Seen and noted

This week's guest judge is Frazer Jelleyman, the newly appointed executive creative director of David&Goliath's London office, which opened its doors in April of this year.
Jelleyman joined D&G London from TBWALondon, where he spent eight years, most recently as creative director. While there, Jelleyman worked on award winning campaigns for clients such as Masterfoods, Sony Playstation and Nissan.
Prior to TBWALondon, Jelleyman was art director at DDB in London where he came up with creative campaigns for Volkswagen and Nicorette, among others. His work has been recognized by juries at Cannes, D&AD, BTAA, Campaign poster, Creative Circle and Kinsale.




It's towards the end of a long day, the Carnaby Street sun streams through the window, as my favourite of this week's spots begins to play.
Strongbow 'Bowtime', feels to me as if it's got a lot of things right....

BEST TV
It's towards the end of a long day, the Carnaby Street sun streams through the window, as my favourite of this week's spots begins to play.
Strongbow 'Bowtime', feels to me as if it's got a lot of things right. It's populist, epic without being too gratuitous, and handles the ubiquitous 'cider is a refreshing drink' part of the brief in a covert not overt way.
The Braveheart-esque dialogue is nicely written. The timing is right, cider being a summer thing. It makes you smile, which after all is what you want from a boozy drink.
It's probably spot on for the target audience as well, which appears to include me, because it has been, as the spot says, a long day, and for some reason or other, I have started thinking about a nice refreshing pint of cider after work. Job done.
A close second for me is Nike 'Puppet Chalk'. Now I admit I'm not the target audience. I don't know anything about basketball, ( apart from the obvious ), and I'm not entirely sure I care to. But in a world of sports product marketing that by and large features overpaid superstars showing off, the puppet version of LeBron James goading roommate Kobe Bryant with cries of "20 dollar chinese food" and "Beef and broccoli" is suitably bonkers.

BEST PRINT
The work for Xyladecor woodcare makes me smile. A bit cheeky, a bit irreverent, and not a bloke painting a fence in sight.
I also like the nice, simple but clever visual for Dinu kitchen towels. So absorbent it turns grapes to raisins.

BEST OUTDOOR
The digital outdoor work for Pedigree is fabulous. Engaging, provocative and touching. The Pedigree campaign has been consistently good over the past few years, and this is another belter.
Nomis Sports are a classic example of a challenger brand. Out gunned and outspent on the high street, they are taking the high street to the amateur football player. Brave, intelligent, resourceful. In these tough times, that's probably the best way to be. Good luck to them.

Now, it's been a long day, cider anyone?