Seen and notedCollider choreographs liquid chocolate in this spot for Nestle Club through JWT Sydney. VIEW THE SPOT Guest judge: Jonathan Cude, CCO of McKinney, Durham
This week's guest judge is Jonathan Cude, partner & chief creative officer of McKinney in Durham, North Carolina.
Jonathan was promoted to executive creative director in 2007, making him just the fifth creative head in McKinney's 40-year history. He joined the agency from Wieden+Kennedy where he wrote for Nike and Diet Coke. He showed he could handle a broad range of styles from the humor of Nike 'Streaker', Creativity's runner-up for spot of the year, to the inspiring drama of the 2003 Cannes Gold Lion winner, Nike 'Before'. Over the past four years, the teams that Jonathan has co-led at McKinney have won a Cannes Lion, two One Show Pencils, an ANDY, an Athena, two Yahoo! Creative Summit Purple Chairs, four IAB MIXX awards (including the inaugural best of show), and two Buzz awards, while driving business performance worthy of three EFFIEs for efforts including Audi A3 'Art of the H3ist' and Sony BRAVIA 'The World's First Television for Men and Women'. A native of Arlington, Virginia, 'Cude', as his friends and colleagues call him, has a passion for Nikes and Paul Smith shirts. But the love of his life is his 7-year-old daughter, Bella. The TV channel bumpers created as part of HSBC's sponsorship of the Lions tour are simple, fun and very well executed. I imagine the target loved seeing these short clips as much or more than the programming that ran on either side of them.... BEST TV The TV channel bumpers created as part of HSBC's sponsorship of the Lions tour are simple, fun and very well executed. I imagine the target loved seeing these short clips as much or more than the programming that ran on either side of them. Insightful, engaging and entertaining. Can't ask for much more than that. The spot for the newspaper in Helsinki (Ilta Sanomat) had a great twist on the sad death of the newspaper. The cinematography, casting and production values were dead on. The depiction of the web as "not having it all" was a clever poke at technology and "progress." I'll give the Pepsi spot an honorable mention for production effort. Imagine it was a beast to do. BEST PRINT The HP ad for the print refills make its point in a fun, simple and beautiful way. It's art. The ad for Petit Bateau I liked because it told me something I didn't know. Namely that they have clothes for 495 month olds, like me. And the baby had pretty blue eyes. I'm a sucker for those. BEST OUTDOOR The idea for the eco consultant business cards was brilliant. Not OOH in the traditional sense, but who cares. What green loving eco geek wouldn't be proud to hand out a piece of trash with his digits stamped on it like that? The McDonald's video board in Piccadilly Circus was pretty cool. I'm not sure how people were invited to participate in the idea (I can imagine some agency staffers on the ground helping them along?). Nonetheless a fun idea, well done. And right for the brand. Honorable mention on the Tonka Truck execution for the sheer scale of it. Gotta love a big, fat pile of dirt made into an ad for something. Leo Burnett London let passers-by interact with images displayed on McDonald's giant LED screen in Piccadilly Circus. VIEW THE CONCEPT To promote Tonka's mighty machines, Y&R Singapore transformed a construction site into an enormous sandpit. VIEW THE CONCEPT To get people who go to traditional museums to visit the national cartoon museum as well a number of famous paintings were presented using strips, thus turning the tragic content of the paintings into a humorous story board. The campaign was planned to be aired in the cartoon pages of dailies. VIEW THE BILL AD VIEW THE SHOT AD VIEW THE WAKING UP AD Vodafone Australia, via agency Clemenger BBDO, Sydney, has launched a new brand campaign entitled 'What Are You Waiting For?', bringing new meaning and a local context to Vodafone's global brand proposition 'Make the Most of Now'. Building on Vodafone's 'Split' and 'Fold' campaigns from 2008, the 'What Are You Waiting For?' campaign is designed to provide answers to Australians' 'one day' dreams. VIEW THE SPOT In Africa, 1.6 million children and adults die from AIDS each year because they donât have access to treatment. The association Solidarite Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. BETC Euro RSCG , Paris created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a phrase and in the process deliver the following message:Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online: Every minute counts. www.solidarite-sida.org VIEW THE AD Captured in the cinemaTorturing people is far from an obsolete practice: more than 60 years after the international community of states approved the Universal Declaration of Human Rights, at least 81 countries still torture and 60 states continue to adhere to the death penalty.The international human rights group ACAT wants to do something about this. The Swiss advertising agency Advico Young & Rubicam overcame this difficulty by incorporating the issue into the everyday concerns of young people today. Normal public transportation passengers and moviegoers were turned into torture victims: a sticker was applied behind the seats of trams and cinemas so that it appeared as if the person sitting in front of you was handcuffed to the seat. VIEW THE CINEMA AD VIEW THE HANDS AD The gospel according to St MagnifySt Matts church promote their progressive attitude to Christianity through M&C Saatchi, Auckland. VIEW THE WINE AD VIEW THE MOUNT AD VIEW THE BLIND AD Unabbreviate siteNew line of quick messaging phones from Rogers. The website from Marketel Montreal showcases a 3D blender that unabbreviates texts. VIEW DETAILS Beer on lineZoogami releases a new beer via Saatchi & Saatchi Rome and wants to position it as a modern product that follows the evolutions of the world in which we live. This is the Contemporary