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Seen and noted
Rollerblading food Gatorade is launching an integrated campaign with AMV BBDO to supporting its current sports rewards promotion. The campaign targets sports-drinks users via online video, print, outdoor, in-gym media, and digital display (all through Mindshare UK), and urges UK consumers to âlook after their bottleâ. Featuring Victoria Pendleton, the recently signed leading GB female sprint cyclist, the campaign carries a cycling prominence and aims to create further awareness and interaction with the 2010 on-pack points promotion; set to run until the end of the year. VIEW THE SPOT  Soft Drink - The film starts showing the notice 'This commercial will be shown only once.'. Next the consumer tries to follow the details for the secret recipe of the most famous soft drink in the world. Closes by cutting to the message 'See the importance of always having a BIC on you?'.VIEW THE SOFT DRINK SPOT VIEW THE HOLY GRAIL SPOT VIEW THE GIRL SPOT  Anonymous Content Director Brett Morgen, working via BBDO, introduces the new Gillette Fusion ProGlide razor with real reactions from real guys. The :60 stars an undercover news team storming from a windowless van into a health club, where they interrupt members as they shave. VIEW THE SPOT Interact with Maradona, Pele and Zidane Maradona, Pele, Zidane. Three legends of all time, each representing a different era. Louis Vuitton combines them all together in an inspiring online campaign. Watch them play, listen to them and even get their autograph. From Ogilvy Interactive Paris.VIEW THE IDEA VIEW THE INTERACTIVE DETAILS Hide with Anne Frank An online replica of Anne Frank's Secret Annex has been launched by the Anne Frank House and LBi Lost Boys, allowing people to explore the rooms where Anne Frank hid from the Germans during the Second World War. This interactive experience gives visitors the opportunity to explore the hiding place as it was during the Second World War. They will be able to hear Anne's stories; an extremely powerful and moving testimony of the story of the hiding place. Every year almost 1 million people visit the Anne Frank House in Amsterdam. Now with The Secret Annex Online it will be possible for even more people to experience the hiding place. Online visitors will also be able to explore areas not open to the public, namely Otto Frank's private office and the attic. After Anne Frank was arrested the hiding place was cleared of all furniture. A series of photographs were produced in 1999 recreating what the hiding place would have looked like. LBi has been able to replicate this in the virtual museum.VIEW INTERACTIVE DETAILS  Sorry old blood, the new blood has arrived. Campaign advertising the D&AD 2010 new blood show.VIEW THE ALEX TAYLOR AD VIEW THE DICK POWELL AD VIEW THE MICHAEL WOLF AD Improve your profile Improve your profile on Facebook with Colgate Total Toothpaste.VIEW THE FACEBOOK AD VIEW THE GMAIL AD VIEW THE SKYPE AD Guest judge: Ross Chowles, ECD, The Jupiter Drawing Room This week's guest judge is Ross Chowles, the ECD of The Jupiter Drawing Room, Cape Town.Here are my favourites of what I judged this week: 1st. Vodafone This is a highly watch able and interesting way to bring the Vodafone sponsorship alive. Many clients could learn from this. They think itâs enough to have their logo pasted on what ever they sponsor. READ MORE  The Met Police and AMV BBDO have launched a new Domestic Violence campaign which encourages "bystanders" to report incidences. This coincides with the World Cup when domestic violence increases by up to 30% nationally. The campaign comprises of radio, press and online films which launch on 18th June.Unlike previous domestic violence campaigns which targeted the perpetrator or victim, this Met campaign aims to get friends, family, neighbours and even strangers who might overhear or see incidences of domestic violence to call 999> VIEW THE SPOT  Jenson Button and Lewis Hamilton try to build an F1 car without the help of their team in this spot for Vodafone from BBH London.VIEW THE SPOT  In early 2010, Clemenger BBDO Sydney interviewed some of the most disadvantaged people in Australia and asked them to share their survival strategies. Their responses formed the basis of No One Should Have to Know This; a campaign developed to give a voice to the voiceless and raise money for the Vinnies 2010 Winter Appeal.VIEW THE HAROLD SPOT VIEW THE RENEE SPOT VIEW THE SARAH SPOT  Western Power Corporation wanted a TVC to warn Western Australian homeowners about the dangers of their overgrown trees coming into contact with live power lines this winter. Agency: Marketforce Perth VIEW THE SPOT How much are creative directors really worth?Erection express For our client Viagra, we gave the masthead of New Zealandâs largest gay newspaper, an erection. By repositioning the masthead, and punctuating it with a single Viagra pill, we demonstrated the benefits of Viagra in a surprising and impactful manner.VIEW THE AD  These three whimsical executions from Y&R New York â âOctopus,â âRobot,â and âHunterâ â are illustrated by Andrey Gordeev. They show itâs clear that âbrushing for 2 minutes will be healthy for everyone.