Seen and notedThree Drunk Monkeys, Sydney has created a campaign to launch the inaugural World Dog Games, showing the skills required to be Australia's finest canine athlete. Presented by Chugg Entertainment and Purina, the World Dog Games is a three-day arena event, launching in Sydney on 31 October and followed by events in the UK in 2010. The campaign consists of print and outdoor executions, as well as merchandise, including a dog sports drink called K10 and event t-shirts. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Cigarettes not only kill youOn and around Saturday the 7th of February 2009, 173 people in Victoria lost their lives and over 400 people were seriously injured in Australia's worst ever bushfire. This ad from 303 Group Sydney is a reminder of the dangers of cigarettes and their ability to cause large scale damage if not extinguished properly. VIEW THE AD Entertainment while you eatAdidas wanted to launch its new sportswear GAZELLE with COOL CLIMATE technology, that keeps the users fresh while running. This product was being launched in hot climate cities such as, Cartagena, Barranquilla and Bucaramanga (Colombia) with this outdoor from Pull & Push Y&R Bogata. VIEW THE AD Soft start to a hard nightComfort Fabric Softener is not always the best thing as illustrated by this print ad from O&M Bangkok. VIEW THE AD Institutional and branding campaign for 'La Condoneria' (The Condom Shop), Barcelona, specialist in all kinds of condoms from suigeneris, Barcelona VIEW THE RIDER AD VIEW THE LITTLE TOAD AD VIEW THE DOGGY STYLE AD The hangers fly in for springCooch Creative Perth create and produce a low budget fashion based TVC to appeal to a broad demographic. VIEW THE SPOT New York based Cutting Room editor Chuck Willis and Smuggler directors The Guard Brothers demonstrate that it takes a village to keep Swiss time precise in the new :60 "Clock Tower" for SPDR State Street Global Advisors out of The Gate Worldwide, NY. The storybook like spot, set in 1940s Switzerland, documents a timekeeper's desperate attempt to fix the town's clock tower and save the time sensitive town. VIEW THE SPOT Medecins Sans Frontieres continually deliver humanitarian aid around the world under the most difficult and dangerous circumstances. The brief for McCann Erickson London was to communicate the challenges facing their aid work in a way that avoided the problem of 'charity fatigue': immunity to the conventions of charity advertising. These are typified by gratuitously shocking images that depict the suffering of innocent victims. VIEW THE SPOT When you have vision troubles you loose part of the image, Optics Schilling has the lenses that you need. Ads from Unitas/RNL, Santiago VIEW THE ASTIGMATISM AD VIEW THE CATARACTS AD VIEW THE MYOPIA AD When DDB Barcelona commissioned this film to Agosto the idea behind the spot was that it's not enough to define the new Polo as cool, a story was needed to make evident what cool really means VIEW THE SPOT Three spots from Bos Toronto for Mr.Sub VIEW THE BRIDE SPOT VIEW THE DINNER SPOT VIEW THE HOT STUFF SPOT Campaign for Matchbox from Ogilvy & Mather Hong Kong. VIEW THE RACE SPOT VIEW THE F1 SPOT VIEW THE FIRE SPOT The RAF are an "agile", "adaptable" and "flexible" organisation ready to defend the skies and keep the peace globally. However it is made up of much more than simply pilots.DLKW London were tasked to create a campaign revolving around using real RAF personnel VIEW THE IRISH SEA AD VIEW THE SEAN AD VIEW THE MARK AD The Wayside Chapel looks after Sydney's homeless; rain, hail or dust. A very topical ad from Ursa Communications Sydney after the city was engulfed by huge red dust storm in the past 24 hours. VIEW THE AD It's logic that in crisis time people prefer the lower prices products. That's why, the objective of the campaign from Grey Buenos Aires was to communicate that if you use Magistral, you save more money than other dishwashers. VIEW THE PIGGY BANK ONE SPOT VIEW THE PIGGY BANK TWO SPOT VIEW THE PIGGY BANK THREE SPOT Just in time for football season, GSD&M Idea City Austin roll out new work for the Southwest Airlines' "Grab Your Bag, It's On" campaign. VIEW THE BAGS SPOT VIEW THE TUNNEL SPOT In Bucharest, the majority of the drunk drivers are men.The urinals in the men's bathroom were transformed by Mercury 360/ Bucharest in an active reminder of the reduced ability to drive when being drunk. VIEW THE AD Guest judge: Bob Winter, ECD, Leo Burnett, Chicago
This week's guest judge is Bob Winter, executive creative director at Leo Burnett/Chicago. In his first year at Burnett, he and partner Reed Collins won Cannes lions for work on Altoids. Before coming to Burnett, Bob spent three years at Goodby, Silverstein and Partners in San Francisco. He spent his formative years in advertising with DDB, where he created the Budweiser 'Real Men of Genius' campaign and won Gold Lions in both the television and radio categories. Over the course of his career, he has also won at D&AD, the One Show, Clios and Communications Arts.