Beer project, born to explain, in an experimental and completely revolutionary way, what happens in the world in real time. VIEW DETAILS The paper whirlpoolPull to chillTo create excitement about 3M Window Film tinting solutions in a fresh, interactive manner as well as launch the new Solar Shield Emirates Karama (area in Dubai) showroom The Banyan International Dubai created this outdoor piece. VIEW THE AD An Environmental Consultant asked Fischer Portugal to create a business card. This is the result. VIEW THE AD A handy mini deo that you can carry along wherever you go:Agency Ogilvy & Mather Chennai. VIEW THE AD At a glance, this classic 'thumbs up' sign emulates the effect that Disneyland Paris has on children worldwide. However, on closer inspection, the hand in this visual only has three fingers â just like Mickey Mouse. By offering a potentially human element to Mickey Mouse this campaign radically challenges children's perception of Disneyland and is a further incite to visit.Print ad from BETC Euro RSCG, Paris VIEW THE AD Dog makes the paperThe spot follows the story of a little girl spreading the message of her lost dog to the world.Created by FoxP2 South Africa. VIEW THE SPOT Stretch RoverNet#workBBDO Johannesburg were briefed to create a 15 second AV clip to be played on screens lining the red carpet at the Cannes film festival, promoting &Beyond luxury african safari's. It needed to be eye catching and simple enough to be immediately understood by the target audience, celebrities walking down the red carpet. VIEW THE SPOT To advertise the authenticity of the jasmine fragrance in Parachute Jasmine non-sticky hair oil Publicis Mumbai created this point of sale piece.In stores, bottles of Parachute Jasmine were placed on pre-wound rubber band powered paper butterflies. Every time a customer picked up a bottle, the butterflies would shoot up in the air and fly around the store like real butterflies. VIEW THE AD Photo finishNet#work BBDO Cape Town took original agency scamps drawn by art directors and placed them over Bryan Traylor from Locker 14's final shots. We then challenged people to visit the website and see how the ads turned out.In each case they turned out beautifully. This illustrated Bryan's ability to take a concept from an advertising agency and develop it into a beautiful piece of photographic work.See for yourself at www.locker14.co.za VIEW THE COW AD VIEW THE DOG AD VIEW THE HOUDINI AD To differentiate MR MIKES as a casual alternative to the typically stuffy steakhouse experience. VIEW THE AD JWT London has created 20 idents to support HSBCs sponsorship of the Lions tour in 2009.The idents are set in South Africa (the country hosting the tour) and feature 5 of the greatest Lions players ever to play coaching, the local wildlife⦠VIEW THE SPOT Ogilvy & Mather India wanted to create awareness among people about the dangers of deforestation, air & water pollution. VIEW THE LAND AD VIEW THE BIRDS AD VIEW THE WATER AD Bicoastal production/design studio Blind cloaks TV star and entrepreneur Jesse James in artfully morbid blacks, golds and grays promos and network ID's for the launch of Spike's new series. VIEW THE SPOT VIEW THE AD JWT Sydney has created a new TV ad for Kit Kat expressing the idea that if you are working like a machine, you really need a Kit Kat break. VIEW THE SPOT A sandwich with the right amount of spice which doesn't lack or need anything else.Spot from The Vidal Partnership New York. VIEW THE SPOT The latest spot from AARP via GSD&M Idea City Austin features the new CEO, Barry Rand as well as three AARP members who are speaking out about their person health care situation. With both the House and the Senate committing to deliver health care reform legislation on the President's desk in the next few months, "Quotes"calls on Congress to pass real health care reform now. VIEW THE SPOT Viral film from The Rocket Science Group London created to raise awareness about the negatives of teenage pregnancy VIEW THE SPOT The animation takes the viewer through the childhood and teenage years of a small girl, demonstrating the hazards that potentially lie in wait for those children whose life choices are a result of not actually having a choice.Agency: Saatchi & Saatchi Bucharest. VIEW THE SPOT Another ad from Kellogg's via JWT London about the lengths people will go to keep them all to themselves...ludicrously tasty. VIEW THE SPOT Juggling the dayA woman today has to jugle. Work, kids, working out, house keeping etc. Good thing there's Vitalu Breakfast Crackers and a TVC from Euro RSCG Amsterdam. VIEW THE SPOT The second film in the new Twinings campaign via AMV BBDO, London by Spank's live action, animation and design duo FAQ. They directed world renowned artist Ilana Yahav for both spots, she uses tea and light to create images that reflect the emotions that drinking the teas evoke. VIEW THE SPOT Campaign from Fisher Portugal using real banknotes to promote the most important Business Newspaper in Portugal. VIEW THE MARKS AD VIEW THE PESOS AD VIEW THE ROUBLES AD Chocolate bicyclesThe Bicycle Factory is a promotion for Cadbury from the Hive Toronto where they are getting consumers to help them send 5000 Bicycles to Africa. In Africa a bicycle is much more than just a bicycle, it's access to schools, it's an ambulance, it's a way to move greater distances at faster speeds than on foot, and to carry more as well. Every time you enter a cadbury UPC online, it gets turned into a bicycle part. Watch live as your part gets added to a bicycle, plus explore the factory to watch videos and find out more about the initiative. VIEW DETAILS Unitas/ RNL , Santiago communicate the benefits of having a good optics: good vision with Optics Schilling. VIEW THE AD Publicis Communications Delhi print for VK Solar torches. VIEW THE COUPLE AD VIEW THE ROBBER AD VIEW THE TWINS AD « First « Previous Next » Last » 2 of 8 |
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