â VIEW THE ROBOT AD VIEW THE OCTOPUS AD VIEW THE HUNTER AD  Dixan is stronger than stains as this print campaign from DDB Milan shows.VIEW THE INK AD VIEW THE KETCHUP AD VIEW THE OIL AD Almost savedThe latest African millinery We open on a shot of soccer supporters in the stands at a local South African soccer match in the 1970's. An overzealous supporter loses his grip on his Heineken and we see the bottle bouncing on the heads of unsuspecting supporters, including that of our main character Alfred Baloyi. Following on from this experience, TV spot from TBWA Neboko Netherlands VIEW THE SPOT  ABSOLUT Vokda and director Spike Lee have collaborated on the vodka company's latest city flavor, ABSOLUT BROOKLYN. The ad features the Spike Lee designed bottle celebrating stoop life in Brooklyn. Ad from Chiat Day VIEW THE AD  Toy guns also teach children lessons. Print ads created by Talent, Brazil.VIEW THE BEAR AD VIEW THE CAT AD Just the month for sick leave With all 64 FIFA World Cup games telecast live and uninterrupted in New Zealand, SKY is every football lover's happy place.However for a lot of Kiwis they have other commitments that mean they might potentially miss a game.To avoid disappointment, DDB New Zealand created an ad that helps people stay home so they'll never miss a minute. VIEW THE AD  The campaign from 180 Los Angeles features Peyton Manning and Jive/Sony Music artist Justin Timberlake. The ad puts the spotlight on the new Sony 3D TVs that will be available later this month, and highlight Sonyâs unmatched expertise in every aspect of the 3D entertainment transformation. VIEW THE SPOT Don't turn your back on child abuse It's all too easy to turn your back on child abuse. Face Up and help ACT for kids in this spot from Publicis Mojo, Brisbane VIEW THE SPOT  The World Chant features the biggest football fans from around the globe belting out a universal anthem for the World Cup on behalf of SBS, via agency US, Sydney. What they ended up with was by no means perfect - some of the fans were a little tone-deaf and a bit out of time, but they were all real fans with a real passion for the one true world game.VIEW THE SPOT A showdown with the Bundaberg Bear Leo Burnett, Sydney has put to air a 90-second spot is for Bundaberg Red, Red Gum Filtered, real smooth rum. The ad is a masculine melodrama - a showdown between two bourbon drinkers who think they're smooth and the new Bundy Bear, who's really bloody smooth.VIEW THE SPOT  Tennis king Roger Federer channels his inner sports psychologist to give courtside counsel to struggling players from an oversized, tennis ball yellow therapist couch in a campaign to promote the Wilson BLX tennis racquet.Agency: Doner. VIEW THE SPOT  The ads from Sparkfury Creative, Singapore are to highlight the in-depth information about the oceans readers can get from reading Scuba Diver magazine.VIEW THE PREDATOR AD VIEW THE VESSEL AD VIEW THE CITY AD  A new tactical campaign created DDB London to promote the FT's coverage of the UK Emergency Budget being held on Tuesday 22nd June.The tactical print campaign plays on the challenge faced by the new government as they prepare to announce the emergency budget by utilising the iconic Tesco Value design to make comment on the way the new government plans to tackle the deficit by making cuts and savings wherever possible. VIEW THE AD Luggage tags for shoppers How do you let people know that Virgin Atlantic is the most affordable way to travel to London?You let them shop around. Y&R Johannesburg created luggage tags promoting a special Virgin Atlantic Economy fare and attached these tags to shopping bags at fashion stores in shopping malls throughout the country.Every seat on every plane at the special fare sold out. VIEW OUTDOOR Post it on Facebook Profero London created a Facebook game, using post-it products to remind people of those who are the most important to them, their friends.VIEW INTERACTIVE DETAILS VIEW OUTDOOR ONE VIEW OUTDOOR TWO VIEW OUTDOOR THREE Beer for the boys As part of its sponsorship of the Italian football team, Peroni Nastro Azzurro, the world's number one premium Italian beer, has launched a new interactive, online community for Italians and all enthusiasts of Italian style both on and off the pitch. Ilbelgioco.com is an integrated campaign created by Peroni Nastro Azzurro's global agencies: The Bank (ad agency), WHAM (digital agency) and Gabrielle Shaw Communications (PR agency).VIEW INTERACTIVE DETAILS  Grey Hong Kong introduce a new flavor of Pringles chips with rice ingredient as the main draw.New rice chips are used to replace rice in a few popular rice food items, thus create interesting visual impact. VIEW THE BOWL AD VIEW THE TRIANGLE AD VIEW THE SUSHI AD « First « Previous Next » Last » 2 of 7 |
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Leo Burnett Shanghai show the benefit of Supor non-stick pans.
MaxHaus tvc from Talent, Sao Paulo.
Print work for Ha'eer Bevarod Gay Magazine from ACW Grey Tel Aviv.
Sunglasses camapign from Unitas/RNL Santiago.
A print competition aimed at Creative Directors in Israel.
Another compelling reason for Centraal Beheer insurance from DDB Amsterdam.
Pot Noodle rib it up in this spot from Mother London
Air Asia ad created by Publicis Mojo , Brisbane for Australian Surfing Life Magazine
Print from Africa Sao Paulo for Mitsubishi 
Print from ACW Grey Tel Aviv