*** Best: I loved the Pure Blonde film from Clemenger BBDO, Melbourne. What a well-told story. Great casting and beautifully executed. It made me forget I'm a jaded creative for a second.... BEST TV Hooray for ads. I feel really good after viewing this week's top picks. I went into it worrying that I wouldn't like anything and then I'd have to find a way to pick two I didn't really hate and then find something nice but non-commital to say about them, but guess what? There's some really nice stuff here. Maybe it's because I'm four hours from a vacation, but who cares, they made me happy and I'm honored to review them. Best: I loved the Pure Blonde film from Clemenger BBDO, Melbourne. What a well-told story. Great casting and beautifully executed. It made me forget I'm a jaded creative for a second. And even though I guessed there was a twist coming (I felt personally invested in the well-being of that little dove, and that never goes well) it was still surprising and paid off the great (and insightful) line 'from a place much more pure than yours' perfectly. Jealous. Runner up: Allan Gray: Legend. Sometimes it's a cop-out to attach your brand to a celebrity. In this case, in my opinion at least, the thought of taking a celebrity we all know died too young and wrapping it in the idea of 'given more time, imagine the possibilities' was a fresh inventive take. Great writing. Crafted expertly. It even made me think about my own long-term investing. And why I don't have any. And why I'm not cool like James Dean. BEST PRINT Best: Ambi Pur: Calvin. I know, I know, we've seen spoofs of perfume ads before. But come on, this is funny. Shot with just the right amount of seriousness and beauty. And it makes me think about bathroom products a little differently. Plus, I kind of got lost in imagining the story of this unlikely couple meeting, falling in love and leaving a path of flower-fresh bathrooms in their wake. Please let me know how they are doing. Runner up: Ikea: Crossword. It's easy to say we should make communications people want to participate in, and hard to do. And here's a nice execution that does it well. It's fun. And it tells you things. And it isn't trying too hard. Thanks. BEST OUTDOOR Best: Office of Road Safety: Brain game. I have not seen a really unique take on the don't drink and drive message in a long time. This execution would be impossible not to notice. And would make you feel kind of dumb for drinking, and really dumb for drinking and driving. Great execution, great placement. Runner up: Elmex toothpaste: Bus ticket. Sure, it's a little gimmicky, but you know what - I bet it gets noticed and I bet it works. The idea of eschewing the usual sparkly shiny teeth message and instead showing holes punched in your teeth, literally, is no doubt surprising. And it makes me want to brush my teeth immediately. All in all, a great batch of ideas. Congratulations to all. And thanks for the opportunity. Have a great day everyone. I know I will, because I'm almost on vacation. The Smith Family: You won't find us hereThe Smith Family is a charity, but they don't run soup kitchens or homeless shelters. Instead they tackle disadvantage in an entirely different way by supporting kids' education. However, most Australians don't know this. To change perceptions, BMF Sydney developed an emotive campaign that addressed this common misunderstanding head on. The campaign includes a 30 second TV spot as well as cross track posters and online banners. VIEW THE SPOT Your own newsThe 7PM Project is a live talk show that airs every weeknight on Network Ten. Hosted by comedians Dave Hughes and Charlie Pickering, the program offers a funny and irreverent look at the news of the day. To promote the show's launch, Marketforce Perth created a banner ad that enabled people to draw over photos and articles on news websites. The result: a banner ad that let people experience exactly what The 7PM Project is about having some fun with the news. VIEW DETAILS One size doesn't fit allThis beautifully crafted print campaign via Jotabequ, San José tells you to stop the torture. VIEW THE BUTTON AD VIEW THE BELT AD VIEW THE TIE AD New work from Melbourne agency OMG! and The Guild of Commercial Filmmakers for Penrite Oil. VIEW THE SPOT mini in maxi milestoneBlack River FC South Africa created this viral animation for MINI's 50th birthday. VIEW THE SPOT VIEW THE AD Colenso's ballsy, fresh yet fruity idea wrecks everythingFresh 'n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh 'n Fruity brand. And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt - because no one does fresh and fruity like Fresh 'n Fruity. VIEW THE SPOT Mind how you use the Ambi PurJayGrey, Sydney were tasked with launching the new fragranced toilet cleaner from Ambi Pur. VIEW THE SPOT VIEW THE CALVIN AD VIEW THE GLOVE AD VIEW THE CORNERED AD Zingolo is the first single from Glass and a Half Full Records. Ghana is the heart of Cadbury Dairy Milk's Fairtrade Cocoa and so the track celebrates all things Ghanaian: its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. Agency: Fallon London VIEW THE SPOT A SERIES OF PRINT ADS FROM 4CREATIVE LONDON TO PROMOTE DERREN BROWNS NEW SERIES: "THE EVENTS" VIEW THE DERREN ONE AD VIEW THE DERREN TWO AD VIEW THE DERREN THREE AD RecycleMe.org is a campaign created by Bensimon Byrne, Toronto to raise awareness of organ donation among youth.These viral videos are part of a larger multimedia campaign that highlights the need for donors (Each ad in the campaign signs off with the same message: If organs and tissue were this easy to find, we wouldnât need donors). Each piece of creative also aims to drive people to the site, where they can learn more about the cause and actively demonstrate their support for organ donation. VIEW THE KIDNEY SPOT VIEW THE LUNGS SPOT VIEW THE HEART SPOT Bank vs banksCapitec Bank was established to offer all South Africans a simple and sophisticated way to manage and grow their money. The no-frills bank offers clients the lowest bank fees in the country, the longest banking hours and the highest interest on their savings. This Network BBDO Cape Town TV commercial is punchy, challenging and takes to task common gripes people have with other South African banks. VIEW THE SPOT Deaf Awareness Week: Save your earsFor Deaf Awareness Week, DDB New Zealand has produced a series of posters highlighting the damage Mp3 players can inflict on young ears, directing people to saveyourears.org.nz VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER « First « Previous Next » Last » 2 of 6 |
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