via JWT Melbourne, highlights the issue of child abuse. PLAY THE SPOT Pretty scary radioThis radio spot socksParents change when they are around children- curse words and music with explicit lyrics are a no-no. This radio spot, vis Bates 141, Manila, demonstrates what happens when a typical couple rides the Nissan Grand Livina. PLAY THE SPOT Yawn... not another McDonald's poster This new lenticular poster from DDB New Zealand demonstrates that no matter how late it gets, you can always grab a bite at McDonald's. VIEW THE CONCEPT Guest judge: Rick Condos, Goodby Silverstein, San Francisco This week's guest judge is Rick Condos, group creative director at Goodby Silverstein & Partners, San Francisco. Rick re-joined Goodby's in 2007, after spending two years at Wieden+Kennedy Amsterdam as creative director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'. Throughout his career he has created award-winning work for HP, Nike, Frito-Lay, The Economist, Bass Ale, and many other clients. He started his career at Weiss, Whitten Stagliano in New York, and also did a short stint at TBWAChiatDay.He has been honored by numerous award shows and industry periodicals both in America and abroad. Rick lives in Mill Valley, CA with his wife and three year old daughter. When not at the office, he revels in the domestic bliss of his family. To read Rick's review of this week's Top 6, click 'Read More'... BEST TV Favorite TV: Playstation: 'Graduation Party'. I really like the use, or lack thereof, of sound in this spot. For me, this choice tipped the scales in its favor. The film choice is also beautifully executed. Had this spot not had to include game footage at the end, I think it might have been perfect. I'm not sure if in this day and age game footage is selling games anymore, but it was obviously a mandate. A shame, because if it could have held on the home movie and then cut to a pack shot I would have been a lot more interested in what the game was, and therefore a lot more compelled to run out and buy it. Overall, though, a very nice spot. Runner-up TV: Barons Brewing Company 'Save the Males'. I would have to choose Barons, but only for the ridiculous visual of the penis being chased by two vaginas through a field. Unfortunately, it was the only part of the spot that felt unexpected and fresh. BEST PRINT Favorite Print: CDR (Calcium-DRedoxon) 'Checkers'. This print ad is a really nice demonstration of the product benefit. I had no idea what this product was, but I immediately knew its benefit, all from one arresting photo. A simple idea executed well. Runner-up: HP 'Pisa'. Again, a nice visual solution. Hammers the benefit of long-lasting prints. A little less unexpected than the CDR execution, but well done nonetheless. BEST OUTDOOR Favorite Outdoor: I really like the WWF Indonesia stunt. Cheap. Simple. Extremely informative. This is a hard combination to pull off, and I think it is demonstrated here in spades. My only criticism is the signs that surround it. I wish that they had a more elegant design to them to give them a little more import. The bowls on the beach are so stark and beautiful that I feel they could have been supported more by the art direction around them. Runner-Up: Johnson & Johnson 'Wrecking Ball'. The use of the real world wrecking ball and the billboard is clever. Maybe a little bit too much so, but a good idea nonetheless. I wish the shot of the guy was a little better. Overall, a nice execution but not as fresh an idea as the WWF.  Best Buy Canada, the countryâs fastest growing specialty retailer and e-tailer of consumer electronics, launched a new holiday advertising campaign this month, via Zig Toronto, to showcase its ability to connect shoppers with gifts that elicit the best possible reactions from recipients. The humorous 'The Best Gifts Get the Best Reactions' campaign was created by zig, an ideas company with offices in Toronto and Chicago. VIEW THE DADDY SPOT VIEW THE TWINS SPOT  TBWA Vancouver gets Lotto Super 7 winners talk about their new found fortune. VIEW THE HEATHER SPOT VIEW THE PETE SPOT  Neogama/ BBH Sao Paulo continue their Weird theme with this series of outdoor posters VIEW THE PARK BOYS AD VIEW THE POOL ROOM AD VIEW THE POOL BOYS AD Speed kills The new Vespa GTS 300 Super, is the fastest Vespa ever according to ColensoBBDO New Zealand VIEW THE AD  This outdoor site for client Pedigree via WhybinTBWATEQUILA, allows passers-by to play with and teach a virtual puppy. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice. VIEW THE AD[ Diamonds are a housewives best friend The concept of this print campaign from Grey Kuala Lumpur is based on all the inconveniences of marriage for a woman. Like how they have to put themselves through endless housework, the extra responsibilities of having a child and having to endure the husbandâs bad habits for the rest of her life. But with a carat club love diamond, itâs all worth it. VIEW THE BABY AD VIEW THE LAUNDRY AD VIEW THE HUSBAND AD Baron's out to Save the Males Barons is here to Save The Males before the metrosexual eradicates all that is good and pure with the good Aussie male. VIEW THE SPOT  This new outdoor from Cummins Nitro Melbourne captures the feeling of eating a Mars Chilled this summer. VIEW THE AD A job for a baker Y&R Wellington launched the new Six Figure Jobs section on the Trade Me Jobs website via a mobile billboard. VIEW THE AD Small business mobilty JWT Auckland created this print campaign for client Ford. VIEW THE AUTO ELECTRICIAN AD VIEW THE PLUMBING AD VIEW THE LOCKSMITH AD  Hal Riney San Francisco announced the launch of its first work for slotMusicâ¢, the innovative, new physical music format from tech leader, SanDisk. Launching this week, the new campaign will feature artists across musical genres including Akon, The All-American Rejects, Lady Gaga, T-Pain, Fall Out Boy, Jimi Hendrix, KISS and other music industry icons. The fully integrated campaign will be supported by print, radio, outdoor, mobile and interactive components highlighting slotMusicâs ability to deliver more than just the music to the listener. VIEW THE BEYOND AD VIEW THE STONES AD VIEW THE CORPORATE AD  Neogama/BBH, Sao Paulo have created this print series for client Mix Brazil VIEW THE POOL AD VIEW THE POOL TABLE AD VIEW THE PARK AD  Australie, Levallois Perret produced this spot for client E.Leclerc. Purchasing power is one of the main preocupations of media, policians and above all, the French. Therefore, helping consumers making it better seems more and more necessary.This explains the new E.Leclerc film, in which the brand reaffirms the use of such a comparison system in this context : quiestlemoinscher.com allows consumers to know which brand is the cheapest and by doing so, directly acting on individual purchasing power. This film is built as a very didactic documentary showing everyday life of the C family. VIEW THE FAMILY C SPOT VIEW THE MRS J SPOT  Venables Bell & Partners, San Francisco brings Sansaâs new mp3 player to every day life in two new spots. VIEW THE TRANSFORMER SPOT VIEW THE RUN SPOT When you read Stephen King's Short Stories you experience a series of short frights from story to story.RazorJunior Sydney demonstrated this with these 5 second radio spots that all play in the one ad-break. PLAY THE SPOT  Freeform Sydney produced this press campaign to support Fudge styling relaunch worldwide VIEW THE SEVENTIES AD VIEW THE EIGHTIES AD VIEW THE COUPLE AD  Cinema/Viral campaign via Freeform, Sydney to support Fudge styling relaunch worldwide. The Fudge brand is about doing things differently so Freeform used humorous characters to create 'bad hair' moments that urged the viewer that with Fudge 'It's Never Too Late to Change Hair History'. VIEW THE SPOT |
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